Point of View
Point of View Sp. z o.o. Sp.k. is a family-owned Polish logistics operator offering contract logistics, e-commerce fulfillment, co-packing, warehouse rental, transport, and customs services across 80,000+ m² of central-Poland warehouse space, serving large corporations, e-commerce merchants, and SMBs.
- Company typePrivate
- Founded2004
- HeadquartersPiaseczno, Poland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Point of View does
Point of View Sp. z o.o. Sp.k. is a Polish family-owned logistics operator founded in 2004 and headquartered in Piaseczno, near Warsaw. The company delivers end-to-end logistics services to B2B and B2C customers across six interlocking service modules: contract logistics (logistyka kontraktowa), co-packing, e-commerce fulfillment, warehouse space rental (wynajem powierzchni magazynowych), transport (usługi transportowe), and customs services (usługi celne, including skład celny and the simplified "miejsce uznane" procedure). Its 80,000+ m² footprint spans five warehouse locations in central Poland — Piaseczno, Góra Kalwaria, Grodzisk Mazowiecki, Pniewy, and Łubna — with approximately 15,000 pallet positions per major site, BREEAM certification on select buildings, HACCP and ISO 9001:2009 compliance, ADR-capable storage zones, Sanepid positive opinion for food handling, and rooftop photovoltaic installations (100 kW installed with 500 kW planned). Its customer base spans large international corporations in cosmetics and electronics, e-commerce merchants of all sizes, production and distribution companies, wholesalers using dropshipping, importers/exporters, SMBs, and individuals, with approximately 150 fulfillment clients served over its 20+ year lifetime.
The operational backbone is the proprietary Anteeo WMS (versions 3.5-5.0), natively integrated with Baselinker via a two-tier API subscription (Basic at 100 PLN net/month and Extended at 300 PLN net/month). The platform extends to over 30 marketplace, e-commerce and ERP connectors (Allegro, Amazon, Empik, Shopify, Magento, WooCommerce, PrestaShop, SAP, Comarch, Symfonia, Sage, Idosell, Shoper, Ceneo, eBay, enova, etc.), enabling automated order intake, inventory synchronization, status updates, and waybill generation. Distribution is direct: enterprise field sales with on-site visits for large corporations and financial institutions, SMB inside sales, and a self-serve online logistics cost calculator that funnels prospects into sales follow-up. The company runs its own fleet (standard trailers, mega trailers, vans up to 3.5t, and solo trucks with lifts) plus a partner courier and pallet network (DPD, GLS, InPost, DHL, Geis, Raben, Rohlig Suus).
POV's revenue model is a hybrid of subscription (warehouse space rental, Baselinker integration SaaS), usage-based pricing (storage per pallet-day and shelf-day, per-order fulfillment), transaction fees (transport and courier services), and project-based fees (co-packing, customs clearance, customs warehousing). Go-to-market is sales-led with dedicated account managers assigned to each client and a customized logistics model per engagement. The company is registered in Poland as Point of View Sp. z o.o. Sp.k. (KRS 0000483753, NIP 1231282909, REGON 146944038), with no external investors, no funding rounds, and no parent company identified in the available data; ownership remains with the founding family. No revenue figures are publicly disclosed.
Point of View firmographics
Firmographics- Name
- Point of View
- Legal name
- Point of View Sp. z o.o. Sp.k.
- Website
- https://pov.com.pl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Point of View Sp. z o.o. Sp.k. is a family-owned Polish logistics operator offering contract logistics, e-commerce fulfillment, co-packing, warehouse rental, transport, and customs services across 80,000+ m² of central-Poland warehouse space, serving large corporations, e-commerce merchants, and SMBs.
