What Sensopro does

Sensopro AG is a Swiss coordination training equipment and software company headquartered in Münsingen, Switzerland. The company was founded by a group of Swiss sports students with the goal of establishing coordination as a fourth pillar of training alongside strength, cardio, and mobility. It designs, manufactures, and distributes a portfolio of coordination training devices, most notably the Luna platform (available in Luna Fitness, Luna Physio, and Luna Earth variants), the Piccolo compact concept device, the Challenger 2.0 sensor-based coordination measurement system, and the Sensopro Hub software for member tracking. The Challenger system uses Sensopro's proprietary Moon Motion tape/bungee sensor technology and an RFID-based member identification system to generate a measurable monthly Coordination Score across a library of more than 800 video-guided exercises at health, fitness, and performance difficulty levels. All Luna hardware is manufactured in Münsingen and carries a Swiss Made designation.

Sensopro operates a sales-led, B2B go-to-market targeting four primary customer segments: commercial fitness chains and studios, physiotherapy and rehabilitation practices, professional sports teams, and elderly care facilities. The company has built a base of 2,500+ customers with named accounts spanning Manchester City, FC St. Gallen, Holmes Place, Fitness Park, David Lloyd, The Dolder Grand, and Physiozentrum. Revenue is generated through one-time hardware sales of Luna devices (with options for purchase, hire purchase, or lease), recurring monthly software subscriptions (Challenger at 99 EUR/month, Membership), and replacement materials and accessories sold through a Shopify-based e-commerce shop. The business is supported by dedicated regional sales teams in Switzerland, Germany/Austria, the Netherlands, and the Nordics, supplemented by exclusive distribution partners in China, Czech Republic, Mexico, Russia, South Africa, and Hungary. Integration partnerships with major gym management platforms (Milon, eGym, SportsNow, Magicline, Sportivity, Hector, Aidoo) provide distribution leverage and switching-cost reinforcement.

Name

Sensopro

Legal name

Sensopro AG

Website

https://sensopro.swiss

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensopro AG is a Swiss manufacturer of coordination training equipment (Luna devices) and software (Challenger, Sensopro Hub), serving over 2,500 customers across commercial fitness, physiotherapy, professional sports, and elderly care in Europe and select international markets.

Ownership category

akta.pro rank

Product category

Coordination Training Equipment

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Online/Remote Personal Training & Programming (HSADAAAM), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Coordination training equipment
• Fitness rehabilitation devices
• Sports performance hardware
• Physiotherapy training systems
• Coordination assessment software

Headquarters

HQ city

Münsingen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Luna Hardware Sales: Sale of Sensopro Luna coordination training devices with options for purchase, hire purchase, or lease. Price includes complete device, program updates, delivery, installation, training, and events.
2. Membership Subscription: Monthly subscription for software access including the Sensopro Hub, coordination testing, and ongoing software updates.
3. Challenger Subscription: Monthly subscription (99 EUR excl. VAT) for Challenger coordination testing system with Coordination Score, sensor system, Moon Motion technology, and automatic software updates.
4. Replacement Materials and Accessories: Sales of replacement materials and accessories through the Sensopro shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sensopro develops, manufactures, and sells coordination training hardware (Luna Fitness, Luna Physio, Luna Earth) and software (Challenger coordination scoring system, Sensopro Hub) to commercial fitness chains, physiotherapy clinics, professional sports teams, and elderly care facilities. The Luna device, manufactured in Münsingen, Switzerland, combines a touchscreen with proprietary Moon Motion tape technology to deliver over 800 video-guided coordination exercises across health, fitness, and performance levels.

Product overview

Sensopro is a Swiss coordination training company offering a portfolio of Luna training devices designed to make coordination the 4th pillar of training alongside strength, cardio, and mobility. The product lineup includes LUNA Fitness (for fitness enthusiasts), LUNA Physio (medical device for physiotherapy/rehabilitation), LUNA Earth (for yoga/pilates), and Piccolo (new compact concept). The Challenger add-on enables measurable coordination testing through a monthly 2-minute assessment producing a Coordination Score. All Luna devices are Swiss-made in Munsingen and offer 800+ exercises across health, fitness, and performance difficulty levels. Products integrate with fitness management platforms including Milon, eGym, SportsNow, Hector, Aidoo, Magicline, and Sportivity. The Sensopro Hub software platform enables member tracking and training program management.

