PaintBox Labs
PaintBox Labs is a New York-based marketing consultancy and content creation agency that develops campaigns, digital experiences, and Web3 products for major enterprise brands across entertainment, retail, and consumer goods.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PaintBox Labs does
PaintBox Labs (legally PaintBox Laboratories, LLC) is a New York-based, privately held marketing consultancy and content creation agency founded in 2006 that produces campaigns, content, and digital experiences for major consumer brands, entertainment companies, and multicultural audiences. The firm operates under a "thinker-makers" model integrating strategy, creative, technology, and production, with a portfolio spanning Amazon, Netflix, Walmart, Coca-Cola, Sony Animation, Universal Orlando Resort, American Express, Nike, Adidas, Powerade, Adobe, Teradata, and St. Jude. Services include campaign development, video/animation production, experiential activations, AR/VR experiences (including Magic Leap-based work), and multicultural-targeted marketing. The agency has built additional revenue and product lines around emerging technology: Kinetic Chain Labs (technology division for AI, blockchain, full-stack apps, and data analytics), ThinkDiffusion Studios (AI art generation platform), and Beyond Rarity (a proprietary NFT rarity and valuation tool with 1.0 and 2.0 versions). Web3-native products include the Teddy TRex Solana NFT collection, Dinoverse play-to-earn game, Dino Survival AR game, Finding the Underdog dynamic NFT collectibles, and Doji On The Hill, an HBCU-focused TV series built with proprietary AI storyboarding technology.
The business model is predominantly professional services, billed on a project or multi-year engagement basis, with Web3 work structured in tiers (Consult, Kickstart, Full Partnership) that combine base investment with NFT percentage or full-percentage economics. Distribution is direct-to-enterprise field sales, supported by a portfolio-driven website, award circuit visibility, and a growing multi-office footprint (NYC headquarters plus 2025 regional offices in New Jersey, Cleveland, and Atlanta). The company has no disclosed venture capital or private equity funding, generating revenue across multiple revenue streams: traditional marketing consultancy services, content production, Web3/NFT services, and productized AI and tech solutions through its Kinetic Chain Labs and ThinkDiffusion subsidiaries. Awards include 2022 Gold Addy Awards (regional and national), Silver Telly Award, Brand Film Awards for the Universal Orlando Halloween Horror Nights 30 campaign, and an NAACP Image Award nomination for the These Final Hours short film.
PaintBox Labs firmographics
Firmographics- Name
- PaintBox Labs
- Legal name
- PaintBox Laboratories, LLC
- Website
- https://paintboxlabs.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PaintBox Labs is a New York-based marketing consultancy and content creation agency that develops campaigns, digital experiences, and Web3 products for major enterprise brands across entertainment, retail, and consumer goods.
- Ownership category
- akta.pro rank
PaintBox Labs industry classification
Industry- Product category
- Marketing Consultancy Services
- NAICS
- Graphic Design Services (541430), Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Animation Pipeline, Asset & Render Services (MPADACAM), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where PaintBox Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PaintBox Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Consultancy Services: Strategic consulting and campaign development services for brands, providing creative direction, concept development, and marketing strategy.
- Content Production: Production of video, animation, photography, motion graphics, and experiential content for traditional and digital media.
- Web3 Services: Tiered Web3 offerings including Consult & Specific Requests (per project), Kickstart (project or ongoing partnership with base investment plus NFT percentage), and Full Partnership (ongoing with base investment plus NFT percentage or full percentage model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consult & Specific Requests - Per project basis for Web3 consulting and well-defined specific needs |
| Other | Multi-year contract | Kickstart - Project basis or ongoing partnership for comprehensive Web3 strategy and execution |
| Other | Multi-year contract | Full Partnership - Ongoing partnership with full capabilities at disposal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PaintBox Labs product offering
Product offeringCore offering
PaintBox Labs is a marketing consultancy and content creation agency that specializes in campaign development and production across traditional media, digital media, and Web3 technology. It delivers end-to-end services including strategy, creative development, video/film/animation production, experiential activations, NFT platform development, and AI-driven content tools through its core agency and its Kinetic Chain Labs and ThinkDiffusion Studios divisions.
