What EarthPercent does

EarthPercent is a charitable foundation and the music industry's centralized climate and nature giving platform, founded in 2020 by music managers Adam Callan and Hiroki Shirasuka with Brian Eno as Patron and Co-Founder. It enables artists, labels, publishers, booking agents, distributors, and merchandise partners to pledge a percentage of income from touring, recording, streaming, songwriting/publishing, and merchandise to vetted climate and nature organizations. Grants are allocated by Expert Advisory Panels across five action areas — greening music, just energy transition, climate justice, legal and policy change, and protecting nature — with 100% of artist donations directed to grant partners.

The foundation operates a portfolio of programs rather than a single product: a core touring, recording, and merchandise pledge platform; the Earth As Your Co-Writer initiative (2023) routing publishing royalties; the Sounds Right Fund (April 2024) recognizing NATURE as an official artist and routing 50% of 'Feat. NATURE' royalties to conservation; the Artists4Earth pilot programme for artist development; Earth Day annual campaigns; and the regional EarthPercent Ibiza initiative. Technology stack is commodity — Squarespace, Stripe, PayPal, MailChimp — with the substantive innovation in financial-structuring mechanisms rather than software. Cumulatively EarthPercent has granted over $2.5 million to 32 environmental non-profits and built a community of 350–400+ artist and industry supporters.

The business model is donation-based across four streams: artist percentage pledges (core), one-off and recurring individual donations, corporate 1%-of-revenue partnerships (Warner Music UK, Dolby, L-Acoustics, Universal Music Group, PPL UK, Sonos, Alpha Theta, and individual founding donors including Coldplay, Brian Eno, and Swedish House Mafia), and royalty income from Sounds Right and Earth As Your Co-Writer. The organization is structured as a UK company limited by guarantee (charity number 1188391) and a US 501(c)(3) (EIN 86-3830611), headquartered in London with a New York office. Go-to-market is community-led and event-driven, anchored on artist advocacy, festival presence (Glastonbury, Roskilde), and earned media in BBC, The Guardian, Rolling Stone, Forbes, Billboard, NME, and DJ Mag.

Name

EarthPercent

Legal name

EarthPercent

Website

https://earthpercent.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EarthPercent is the music industry's climate and nature charitable foundation, enabling 350+ artists, labels, and music businesses to pledge a percentage of income from touring, recording, publishing, and merchandise to vetted environmental organizations, with over $2.5 million granted to date.

Ownership category

akta.pro rank

Product category

Environmental Philanthropy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking Foundations (813211)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

Keywords

• Music industry philanthropy
• Climate grant foundation
• Environmental charity
• Artist climate pledges
• Music sustainability nonprofit

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Artist Pledges: Artists pledge a percentage of their income from live performances, recordings, songwriting/publishing, merchandise, and brand sponsorship. This is the core revenue model where a small percentage of artist revenue is donated to the foundation for redistribution to climate organizations.
2. One-off Donations: Individual donors, fans, and organizations can make one-off or recurring donations directly through the website or via JustGiving and PayPal.
3. Corporate Partnerships: Music industry companies pledge 1% of revenue or become charity partners for specific campaigns and projects. Founding donors like Coldplay, Swedish House Mafia, Dolby, L-Acoustics fund core operations.
4. Sounds Right - NATURE Royalties: 50% of recording royalties from tracks featuring NATURE are donated to biodiversity conservation. 63% of recording royalties from ambient nature tracks. Royalties collected by EarthPercent and distributed to conservation projects.
5. Earth As Your Co-Writer Royalties: Songwriters credit the Earth as a co-writer in their compositions, directing a share of publishing royalties towards climate and nature organizations via EarthPercent.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EarthPercent is a charitable foundation that invites artists and music industry businesses to pledge a percentage of their income (from live performances, recordings, songwriting/publishing, and merchandise) for redistribution as grants to vetted climate and nature organizations. It runs targeted programs including Sounds Right (which recognizes NATURE as an official artist for royalty collection) and Earth As Your Co-Writer (enabling Earth co-credits in song metadata), with grant decisions overseen by Expert Advisory Panels.

Product overview

EarthPercent is a charitable foundation serving as the music industry's climate and nature organization. It operates as a centralized platform where artists pledge percentages of their income from multiple revenue streams—touring, recording, songwriting/publishing, and merchandise—which are then aggregated and distributed as grants to vetted environmental organizations. The core platform is supplemented by several initiatives including Sounds Right (which recognizes NATURE as an official artist for royalty collection), Earth As Your Co-Writer (enabling Earth co-credits in songwriting metadata), the Artists4Earth Programme (artist development and community), and regional initiatives like EarthPercent Ibiza. All grants are vetted by Expert Advisory Panels across five action areas: greening music, just energy transition, climate justice, legal and policy change, and protecting nature.

