White Studios

What White Studios does

White Studios is an integrated creative production studio headquartered in San Martino Buon Albergo, near Verona, Italy, operating since 2011 as a brand under parent entity Artwork LAB. It delivers professional photography (fashion/beauty, food, still-life, social/lifestyle), proprietary 360° turn-table product visualization, web development and e-commerce, video production, graphic design, advertising campaign management, 3D rendering and prototyping, and — most recently — generative AI content services. Technical differentiators include a custom dual-axis turn-table system built for Calvin Klein (handling 24- and 96-image rotations with background loading), locally trained generative AI models running on studio servers for data-isolated content creation, and a 750+ sqm production facility with positive-energy impact.

The studio sells project-based professional services to enterprise clients through direct engagement, with no disclosed pricing or self-serve channels. Its customer base spans luxury fashion (Calvin Klein, Dior, Calzedonia), automotive (Lamborghini), consumer goods (Procter & Gamble), watches (Swatch Group), beauty (Wella, La Biosthétique Paris, Emsibeth), publishing (Mondadori), healthcare (Paul Hartmann), and industrial/foodservice clients. The Calvin Klein relationship has been continuous since 2017 and spans USA, Korea, Switzerland, and UK markets.

Revenue mechanics are services-led and quoted per project; the firm has not raised external capital and operates as a privately held, founder-controlled entity under Max Nardi (Photographer and Creative Director). The 2023-2025 expansion into AI content, AI workstation deployment, AI training, 3D rendering, and 3D printing represents a pivot toward productized, recurring enterprise services, though headcount remains in the 1-10 range and no financial scale is publicly disclosed.

Name

White Studios

Legal name

White Studios

Website

https://whitestudios.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

White Studios is a Verona-based integrated creative production studio serving enterprise clients across luxury fashion, beauty, automotive, and consumer goods with photography, 360° product visualization, video, web, 3D rendering, and locally trained generative AI services.

Ownership category

akta.pro rank

Product category

Commercial Photography and Creative Communication Services

NAICS

Commercial Photography (541922), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPADAGAI

Post-Production Facilities & Suites (Edit/Color/Sound Stages)

Media, Entertainment & Sports/Film & Video Production/Distribution/Post-Production (Editing, Color, Sound)

Keywords

• Commercial photography services
• Product photography studio
• Advertising campaign production
• Web development agency
• Generative AI imaging

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Photography Services: Studio photography services including fashion, beauty, food, still-life, and lifestyle photography for advertising campaigns, catalogs, and e-commerce. Services for national and international companies including luxury brands.
2. Advertising Campaign Development: Complete advertising campaign management including creative direction, photography, graphic design, video production, and multi-channel deployment.
3. Web Development and E-commerce: Website development, B2B and B2C portals, e-commerce solutions, and web marketing services including SEO optimization.
4. Video Production: Video production services including advertising spots, product videos, and video rendering using AI generative technology.
5. Brand Identity Services: Brand identity creation and renewal, graphic design for catalogs and coordinated materials.
6. AI Photography and Content Generation: AI-generated photographic content for social media, advertising campaigns, fashion catalogs, and lookbooks using locally-trained AI models.
7. 3D Rendering and Prototyping: 3D product and architectural rendering services plus 3D printing prototyping using engineering materials.

Distribution channels3 records

Marketing channels3 records

Core offering

White Studios is a full-service creative communication agency and professional photography studio in Verona, Italy, delivering commercial photography (fashion, beauty, food, still-life, lifestyle), 360° turn-table product visualization for e-commerce, web development and e-commerce platforms, video production, graphic design, and advertising campaign management. The studio also provides AI-driven content generation using proprietary locally trained generative AI models, photorealistic 3D rendering, and prototyping/3D printing services for national and international clients.

