Lead Like Jesus
Lead Like Jesus is a nonprofit Christian leadership development ministry that provides faith-based workshops, online courses, and the proprietary Biblical DISC® behavioral assessment to equip individuals, churches, ministries, and corporate organizations with character-based leadership training modeled on Jesus.
- Company typePrivate
- Founded1999
- HeadquartersSpartanburg, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Lead Like Jesus does
Lead Like Jesus is a nonprofit Christian leadership development ministry founded in 1999 and headquartered in Greenville, South Carolina, with a secondary mailing reference in Spartanburg. The organization develops and distributes faith-based leadership content, assessments, and training programs designed to teach leaders to emulate the leadership model of Jesus, serving individuals, churches, ministries, and corporate organizations seeking character-based leadership development. Reported cumulative impact metrics include 34,552 leaders trained and equipped, 120 certified Encounter Facilitators, and engagement in 30 nations.
Its core offerings include the Biblical DISC® behavioral assessment (which blends Scripture with the DISC model of human behavior), the Encounter Workshop (a live, interactive leadership development experience), the Way of the Carpenter and Heart of a Leader workshops, and the Online Leadership Academy (an on-demand digital library of video courses and discussion guides). All workshops and certifications are available in virtual formats, and the Encounter Workshop is delivered at scale through a trained global facilitator network of 120 certified practitioners. The technology stack is anchored on the Givecloud e-commerce/LMS platform, which powers storefront sales, academy subscriptions, facilitator accounts, and donation processing.
The organization operates as an ECFA-accredited nonprofit and an Excellence in Giving (EIGC) transparency-listed entity. Revenue is generated through a mix of paid workshop and certification fees, recurring Online Leadership Academy subscriptions, one-time sales of books, study guides, and assessments via its Givecloud storefront, and tax-deductible charitable donations. Its go-to-market is event-driven and content-led, using an integrated marketing engine comprising a leadership blog, daily devotionals, podcasts, a free eBook lead magnet, email nurture, organic social media, and live/virtual events. High-credibility public endorsements from Pat Lencioni, John Maxwell, and Chick-fil-A CEO Dan Cathy support brand visibility within faith-and-leadership circles.
Lead Like Jesus firmographics
Firmographics- Name
- Lead Like Jesus
- Legal name
- Lead Like Jesus
- Website
- https://leadlikejesus.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lead Like Jesus is a nonprofit Christian leadership development ministry that provides faith-based workshops, online courses, and the proprietary Biblical DISC® behavioral assessment to equip individuals, churches, ministries, and corporate organizations with character-based leadership training modeled on Jesus.
- Ownership category
- akta.pro rank
Lead Like Jesus industry classification
Industry- Product category
- Faith-Based Leadership Development Training
- NAICS
- Religious Organizations (8131), Professional and Management Development Training (611430), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Lead Like Jesus is headquartered
LocationHeadquarters
- HQ city
- Spartanburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lead Like Jesus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Workshop & Certification Fees: Paid participation in live Encounter workshops, Way of the Carpenter virtual workshops, Heart of a Leader workshops, and the Biblical DISC® Practitioner Certification Training (self-paced).
- Online Academy Subscriptions: Recurring access to the Leadership Academy's video-driven content, discussion guides, and courses for individuals and teams.
- Digital & Physical Product Sales: Sales via the LLJ Givecloud store of books, eBooks (e.g., '6 Lessons from the Greatest Leader Role Model'), study guides (Lead Like Jesus Revisited 6-Week Study Guide, Heart of a Great Leader 4-week Study Guide), Biblical DISC® assessments, and other resources.