- Ownership category
- akta.pro rank
Point of View industry classification
Industry- Product category
- Contract Logistics and Fulfillment Services
- NAICS
- Freight Transportation Arrangement (488510), General Warehousing and Storage (493110), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851), General Warehousing and Storage (49311)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)
- akta.pro primary industry
- International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)
- akta.pro secondary industries
- International Returns & Reverse Logistics (Cross-Border) (TLACAKAE), Cross-Border Parcel Consolidation & Linehaul (B2C/B2B2C) (TLACAKAA), Cross-Border Returns & Reverse Logistics (International) (TLAAANAH), Hazmat & Dangerous Goods Warehousing (Regulated Storage) (TLAIACAE)
Keywords
Where Point of View is headquartered
LocationHeadquarters
- HQ city
- Piaseczno
- HQ country
- Poland
- HQ region
- Europe
Offices6 records
Markets served
Point of View business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Warehouse space rental: Monthly rental of warehouse, office and production space across five locations in central Poland (Piaseczno, Góra Kalwaria, Grodzisk Mazowiecki, Pniewy, Łubna), priced per square metre, available 24/7, with flexible terms.
- E-commerce fulfillment (B2C): End-to-end fulfillment: receiving, quality control, storage (pallet-day and shelf-day billing), picking, packing, VAS, shipping via courier, returns handling, and system integration. Billed per service/operation executed, with individualized quotes based on volumes and basket composition.
- Co-packing services: Contract co-packing including packing, re-packing, shrink-wrapping, confectioning, promotional sets, labeling, inserting, envelope stuffing, cleaning/repair, plus advertising material design and printing (offset and large-format). Priced per project/scope.
- Transport and courier services: In-house fleet (standard trailers, mega trailers, vans up to 3.5t, solo trucks with lifts) for parcel, pallet, full-load and oversized transport; subcontractor network for scaling; partnership-based parcel/pallet courier rates (DPD, GLS, InPost, DHL, Geis, Raben, Rohlig Suus).
- Customs services and customs warehouse: Customs warehouse operations, simplified customs procedures, customs clearances, customs documentation, expert consultancy and deferred VAT (art. 33a), supporting both large and small businesses as well as individuals.
- Contract logistics (B2B outsourcing): Full end-to-end B2B logistics outsourcing covering warehousing, inventory management, VAS (packaging, repackaging, assembly, personalization), transport/distribution, and supply chain management for production and distribution clients.
- Software integration services: Monthly subscription for the Baselinker-Anteeo WMS integration (100 PLN net/mo basic, 300 PLN net/mo extended), including analysis, implementation and testing offered free of charge to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Baselinker integration – Basic |
| Subscription | Monthly | Baselinker integration – Extended |
| Other | Monthly | Custom logistics pricing (quote-based) |
| Usage-based | Pay-as-you-go | Storage billed by pallet-day and shelf-day |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Point of View product offering
Product offeringCore offering
Point of View is a Polish contract logistics operator providing end-to-end outsourced logistics: warehousing (over 80,000 m² across five locations near Warsaw), e-commerce fulfillment, co-packing, transport (own fleet plus courier partners), and customs services including customs warehousing and simplified customs procedures. Services are delivered to B2B and B2C clients via the proprietary Anteeo WMS, integrated with Baselinker and 30+ marketplace/ERP connectors.
Product overview
Point of View operates as a single integrated logistics provider rather than a multi-product platform; its offering is a portfolio of six interlocking service modules—Logistyka kontraktowa (Contract Logistics), Co-packing, Fulfillment, Wynajem powierzchni magazynowych (Warehouse Space Rental), Usługi transportowe (Transport Services), and Usługi celne (Customs Services, including the sub-products Skład celny and Miejsce uznane)—that customers can combine as needed. Underpinning these services is the Anteeo WMS platform, which is connected through API-based integrations to over 30 third-party marketplaces, e-commerce platforms, ERP systems, and the Baselinker integration hub (available in Basic and Extended tiers). The service modules share a common operational backbone across five warehouse locations (Piaseczno, Góra Kalwaria, Grodzisk Mazowiecki, Pniewy, Łubna) totaling over 80,000 m², with 24/7 operation, NFPA-compliant fire protection, BREEAM certification on selected sites, photovoltaic installations, ISO 9001:2009 and HACCP certifications, and ADR-capable storage zones.
