Superfit

What Superfit does

SuperFit was a mobile-first fitness platform founded in 2019 that served solo fitness trainers and the fitness enthusiasts they coached. The company built a Workout Builder app distributed exclusively through Apple's App Store for iPhone, iPad, and Mac, allowing trainers to design custom workout programs with a searchable exercise library, organize clients and groups, schedule workouts, and offer paid memberships to end users. The technology stack centered on iOS-native delivery with Apple HealthKit integration for bodyweight syncing and workout logging, and Stripe for payment processing. SuperFit operated on a freemium model: a free Basic tier with one workout schedule and unlimited public workouts, and a Personal Pro subscription at $15/month that added unlimited schedules, private workouts, longer video uploads, integrated Stripe billing, and the ability for trainers to sell paid memberships and one-time purchases. The company monetized through two layers: trainer subscription revenue and a 5% platform transaction fee on paid memberships sold through the app, positioned at roughly half of Patreon's comparable fee.

Name

Superfit

Legal name

SuperFit

Website

https://superfitapp.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

SuperFit was a closed iOS fitness app (2019-2022) that let solo trainers build workout programs, manage clients, and sell paid memberships via Stripe, monetizing through a $15/month subscription and a 5% transaction fee.

Ownership category

akta.pro rank

Product category

Fitness Trainer Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness trainer software
• Workout builder app
• Fitness client management
• Trainer membership platform
• Mobile fitness tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans (Personal Pro at $15/mo) providing access to premium features including unlimited workout schedules, private workouts, longer video uploads, and integrated billing
2. Platform Transaction Fees: 5% platform fee charged on paid memberships and one-time purchases processed through the platform, competitive versus Patreon's ~10% fee

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SuperFit was a mobile-first workout builder app for iOS (iPhone, iPad, Mac) that let solo fitness trainers create custom workout programs using a searchable exercise library with custom-upload capability. Trainers could organize clients and groups, offer paid memberships or one-time purchases to clients, and process payments via integrated Stripe billing. The platform offered a free Basic tier and a $15/month Personal Pro subscription, with a 5% platform fee on trainer transactions.

Product overview

SuperFit was a fitness-technology platform built for iOS (iPhone, iPad, and Mac) that operated from 2019 to 2022. Its core product was the Workout Builder app, which enabled solo fitness trainers to build custom workout programs and manage their clients and groups. The platform operated on a two-tier model: a free Basic plan providing a mobile workout builder, unlimited public workouts, 1 schedule, and custom exercise uploads; and a $15/month Personal Pro subscription adding unlimited workout schedules, private workouts, longer video uploads, integrated Stripe billing, and the ability to offer paid memberships. Key add-on features included Apple HealthKit integration for syncing bodyweight and workout data with the iOS Health app. The platform also showcased community trainer-created workout examples. The service is now no longer active.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperFit Workout Builder App A mobile workout builder application for iOS (iPhone, iPad, and Mac) that enables solo fitness trainers to create custom workout programs, manage client memberships, and organize fitness schedules. Features include a preset exercise library with searchable filtering, custom exercise upload capability, a visual workout scheduling interface, integrated Stripe billing for paid memberships and one-time purchases, and Apple HealthKit integration for bodyweight sync and workout logging.

Quantifiable outcome

• 5% platform fee vs competitors' ~10%

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner enabling secure transaction handling for trainer memberships and one-time purchases. Stripe processes payments for Peloton, Lyft, Kickstarter, Postmates and other companies, providing established payment infrastructure.
• ApplecoreTechnology or IntegrationPlatform partnership for app distribution through iOS App Store, in-app purchases, and HealthKit health data integration. Supported iPhone, iPad, and Mac platforms.
• PatreonminorOthersReferenced for platform fee comparison - SuperFit charged 5% platform fee versus Patreon's approximately 10% fee, serving as a competitive positioning reference rather than a formal partnership.

Recent moves6 records

Expansion highlights2 records

Direct peers

• Trainerize: Leading personal trainer software platform (acquired by ABC Fitness) that enables solo trainers to deliver workouts, manage clients, and process payments. Closest direct competitor to SuperFit's workout builder + billing model, with broader platform support (iOS, Android, web).
• TrueCoach: Personal trainer coaching platform for independent fitness professionals to program workouts, message clients, and sell training packages. Directly comparable to SuperFit's solo-trainer focus with integrated billing and program delivery.
• PT Distinction: Personal trainer software providing workout programming, client management, and payment processing for independent trainers. Matches SuperFit's core offering of program building plus monetization tooling.
• CoachAccountable: Coaching platform enabling fitness and other coaches to manage clients, deliver programs, and collect payments. Comparable to SuperFit on the client management and subscription billing dimensions.
• Workout Trainer: Fitness app focused on community-driven workout programs similar to SuperFit's trainer-created content showcase. Overlaps on the workout-program library and shared-schedule experience.

Broad incumbents

• Aaptiv: Subscription fitness app offering audio-led workouts and trainer programming. Broader consumer-facing incumbent with adjacent trainer-content model; overlaps with SuperFit's trainer-vetted workout content but at much larger scale.
• Freeletics: AI-driven fitness coaching platform offering personalized workout programs and coach-led training. Broader incumbent that overlaps with SuperFit on personalized workout delivery and tracking, though at a different price point and audience.
• MyFitnessPal: Large-scale nutrition and activity tracking platform. Broader incumbent in the fitness tracking ecosystem that intersects with SuperFit's HealthKit-based workout logging but offers a much wider (nutrition-first) value proposition.
• BetterMe: Subscription fitness and wellness platform offering workout programs, meal plans, and coaching. Broader incumbent in the consumer fitness subscription space with adjacent trainer-program monetization.

Emerging players

• Jefit: Workout tracking and program-building app with strength training focus. Overlaps with SuperFit's workout builder and exercise library concept, primarily for self-directed users rather than trainer-led experiences.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/onsuperfit
• Xx.com/superfitapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfit