Bing Design

What Bing Design does

Bing Design is a privately held, full-service marketing communications and design agency headquartered in Yellow Springs, Ohio. Founded in 1979, the firm operates with a small team (1-10 employees) and serves a mix of small to mid-size businesses, enterprise organizations, and government and nonprofit clients across industries including insurance, engineering, technology, libraries, and professional services.

The company offers a broad service portfolio spanning website design, development, maintenance, ecommerce, and SEO; branding services including logo design, identity development, and graphic standards; marketing communications such as collateral, presentations, epubs, and event support; and digital media services covering email, social media, video, and asset management. Its underlying technology is not disclosed and appears to be a conventional creative services stack rather than a proprietary platform or software product.

Bing Design generates revenue through project-based engagements priced on a custom, pay-as-you-go basis. Clients initiate work via web or design project request forms on the company's website, with a 24-hour inquiry response commitment. Lead generation is driven through the firm's website and organic social media presence on LinkedIn, Facebook, Instagram, and Twitter. The firm has no disclosed funding, investors, partnerships, awards, patents, or management team details, and operates as an independent agency with no parent company or institutional ownership structure identified.

Name

Bing Design

Legal name

Bing Design

Website

https://bingdesign.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Bing Design is a privately held, full-service marketing communications and design agency in Yellow Springs, Ohio, offering website design, branding, MarCom, and digital media services to small and mid-size businesses, enterprise clients, and government and nonprofit organizations.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Graphic design services
• Website design development
• Brand identity design
• Marketing communications
• Digital media services

Headquarters

HQ city

Yellow Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based design services including brand identity, logo design, graphic standards, and graphic design work. Custom projects scoped and priced individually.
2. Website Services: Website design, maintenance, ecommerce development, and SEO services. Custom-built websites for businesses.
3. Marketing Communications: Collateral, presentations, epubs, event support, and ongoing marketing communications services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bing Design is a full-service design and marketing communications agency delivering custom website design and development, branding (logo design, identity, graphic standards), marketing collateral, presentations, epubs, event support, digital media (email, social, video, asset management), and general graphic design services. Engagements are project-based and scoped individually for each client business.

Product overview

Bing Design is a marketing communications and design agency offering a comprehensive suite of professional services rather than a software product. Their core offerings include website design and development (with maintenance, ecommerce, and SEO capabilities), branding services (logo design, identity, graphic standards), marketing communications (collateral, presentations, epubs, event support), and digital media services (email, social media, video, asset management). These services work together to provide clients with integrated marketing and design solutions, from brand identity creation through digital presence management.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and development services including website maintenance, ecommerce solutions, and SEO optimization for small and mid-size businesses and larger organizations.
• Branding Services Logo design, brand identity development, and creation of graphic standards to deliver consistent visual branding for client businesses.
• Marketing Communications (MarCom) Marketing collateral, presentations, electronic publications (epubs), and event support services for client marketing and communications needs.
• Digital Media Services Email marketing, social media content, video production, and digital asset management services for client digital presence and campaigns.
• Graphic Design Services General graphic design services for various marketing and communications needs, including tech troubleshooting support, delivered on a project basis.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• Figma: Figma is a collaborative design platform adopted by in-house teams for UI/UX and brand systems work. Reduces reliance on external agencies for portions of the design work Bing Design performs.

Direct peers

• SmartSites: SmartSites is a digital agency providing website design, SEO, PPC, and branding services to SMBs. Closely aligned with Bing Design on website design, ecommerce, SEO, and SMB customer segment.
• Blue Compass: Blue Compass is a Midwest-based digital marketing and web design agency. Comparable to Bing Design as a regional full-service agency offering branding, web, and MarCom with a similar SMB-to-enterprise customer mix.
• Brafton: Brafton is a content marketing and creative agency producing collateral, branded content, and digital assets. Comparable on the MarCom and digital media services that Bing Design highlights as core offerings.
• Lounge Lizard: Lounge Lizard is a full-service web design and branding agency offering website development, SEO, and digital marketing. Directly comparable to Bing Design across its core web design, branding, and MarCom service lines.
• Wpromote: Wpromote is a full-service digital marketing agency with creative, web, and branding capabilities. Larger scale than Bing Design but overlapping service portfolio and customer base.
• Funnel Boost Media: Funnel Boost Media is a web design and SEO agency serving SMBs and mid-market clients. Comparable core services in website design, SEO, and digital marketing to Bing Design.
• Straight North: Straight North is a full-service internet marketing agency offering web design, SEO, and branding. Comparable service stack (design + web + marketing communications) and similar SMB/enterprise targeting as Bing Design.

Broad incumbents

• Canva: Canva is a self-serve design platform widely adopted by SMBs and marketing teams for collateral, social, and presentations. Directly competes with the simpler end of Bing Design's graphic design and MarCom work.
• Adobe: Adobe provides Creative Cloud, Express, and Adobe Firefly that increasingly enable in-house design for SMBs. A broad incumbent whose design tools and AI features represent a structural threat to small agencies like Bing Design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks3 records

Key highlights5 records

Customer concentration

• Xx.com/bingenuity
• Facebookfacebook.com/bingdesign
• LinkedInlinkedin.com/company/bing-design
• Instagraminstagram.com/bingenuity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bing Design