Differentiator
Problem solved
Functional benefit
Products and services
- Logistyka kontraktowa (Contract Logistics)
Quantifiable outcome
- 50% less warehouse energy consumption via 100 kW photovoltaic installations (with 500 kW planned)
- +4 more outcomes
Companies that use Point of View
Customer profileSegments7 records
Ideal customer profiles5 records
Point of View technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature8 records
Point of View partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- BaseLinkerflagshipPOV offers a dedicated, IT-implemented integration between BaseLinker and its Anteeo WMS (versions 3.5-5.0), enabling order import, product card sync, stock sync, status sync and shipping label number transfer. Analysis, implementation and testing are provided free of charge. Available in Basic (100 PLN net/mo, up to 1,000 orders/mo) and Extended (300 PLN net/mo, unlimited orders) packages.
- AllegrocoreIntegration with the Allegro marketplace allows clients to manage orders and shipments through POV's WMS via BaseLinker; shipping can be configured on Allegro accounts in the Extended Baselinker integration.
- AmazoncorePOV acts as an Amazon Solution Provider, processing data via Amazon API to support sales integration and reporting; Amazon Services is a data recipient under the company's privacy policy. AWS is also used for data hosting with security aligned to ISO 27001, 27017, 27018.
- DPDcoreParcel courier partner used for customer shipments, both domestic and cross-border.
- GLScoreParcel courier partner used for customer shipments.
- InPostcoreParcel courier partner used for customer shipments; also supported in Baselinker Extended integration for direct courier configuration.
- DHLcoreParcel courier partner used for customer shipments.
- GeiscorePallet courier partner for domestic and international pallet shipments.
- RabencorePallet courier partner for domestic and international pallet shipments.
- Rohlig SuuscorePallet courier partner for domestic and international pallet shipments.
- FortumcoreMulti-year electricity supply agreement for POV's properties, with an experienced advisor monitoring the market; POV can contract fixed prices or spot-market prices for electricity.
- Amazon Web Services (AWS)coreCloud hosting and data processing partner; data transfers governed by AWS Data Protection and Standard Contractual Clauses; security aligned with ISO 27001, 27017, 27018.
- LUX MEDminorPrivate medical care provider offering employee benefit packages (6,000 doctors across 40 specialties). POV co-finances employee medical packages.
- MultiSportminorSport card benefit provider (gym, fitness, yoga, swimming pool, seasonal activities) co-financed by POV for employees.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Point of View competitors and assessment
Company assessmentDirect peers
- Fiege: Fiege is a German-headquartered contract logistics specialist with Polish operations providing warehousing, fulfillment, VAS and co-packing for retail and e-commerce clients. It competes with POV for enterprise contract logistics mandates and has greater international reach.
- InPost: InPost is Poland's dominant e-commerce parcel locker and fulfillment network and a direct competitor to POV's B2C fulfillment and last-mile services. Both serve Allegro/Amazon merchants with integrated storage, picking and dispatch, though InPost operates a national parcel-locker infrastructure at far greater scale.
- Raben Group: Raben is one of Poland's largest contract logistics and road transport operators with extensive owned warehouse space — directly comparable to POV's contract logistics, pallet courier and warehousing services. Raben is a co-bidder on the same enterprise RFPs and competes head-to-head on pallet-day and contract logistics pricing.
- Rohlig Suus: Rohlig Suus is a Polish forwarder and contract logistics provider offering warehousing, domestic transport and customs services — a close match to POV's customs, transport and contract logistics modules. POV explicitly lists Rohlig Suus as a courier partner, making it both ally and indirect competitor for pallet and customs-driven flows.
- Geis: Geis is a Central European logistics group (Czech/Polish operations) offering warehousing, fulfillment, parcel and pallet transport — substantially overlapping POV's full service stack. Geis competes with POV for both B2B contract logistics and e-commerce fulfillment in central Poland.
