The Silver Mountain
The Silver Mountain B.V. is a Dutch online retailer founded in 2008 that sells physical gold, silver, platinum, and palladium bars, coins, and collectible bullion to private individual investors and corporate treasury clients across the Netherlands and broader Europe, supported by a sister-company ecosystem for buyback, vaulted storage, and crypto payments.
- Company typePrivate
- Founded2008
- HeadquartersBaarn, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Silver Mountain does
The Silver Mountain B.V. is a privately held Dutch online retailer of physical precious metals, founded in 2008 and headquartered in Baarn with a secondary office in The Hague. The company sells physical gold, silver, platinum, and palladium bars, coins, and collectible bullion sourced exclusively from LBMA Good Delivery accredited refineries (Umicore, C. Hafner, Pamp Suisse, Valcambi) and recognized international mints including the Royal Canadian Mint. Its e-commerce platform integrates real-time spot pricing that updates every three minutes and locks the price at the moment of order placement, with payment via iDEAL/Wero or bank transfer, and an Investment Score (Beleggingsscore) system rating products on price per gram, tradability, and spread.
The company operates a vertically integrated group structure. Sister company Inkoop Edelmetaal provides guaranteed buyback of precious metals regardless of original point of purchase; Edelmetaal Beheer Nederland offers fully insured, allocated vault storage in Rotterdam and Zurich with 24/7 account access; and Bitgild.com provides a crypto-payment channel for precious metals purchases. Distribution combines self-service online purchasing with insured home delivery via PostNL or UPS, a personal delivery service in the Netherlands, Belgium, and broader Europe, and collection by appointment at the Baarn or The Hague offices.
The Silver Mountain holds an AFM (Dutch Authority for the Financial Markets) license for mediation in precious metals combined with professional storage, providing regulated oversight on its storage product. It targets primarily private individual investors for wealth preservation, inflation hedging, and portfolio diversification, with a secondary corporate/B2B vertical for business treasury purchases. Revenue is generated through premiums on bullion sales, pre-owned bullion resale, recurring storage fees, and buyback transaction spreads. The business is small in scale (1-10 employees), has been operating continuously for 16 years, and reports 4,500+ Trustpilot reviews with a 4.8 out of 5 rating.
The Silver Mountain firmographics
Firmographics- Name
- The Silver Mountain
- Legal name
- The Silver Mountain B.V.
- Website
- https://thesilvermountain.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Silver Mountain B.V. is a Dutch online retailer founded in 2008 that sells physical gold, silver, platinum, and palladium bars, coins, and collectible bullion to private individual investors and corporate treasury clients across the Netherlands and broader Europe, supported by a sister-company ecosystem for buyback, vaulted storage, and crypto payments.
- Ownership category
- akta.pro rank
The Silver Mountain industry classification
Industry- Product category
- Physical Precious Metals Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where The Silver Mountain is headquartered
LocationHeadquarters
- HQ city
- Baarn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
The Silver Mountain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Precious Metals Sales: The primary revenue stream comes from selling physical gold, silver, platinum, and palladium bars and coins. Revenue is generated through the premium added to the spot price of metals. Products are sourced from LBMA-approved refineries and include both new and pre-owned bullion.
- Pre-owned Bullion Sales: Pre-owned precious metals acquired from customers through sister company Inkoop Edelmetaal, resold at lower premiums. These products include previously owned coins and bars that have been inspected for authenticity.
- Storage Services (via Edelmetaal Beheer Nederland): Professional storage services for precious metals in secure vaults in Netherlands and Switzerland. Customers pay storage fees for allocated, insured storage with 24/7 account access.
- Buyback/Resale Commission: Through sister company Inkoop Edelmetaal, the company buys back precious metals from customers at market-conforming prices, creating a complete lifecycle revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold bars and coins with varying premiums based on weight and type |
| Unit Pricing | Pay-as-you-go | Silver bars and coins with margin scheme pricing |
| Unit Pricing | Pay-as-you-go | Volume discounts on bulk purchases |
| Subscription | Monthly | Storage fees via Edelmetaal Beheer Nederland |
| Transaction based/ take rate | Pay-as-you-go | Delivery and shipping costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Silver Mountain product offering
Product offeringCore offering
The Silver Mountain is a Dutch online and office-based precious metals retailer that sells physical gold, silver, platinum, and palladium bars and coins sourced exclusively from LBMA-approved refineries. The company operates an e-commerce platform with real-time spot-linked pricing, fully insured delivery throughout Europe, and complementary storage and buyback services through affiliated entities, targeting both individual investors and corporate buyers for wealth preservation and treasury diversification.