Differentiator

Problem solved

Functional benefit

Products and services

• EarthPercent Core Pledge Platform A charitable foundation platform that enables artists and music industry professionals to pledge and donate a percentage of their income to climate and nature causes. The platform aggregates donations and distributes grants to vetted environmental organizations through an Expert Advisory Panel process.
• Touring & Festivals Revenue Programme Enables touring artists to contribute a percentage of their live performance revenue, automated through booking agents or accountants, to fund climate action through shows and events.
• Recording & Streaming Revenue Programme Enables distributors and rights holders to contribute a percentage of recording and streaming income, with annual Earth Day digital compilations and bioplastic vinyl releases as featured campaigns.
• Merchandise Revenue Programme Partners with artists' merchandise companies (BSI Merchandise, Everpress, Hawkr) to allocate shares of merchandise revenue to EarthPercent and to explore planet-positive approaches to merchandise production.
• Sounds Right Fund A global music initiative recognizing NATURE as an official artist, where 50% of recording royalties from Feat. NATURE tracks are donated to biodiversity conservation and restoration projects, with EarthPercent serving as founding partner and conservation fund governor.
• Earth As Your Co-Writer A songwriting initiative enabling songwriters to credit the Earth as a co-writer in their compositions and direct a share of publishing royalties towards climate and nature organizations via EarthPercent.
• EarthPercent Ibiza A regional initiative dedicated to channeling funds from Ibiza's music industry into conservation efforts on the White Isle, supporting marine conservation, sustainable tourism, and waste reduction projects.
• Artists4Earth Programme A pilot artist engagement and development programme supporting artists who create music with and for the Earth, connecting them to activists and organizations, and providing community events, artist retreats, song camps, and nature-focused music challenges.

