Cyrusher
Cyrusher is a privately held Hong Kong-incorporated e-bike company that designs and sells 17 fat-tire, full-suspension, commuter, cargo, and folding electric bike models directly to consumers across the US, Europe, and Japan, supplemented by a dealer network, a Salt Lake City retail store, and a proprietary parts and accessories aftermarket.
- Company typePrivate
- Founded2014
- HeadquartersLogan, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cyrusher does
Cyrusher is a privately held electric bicycle company founded in 2014 and incorporated in Hong Kong as Cyrusher Outdoors Sporting Limited, with operational presence in Logan/Salt Lake City, Utah. The company designs, sources, and sells a portfolio of 17 e-bike models spanning fat-tire all-terrain, full-suspension, step-through comfort, city commuter, mountain, cargo, and folding categories, priced from $999 (Luxe) to $3,599 (Trax 2.0), with technical specifications featuring 750W-1000W Bafang motors, torque and cadence sensors, LCD display systems, and ranges of 58-75 miles at top speeds of 28 MPH. Cyrusher has extended its product surface into adjacent motorized categories with the Lynx electric dirt bike and the Cyclone X carbon fiber mid-drive eMTB, and operates a parts and accessories ecosystem including replacement motors, batteries, controllers, displays, sensors, and safety gear.
The company operates a direct-to-consumer e-commerce model through its Shopify storefront, complemented by seven country-specific websites (US, France, Germany, UK, Spain, Japan, Europe), a dealer network with active recruitment, and a single company-owned retail/service/rental location in the Salt Lake City area. Revenue derives primarily from hardware unit sales plus an aftermarket parts stream, with financing-fee revenue layered through partnerships with Affirm, Klarna, PayPal Credit, and Afterpay to reduce purchase friction. Customer acquisition runs across content marketing, owner community (5,913+ members on the Cyrusher Owners Facebook group), a referral/affiliate program, content creator partnerships, and earned media coverage in Forbes, BBC3, Electrek, New Atlas, and ZDNET. Target segments include city commuters, outdoor adventurers, adults over 50 seeking accessible step-through designs, and cargo/utility users. Cyrusher has not disclosed external funding and appears to be bootstrapped, with a headcount range of 11-50 employees and no publicly available revenue figures.
Cyrusher firmographics
Firmographics- Name
- Cyrusher
- Legal name
- Cyrusher Outdoors Sporting Limited
- Website
- https://cyrusher.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cyrusher is a privately held Hong Kong-incorporated e-bike company that designs and sells 17 fat-tire, full-suspension, commuter, cargo, and folding electric bike models directly to consumers across the US, Europe, and Japan, supplemented by a dealer network, a Salt Lake City retail store, and a proprietary parts and accessories aftermarket.
- Ownership category
- akta.pro rank
Cyrusher industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where Cyrusher is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cyrusher business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Electric Bicycle Sales: Primary revenue from direct sales of electric bicycles ranging from commuter bikes to fat-tire mountain e-bikes, with prices from $999 to $3,599
- Replacement Parts & Accessories: Sales of replacement components including motors, batteries, brakes, displays, sensors, cables, and accessories
- Financing Services Revenue: Revenue through financing partnerships with Affirm, Klarna, and PayPal Credit, offering installment payment plans to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level city commuter e-bikes |
| Unit Pricing | Pay-as-you-go | Mid-range comfort and commuter e-bikes |
| Unit Pricing | Pay-as-you-go | Premium full-suspension and fat-tire e-bikes |
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
| Transaction based/ take rate | Monthly | Affirm financing option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Cyrusher product offering
Product offeringCore offering
Cyrusher designs, manufactures, and sells a diverse lineup of electric bicycles (e-bikes) and supporting replacement parts and accessories directly to consumers through its e-commerce website and dealer network. Its catalog spans fat-tire, full-suspension, step-through, city commuter, cargo, folding, and mid-drive e-bike models, priced between $999 and $3,599. The company also sells individual components such as Bafang motors, batteries, controllers, displays, sensors, brakes, and riding accessories.
Product overview
Cyrusher is an e-bike manufacturer offering a diverse portfolio of electric bicycles and replacement equipment since 2014. The core product line includes 17 distinct e-bike models spanning multiple categories: fat tire e-bikes (Aura, Zenith, Bronco), full-suspension models (Ranger 2.0, Trax 2.0, Rover, Roam), step-through comfort bikes (Kommoda 3.0, Luxe, Sprint, Path), cargo bikes (Glider), folding bikes (Sonder), and mid-drive mountain bikes (Cyclone X, Quest, Lynx E-Moto). These products are supported by a comprehensive ecosystem of 76 cycling components and 116 accessories including motors, batteries, chargers, controllers, sensors, displays, drivetrain parts, and riding gear. The company operates internationally with regional websites for the US, France, Germany, UK, Spain, Japan, and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Aura Step-through fat-tire e-bike designed for comfortable all-terrain riding. Targeted at riders who want an accessible, fat-tire frame for mixed surfaces.
- Zenith (Model L5) Fat-tire e-bike with bold power and stronger stance, delivering up to 60 miles of range at 28 MPH.
