What Microset does

Microset Tecnologia Ltda is a privately held Brazilian IT services and infrastructure provider, founded in 1993 and headquartered in Ribeirão Preto, São Paulo. The company designs, deploys, and operates connectivity, monitoring, and security solutions for mid-market and enterprise clients, with a deep specialization in the supermarket retail vertical — supporting mission-critical workloads such as point-of-sale (PDV), TEF transactions, ERP connectivity, scale integration, and cold-chain compliance for chains like Delta Supermercados. Secondary served verticals include industrial, financial, healthcare, education, and agribusiness customers across Southeast Brazil.

Its product portfolio is structured as a platform-plus-modules architecture organized into six categories: Connectivity Management (Internet Dedicada, Rede Privativa de Dados), Monitoring (the proprietary Visidata platform), Infrastructure (IaaS/NaaS, M7 Support, Rent Solution), IoT Management (Frio Alimentar for cold chain, Energy Control), Security (M7 LAN CONTROL NAC, Wclient, Firewall, VPN), and Advanced Solutions (QoS, VCN, SD-WAN). Underlying technology leverages dedicated internet, private data networks, SD-WAN, network access control, and IoT telemetry with 24x7x365 proactive monitoring delivered from its own NOC.

Microset generates revenue primarily through recurring monthly subscriptions (IaaS/NaaS, connectivity services) and managed services contracts (Rent Solution leasing, M7 Support), priced on a quote basis with tiered SLAs ranging from 2-hour to 48-hour response times and 8x5 or 24x7x365 coverage. Go-to-market is direct enterprise field sales, supplemented by WhatsApp-based inside sales, content marketing via its blog, and event presence at APAS SHOW (the dominant Brazilian supermarket retail trade show). The company is founder-owned, LGPD-compliant (DPO appointed March 2025), and operates with 51-100 employees; no external funding, M&A activity, or institutional investors are disclosed.

Name

Microset

Legal name

MICROSET TECNOLOGIA LTDA

Website

https://microset.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IaaS/NaaS Subscription: Infrastructure and network services delivered via subscription model with monthly billing for hardware and managed services.
2. Rent Solution (Equipment Leasing): Scalable and customizable rental services for infrastructure and connectivity needs, allowing predictable cost management for technology maintenance and innovation.
3. Connectivity Services: Dedicated internet, private data networks, and SD-WAN services providing ongoing connectivity revenue.
4. M7 Support: Technical support and managed services with flexible contracting models including on-site support and 24x7x365 monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Microset delivers customized connectivity, monitoring, infrastructure, IoT and security solutions to business customers in Brazil, with a strong vertical focus on supermarket retail chains. The portfolio spans dedicated internet access, private data networks, proprietary proactive monitoring (Visidata), IaaS/NaaS subscriptions, IoT-driven cold chain and energy monitoring, network access control, firewalls, VPNs and SD-WAN.

Product overview

Microset offers a comprehensive portfolio of technology solutions organized across six categories: Connectivity Management (Internet Dedicada, Rede Privativa de Dados), Monitoring (Visidata), Infrastructure (IaaS e NaaS, M7 Support, Rent Solution), IoT Management (Frio Alimentar, Energy Control), Security (M7 LAN CONTROL/NAC, Wclient, Firewall, VPN Connection), and Advanced Solutions (QoS, VCN, SDWan). The offering functions as a platform-plus-modules architecture where core connectivity services (Internet, Private Network) serve as foundational elements, while specialized monitoring and security solutions build upon this infrastructure. Products like Visidata provide centralized monitoring across the entire technology stack, while offerings like M7 Support, Rent Solution, and IaaS/Naas deliver flexible infrastructure and support services. Specialized vertical solutions such as Frio Alimentar (cold chain monitoring) and Energy Control (energy monitoring) address specific operational needs in retail environments.

Differentiator

Problem solved

Functional benefit

Brands

• Visidata: Monitoring solution that provides visibility and predictability in IT infrastructure management, network assets and IoT monitoring with proactive approach.
• M7

