Lemac Film and Digital

What Lemac Film and Digital does

Lemac Film and Digital is an Australian privately held company, founded in 1975 and operating as LEMAC FILMS (AUSTRALIA) PTY LTD (ABN 32005 455 685), that supplies film, digital cinema, and broadcast production equipment through rental and direct sales channels. Headquartered in Melbourne with offices in Sydney and Brisbane, the company serves Australian film and television productions, broadcast networks, streaming content producers, and a smaller cohort of film students. Its 50-year operating history and active production credits — including supply work for projects aired on Netflix, Amazon Prime, NBC Universal, Peacock, ABC, SBS, and Foxtel — establish it as a long-standing supplier within the Australian production services ecosystem.

The company's product portfolio covers cameras (ARRI Alexa, Sony Venice, Blackmagic, RED, Canon), cine lenses from Cooke, Tokina, Zeiss, Canon, Sigma, Angenieux, TRIBE7, and rehoused vintage glass, plus lighting, audio, grip and stabilisation equipment, storage media, and accessories. Exclusive Australian distribution rights include the Tokina Vista One Primes (one of only 50 sets worldwide), GL Optics-rehoused Minolta Rokkor vintage primes, and authorised partnerships with Cooke S4/i Classics and TRIBE7 BLACKWING7 lenses. Supporting the equipment business, Lemac provides studio design and build services, lens calibration and repair, camera and monitor servicing, grip and lighting support, and custom fabrication of parts and accessories.

Revenue is generated through three streams: equipment rentals (with $2,200 inc-GST security deposits, a 10% damage waiver, and COD terms for first-time renters), direct equipment sales via offices and an online shop, and professional services including studio builds, lens maintenance, and custom accessory manufacturing. The company operates a sales-led go-to-market motion with a multi-channel presence — three physical offices, an e-commerce storefront, trade show participation at the NAB Show, a production credits page, and a customer newsletter — and offers after-hours emergency support for rental customers in Sydney and Brisbane to align with production schedules.

Name

Lemac Film and Digital

Legal name

LEMAC FILMS (AUSTRALIA) PTY LTD

Website

https://lemac.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemac Film and Digital is an Australian film, digital cinema, and broadcast equipment rental and sales company founded in 1975, serving Australian film and TV productions from Melbourne, Sydney, and Brisbane offices with exclusive premium lens distribution rights.

Ownership category

akta.pro rank

Product category

Film & Broadcast Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Photographic Equipment & Supplies (3861), Wholesale-Electronic Parts & Equipment, Nec (5065), Optical Instruments & Lenses (3827)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

Keywords

• Cinema equipment rentals
• Broadcast equipment sales
• Film production services
• Professional camera lenses
• Studio build solutions

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rentals: Rental of film, digital cinema, and broadcast equipment including cameras, lenses, lighting, grip, monitoring, and accessories. Rentals include registration requirements, damage waiver options (10%), and security deposits. After-hours support available for rental customers.
2. Equipment Sales: Direct sales of professional cinema equipment through their online shop and physical offices. Sales include cameras, lenses, batteries, power, cables, audio, lighting, storage, and accessories from brands like ARRI, Canon, Blackmagic Design, and others.
3. Professional Services: Studio builds, lens services, grip and lighting services, camera and monitor services, and custom-made parts and accessories. After-hours emergency support services for rental customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lemac Film and Digital rents, sells, and services professional film, digital cinema, and broadcast production equipment across Australia. Its core offering includes cameras (ARRI, Sony, Canon, Blackmagic, RED, Panasonic), cine lenses (Cooke, Tokina Vista, Zeiss, Canon Sumire, TRIBE7, GL Optics rehoused vintage), lighting, grip/support, audio, storage media, and stabilisation equipment. Complementing equipment supply, the company provides studio build services, lens/camera/grip maintenance and calibration, custom-fabricated parts, and after-hours emergency support for active productions.

