Rush Agency

What Rush Agency does

Rush Agency (OOO "Rush Agency") is a Russian digital marketing agency founded in April 2013 by brothers Oleg and Evgeniy Shestakov with Vladimir Butov as co-founder, headquartered at the Skolkovo Innovation Center in Moscow. The company operates as an IT-accredited entity (Ministry of Digital Development accreditation since 2019; Skolkovo resident since November 2020) and employs 203+ specialists across digital marketing, SEO, content, and analytics functions.

The agency's core offering is SEO and search-visibility services across 25+ verticals, with primary service lines including SEO Promotion for the Russian market, International SEO for global clients, GEO/AI Search Optimization (visibility in ChatGPT, Gemini, Perplexity, Claude, DeepSeek, and other neural networks), SERM/ORM (reputation management), PPC, and website development. Rush Agency has built proprietary technology infrastructure including Rush Analytics (a search analytics platform with 180,000+ users launched in 2015), SEO-Agents (an AI platform for SEO content creation launched in 2025, positioned as the first such platform in the CIS), an AI tracker for brand visibility in neural networks (2026), Rush Monitor, and Rush Academy (educational platform launched 2017).

The business model is retainer-based agency services, with monthly pricing starting at 120,000 RUB for SERM, 150,000 RUB for Russian SEO, 200,000 RUB for bundled SEO+GEO, 250,000 RUB for conversion services, and $3,000+/month for International SEO. The agency supplements direct sales with a Rush Partners referral program (10% commission, ~$4,500 average deal, 24-month lifecycle) and content marketing through Rush Academy. Since founding, Rush Agency has served 1,000+ clients, completed 450+ projects, and documented 100+ case studies; named clients span Libertex, Globus, Marks & Spencer Russia, Avilon, Rigla, Decanter.ru, and others. The company earned #1 Ruward Awards in 2025 and 2026 and Top 3 rankings in AdIndex and Marketing Tech, and was recognized among Russia's Top 200 employers by HH.ru in 2024.

Name

Rush Agency

Legal name

OOO "Rush Agency" (ООО «Раш Эдженси»)

Website

https://rush-agency.ru

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rush Agency is a Russian digital marketing agency offering SEO, GEO/AI Search Optimization, SERM, PPC, and web development services to 1,000+ clients across 25+ verticals in Russia, the US, Europe, UAE, and Latin America, supported by proprietary AI and analytics tools.

Ownership category

akta.pro rank

Product category

SEO and Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• SEO services
• Search engine optimization
• Online reputation management
• AI search optimization
• Digital marketing agency

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Services (Russia): Systematic SEO promotion in Yandex and Google for Russian market. Monthly retainer model with custom strategies.
2. International SEO: Website promotion for international markets (USA, Europe, UAE, Latin America). Priced in USD.
3. SERM/ORM: Online reputation management and search engine reputation management services.
4. GEO/AI Search Optimization: Promotion in neural networks (ChatGPT, Perplexity, Gemini, Claude, etc.) integrated with traditional SEO.
5. Contextual/Targeted Advertising: PPC services including ads on Ozon and Wildberries marketplaces.
6. Website Development: Website development and technical support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Rush Agency is an AI-driven digital marketing agency that provides SEO promotion (Yandex and Google), international SEO for global markets, GEO/AI search optimization for platforms like ChatGPT, Perplexity, Gemini, and Claude, as well as SERM/ORM reputation management services. The agency combines proprietary AI tools with expert human oversight to deliver organic traffic growth, search visibility, and lead generation for businesses across e-commerce, fintech, pharma, B2B SaaS, and other verticals.