Product overview
The Silver Mountain is a Dutch online retailer of physical precious metals offering a unified e-commerce platform for buying and selling gold, silver, platinum, and palladium. The core product portfolio consists of gold bars and gold coins (from Umicore, C. Hafner, Pamp Suisse, Valcambi refineries), silver bars and silver coins (including Maple Leaf, Krugerrand, Philharmoniker series), platinum products, and collectible coin series. The offering is complemented by professional storage services through Edelmetaal Beheer Nederland, a guaranteed buyback program via Inkoop Edelmetaal, personal delivery services, and a selection guide tool. Products range from 1 gram to 1 kilogram for bars and 1/10 to 1 troy ounce for coins, with both new and pre-owned options available at different premium levels. All gold products carry 0% VAT as investment gold, while silver investment coins benefit from the margin scheme exemption from 21% VAT.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bars Physical gold bars in various weights from 1 gram to 1 kilogram, sourced from LBMA-approved refineries including Umicore, C. Hafner, Valcambi, and Pamp Suisse, sold with 0% VAT as investment gold and an authenticity certificate. Aimed at individual and corporate investors seeking globally tradable bullion with transparent pricing.
- Gold Coins Physical gold investment coins from international mints (Maple Leaf, Krugerrand, Wiener Philharmoniker, Kangaroo, Britannia, Lunar, Panda, Mexican Libertad series) in sizes from 1/10 to 1 troy ounce, eligible for 0% VAT as investment gold. Sold to private and corporate investors for diversified precious-metals exposure.
- Silver Bars Physical silver bars in 500 gram, 1 kilogram, and 5 kilogram weights, with VAT-free silver options and pre-owned bars at lower premiums. Offered to private investors seeking lower price-point physical precious-metals exposure.
- Silver Coins Physical silver investment coins including Maple Leaf, Krugerrand, Wiener Philharmoniker, Kangaroo, and Britannia series, priced under the VAT margin scheme to exempt them from the standard 21% VAT. Available in new and pre-owned variants for individual investors and collectors.
- Platinum Products Physical platinum investment products, including platinum Maple Leaf coins and other platinum bars and coins, offered to investors looking to diversify beyond gold and silver.
- Collectible Coins Specialized silver and gold collectible coin series, including Mythical Figures, Tudor Beasts, Lunar, Myths and Legends, Queens Beasts, and Paintings series with antique and themed finishes, targeting collectors interested in limited editions with historical or artistic design.
- Pre-owned Bullion Previously owned gold and silver coins and bars that have been carefully inspected for authenticity and resold at lower premiums than newly issued items; includes pre-owned gold and silver bars and coins that remain tradable on global markets.
- Professional Storage (Edelmetaal Beheer Nederland) Secure, segregated, fully insured vault storage of customer-owned precious metals in Rotterdam (Netherlands) and Zurich (Switzerland) under AFM supervision, with 24/7 online account access, provided through sister company Edelmetaal Beheer Nederland and billed monthly. Intended for customers who prefer allocated custody over home delivery.
- Buyback Guarantee (Inkoop Edelmetaal) Guaranteed buyback of precious metals at any time at a market-conforming price, regardless of volume or whether originally purchased from The Silver Mountain, administered through sister company Inkoop Edelmetaal. Provides a liquidity exit for both individual and corporate holders.
- Personal Delivery Service Home courier delivery service offering 100% success rate and fully insured, discrete shipment of precious metals to customers in the Netherlands, Belgium, and other European countries. Available as an alternative to standard PostNL or UPS parcel shipping.
- Orientation Meeting Personal consultation meeting at the Baarn or The Hague office providing investment advice on physical precious metals, available by appointment for individual investors and corporate buyers considering larger purchases.
Quantifiable outcome
- 4,500+ customer reviews with 4.8 out of 5 star rating on Trustpilot
- +2 more outcomes
Companies that use The Silver Mountain
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
The Silver Mountain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
The Silver Mountain partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Inkoop EdelmetaalcoreSister company handling the buyback and resale of precious metals. Customers can sell their precious metals to Inkoop Edelmetaal regardless of where originally purchased, at market-conforming prices. Handles remote selling with home collection service, office appointments, and direct sales from storage via Edelmetaal Beheer Nederland.