Products and services

• Internet Dedicada Dedicated internet access service for businesses providing symmetric bandwidth, high availability and security, with multiple link approaches (fiber, radio or satellite) and connectivity to major market players.
• Rede Privativa de Dados Private data network solution providing secure, dedicated interconnection between corporate units with custom topology for minimal downtime, traffic prioritization for data, voice and video.
• Visidata Proprietary monitoring solution providing real-time visibility and predictability in IT infrastructure, network assets and IoT management with proactive monitoring for high availability.
• IaaS e NaaS Infrastructure-as-a-Service and Network-as-a-Service delivered as subscriptions, including hardware rental, managed services and full laboratory solutions with flexible support models (Remote, Onsite, Laboratory) and tiered SLA options (2h, 4h, 8h, 24h, 48h).
• M7 Support Technical support service with onsite specialist availability, a certified team trained by major software and hardware vendors, and three-level proactive monitoring (Triage, Specialists, Onsite) with 24x7x365 coverage.
• Rent Solution Scalable and customizable equipment rental solution for infrastructure and connectivity needs, enabling predictable cost management for technology maintenance and innovation.
• Frio Alimentar IoT-based cold chain monitoring solution providing 24x7x365 surveillance of temperatures, energy consumption, power outages and refrigeration equipment damage for food retail compliance.
• Energy Control Energy supply monitoring solution offering real-time visibility of power grid conditions, automatic UPS activation, utility contact management, alerts for consumption limits and 24x7x365 monitoring with reporting.
• M7 LAN CONTROL (NAC) Network Access Control (NAC) solution ensuring only authorized devices and users access the network, applying custom security policies, device identification and continuous monitoring for threat mitigation.
• Wclient Authentication solution for network access control in public or corporate networks with traffic control, data generation and multiple service modalities (Appliance, Virtual Appliance, Cloud).
• Firewall Security solution protecting private networks by controlling data traffic based on predefined rules, preventing unauthorized access and enabling access to specific services for legitimate communications; available as a Cloud Firewall with virtualized environment licensing.
• VPN Connection Secure connection and encryption solution between devices and private networks featuring kill switch, protocol encryption, cookie and IP protection, and two-factor authentication.
• QoS Quality of Service solution enabling network traffic prioritization based on business needs, resource reservation, bandwidth limits and guarantees for optimal performance of critical applications.
• VCN (Virtual Cloud Network) Virtual Cloud Network platform enabling creation, management and optimization of private networks with 24x7x365 monitoring, unified management, unlimited firewall configuration, scalability and secure data sharing via private connections.
• SD-WAN Software-Defined Wide Area Network solution preventing internet outage risks through network optimization and multi-path data transmission with guaranteed connectivity, traffic control intelligence and integrated encryption.

Quantifiable outcome

• Reduced checkout delays and queue buildup through stable private data network connectivity
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• IX.BR (PTT - Protocolo de Troca de Tráfego)coreTechnology or IntegrationMicroset maintains presence in the IX.BR project and PTT (Protocolo de Troca de Tráfego), enabling direct peering and improved connectivity performance for clients through Brazil's internet exchange points.
• Major Cloud ProviderscoreTechnology or IntegrationMicroset offers connectivity with the main cloud market players, providing clients with secure and optimized access to cloud infrastructure and services.
• Major Software and Hardware PlayerscoreTechnology or IntegrationM7 Support team certified and trained by the largest software and hardware players in the market, ensuring technical expertise for client infrastructure management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tivit: Brazilian digital infrastructure and managed services provider offering cloud, connectivity, and IT operations across multiple verticals. Comparable to Microset in delivering managed IT and networking services to Brazilian enterprise customers, but at significantly greater scale.
• Senior Sistemas: Brazilian software company specializing in ERP and management solutions for retail, manufacturing, and services. Comparable to Microset in serving Brazilian supermarket and retail customers with technology solutions, though Senior focuses on application software while Microset focuses on infrastructure and connectivity.
• Datacom: Brazilian manufacturer of telecommunications and networking equipment, including switches and network management solutions. Comparable to Microset in serving Brazilian enterprise networking needs, though Datacom focuses on hardware manufacturing while Microset delivers integrated services.
• Stone (Linx): Brazilian payments and retail technology company (including acquired Linx retail software) serving supermarket and retail chains with POS, payments, and ERP solutions. Comparable to Microset in targeting Brazilian supermarket retail with mission-critical technology solutions that require stable connectivity.

Broad incumbents

• Stefanini: Brazil-headquartered global IT services and consulting company with a broad portfolio including infrastructure, cloud, and managed services. Comparable to Microset in B2B IT services delivery to Brazilian enterprises, but operates with much larger scale and international reach.
• Logicalis: Global IT solutions and managed services provider with substantial operations in Brazil, focused on networking, collaboration, and data center services. Comparable to Microset in offering SD-WAN, networking, and managed infrastructure, but as part of a much broader global portfolio.
• Sonda: Latin American IT services and digital transformation company with strong presence across the region, including Brazil. Comparable to Microset in delivering IT infrastructure and managed services to enterprises, particularly in retail and industrial verticals, though at much greater scale.
• Embratel: One of Brazil's largest telecommunications companies (part of Claro/América Móvil group), providing enterprise connectivity, cloud, and managed services. Comparable to Microset in offering dedicated internet, private networks, and SD-WAN to Brazilian enterprises, but at massive scale and with broader geographic coverage.
• TOTVS: Largest Brazilian enterprise software company with strong presence in retail ERP, POS, and management systems. Comparable to Microset in serving Brazilian supermarket and retail customers with technology solutions, though TOTVS focuses on application software platforms while Microset delivers infrastructure and connectivity.

Emerging players

• Padtec: Brazilian optical networking equipment and solutions provider specializing in DWDM and high-capacity transport networks. Comparable to Microset in addressing Brazilian enterprise connectivity needs, though Padtec is product-focused on optical transport while Microset delivers end-to-end managed network services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/microsetoficial
• LinkedInlinkedin.com/company/microsetoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microset