Differentiator

Problem solved

Functional benefit

Brands

• Luna: Coordination training device available in Luna Fitness, Luna Physio, and Luna Earth variants for fitness, physiotherapy, and yoga/pilates respectively.
• Challenger
• Challenger 2.0

Products and services

• LUNA Fitness A coordination training device the size of a treadmill with a black touchscreen and over 800 different training exercises at health, fitness, and performance difficulty levels. Designed for fitness enthusiasts in commercial gyms and requires 5-6 square meters of space. Available in all RAL colors with options for purchase, hire purchase, or lease.
• LUNA Physio Medical device version of the Luna coordination training device for physiotherapy offices, hospitals, and rehabilitation clinics. Enables coordination training as the foundation for physical exercise and sporting success in clinical settings.
• LUNA Earth The calm and mindful Luna variant designed for movement focused on yoga and pilates. Built for focused, conscious movement practices with a quieter training experience than the Fitness version.
• Challenger Coordination measurement system with a monthly 2-minute test, 4 exercises, and a measurable Coordination Score. Uses sensor system with Moon Motion technology and is sold as a subscription at 99 EUR per month (or 995 SEK per month in Sweden). Includes sensor system, Coordination Score, Moon Motion Bungee technology, new tape pair in desired color, regular software updates, and Hub account.
• Piccolo The new Sensopro concept product - a compact coordination training solution designed to extend the Sensopro coordination training offering in a smaller form factor.
• Sensopro Hub Central account platform for tracking training progress, saving coordination scores, and managing personalized training programs. Included with the Membership subscription.
• Video Kit Video training support system for the Luna device that includes screen-based guidance and updates for improved training experience. Connects via LAN cable to the computer unit.

Quantifiable outcome

• Coordination Score measurable monthly through 2-minute test
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, regional and flagship.

• MiloncoreTechnology or IntegrationGym management system integration for access control and training tracking on Luna Fitness and Luna Physio devices.
• eGymcoreTechnology or IntegrationIntegration partner for fitness tracking and member management on Sensopro devices.
• SportsNowcoreTechnology or IntegrationSwiss fitness platform integration for access restrictions and training session monitoring.
• MagiclinecoreTechnology or IntegrationGym management software integration for access control and member tracking.
• SoreharegionalChannel Partner/ Reseller/ DistributorInternational distribution partner for China market.
• NeurOnlyregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for Czech Republic market.
• Mach MedicalregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for Mexico market.
• Venture RussiaregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for Russia market.
• HASSregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for South Africa market.
• Provisio LineregionalChannel Partner/ Reseller/ DistributorInternational distribution partner for Hungary market.
• ON (Cloudneo)flagshipStrategic or Co-development PartnerCollaboration with running shoe brand ON featuring Sensopro training integration visible in marketing materials.
• Belinda BencicflagshipStrategic or Co-development PartnerSwiss tennis champion featured in Sensopro Stories, representing elite athlete application of coordination training.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Technogym: Italian premium connected fitness equipment manufacturer serving commercial gyms, hotels, and elite sport with hardware-plus-software platforms — directly comparable to Sensopro's Luna + Hub + Challenger ecosystem for the same commercial fitness buyer.
• eGym: German connected strength-training equipment company with cloud-based member tracking and integrations into commercial gym software stacks. Direct comparison to Luna's connected-hardware-plus-software model and a current Sensopro integration partner.
• Milon: German manufacturer of electronic strength and cardio training circuits widely deployed in European fitness chains. Same buyer (commercial gym operators), same connected-hardware model, and a current Sensopro integration partner.
• Skillcourt: Coordination and reaction-training system used in elite sport (football, basketball) with sensor-based performance scoring. Closest direct competitor to Sensopro's Luna in the coordination-as-training category.
• Woodway: Manufacturer of premium specialty fitness equipment (notably curved treadmills) used by elite athletes, rehab clinics, and performance centers. Comparable premium positioning and elite-sport customer overlap.
• Exxentric: Swedish flywheel-based training equipment company serving elite sport, physio, and commercial gyms. Comparable specialty hardware positioning and shared presence in the Nordics.

Broad incumbents

• Life Fitness: Global incumbent in commercial cardiovascular and strength equipment with a broad portfolio. Overlaps with Sensopro on commercial-gym customers and connected-fitness positioning, but does not specialize in coordination training.
• Cybex International: Premium commercial fitness equipment manufacturer with strength, cardio, and rehab lines sold into fitness chains, physio, and elderly care — overlapping customer segments with Sensopro.
• Precor: Commercial fitness equipment brand owned by Amer Sports, serving health clubs, hospitality, and elite sport. Comparable buyer profile (fitness chains, hotels) to Sensopro, though focused on cardio and strength.
• Eleiko: Swedish premium strength and conditioning equipment brand with strong presence in elite sport and physio/rehab channels — comparable buyer mix and Scandinavian heritage to Sensopro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensopro