Rhythm of Life Chiropractic

What Rhythm of Life Chiropractic does

Rhythm of Life Chiropractic is a privately held, single-location chiropractic clinic located at 7133 South 76th Street in Franklin, Wisconsin, serving patients across the Franklin and greater Milwaukee area. The practice was originally founded in 2005 and acquired in 2022 by Dr. Nicholas Herbert, a 2014 graduate of The National University of Health Sciences who previously practiced in North Carolina and Indiana. The clinic operates four days per week (Monday through Thursday, 8:00 AM to 6:00 PM with a midday closure) and provides direct-to-consumer chiropractic and adjunctive therapeutic services to a broad patient population, including individuals with chronic pain, athletes, expecting mothers, infants and children, and auto-injury patients.

The clinical offering centers on Chiropractic BioPhysics (CBP) — a registered, evidence-based methodology that combines spinal adjustments, Mirror-Image exercises, and Mirror-Image traction alongside biomechanical X-ray analysis — supplemented by Active Release Technique, craniosacral therapy, Gonstead and Thompson techniques, Upper Cervical care, kinesiology taping, corrective exercises, and low-level laser therapy (LLLT/photobiomodulation). Treatment is delivered exclusively by Dr. Herbert with limited support staff, using a multi-modal approach that targets musculoskeletal, neurological, and pregnancy-related conditions. There is no mobile app, software product, or API; the technology layer is limited to in-clinic equipment and a content-driven website (mychiroforlife.com).

The business operates on a fee-for-service, professional-services revenue model, with payment per visit or through insurance coverage. The clinic accepts five major insurance carriers — Medicare, Humana, Cigna, UMR, and United Healthcare ACA plans — and supports patients with online insurance verification and pre-visit intake forms. Customer acquisition relies on local SEO, Google Business Profile (163 reviews, 5.0/5 average), educational blog content, Facebook, X/Twitter, YouTube, Yelp listings, and patient referrals, with no marketing beyond the Franklin-WI geographic footprint.

Name

Rhythm of Life Chiropractic

Legal name

Rhythm of Life Chiropractic, LLC

Website

https://mychiroforlife.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhythm of Life Chiropractic is a single-location chiropractic clinic in Franklin, Wisconsin, operated by Dr. Nicholas Herbert, delivering CBP-based chiropractic adjustments, laser therapy, traction, and corrective exercises to local patients with musculoskeletal, neurological, and pregnancy-related conditions on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Prenatal & Postpartum Chiropractic (HSADALAD), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic care services
• Spinal adjustment therapy
• Scoliosis rehabilitation
• Prenatal chiropractic care
• Laser pain therapy

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Treatment Services: Fee-for-service chiropractic care delivered during scheduled office visits. Patients pay per visit or through insurance coverage. Multiple treatment modalities including adjustments, laser therapy, traction, and corrective exercises. Revenue generated through recurring patient visits for acute and maintenance care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Rhythm of Life Chiropractic is a single-location chiropractic clinic in Franklin, WI that delivers drug-free, non-surgical musculoskeletal care to patients on a fee-for-service and insurance-reimbursed basis. The core offering is in-person chiropractic treatment, supported by specialized services such as Scoliosis Rehabilitation, Maternal Chiropractic Care, Laser Therapy, Kinesiology Taping, Corrective Spinal Traction, Corrective Exercises, and the Chiropractic BioPhysics (CBP) technique. Patients access care by scheduling appointments at the Franklin office, completing online intake paperwork, and verifying insurance coverage ahead of the visit.