- Charitable Donations: As a faith-based nonprofit (ECFA member), Lead Like Jesus accepts tax-deductible donations and support via the Give platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free eBook lead magnet ('6 Lessons from the Greatest Leader Role Model') |
| Other | Pay-as-you-go | Paid workshops and certifications (Encounter, Way of the Carpenter, Heart of a Leader, Biblical DISC® Certification) |
| Subscription | Annual | Online Leadership Academy access for individuals and teams |
| One time/ perpetual license | Pay-as-you-go | Books, study guides, and assessment products via LLJ store |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Lead Like Jesus product offering
Product offeringCore offering
Lead Like Jesus develops and delivers faith-based leadership development programs, including live and virtual workshops (Encounter, Way of the Carpenter, Heart of a Leader), the Online Leadership Academy with on-demand video courses and discussion guides, and the proprietary Biblical DISC® behavioral assessment with practitioner certification. It also sells supporting books, eBooks, and study guides through its own storefront and supports its ministry via tax-deductible donations.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Like Jesus Leadership Encounter: Highly interactive, participant-driven leadership development experience / workshop (also referenced as 'Encounter Workshop').
- Online Leadership Academy
- Biblical DISC
- Way of the Carpenter
- Heart of a Leader
Products and services
- Encounter Workshop A highly interactive, participant-driven leadership development experience that exposes common leadership misconceptions and offers a practical leadership model based on Jesus, delivered as a live workshop by experienced trainers for individuals, teams, and organizations.
- Online Leadership Academy
Quantifiable outcome
- 34,552 leaders trained and equipped globally
- +2 more outcomes
Companies that use Lead Like Jesus
Customer profileNamed customers3 records
Ideal customer profiles3 records
Lead Like Jesus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lead Like Jesus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Evangelical Council for Financial Accountability (ECFA)coreLead Like Jesus displays the ECFA member badge on its website (MemberProfile ID 45399), indicating accredited compliance with ECFA standards for nonprofit financial accountability, governance, and transparency. The ECFA link is prominently placed in the site footer.
- Excellence in Giving (EIGC)coreLead Like Jesus is listed on Excellence in Giving's transparency/analytics platform (analytics.excellenceingiving.com/overview/2017-04-10/lead-like-jesus), enabling donor due diligence and nonprofit transparency reporting.
- GivecloudcoreGivecloud powers Lead Like Jesus' e-commerce storefront (leadlikejesus.givecloud.co), handling product/assessment sales, donations, the LLJ store, and facilitator login/account management.
- John Maxwell (endorser / brand association)majorJohn Maxwell — described as a 'No. 1 New York Times bestselling author, coach and speaker' — provides an on-record public endorsement featured on the Lead Like Jesus homepage, lending brand credibility and reach into Maxwell's leadership audience.
- Pat Lencioni (endorser / brand association)majorBestselling author and speaker Pat Lencioni provides a public testimonial on the Lead Like Jesus homepage endorsing the resources and training as 'theoretically elegant and immediately practical.'
- Chick-fil-A (Dan Cathy, CEO)majorChick-fil-A CEO Dan Cathy provides a public endorsement on the Lead Like Jesus homepage, extending the ministry's credibility into the corporate/foodservice leadership audience.
- Certified Encounter Facilitator NetworkcoreLead Like Jesus trains and certifies Encounter Facilitators (120 trained globally) who then deliver Lead Like Jesus workshops, courses, and resources within their own organizations, churches, and client engagements. Facilitators access content through a dedicated portal.
- Edge God In Podcast (Lauren Miller co-host)minorLead Like Jesus blog contributor Lauren E. Miller co-hosts the Edge God In and ABCs For Leadership & Life Podcast, with Lead Like Jesus content cross-promoted via the EdgeGodIn.com platform and EmotionalIntelligenceinChrist.com property.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lead Like Jesus competitors and assessment
Company assessmentDirect peers
- Halftime Institute: Faith-based leadership development organization focused on helping professionals integrate faith and vocation through cohort programs, coaching, and workshops. Comparable mission (faith-and-leadership formation) and similar workshop-plus-cohort delivery model.
- Wiley (Everything DiSC): Owner of the Everything DiSC® suite of DISC-based behavioral assessments and certifications, used widely in workplaces and teams. Direct peer to Biblical DISC® as a DISC-based behavioral assessment product, with an analogous practitioner certification and workshop ecosystem.