Broad incumbents
- Kuehne+Nagel: Kuehne+Nagel is a global freight forwarder and contract logistics provider with Polish operations spanning contract logistics, customs and value-added services. It is comparable to POV for cross-border e-commerce flows and customs warehouse demand.
- DB Schenker: DB Schenker is a global logistics incumbent offering contract logistics, transport and forwarding services with Polish operations. It overlaps with POV's transport and contract logistics modules but serves a much broader customer base and geography.
- DHL Supply Chain: DHL Supply Chain is the global contract logistics incumbent and operates in Poland with multi-client warehouses and fulfillment centers. It does not specialize in POV's mid-market/3PL niche but competes for the same large enterprise contracts.
- DSV: DSV is a global transport and logistics provider (post-Panalpina, GIL, Schenker) with Polish road, air, sea and contract logistics operations. It competes with POV in transport and warehousing but at significantly larger scale and global breadth.
Others
- BaseLinker: BaseLinker is the Polish e-commerce order management and marketplace integration platform to which POV is natively integrated via Anteeo WMS. While not a logistics peer, it is the critical ecosystem layer that drives POV's SMB e-commerce merchant pipeline and its software-like recurring integration revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Point of View social profiles
Digital presencePoint of View compliance and trust
Trust signalCompliance11 records
Point of View financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point of View leadership team
Management profileNumber of profiles
Profiles1 record
Point of View funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point of View M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point of View
What does Point of View do?
Point of View is a Polish contract logistics operator providing end-to-end outsourced logistics: warehousing (over 80,000 m² across five locations near Warsaw), e-commerce fulfillment, co-packing, transport (own fleet plus courier partners), and customs services including customs warehousing and simplified customs procedures. Services are delivered to B2B and B2C clients via the proprietary Anteeo WMS, integrated with Baselinker and 30+ marketplace/ERP connectors.
Is Point of View a public or private company?
Point of View is a private company. It is classified as family owned and is currently operating.
When was Point of View founded?
Point of View was founded in 2004. It employs 251 to 500 people.
Where is Point of View based?
Point of View is headquartered in Piaseczno, Poland, in the Europe region.
How does Point of View make money?
Seven revenue lines are on record. Warehouse space rental is the primary driver. The others are E-commerce fulfillment (B2C), co-packing services, transport and courier services, customs services and customs warehouse, contract logistics (B2B outsourcing) and software integration services.
Who are Point of View's main competitors?
Direct peers on record are Fiege, InPost, Raben Group, Rohlig Suus and Geis. Broad incumbents are Kuehne+Nagel, DB Schenker, DHL Supply Chain and DSV. BaseLinker is listed as an others.
Does Point of View have an API?
Yes. Point of View offers a partner-facing API via integration between Baselinker and Anteeo WMS (versions 3.5-5.0). Communication occurs through API, synchronizing release orders, product master data, and inventory levels. The integration requires a configured Baselinker account and a generated API token. Two packages are available: Basic (100 PLN net/month) supporting order fetching from BL to Anteeo, product card synchronization, inventory sync, order status sync, waybill number transfer, error status configuration, up to 1000 orders/month with fixed sync times; and Extended (300 PLN net/month) with unlimited orders, email error notifications, flexible sync times (limited only by API capabilities), courier shipping configuration on BL accounts (currently Wysyłam z Allegro and InPost), and automatic waybill transfer to Anteeo WMS. Additionally, POV processes data through Amazon's API as part of Solution Provider services.
What industry is Point of View in?
Point of View's product category is Contract Logistics and Fulfillment Services. Its primary akta.pro industry code is CRAFAJAE, International Fulfillment, Forwarding & Consolidation Services, with a secondary code of TLACAKAE, International Returns & Reverse Logistics (Cross-Border). Its NAICS code is 488510 and its SIC code is 4731.