E.S. Kluft & Company

What E.S. Kluft & Company does

E.S. Kluft & Company, Inc. is a privately held U.S. luxury mattress manufacturer headquartered in Rancho Cucamonga, California, with 101–250 employees. The company designs and handcrafts premium mattresses and sleep accessories under two principal brands, Kluft and Aireloom, produced in three regional U.S. factories located in Pennsylvania (East coast), California (West coast), and Texas (Central). Manufacturing is make-to-order, and finished goods are distributed regionally to retailers based on geographic proximity.

The product portfolio is organized into two collections: the Kluft Collection (national) featuring the patented Kluft Standard™ and Kluft Lift™ coil technologies paired with TerraPur™ Talalay latex, and the Bloomingdale's Exclusive Collection featuring BioCeramics™ temperature-regulating technology and exotic materials such as cashmere, horsehair, alpaca, and silk. Sub-lines include the Beyond Luxury Line, Signature Line, Royal Sovereign Line, and Crown Line. Accessories include the GOLS-certified organic Lunara pillow and Bloomingdale's-exclusive bedding items. Patents and trademarks cover Kluft Standard™, Kluft Lift™, Original Marshall® pocket coil system, and BioCeramics™ technology. Certifications include Certi-Pur US®, Oeko-Tex Standard 100, and GOLS.

Revenue is generated through one-time sales of luxury mattresses and accessories via two channels: an exclusive retail partnership with Bloomingdale's (enterprise target buyer) and a network of authorized luxury mattress retailers across the United States accessed through a store locator. Distribution is U.S.-only per warranty and shipping terms. The target customer is affluent luxury consumers prioritizing craftsmanship, premium natural materials, and 10–15 year product durability over price, with the primary pain point being inadequate support and durability in standard mattresses. Pricing is not publicly disclosed; customers are directed to retail partners for made-to-order quotes. Marketing relies on organic social (Facebook, Instagram, Twitter), email opt-ins through warranty registration, and selective retail referral rather than mass digital advertising.

Name

E.S. Kluft & Company

Legal name

E.S. Kluft & Company, Inc.

Website

https://kluftmattress.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

E.S. Kluft & Company is a privately held U.S. luxury mattress manufacturer that handcrafts premium innerspring, hybrid, and latex mattresses under the Kluft and Aireloom brands in three U.S. factories, selling through Bloomingdale's exclusivity and authorized luxury retailers to affluent consumers seeking premium natural materials and craftsmanship.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Mattress Sales: One-time purchase of handcrafted luxury mattresses sold through exclusive retail partners and direct-to-consumer channels. Products include innerspring, hybrid, and latex mattresses with price points reflecting premium materials and artisan craftsmanship. Accessories including pillows, comforters, mattress pads, and pillow protectors are also sold.
2. Mattress Accessories: Sale of complementary sleep accessories including Lunara pillows (GOLS certified organic latex), bedding, mattress pads, and pillow protectors through Kluft collections and Bloomingdale's.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

E.S. Kluft & Company manufactures and sells ultra-premium handcrafted mattresses under the Kluft brand, organized into the Kluft Collection (national retail) and the Bloomingdale's Exclusive Collection. Mattresses are built to order in three U.S. factories (Pennsylvania, California, Texas) using the patented Kluft Standard™ and Kluft Lift™ coil systems, Original Marshall® pocket coils, TerraPur™ Talalay latex, BioCeramics™ temperature-regulating fibers, and premium natural materials including cashmere, horsehair, mohair, alpaca, silk, wool, and cotton. The company also retails matching sleep accessories such as the GOLS-certified Lunara pillow, comforters, mattress pads, and pillow protectors.