Product overview
PaintBox Labs is a full-service marketing, strategic, and creative consultancy company that operates as a unified offering across traditional media, digital media, and web3 technology. The portfolio consists of the core PaintBox Labs brand (creative agency services), complemented by technology and AI divisions including Kinetic Chain Labs (tech development, AI, blockchain) and ThinkDiffusion Studios (AI art generation). Supporting products include Beyond Rarity (NFT valuation tool), Dino Survival (AR game), Finding the Underdog (dNFT platform), Teddy TRex (Solana NFT collection), Dinoverse (P2E game), and Doji On The Hill (AI-powered web3 media). The company also maintains film production capabilities through various in-production projects.
Differentiator
Problem solved
Functional benefit
Brands
- PaintBox Labs: Full-service marketing, strategic and creative consultancy specializing in campaign development and production for traditional media, digital media, and web3 technology
- Kinetic Chain Labs
- ThinkDiffusion
- Beyond Rarity
- Beyond Rarity 2.0
Products and services
- PaintBox Labs Marketing Consultancy Full-service marketing, strategic, and creative consultancy providing strategy, creative development, and production across traditional media, digital media, and Web3 for enterprise brand clients.
- Content Production Services Production of video, animation, photography, motion graphics, TV spots, and experiential content for traditional and digital media clients.
- Web3 Consultancy Services Full-service Web3 consultancy including NFT platform development, metaverse integration, blockchain technology implementation, community management, and go-to-market strategy for NFT and crypto projects.
- Beyond Rarity NFT Valuation Tool Proprietary NFT rarity assessment and valuation tool featuring trait weights, vibes (coordinated element combinations), utility-based valuation, and pricing projections for Play-to-Earn games and NFT collections.
- Kinetic Chain Labs Digital Solutions Full-stack app development, AI integration, blockchain technology, and data analytics services delivered as custom digital solutions for clients.
- ThinkDiffusion Studios AI Art Platform Creative AI art generation platform and personal AI art lab that makes pro-level AI art tools accessible to creatives, providing capabilities for competitive creative output.
- Mandai Zoo Reptopia AR Experience Augmented reality experience built on Magic Leap technology for Mandai Zoo Reptopia, delivering immersive location-based experiences with spatial environments and 3D audio.
- Doji On The Hill TV Series HBCU-focused TV series exploring financial literacy through a comedic narrative about college students and their French Bulldog, built with proprietary AI design and story-boarding technology.
Quantifiable outcome
- Record-breaking ticket sales for Universal Orlando Resort Halloween Horror Nights 30 campaign
- +3 more outcomes
Companies that use PaintBox Labs
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
PaintBox Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
PaintBox Labs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Kinetic Chain LabscoreAs the technology division of PaintBox Labs, Kinetic Chain Labs fuses high-end design with cutting-edge technology, AI, blockchain, and data analytics. From landing pages to full-stack apps, their team provides proven and deep technical experience to deliver custom solutions.
- ThinkDiffusion StudioscoreThinkDiffusion is the product and tech arm of ThinkDiffusion Studios, offering one of the world's most powerful AI art generation platforms and personal AI art lab. Makes pro-level AI art tools accessible to creatives everywhere.
- Pixeldust StudiosflagshipMajor creative partner on multiple projects including Universal Orlando Resort campaigns, Teddy TRex NFT collection, Dino Survival AR game, Rewilders game, and various Web3 initiatives. Multiple collaborative projects across film, gaming, and digital media.
- PixodcoreInteractive media production partner collaborating on multiple campaigns including Adobe-Intel project, Bad Kitty Calls, and other digital media projects. Provides interactive development and sound design expertise.
- Surron Music & Publishing CompanyminorMusic publishing partner for original music creation, including Walmart Holiday Gatherings My Life Mass Choir project and Lil' Chucky Charley interactive book experience.
- Play.SurronminorAffiliate company collaborating on interactive book experiences around storybook-music projects including 'Lil' Chucky Charley & His Country Bug Friends' app.