Product overview

White Studios is a full-service creative communication agency with over 15 years of experience serving national and international companies. Its portfolio spans a range of specialized photography services (Fashion & Beauty, Food, Still Life, Social & Lifestyle, and 360° Turn-Table product photography), alongside digital and AI services. The digital offering includes Web Development & E-Commerce (dynamic multi-language websites, B2B/B2C portals), App Development, and Graphic Design. The company has expanded into AI-driven services including Generative AI Photography & Video (using locally trained AI models), 3D Modeling & Rendering, and Prototyping & 3D Printing. Supporting services include Video Production, Advertising Campaign Management, and AI Workstation deployment and training. All services are delivered in-house without outsourcing. Notable clients include Dior, Lamborghini, Calvin Klein, Calzedonia, Procter & Gamble, and Swatch Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion & Beauty Photography Professional fashion, beauty, and advertising photography services for catalogs, editorials, swimwear, and hair/cosmetics campaigns, conducted in a 150+ sqm cyclorama studio with professional make-up and changing facilities. Targeted at luxury and premium fashion and beauty brands.
• Food Photography Specialized food photography for advertising campaigns, restaurant menus, and product catalogs, featuring medium-format camera equipment and expertise in making food appear appetizing. For restaurants, food brands, chefs, and HORECA clients.
• Still Life Photography High-quality still life and product photography across categories including watches, jewelry, cosmetics, industrial products, marble, furniture, and footwear, using medium-format Hasselblad cameras and Broncolor lighting.
• Social & Lifestyle Photography Lifestyle and social media photography for brands covering wine, hospitality, fashion, and general lifestyle content for advertising and social platforms.
• Turn-Table 360° Product Photography Interactive 360-degree product turn-table photography for e-commerce, delivering single-axis (24 images) and dual-axis (96 images) rotations with background pre-loading, smooth user experience, and HTML5/JavaScript integration for any e-commerce platform.
• Web Development & E-Commerce Full-service web agency providing dynamic multi-language responsive websites, secure e-commerce platforms, B2B and B2C portals, and SEO optimization compliant with Google, Yandex, and Baidu guidelines and W3C standards.
• Video Production Professional video production services for advertising campaigns, communication projects, and corporate content.
• 3D Modeling, Rendering & Prototyping Photorealistic product and architectural 3D rendering services, plus a prototyping and 3D printing department producing design mock-ups and functional prototypes using engineering-grade materials.
• Generative AI Photography & Video Locally trained generative AI models produce photorealistic images and video for fashion catalogs, advertising campaigns, cosmetics, and swimwear. Includes AI-generated video for spots and social reels, with local on-premise AI guaranteeing data privacy and result exclusivity.
• AI Workstations Supply and Installation Supply, installation, and configuration of on-premise AI generation workstations at client sites, continuously updated for hardware and software advancements, delivered ready-to-use and optimized for the enterprise environment.
• AI Training Programs Corporate training programs on generative AI usage, from beginner to advanced levels, tailored to any company size and industry sector.
• Graphic Design Agency Graphic design services including catalog design, brand identity, corporate communications, and coordinated visual materials for advertising and publishing.
• Advertising Campaigns Integrated advertising campaign planning and execution across print, digital, social media, and video, leveraging photography, graphic design, web, and video production capabilities.

Quantifiable outcome

• Turn-table files up to 30MB that load seamlessly without user awareness through background loading technology
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Artwork LABcoreOthersArtwork LAB is the parent company of White Studios. White Studios operates as a brand under Artwork LAB, which is identified as the parent entity at the studio's headquarters location in San Martino Buon Albergo, Verona. The studio is branded as 'White Studios is a brand of © Artwork LAB 2010-2025'.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Wonderful Machine: US-based photography production company and platform that connects brands with commercial photographers and provides production support, bidding, and rights management. Comparable as a commercial photography production services business targeting enterprise brand clients.
• Art Partner: London-based creative agency representing fashion photographers, stylists, and creative talent for global luxury and fashion brands. Directly comparable in serving luxury and fashion brand clients with high-end production and creative services.

Broad incumbents

• Streeters: Long-established London creative agency representing photographers, hair-and-makeup artists, and stylists for fashion and beauty brands. Larger incumbent in the same fashion/beauty production-services category White Studios operates in.
• Hogarth Worldwide: WPP-owned global content production company delivering advertising, video, print, and digital content production for enterprise brands. Comparable in offering integrated creative production services to large enterprise clients globally.
• Midjourney: US-based leading generative AI image model provider widely used for advertising and creative concepting. Comparable as the broad incumbent whose standardisation and inconsistency White Studios' locally-trained models explicitly differentiate against.
• Publicis Production: Global advertising holding company's content and production arm offering integrated creative, content production, and media services to enterprise clients. Comparable as a much larger, well-capitalised incumbent offering overlapping full-service production capabilities.
• Accenture Song: Global experience and creative services arm of Accenture, providing creative production, commerce, and content services for enterprise brands. Comparable as a broad incumbent in integrated creative production targeting the same large luxury/FMCG client base.

Emerging players

• Photoroom: Paris-based AI photo editing platform that automates product image background removal and enhancement for e-commerce. Compares as an emerging AI-driven commercial photography technology player targeting e-commerce and brand imagery workflows.
• Lalaland.ai: Amsterdam-based AI fashion platform that generates on-model imagery for fashion brands without physical shoots. Directly comparable to White Studios' generative AI fashion catalog capability, with stronger fundraising but similar product overlap.
• Synthesia: London-based AI video generation platform producing commercial and corporate video content from text prompts. Comparable as a generative-AI-driven video production technology business serving enterprise marketing needs, similar to White Studios' AI video offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Studios