Product overview

E.S. Kluft & Company manufactures luxury handcrafted mattresses through two main product lines: the Kluft Collection (National Collection) featuring the patented Kluft Standard™ technology with TerraPur™ latex, and the Bloomingdale's Exclusive Collection incorporating BioCeramics™ technology with exotic materials. The Kluft Collection includes mattresses such as Divine Luxe, Royal Ascent, Imperial, Monarch, Regalia, Duchess, Eminence, Princess, Marquise, Viscount, and Baron. The Bloomingdale's Exclusive Collection encompasses four sub-lines: Beyond Luxury Line (Palais Champagne, Palais Royale), Signature Line (Rose, Orchid, Camellia, Begonia), Royal Sovereign Line (Viceroy, Kingsbridge, Regent, Knight II), and Crown Line (Amethyst, Citrine, Topaz, Opal). The company also offers accessories including the Lunara Pillow, Bloomingdale's bedding items (pillows, comforters, mattress pads, pillow protectors), and mattress foundations. All products are handcrafted in three US factories (Pennsylvania, California, Texas) with premium natural materials including cashmere, horsehair, mohair, alpaca, wool, cotton, silk, and TerraPur™ latex.

Differentiator

Problem solved

Functional benefit

Brands

• Kluft Collection: The flagship Kluft collection featuring the Kluft Standard patented technology with TerraPur latex and high-quality wool, designed to conform to individual body shapes for luxury comfort. Available at exclusive retail locations.
• Bloomingdale's Exclusive Collection
• Bloomingdale's Collection Accessories
• Kluft Collection Accessories