Quantifiable outcome

• $2.5 million granted to 32 environmental organizations
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Museum for the UN - UN LivecoreStrategic or Co-development Partner · 22 April 2024Lead partner in the Sounds Right initiative, which launched NATURE as an official artist. EarthPercent serves as the governing body for the Sounds Right Conservation Fund, manages the Expert Advisory Panel, and leads artist relations and music distribution.
• SpotifycoreGTM or Marketing Partner · 1 April 2024Supporting Sounds Right's global launch through access to Spotify's extensive platform to support nature conservation. Featured Feat. NATURE tracks and promoted the initiative to millions of listeners.
• Bonhams LondonminorStrategic or Co-development PartnerHistoric auction house partnered with EarthPercent for benefit auctions, including The Cure's Robert Smith and Gorillaz guitar donation raising over £35,000.
• Ibiza local organizationscoreStrategic or Co-development PartnerEarthPercent Ibiza collaborates with local organizations and artists in Ibiza to support conservation projects protecting the island's ecosystems including marine conservation, sustainable tourism, and waste reduction.
• The Nature ConservancycoreStrategic or Co-development PartnerSounds Right partner joining forces to encourage millions of music fans globally to recognize the value of nature and inspire action.
• Wildlife Conservation SocietycoreStrategic or Co-development PartnerSounds Right partner collaborating on conservation initiatives and fan engagement for nature protection.
• AKQAminorGTM or Marketing PartnerCreative agency partner for Sounds Right, designing signage and visual communications for the initiative.
• Music Declares EmergencycoreStrategic or Co-development PartnerFounding partner of Sounds Right and ongoing collaborator on music industry climate campaigns including NO MUSIC ON A DEAD PLANET.
• The Listening PlanetcoreStrategic or Co-development PartnerPartner in Sounds Right releasing ecosystem sounds with NATURE the artist.
• Super Silent DiscosminorStrategic or Co-development PartnerDonated headphones for Sonic Bloom installation at Glastonbury Festival 2025.
• Shangri-La (Glastonbury)coreStrategic or Co-development PartnerCo-created Sonic Bloom installation in Shangri-La area of Glastonbury Festival 2025 as part of the 'Wilding' theme.
• The Edible Bus StopminorStrategic or Co-development PartnerDesigned and built Sonic Bloom living garden installation for Glastonbury Festival.
• Universal Music GroupcoreGTM or Marketing PartnerFounding Donor supporting EarthPercent's core operations.
• A Greener FuturecoreStrategic or Co-development PartnerGrant partner and collaborator on Green Events and Innovation Conference. AGF helped create and certify sustainable events.
• Julie’s BicyclecoreStrategic or Co-development PartnerGrant partner working to mobilize environmental action in the creative community. Collaborated on We Make Tomorrow campaign.
• LIVE (Live Music Industries)coreStrategic or Co-development PartnerGrant partner providing research and expertise for live music industry sustainability. Co-launched Live Events Energy Scheme.
• UpliftcoreStrategic or Co-development PartnerGrant partner coordinating campaign to stop Rosebank oil field. Collaborated on artist open letter to UK Government.
• Cool EarthcoreStrategic or Co-development PartnerGrant partner protecting rainforests through Indigenous community empowerment. Expanded to Colombia with unconditional cash transfers.
• ClientEarthcoreStrategic or Co-development PartnerGrant partner using law to protect people’s right to a healthy planet. Won cases against harmful pesticides and greenwashing.
• Youth Climate Justice FundcoreStrategic or Co-development PartnerGrant partner supporting youth-led climate justice movements with trust-based funding. Supported 115 movements across 51 countries.
• Critical FrequencycoreStrategic or Co-development PartnerGrant partner, women-run podcast network holding oil industry accountable. Featured in Apple Podcasts’ dedicated Climate category.
• Fossil Fuel Non-Proliferation Treaty InitiativecoreStrategic or Co-development PartnerGrant partner pushing for binding international treaty to end fossil fuel expansion. Influencing global policy with 18 nations supporting.
• The Ocean and UscoreStrategic or Co-development PartnerGrant partner advocating against deep-sea mining. Handed petition with 340,000+ signatures to International Seabed Authority.
• Amazon Sacred Headwaters AlliancecoreStrategic or Co-development PartnerGrant partner, Indigenous-led alliance protecting 86 million acres of Amazon rainforest. Advocated at COP30.
• Global Greengrants Fund UKcoreStrategic or Co-development PartnerGrant partner supporting grassroots activists in Global South to protect planet and people’s rights.
• Climate Emergency FundcoreStrategic or Co-development PartnerGrant partner making strategic grants to grassroots nonviolent climate campaigns.
• GreenWavecoreStrategic or Co-development PartnerGrant partner pioneering regenerative ocean farming, training coastal communities to grow seaweed and shellfish.
• Transfarmation ProjectcoreStrategic or Co-development PartnerGrant partner helping farmers transition out of industrial animal agriculture to sustainable plant-focused operations.
• Vision for Sustainable EventscoreStrategic or Co-development PartnerGrant partner updating Creative Green carbon footprint tools and Green Events Code of Practice.
• WWT (Wildfowl & Wetlands Trust)coreStrategic or Co-development PartnerGrant partner restoring wetlands as nature-based solutions to climate and biodiversity crises.
• Latin American Youth Climate Scholarship (LAYCS)coreStrategic or Co-development PartnerGrant partner enabling Black, Indigenous, and PoC youth from Latin America to participate in UN climate negotiations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• REVERB: A US-based non-profit that partners with musicians and festivals on sustainability actions and carbon offsetting. Comparable mission (greening live music touring) with a North American footprint that complements EarthPercent's emerging US presence.
• Music Declares Emergency: A UK-based collective of music industry organizations and individuals declaring a climate and ecological emergency. EarthPercent is a founding partner of Music Declares Emergency, and they collaborate on shared campaigns such as NO MUSIC ON A DEAD PLANET — making it the closest functional peer in mission and constituency.
• A Greener Future: A non-profit certification body for sustainable festivals and live events (A Greener Festival certifications). EarthPercent grant partner, co-created the Green Events Innovation Conference, and serves overlapping event industry clients focused on environmental performance.
• Julie's Bicycle: A charity supporting the UK creative community to act on climate and sustainability, providing research, tools (Creative Green), and training. Julie's Bicycle is an EarthPercent grant partner with overlapping mission (creative industry climate mobilization) and overlapping constituency (festivals, venues, producers).
• ClientEarth: An environmental law charity using strategic litigation to enforce climate and nature laws. EarthPercent grant partner within the legal and policy action area — adjacent to but distinct from grantmaking foundations, sharing the same funder ecosystem.
• Cool Earth: A UK-registered charity that works with Indigenous and rainforest communities to halt deforestation, particularly in the Congo and Amazon basins. EarthPercent grant partner with overlapping environmental mandate and trust-based grant approach to grassroots conservation partners.
• Critical Frequency Network: A women-run independent podcast network covering the climate crisis, especially the fossil fuel industry. EarthPercent grant partner intersecting music/audio media, climate, and gender representation.

Broad incumbents

• The Nature Conservancy: One of the world's largest environmental non-profits working on land and water conservation globally. Official Sounds Right partner of EarthPercent; comparable in conservation scope but operates at vastly larger scale across all sectors, not just music.
• 350.org: A large global climate movement organization mobilizing grassroots action on the fossil fuel transition. Comparable grantmaking/community-mobilization architecture and overlapping themes (fossil fuel nonproliferation, climate justice), but at much broader scale and outside the music industry.
• Wildfowl & Wetlands Trust (WWT): A UK conservation charity restoring wetlands as nature-based solutions. EarthPercent grant partner with overlapping ecosystem services focus; comparable funding model and UK environmental non-profit structure but focused on specific habitats rather than music-sector mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earthpercentorg
• Facebookfacebook.com/EarthPercent
• LinkedInlinkedin.com/company/earth-percent

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthPercent