Holland Gold
Holland Gold is a Netherlands-based online dealer, founded in 2011 in Alkmaar, that buys and sells physical gold and silver to retail customers through its website with real-time pricing and secure transactions.
- Company typePrivate
- Founded2011
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holland Gold does
Holland Gold is a Netherlands-based precious metals dealer founded in 2011 and headquartered in Alkmaar. According to its firmographic profile, the company buys and sells physical gold and silver, offering secure transactions and real-time pricing to customers through its website at hollandgold.nl. The business operates in the Dutch retail precious metals segment, where customers typically use gold and silver as inflation hedges, store-of-value instruments, or portfolio diversifiers. Holland Gold employs between 11 and 50 people, placing it firmly in the small-SME bracket, and has operated continuously for over a decade, indicating an established but modestly scaled niche position rather than a high-growth challenger.
The underlying operating model is a direct-to-consumer online brokerage: customers transact through the web platform at posted real-time spot-linked prices, with the company earning a spread between buy and sell quotes on physical bullion. This is the standard model in European online precious metals retail — execution- and trust-driven, with revenue mechanics dependent on transaction volume, ticket size, and the prevailing gold/silver price environment rather than subscription or licensing fees. No information was available regarding vaulting arrangements, custody partners, logistics providers, or whether the company holds its own inventory versus back-to-back trading, all of which materially affect margin structure.
The available data is thin: the company's own website was inaccessible during data collection (a verification/loading screen with no extractable content), and no management team, funding history, customer disclosures, partnerships, product catalog detail, or financial statements are available. No technology stack, proprietary systems, AI/ML capabilities, or certifications were documented. As a result, the description above reflects what is verifiable from the firmographic inputs and is explicitly bounded by what could not be independently confirmed through the company's own materials or third-party sources.
Holland Gold firmographics
Firmographics- Name
- Holland Gold
- Website
- https://hollandgold.nl
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Holland Gold is a Netherlands-based online dealer, founded in 2011 in Alkmaar, that buys and sells physical gold and silver to retail customers through its website with real-time pricing and secure transactions.
- Ownership category
- akta.pro rank
Holland Gold industry classification
Industry- Product category
- Precious Metals Trading
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
Keywords
Where Holland Gold is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Holland Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Holland Gold product offering
Product offeringCore offering
Holland Gold buys and sells physical gold and silver, providing customers with real-time market pricing and secure transaction execution. The company enables individuals to purchase and sell physical precious-metal products through its online platform, with prices tied to current spot rates at the moment of transaction.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Gold Buying and Selling Service that enables customers to purchase or liquidate physical gold at real-time, spot-linked prices through a secure transaction process.
- Physical Silver Buying and Selling Service that enables customers to purchase or liquidate physical silver at real-time, spot-linked prices through a secure transaction process.
Companies that use Holland Gold
Customer profileIdeal customer profiles1 record
Holland Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holland Gold partnerships and signals
Strategic signalRecent moves1 record
Holland Gold competitors and assessment
Company assessmentDirect peers
- GoudBullion: Dutch precious metals dealer selling physical gold and silver coins and bars to retail investors. Directly comparable to Holland Gold in product, geography, and target buyer profile.
- GoldRepublic: Netherlands-based online precious metals platform allowing retail and professional clients to buy, sell, and store physical gold, silver, and platinum. Highly comparable to Holland Gold in geography, product mix (physical bullion), and target customer segment.
- CoinInvest: European online retailer of investment gold, silver, and platinum coins and bars, serving retail and wholesale customers. Comparable precious-metals retail model with EU-wide shipping.
- Auvesta: European precious metals retailer offering physical gold, silver, and platinum products with secure storage services. Comparable offering focused on retail bullion buyers across Europe.
- BullionVault: Online precious metals marketplace where users buy, sell, and store allocated physical gold, silver, and platinum in professional vaults. Comparable transaction model and asset class, though at greater scale and broader geographic reach.
- The Silver Mountain: Dutch precious metals dealer focused on silver (and gold) bullion and coins for retail investors. Comparable product line, security-oriented offering, and Dutch customer base to Holland Gold.
Emerging players
- GoldMoney: Online precious metals platform enabling users to buy, sell, and store allocated physical gold, silver, and platinum. Comparable transaction model to Holland Gold but with a more digital-native, multi-jurisdiction platform footprint.
Regional players
- Royal Dutch Mint (Koninklijke Nederlandse Munt): Dutch official mint that produces and distributes legal tender precious metals coins and bars. Comparable in selling Dutch-market physical gold and silver investment products, with the additional layer of minting capability.
Broad incumbents
- Degussa Goldhandel: Large German precious metals company offering buying, selling, and secure storage of gold, silver, and platinum products across multiple retail locations. Comparable product and transaction model to Holland Gold, but broader geographic footprint and larger scale.
- Heimerle + Meule Group: German-based precious metals refiner, manufacturer, and dealer with trading, recycling, and retail bullion operations. Comparable activity in buying and selling physical gold and silver, though at materially larger scale and across more product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Holland Gold social profiles
Digital presenceHolland Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Gold leadership team
Management profileNumber of profiles
Profiles1 record
Holland Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Gold
What does Holland Gold do?
Holland Gold buys and sells physical gold and silver, providing customers with real-time market pricing and secure transaction execution. The company enables individuals to purchase and sell physical precious-metal products through its online platform, with prices tied to current spot rates at the moment of transaction.
When was Holland Gold founded?
Holland Gold was founded in 2011. It employs 11 to 50 people.
Where is Holland Gold based?
Holland Gold is headquartered in Alkmaar, Netherlands, in the Europe region.
Who are Holland Gold's main competitors?
Direct peers on record are GoudBullion, GoldRepublic, CoinInvest, Auvesta, BullionVault and The Silver Mountain. GoldMoney is listed as an emerging player. Royal Dutch Mint (Koninklijke Nederlandse Munt) is listed as a regional player. Broad incumbents are Degussa Goldhandel and Heimerle + Meule Group.
Does Holland Gold have an API?
No public API is recorded for Holland Gold.
What industry is Holland Gold in?
Holland Gold's product category is Precious Metals Trading. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its NAICS code is 42394 and its SIC code is 5094.