- UninterruptedminorPartner with LeBron James on Powerade 'Built From Concrete' campaign, creating 3-part video series featuring NBA athletes.
- GlobalHueminorMarketing agency partnership on Walmart campaigns including Family Gatherings and Holiday Gifting targeting African-American audiences.
- UM WorldwideminorPartnership with UM Worldwide CMO on WaveX RemixCulture global presentation at Innovfest Unbound and Cannes Lions Festivals.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
PaintBox Labs competitors and assessment
Company assessmentBroad incumbents
- McCann Worldgroup: Global advertising and marketing services network with full-service creative, strategic, and content production capabilities; comparable to PaintBox Labs in offering end-to-end brand campaign development for major enterprise clients across traditional and digital channels.
- VMLY&R: Global marketing agency offering brand strategy, creative, commerce, and connected experiences; comparable to PaintBox Labs in full-service campaign development, content production, and digital transformation for large enterprise brands.
- Digitas: Digital marketing and creative agency offering strategy, content, and media services across channels; comparable to PaintBox Labs in delivering integrated digital content and campaign production for major enterprise clients.
Direct peers
- R/GA: Creative agency combining strategy, technology, and design to build brand experiences and digital products; comparable to PaintBox Labs in its integration of creative, technology, and emerging-medium (Web3/AI) capabilities for enterprise brand work.
- 72andSunny: Independent creative agency focused on brand-building campaigns and culturally resonant content for major consumer brands; comparable to PaintBox Labs in its blend of strategic storytelling, content production, and multicultural marketing expertise.
- Droga5: Independent creative agency known for cultural campaigns and large-scale brand work for global enterprises; comparable to PaintBox Labs in creative ambition, project-based enterprise client roster, and emphasis on culturally resonant storytelling.
- MediaMonks: Global production and creative company delivering content, media, and experience design for enterprise brands; comparable to PaintBox Labs in production-led creative services, motion/video content, and emerging-technology (AR/VR/Web3) capabilities.
- Tool of North America: Boutique creative production company producing commercials, branded content, and interactive experiences for major brands; comparable to PaintBox Labs in its project-based content production model, enterprise client base, and integration of emerging-tech (AR/AI) capabilities.
- Buck: Creative design and production studio specializing in motion, interaction, and brand experiences; comparable to PaintBox Labs in combining animation/motion design, brand storytelling, and emerging technology for enterprise marketing campaigns.
Emerging players
- Deeplocal: Innovation studio building branded experiences, products, and technology for major brands; comparable to PaintBox Labs in its integration of creative, technology, and emerging formats (AR, IoT, Web3-adjacent) for enterprise experiential campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PaintBox Labs social profiles
Digital presencePaintBox Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
PaintBox Labs leadership team
Management profileNumber of profiles
Profiles16 records
PaintBox Labs subsidiaries and ownership
Company hierarchySubsidiaries2 records
PaintBox Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PaintBox Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PaintBox Labs
What does PaintBox Labs do?
PaintBox Labs is a marketing consultancy and content creation agency that specializes in campaign development and production across traditional media, digital media, and Web3 technology. It delivers end-to-end services including strategy, creative development, video/film/animation production, experiential activations, NFT platform development, and AI-driven content tools through its core agency and its Kinetic Chain Labs and ThinkDiffusion Studios divisions.
Is PaintBox Labs a public or private company?
PaintBox Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PaintBox Labs founded?
PaintBox Labs was founded in 2006. It employs 11 to 50 people.
Where is PaintBox Labs based?
PaintBox Labs is headquartered in New York, United States, in the North America region.
How does PaintBox Labs make money?
Three revenue lines are on record. Marketing Consultancy Services are the primary driver. The others are content Production and web3 Services.
Who are PaintBox Labs's main competitors?
Broad incumbents on record are McCann Worldgroup, VMLY&R and Digitas. Direct peers are R/GA, 72andSunny, Droga5, MediaMonks, Tool of North America and Buck. Deeplocal is listed as an emerging player.
Does PaintBox Labs have an API?
No public API is recorded for PaintBox Labs.
What industry is PaintBox Labs in?
PaintBox Labs's product category is Marketing Consultancy Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 7812.