- Edelmetaal Beheer Nederland (EBN)coreExclusive partner for secure storage of precious metals. Provides professional vault storage in Netherlands (Rotterdam) and Switzerland (Zurich) with full insurance coverage. Metals are stored fully allocated and registered under customer's name. Customers have 24/7 access to their portfolio through an online platform.
- Bitgild.comminorSister company specializing in precious metals purchases with cryptocurrency payment options. Customers referred to Bitgild.com when seeking crypto payment methods for precious metals purchases.
- Royal Canadian MintcoreSupplier of Canadian Maple Leaf gold and silver coins. Royal Canadian Mint produces all coins for Canadian circulation as well as investment-grade precious metals products. Products sourced through official distributors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Silver Mountain competitors and assessment
Company assessmentDirect peers
- GoldRepublic: Amsterdam-based online precious metals platform offering physical gold, silver, and platinum with integrated allocated storage in Switzerland — directly comparable Dutch competitor with a similar buy-store-sell closed-loop model.
- Holland Gold: Established Dutch precious metals dealer offering gold, silver, and platinum bars and coins with storage services, targeting the same Benelux retail and business customer base as The Silver Mountain.
- Goudzaken: Dutch online precious metals retailer selling investment gold and silver with similar direct-to-consumer positioning, comparable product breadth, and overlapping Dutch-speaking target market.
- BullionByPost: UK-based online bullion retailer offering gold, silver, and platinum bars and coins with insured delivery — one of Europe's largest pure-play online dealers and a comparable e-commerce-first precious metals retailer.
- CoinInvest: German online precious metals dealer offering gold, silver, and platinum coins and bars across Europe with vault storage options — directly comparable Continental European bullion e-retailer.
- ProAurum: Munich-based precious metals dealer with online and offline sales of bullion bars, coins, and storage services — comparable European mid-market competitor with similar product breadth and integrated vaulting.
- BullionVault: Online platform for buying, selling, and storing physical gold, silver, and platinum in professional vaults — comparable digital-first precious metals platform with allocated storage and a buy-sell liquidity model.
- Atkinsons Bullion: UK online precious metals dealer offering investment gold and silver bars and coins with insured delivery — a comparable European e-commerce bullion retailer with overlapping product mix.
Broad incumbents
- APMEX: Largest US-based online precious metals retailer offering an extensive catalog of bullion, coins, and storage options — a much larger broad-line incumbent whose scale and product breadth exceed The Silver Mountain's.
- Royal Canadian Mint: Canadian government mint producing Maple Leaf gold/silver/platinum coins and operating direct-to-consumer bullion sales — both a key supplier to The Silver Mountain and a broader incumbent in the retail precious metals market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Silver Mountain social profiles
Digital presenceThe Silver Mountain compliance and trust
Trust signalCompliance3 records
The Silver Mountain financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Silver Mountain leadership team
Management profileNumber of profiles
The Silver Mountain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Silver Mountain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Silver Mountain
What does The Silver Mountain do?
The Silver Mountain is a Dutch online and office-based precious metals retailer that sells physical gold, silver, platinum, and palladium bars and coins sourced exclusively from LBMA-approved refineries. The company operates an e-commerce platform with real-time spot-linked pricing, fully insured delivery throughout Europe, and complementary storage and buyback services through affiliated entities, targeting both individual investors and corporate buyers for wealth preservation and treasury diversification.
Is The Silver Mountain a public or private company?
The Silver Mountain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Silver Mountain founded?
The Silver Mountain was founded in 2008. It employs 1 to 10 people.
Where is The Silver Mountain based?
The Silver Mountain is headquartered in Baarn, Netherlands, in the Europe region.
How does The Silver Mountain make money?
Four revenue lines are on record. Physical Precious Metals Sales are the primary driver. The others are pre-owned Bullion Sales, storage Services (via Edelmetaal Beheer Nederland) and buyback/Resale Commission.
Who are The Silver Mountain's main competitors?
Direct peers on record are GoldRepublic, Holland Gold, Goudzaken, BullionByPost, CoinInvest, ProAurum, BullionVault and Atkinsons Bullion. Broad incumbents are APMEX and Royal Canadian Mint.
Does The Silver Mountain have an API?
No public API is recorded for The Silver Mountain.
What industry is The Silver Mountain in?
The Silver Mountain's product category is Physical Precious Metals Retail. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 458310 and its SIC code is 5094.