- RightNow Media: A faith-based video streaming and content library platform widely used by churches for discipleship, leadership training, and small-group studies. Directly comparable to Lead Like Jesus' Online Leadership Academy as a subscription-based faith learning platform serving leaders and ministry teams.
- Cru (formerly Campus Crusade for Christ): Interdenominational Christian ministry with global leadership development, discipleship training, and spiritual formation programs. Comparable as a faith-based nonprofit equipping leaders worldwide through workshops, courses, and missionary/facilitator networks.
- Watermark Resources: Provider of church and ministry leadership development resources, conferences, and content. Comparable as a faith-based peer producing leadership and discipleship content aimed at pastors and ministry leaders through workshops, conferences, and digital tools.
Broad incumbents
- Gallup: Owner of the original CliftonStrengths assessment family and a major provider of behavioral and engagement assessments used in leadership development. Comparable as a broad incumbent providing DISC-adjacent behavioral assessments, certifications, and enterprise leadership programs.
- John Maxwell Company: Global leadership development organization offering books, training, coaching, and speaking. Highly relevant broad incumbent — John Maxwell himself is a Lead Like Jesus endorser, and both target professional leadership audiences with workshop-, content-, and certification-based delivery models.
- The Ken Blanchard Companies: Established leadership training and organizational development firm built around Blanchard's situational leadership and related programs. Comparable as a broad incumbent offering assessment-driven (e.g., DISC-adjacent) leadership development workshops and certifications to organizations.
Emerging players
- Bible Study Fellowship (BSF): Global interdenominational Christian organization offering structured Bible study classes, training, and digital discipleship content. Comparable as a faith-based learning and formation organization with international reach, study guides, and facilitator-led small groups.
Regional players
- Christianity Today: Major evangelical Christian media and publishing organization producing leadership, ministry, and theology content across web, print, and events. Comparable as a faith-content publisher and community platform serving Christian leaders, overlapping with Lead Like Jesus' publishing, podcast, and devotional content streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lead Like Jesus social profiles
Digital presenceLead Like Jesus compliance and trust
Trust signalCompliance1 record
Lead Like Jesus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Like Jesus leadership team
Management profileNumber of profiles
Profiles1 record
Lead Like Jesus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Like Jesus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Like Jesus
What does Lead Like Jesus do?
Lead Like Jesus develops and delivers faith-based leadership development programs, including live and virtual workshops (Encounter, Way of the Carpenter, Heart of a Leader), the Online Leadership Academy with on-demand video courses and discussion guides, and the proprietary Biblical DISC® behavioral assessment with practitioner certification. It also sells supporting books, eBooks, and study guides through its own storefront and supports its ministry via tax-deductible donations.
Is Lead Like Jesus a public or private company?
Lead Like Jesus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lead Like Jesus founded?
Lead Like Jesus was founded in 1999. It employs 51 to 100 people.
Where is Lead Like Jesus based?
Lead Like Jesus is headquartered in Spartanburg, United States, in the North America region.
How does Lead Like Jesus make money?
Four revenue lines are on record. Workshop & Certification Fees are the primary driver. The others are online Academy Subscriptions, digital & Physical Product Sales and charitable Donations.
Who are Lead Like Jesus's main competitors?
Direct peers on record are Halftime Institute, Wiley (Everything DiSC), RightNow Media, Cru (formerly Campus Crusade for Christ) and Watermark Resources. Broad incumbents are Gallup, John Maxwell Company and The Ken Blanchard Companies. Bible Study Fellowship (BSF) is listed as an emerging player. Christianity Today is listed as a regional player.
Does Lead Like Jesus have an API?
No public API is recorded for Lead Like Jesus.
What industry is Lead Like Jesus in?
Lead Like Jesus's product category is Faith-Based Leadership Development Training. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 8131 and its SIC code is 8200.