Product overview

Rush Agency is an AI-driven digital marketing agency offering a comprehensive ecosystem of SEO services and proprietary technology platforms. The core offering comprises four main service lines: SEO Promotion (domestic and international), GEO/AI Search Optimization, and SERM/ORM (reputation management), all powered by the agency's three proprietary platforms: Rush Analytics (search analytics with 180,000+ users), SEO-Agents (AI content creation), and Rush Academy (education). The agency combines AI-native tools with expert oversight to deliver search visibility across Yandex, Google, and AI platforms including ChatGPT, Gemini, Perplexity, and Claude. Pricing for core SEO services starts from 150,000 RUB/month, international SEO from $3,000, and SERM from 120,000 RUB.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Promotion (Комплексное SEO-продвижение) Systematic search engine optimization in Yandex and Google for Russian-market websites, including technical audit, semantic core collection, on-page and off-page optimization, ranking analysis, and bi-weekly transparent reporting. Pricing starts from 150,000 RUB/month.
• International SEO (Продвижение сайтов за рубежом) SEO promotion for international markets including the USA, Europe, Latin America, UAE, and Asia. Priced in USD starting from $3,000/month.
• GEO/AI Search Optimization (GEO/AI-поиск) Optimization for generative AI search platforms including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, GigaChat, and Yandex Alice, integrated with traditional SEO for combined visibility.
• SERM (Search Engine Reputation Management) Reputation management within search results, including negative review removal, deindexation of unwanted information, and brand protection. Starting from 120,000 RUB/month.
• ORM (Online Reputation Management) Comprehensive reputation management covering SERM, review audits, monitoring, foreign SERM, personal/HR/medical/developer reputation, and brand presence across review platforms.
• Contextual/Targeted Advertising (PPC) PPC management across Yandex Direct, Google Ads, social networks, and marketplaces (Ozon, Wildberries). Includes internal advertising for marketplaces and CRO.
• Website Development and Technical Support Website design, development, and ongoing technical support, often bundled with SEO for new site launches.
• Rush Analytics Proprietary SaaS search analytics platform covering semantic core collection with frequency data, hard and soft clustering, content analysis, technical task generation, position monitoring, indexation checks, and spam link analysis. Used by 180,000+ SEO specialists.
• SEO-Agents AI platform that automates full-cycle SEO content creation. Content produced with the SEO-Agents methodology is reported to be 46% more likely to rank in TOP search results and appear in LLM responses.
• Rush Academy Educational platform offering SEO webinars, case studies, and training materials for marketers, business owners, and the broader SEO community. Over 3,000 specialists trained.
• AI Brand Visibility Tracker in Neural Networks Tool integrated into Rush Analytics that monitors brand visibility and mentions across AI search platforms including ChatGPT, Perplexity, Gemini, and Yandex Alice.

Quantifiable outcome

• Client revenue increase: $167,553,779 total for clients
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Rush Partners ProgramcoreChannel Partner/ Reseller/ DistributorClosed referral partner program where participants earn 10% commission from contract value throughout the entire client lifecycle. Partners include business owners, web studios, internet agencies, bloggers, IT professionals, and freelancers. Benefits include access to closed partner chat, personal manager, leads from Rush and other partners, discounts on Rush Academy courses and Rush Analytics tools.

Scale indicators11 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Profound: Emerging US-based platform specializing in AI-search visibility and brand mention tracking for ChatGPT, Perplexity, and other LLMs. Direct overlap with Rush Agency's GEO/AI-search tracker product and target customer base (CMOs monitoring AI-search presence).
• Goodie AI: Early-stage company offering Generative Engine Optimization (GEO) services and AI-search analytics tooling. Closest international peer to Rush Agency's GEO service line and AI visibility tracker, though operating at smaller scale.

Direct peers

• Netpeak: Originally Ukrainian-founded digital marketing agency that has expanded into a multi-market network (Netpeak Software, Netpeak Agency). One of the largest CIS-origin SEO and PPC agencies, directly comparable in scale, service breadth (SEO, PPC, analytics), and international footprint.
• Demis Group: Russian digital marketing agency historically ranked alongside Rush Agency in AdIndex Top SEO ratings. Comparable in offering Russian SEO promotion, contextual advertising, and complex web analytics with similar enterprise-client orientation.
• SEOProfy: SEO agency founded by ex-Rush Agency team, focused on B2B SaaS and international SEO services across US and European markets. Direct competitor in CIS-origin SEO agency category with similar AI-augmented methodology and international ambitions.

Broad incumbents

• WebFX: Large US full-service digital marketing agency offering SEO, PPC, web design, and content marketing with proprietary technology (MarketingCloudFX). Broad incumbent with much larger headcount but overlapping SEO/PPC/service-model approach.
• Ignite Visibility: US-based full-service digital marketing agency consistently ranked among top SEO firms (similar to AdIndex Top-3 positioning). Comparable service mix (SEO, PPC, ORM, social media) and mid-market/enterprise client focus.

Regional players

• Brainlabs: UK-based digital marketing agency with strong SEO and PPC practice, ranked among top UK agencies. Comparable in agency-service model and technical SEO emphasis but operates primarily in UK/European markets rather than CIS/Russia.

Others

• Conductor: Enterprise SEO platform providing search analytics, content optimization, and technical SEO tooling. Complementary to Rush Analytics product and shares B2B enterprise marketing buyer with Rush Agency's international SEO service line.
• Ahrefs: Independent SEO software platform (site explorer, keyword tools, content explorer) used by the same marketer buyer as Rush Agency. Adjacent enabling tool rather than direct competitor, but represents the DIY threat to agency-service revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Rush_agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Agency