Products and services

• Kluft Collection (National Collection) Luxury handcrafted mattress collection featuring the patented Kluft Standard™ technology with TerraPur™ latex and high-quality wool; the lineup includes Divine Luxe, Royal Ascent, Imperial, Monarch, Regalia, Duchess, Eminence, Princess, Marquise, Viscount, and Baron models and is sold through authorized luxury retailers across the U.S.
• Bloomingdale's Exclusive Collection Premium ultra-luxury mattress collection sold exclusively through Bloomingdale's, built around BioCeramics™ temperature-regulating technology and exotic materials; encompasses four sub-lines (Beyond Luxury, Signature, Royal Sovereign, Crown) targeting affluent mattress shoppers.
• Crown Line Bloomingdale's exclusive latex sub-line with multiple layers of TerraPur™ Organic Latex for responsive, breathable comfort; includes Amethyst Plush, Citrine Luxury Firm, Topaz Firm, and Opal Extra Firm models.
• Beyond Luxury Line Top-tier Bloomingdale's exclusive mattresses (Palais Champagne, Palais Royale) built with patented Original Marshall® springs, TerraPur™ latex, and exclusive BioCeramics™ technology.
• Signature Line Bloomingdale's exclusive signature line featuring BioCeramics™ technology, ventilated TerraPur™ latex, and exotic materials; includes Rose Ultra Plush, Orchid Plush, Camellia Luxury Firm, and Begonia Firm models.
• Royal Sovereign Line Bloomingdale's exclusive collection tier with 40+ handcrafted outer tufts, Kluft Standard™, Belgian Jacquard Damask, and BioCeramics™ technology; includes Viceroy, Kingsbridge, Regent, and Knight II models.
• Lunara Pillow GOLS-certified organic latex core pillow with organic cotton inner cover and bamboo-blend outer cover, OEKO-TEX STANDARD 100 certified; provides personalized support and pressure relief for all sleep positions.
• Bloomingdale's Pillows Luxury pillows in two different fills and densities for customized sleep preferences; sold exclusively through Bloomingdale's as part of the Bloomingdale's Exclusive Collection accessories.
• Bloomingdale's Comforters 100% cotton sateen comforters with 850 fill power, offered in different fills and densities for varied warmth options; sold exclusively through Bloomingdale's.
• Bloomingdale's Mattress Pads Quiet, soft 100% cotton sateen mattress pads available in two quality tiers; sold exclusively through Bloomingdale's to extend the life of the luxury mattress.
• Bloomingdale's Pillow Protectors Soft, breathable 100% sateen cotton pillow protectors that move with the pillow and preserve the natural body-contour shape; sold exclusively through Bloomingdale's.
• Kluft Collection Accessories Accessories extending the Kluft philosophy of refined comfort to surrounding sleep products, including the Lunara Pillow and bamboo-blend accessories sold through Kluft retailers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Bloomingdale'sflagshipChannel Partner/ Reseller/ DistributorExclusive retail partnership where Bloomingdale's carries the Bloomingdale's Exclusive Collection featuring BioCeramics™ technology. Products include mattresses, pillows, comforters, mattress pads, and pillow protectors sold exclusively through Bloomingdale's locations. The collection features exotic materials like cashmere, horsehair, and BioCeramics™ technology designed for enhanced body recovery.
• One Tree PlantedminorStrategic or Co-development PartnerNon-profit environmental charity partnership focused on creating a healthier climate, protecting biodiversity, and supporting worldwide reforestation efforts. Part of Kluft's commitment to environmental sustainability and social impact.
• Certi-Pur US®minorOthersKluft is listed on Certi-Pur US® website as utilizing foams meeting guidelines for safety and low emissions.
• Oeko-TexminorOthersFabrics and latex used in Kluft mattresses are sourced from Oeko-Tex certified suppliers, ensuring materials are free from harmful substances.
• GOLS (Global Organic Latex Standard)minorOthersThe Lunara pillow features a GOLS-certified organic latex core, meeting global standards for organic latex products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aireloom: Aireloom is manufactured alongside Kluft at E.S. Kluft & Company facilities and shares overlapping technology (handcrafted pocketed coils, premium natural fills). It occupies a slightly lower price tier within the same luxury handmade mattress category.
• Vispring: British luxury handmade mattress maker specializing in pocketed springs and natural fillings (wool, cotton, horsehair, silk). Comparable to Kluft on bespoke construction, premium materials, and high-end retail distribution.
• Duxiana: Swedish maker of high-end luxury mattresses featuring a proprietary spring cassette system, sold through company-owned showrooms and luxury retailers. Direct comparable on premium positioning and proprietary spring technology.
• Charles P. Rogers: East Coast U.S. heritage manufacturer of handmade innerspring and pocketed coil mattresses sold through company-owned stores and premium retailers. Comparable to Kluft on craftsmanship, premium positioning, and traditional retail distribution.
• Hästens: Swedish heritage manufacturer of handcrafted luxury beds using natural materials (horsehair, wool, cotton) and bespoke construction. Direct comparable to Kluft on artisan craftsmanship, premium pricing, and affluent consumer targeting.

Broad incumbents

• Beautyrest Black: Premium tier of Simmons Beautyrest featuring Triple-Stranded Pocketed Coil technology and luxury materials. Comparable to Kluft on premium innerspring technology but operates at vastly greater scale through mass and department-store channels.
• Stearns & Foster: Luxury sub-brand of Tempur Sealy featuring innerspring and hybrid mattresses with premium covers and craftsmanship. Comparable to Kluft on luxury positioning but is part of a much larger publicly traded portfolio with broader distribution.

Emerging players

• Saatva: Premium direct-to-consumer mattress brand offering innerspring, hybrid, and latex models with white-glove delivery. Comparable to Kluft on premium construction but competes via a transactional D2C model that Kluft currently lacks.
• WinkBeds: Online premium mattress brand offering handcrafted innerspring and hybrid models with luxury materials. Comparable to Kluft on premium materials and pocketed-coil construction but competes via D2C pricing and digital marketing.
• Savvy Rest: U.S. maker of natural and organic latex mattresses with organic and GOLS-certified materials. Comparable to Kluft on premium natural materials and GOLS certification, but focused on the organic-latex niche and D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KluftMattress
• Facebookfacebook.com/Kluftmattress
• Instagraminstagram.com/kluft_mattress

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E.S. Kluft & Company