Product overview

Rhythm of Life Chiropractic offers a comprehensive range of chiropractic and therapeutic services centered around spinal health and musculoskeletal wellness. The core offering is Chiropractic Care, supported by specialized services including Scoliosis Rehabilitation, Maternal Chiropractic Care, Laser Therapy, Kinesiology Taping, Corrective Spinal Traction, and Corrective Exercises. The practice also employs Chiropractic BioPhysics (CBP), an advanced technique that combines spinal adjustments, targeted exercises, and traction to correct spinal alignment. Services are provided by Dr. Nicholas Herbert at their Franklin, WI facility, focusing on drug-free, non-surgical approaches to pain relief and holistic wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care General chiropractic care involving spinal manipulation, Active Release Technique, traction, and craniosacral therapy to treat musculoskeletal conditions and promote natural healing; for patients seeking drug-free, non-surgical pain relief and improved mobility.
• Scoliosis Rehabilitation Comprehensive program combining chiropractic adjustments, exercises, and stretching techniques to manage scoliosis progression, reduce pain, improve posture, and enhance mobility; for patients diagnosed with scoliosis.
• Maternal Chiropractic Care Gentle spinal manipulations and adjustments specifically designed for pregnant women to relieve pain, improve flexibility, maintain pelvic balance, and support overall health during pregnancy; for expecting mothers.
• Laser Therapy Low-Level Laser Therapy (LLLT) using high-intensity light to stimulate cellular activity, reduce inflammation, promote healing, and relieve pain for various musculoskeletal conditions; for patients with inflammation, soft-tissue injuries, or chronic pain.
• Kinesiology Taping Application of elastic tape to support and stabilize muscles and joints, improve blood flow, reduce inflammation, and facilitate healing for conditions such as Achilles tendonitis, muscle strains, and rotator cuff injuries.
• Corrective Spinal Traction Gentle stretching technique using specialized traction equipment to decompress the spine, relieve pressure on spinal nerves, improve alignment, and enhance blood flow for disc-related conditions.
• Corrective Exercises Customized exercises based on kinesiology, biomechanics, and anatomy principles to correct spinal malfunction, strengthen muscles, improve circulation, prevent injuries, and increase mobility.
• Chiropractic BioPhysics (CBP) Evidence-based chiropractic technique combining spinal adjustments, targeted exercises, and Mirror-Image traction to correct abnormal spinal curvatures and restore optimal spinal alignment; for patients seeking structural spinal correction.

Quantifiable outcome

• Women receiving maternal chiropractic care experience 25% to 31% less labor pain
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered supporting.

• MedicaresupportingOthersAccepted insurance provider. Rhythm of Life Chiropractic verifies insurance coverage for Medicare patients and provides chiropractic care services under Medicare coverage.
• HumanasupportingOthersAccepted insurance provider. The clinic accepts Humana insurance plans and helps patients verify their coverage for chiropractic services.
• CignasupportingOthersAccepted insurance provider. Patients with Cigna coverage can receive chiropractic care at Rhythm of Life Chiropractic with insurance verification support.
• UMRsupportingOthersAccepted insurance provider. UMR insurance plans are accepted at the clinic with coverage verification available.
• United Healthcare (ACA Plans)supportingOthersAccepted insurance provider. The clinic accepts United Healthcare ACA marketplace plans and helps patients verify their chiropractic coverage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: Largest U.S. chiropractic franchise network offering standardized, subscription-priced adjustments. Directly comparable as a consumer-facing chiropractic brand competing for the same walk-in patient base, though it competes on price/convenience rather than specialized techniques.
• Chiro One Wellness Centers: Multi-location chiropractic group practice in the Midwest with insurance acceptance and standardized treatment plans. Comparable business model (insurance-based, multi-clinician offices) and geographic overlap with the Wisconsin/Milwaukee market.
• HealthSource Chiropractic: Franchise chiropractic network offering corrective care, decompression, and rehab services. Comparable in modality mix (spinal adjustments plus corrective exercises, traction, and rehab) and consumer-direct service model.
• 100% Chiropractic: Multi-location chiropractic franchise combining adjustments with massage, stretch therapy, and nutrition. Comparable as an insurance-accepting, multi-service family chiropractic brand targeting similar pain and wellness patient segments.
• Palmercare Chiropractic: Multi-location chiropractic clinic chain founded by a Palmer College graduate, offering family chiropractic care with insurance acceptance. Comparable as a multi-state consumer-facing chiropractic group practice.
• Elite Chiropractic: Multi-location chiropractic and wellness practice offering spinal adjustments, corrective exercises, and rehab. Comparable in service mix and consumer-direct GTM targeting similar musculoskeletal pain patients.

Emerging players

• ScoliCare: Specialty scoliosis clinics offering scoliosis-specific exercise and bracing protocols. Comparable as a niche overlap on scoliosis rehabilitation, a specialty service Rhythm of Life Chiropractic explicitly markets.
• Clear Scoliosis Institute: Network of chiropractors specializing in scoliosis treatment using CLEAR protocols including adjustments, exercises, and traction. Directly comparable to Rhythm of Life's scoliosis rehabilitation offering and use of structural correction techniques.

Regional players

• Tuck Chiropractic Clinic: Regional multi-clinician chiropractic practice in Virginia offering adjustments, decompression, and rehab. Comparable as a multi-location, insurance-based family chiropractic group serving local patient populations.

Others

• Aspen Laser: Manufacturer and supplier of low-level laser therapy devices used in chiropractic and rehab settings. Comparable as an ecosystem participant providing one of Rhythm of Life's adjunctive technologies (LLLT/cold laser).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mychiroforlife
• YouTubeyoutube.com/@RhythmofLifeChiropractic
• Facebookfacebook.com/Rhythmoflifechiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhythm of Life Chiropractic