Product overview

Lemac Film and Digital is an Australian film, digital cinema, and broadcast equipment rental and sales company operating from offices in Melbourne, Sydney, and Brisbane. The company offers a comprehensive portfolio of products and services for professional film and TV production, organized into two main business lines: equipment rentals (with registration requirements, security deposits, and after-hours support) and equipment sales. The product portfolio centers on professional cinema equipment including camera bodies (ARRI, Sony, Blackmagic, RED, Panasonic, Canon), cine lenses (Angenieux, Tokina Vista, Zeiss, Cooke, Canon, Sigma, TRIBE7, and rehoused vintage glass), audio equipment, lighting, grip/stabilization equipment, production accessories, and storage media. Supporting the equipment business, Lemac provides studio build services, comprehensive camera and lens maintenance/repair services, grip and lighting support, and custom fabrication of parts and accessories. The company serves Australian film and TV productions with NDI streaming products and maintains emergency after-hours support for rental customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Rentals & Sales

Quantifiable outcome

• Industry-recognized premier supplier status for film, digital cinema and broadcast equipment

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CookecoreTechnology or IntegrationLemac is an authorized rental partner for Cooke S4/i Classics prime lenses, which are colour matched and compatible with all contemporary Cooke cine lenses. These lenses won both Academy Award and Primetime Emmy Award for Outstanding Achievement in Optical and Mechanical Engineering.
• TRIBE7coreTechnology or IntegrationLemac partners with TRIBE7 for BLACKWING7 'Transient' T-Tuned Full Frame Prime Lenses. TRIBE7 is a partnership between Bradford Young ASC and Neil Fanthom (formerly ARRI's Director of Technology behind the DNA series of lenses for Alexa 65).
• Tokina CinemacoreTechnology or IntegrationLemac holds exclusive Australian rights to Tokina Vista One Primes - only set in Australia, part of only 50 sets worldwide. They also carry the standard Tokina Vista Primes with 46.7mm image circle.
• GL OpticscoreTechnology or IntegrationExclusive Australian distribution partner for GL Optics Mark 5 cinema housings for vintage Minolta Rokkor lenses. These rehoused vintage lenses from 1960s-70s era include the legendary 135mm f2 design.
• Startrack Express FreightminorImplementation/ SI/ Consulting PartnerLemac ships all web store orders via Startrack Express Freight. Signature required for Proof of Delivery. PO Box delivery not available.
• ARRIcoreTechnology or IntegrationFeatured brand partner offering ARRI cameras and lenses including ARRI Alexa Mini, Alexa Mini LF, Alexa LF, Alexa 35, and ARRI/Zeiss Ultra Primes.
• Blackmagic DesigncoreTechnology or IntegrationFeatured brand partner for Blackmagic cameras including URSA 17K 65, Pocket Cinema Cameras, and video production equipment.
• CanoncoreTechnology or IntegrationFeatured brand partner offering Canon cameras (Venice, C500 MK2) and lenses (Sumire Primes, Cinema Zooms, K-35).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hot Rod Cameras: Los Angeles-based camera and lens rental house serving commercials, music videos, and feature productions. Comparable in premium camera packages and partnership with specialty lens manufacturers.
• Cinelease: US-based provider of lighting, camera, and grip equipment rentals for film and television. Comparable in offering a comprehensive rental fleet plus studio services to professional production clients.
• Keslow Camera: US-based camera and lens rental house serving feature films, episodic television, and commercials. Directly comparable in product mix (digital cinema cameras, cine lenses, lighting) and target customer (production companies and DPs).
• Otto Nemenz: Long-established Hollywood camera rental house serving major feature film and television productions. Comparable in deep premium camera/lens inventory and relationships with top-tier cinematographers.
• Bexel: US-based broadcast and professional video equipment rental specialist. Comparable in serving television and broadcast production segments with camera, lens, and audio packages plus technical services.
• ARRI Rental: The rental arm of ARRI, offering ARRI cameras, lenses, and full production packages globally. Comparable as a manufacturer-affiliated premium equipment rental house serving the same cinematographer and production customer base.
• Panavision: Global leader in motion picture camera and lens rental. Directly comparable as a cinema equipment rental house serving film, television, and streaming productions with premium inventory and custom optical offerings.

Regional players

• Visual Impact: UK-headquartered supplier with Australian operations providing photo, video, and broadcast equipment for sale and rental. Comparable in serving Australian production professionals with cinema and broadcast gear.
• VFG Equipment Rentals: Australian equipment rental company serving film, television, and events. The most direct domestic competitor to Lemac in the Australian market, with overlapping camera, lighting, and grip offerings.
• Groupe TSF: French leader in cinema equipment rental (cameras, lenses, lighting, grip) serving European film and television productions. Comparable as a full-service rental house with similar customer segments and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lemacfilm
• Facebookfacebook.com/lemacaustralia
• LinkedInlinkedin.com/company/lemac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemac Film and Digital