- Bronco
Companies that use Cyrusher
Customer profileSegments4 records
Ideal customer profiles4 records
Cyrusher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Cyrusher partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AffirmcoreAffirm provides installment financing options for Cyrusher customers, offering 3-, 6-, or 12-month payment plans with 10-36% APR. This partnership enables customers to purchase higher-priced e-bikes through affordable monthly payments.
- KlarnacoreKlarna offers financing plans ranging from 6-36 months with interest rates starting at 0%, providing flexible payment options for Cyrusher e-bike purchases in the USA market.
- PayPal CreditcorePayPal Credit allows customers to buy now and pay over 6 months with no interest, facilitating e-bike purchases for USA customers.
- BafangcoreBafang is the motor supplier for Cyrusher e-bikes, providing the electric motors including 750W units used in models like the XF800.
- ShopifycoreCyrusher's e-commerce platform is built on Shopify, which handles store operations, payment processing, and customer data management.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cyrusher competitors and assessment
Company assessmentDirect peers
- Rad Power Bikes: Rad Power Bikes is one of the largest US-based DTC e-bike brands with a comparable direct-to-consumer model, multi-product lineup spanning commuter, cargo, and fat-tire models, and a similar dealer/retail footprint. It is the most direct strategic comparable for Cyrusher's online-led e-bike business.
- Lectric eBikes: Lectric is a fast-growing US DTC e-bike brand built around affordable folding and step-through models sold through Shopify-based e-commerce, with overlapping price points ($999-$1,999 range) and strong community-led marketing that directly parallels Cyrusher's positioning.
- Aventon Bikes: Aventon is a DTC e-bike brand offering a similarly diverse product portfolio (commuter, fat-tire, folding, cruiser) at overlapping price points, sold primarily through its own e-commerce site and a growing dealer network, making it a direct competitor for Cyrusher's online buyer pool.
- Himiway: Himiway is a fat-tire and long-range e-bike DTC brand selling directly online in the US and EU markets, with a similar product DNA (Bafang-style motors, fat-tire all-terrain frames). It competes head-to-head with Cyrusher's fat-tire Ranger and Trax models.
- ENGWE: ENGWE is a global DTC e-bike brand with folding, fat-tire, and commuter models exported from China to EU and US customers at price points very close to Cyrusher's lower tiers. It is a direct comparable on international online distribution and fat-tire product focus.
- Ride1Up: Ride1Up is a direct-to-consumer e-bike brand competing in the same value-tier segment ($995-$2,495) with commuter, mountain, and step-through models. It shares Cyrusher's mid-priced, online-first positioning and BNPL-driven checkout experience.
- Velotric: Velotric is a newer DTC e-bike brand offering commuter, cruiser, and cargo models sold primarily through its website at the $1,299-$1,999 tier, overlapping Cyrusher's primary product segments and audience of urban and casual riders.
Broad incumbents
- Specialized Bicycle Components: Specialized is a major global bicycle and e-bike manufacturer selling premium electric mountain and commuter bikes through thousands of dealers worldwide. It competes with Cyrusher in the e-bike category but at a higher ASP and through traditional dealer-led distribution.
- Trek Bicycle Corporation: Trek is a leading global bike maker with a fast-growing e-bike lineup (Domane, Allant+, Rail) sold through its expansive dealer network. It is a relevant incumbent in the e-bike category but operates a fundamentally dealer-first rather than DTC model.
Others
- Bafang Electric Motor Science-Technology Co. Bafang is a Chinese manufacturer of electric motors, batteries, controllers, and displays used by Cyrusher in its e-bike models. It is comparable as a key upstream component supplier rather than a direct competitor in finished goods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cyrusher social profiles
Digital presenceCyrusher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyrusher leadership team
Management profileNumber of profiles
Profiles1 record
Cyrusher subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cyrusher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyrusher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyrusher
What does Cyrusher do?
Cyrusher designs, manufactures, and sells a diverse lineup of electric bicycles (e-bikes) and supporting replacement parts and accessories directly to consumers through its e-commerce website and dealer network. Its catalog spans fat-tire, full-suspension, step-through, city commuter, cargo, folding, and mid-drive e-bike models, priced between $999 and $3,599. The company also sells individual components such as Bafang motors, batteries, controllers, displays, sensors, brakes, and riding accessories.
Is Cyrusher a public or private company?
Cyrusher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cyrusher founded?
Cyrusher was founded in 2014. It employs 11 to 50 people.
Where is Cyrusher based?
Cyrusher is headquartered in Logan, United States, in the North America region.
How does Cyrusher make money?
Three revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are replacement Parts & Accessories and financing Services Revenue.
Who are Cyrusher's main competitors?
Direct peers on record are Rad Power Bikes, Lectric eBikes, Aventon Bikes, Himiway, ENGWE, Ride1Up and Velotric. Broad incumbents are Specialized Bicycle Components and Trek Bicycle Corporation. Bafang Electric Motor Science-Technology Co. is listed as an others.
Does Cyrusher have an API?
No public API is recorded for Cyrusher.
What industry is Cyrusher in?
Cyrusher's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.