Minnesota Petroleum Service

What Minnesota Petroleum Service does

Minnesota Petroleum Service, operating under the trade name SwanSys and also as MN Petro, Inc., is a privately held petroleum equipment distributor, installer, and service company founded in 1975 and headquartered in Minnesota. The company distributes, installs, and services a broad portfolio of refined-fuel handling equipment for retail, commercial, and industrial customers, including fuel dispensers (Wayne Anthem, Franklin), automatic tank gauges (OPW SiteSentinel Nano, Veeder-Root TLS-450 PLUS, Franklin EVO 600/6000), point-of-sale systems (Verifone C18, Pinnacle), network security (Acumera MG3 firewall with PCI-DSS compliance), fiberglass underground storage tanks (ZCL Xerxes), fleet fueling (Syntech Fuelmaster), forecourt management (Dover DX Monitor), and vehicle lift equipment (Rotary). The business operates four offices across Minnesota (Columbia Heights, Brainerd, Bemidji, Duluth) and runs a fully licensed environmental recycling facility that recovers hundreds of thousands of gallons of fuel-impacted material annually for energy recovery.

The company's revenue model is multi-stream and project-based, combining hardware distribution of OEM petroleum equipment with construction and installation services, managed services (24/7 in-house helpdesk, remote support, equipment support contracts), environmental and vac-truck services, and technician and customer training programs. Pricing is quote-based rather than list-based, with billing tied to project scope and multi-year service contracts; the firm describes itself as offering an "on-demand approach to construction, service, and problem solving" from design through operation. Customers include convenience-store chains, commercial and industrial operators requiring backup generator fueling, aviation fueling, and hydrant systems, and construction projects needing new or upgraded forecourts. Documented customers include United Cooperative, a Cenex-branded convenience store operator that has procured 27 Pinnacle POS registers through SwanSys since 2014.

The business is independently owned, with no disclosed outside equity, debt, or M&A history beyond the operating subsidiary MN Independent Petroleum Service. Customer acquisition is direct, supported by industry-association memberships (PEI, NORA, MPMA, National Safety Council, AGC), supplier compliance registrations (Avetta, BROWZ, ISNet), and a website plus LinkedIn presence. The competitive position rests on factory-certified technicians across all major product lines, the largest service-technician group in the region per company claim, four warehouse/service-vehicle locations providing full state coverage, and licensed environmental compliance capabilities — a combination of talent, distribution, and regulatory credentials that creates a defensible regional niche.

Name

Minnesota Petroleum Service

Legal name

Minnesota Petroleum Service, Inc.

Website

https://mnpetro.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota Petroleum Service (dba SwanSys) is a Minnesota-based petroleum equipment distributor, installer, and service company founded in 1975, serving retail, commercial, and industrial fuel-handling customers across the state with dispensing, tank, POS, network security, construction, and environmental compliance services.

Ownership category

akta.pro rank

Product category

Petroleum Equipment Services and Distribution

SIC

Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Petroleum equipment distribution
• Fuel system installation
• Tank monitoring systems
• Retail petroleum services
• Environmental compliance services

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Distribution: Distribution of petroleum equipment including fuel dispensers, tanks, piping, valves, fittings, pumps, meters, monitoring equipment, and vehicle lift equipment from manufacturers such as Wayne, Franklin, OPW, Veeder-Root, Xerxes, and LSI Industries
2. Construction Services: Design, installation and construction services for fueling systems including underground storage tank installation, dispenser setup, and complete forecourt construction
3. Remote Support & Helpdesk: In-house helpdesk offering remote access service for dispensing, compliance monitoring and Point of Sale systems with phone support and equipment support contracts
4. Training Services: Customer and technician training programs either in-house or on-site, including factory certified technician training on Verifone POS products
5. Vac Truck & Environmental Services: Vac truck services for recovery and cleanup operations, operating a fully licensed recycling facility for petroleum impacted waste streams

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Minnesota Petroleum Service distributes, installs, and services petroleum fueling equipment for retail and commercial/industrial customers across Minnesota. Offerings span fuel dispensers, underground storage tanks, automatic tank gauges, point-of-sale systems, network security firewalls, fleet fueling systems, and vehicle lifts, supported by construction, environmental/vac truck, testing and compliance, remote helpdesk, and certified technician training services.

Product overview

SwanSys/Minnesota Petroleum Service operates as a distributor, installer, and service company for refined fuel handling equipment. The portfolio includes fuel dispensers (Wayne Anthem, Franklin), automatic tank gauges (OPW SiteSentinel Nano, Veeder Root TLS-450 PLUS, Franklin EVO), point of sale systems (Verifone C18, Pinnacle), network security (Acumera MG3 firewall), storage tanks (Xerxes fiberglass), and fleet management (Syntech Fuelmaster). These products are supported by integrated services including construction, vac truck/environmental, testing & compliance, remote support, and technician training.

Differentiator

Problem solved

Functional benefit

Brands

• SwanSys: Primary trade name for Minnesota Petroleum Service's petroleum equipment distribution, installation, and service operations

Products and services

• Wayne Anthem UX Fuel Dispenser High-tech fuel dispenser with digital branding screen enabling retailers to control promotions, run multiple ads with video and static content, and enhance customer experience with interactive features. Distributed, installed, and serviced by Minnesota Petroleum Service.
• Franklin EVO 600 / EVO 6000 Automatic Tank Gauge Advanced automatic tank gauges providing fuel system control and monitoring with frequent software releases for security and feature updates. Distributed and serviced by Minnesota Petroleum Service.
• OPW SiteSentinel Nano Tank Gauge Compact tank gauge with intuitive touchscreen interface providing real-time, accurate inventory information and in-depth system reports. Distributed and serviced by Minnesota Petroleum Service.
• Veeder-Root TLS-450 PLUS Tank Gauge Tank gauge with streamlined inventory and compliance reporting, powerful business analytics, and frequent operating software updates. Distributed and serviced by Minnesota Petroleum Service.
• Verifone C18 POS Terminal POS terminal integrated with Commander system, supporting fuel, operations, video security, and utilities tracking with built-in hardware diagnostics. Sold, installed, and supported by Minnesota Petroleum Service with factory certified training.
• Pinnacle POS System Complete POS suite with array of hardware options, payment networks support, and remote management tools providing instant access to sales, operations, and loss prevention data. Installed and serviced by Minnesota Petroleum Service for convenience store and retail petroleum customers.
• Syntech Fuelmaster Fleet Fueling System Fleet fueling system built to military specifications with RFID vehicle identification, fleet integration, and EMV compliance capabilities. Distributed and serviced by Minnesota Petroleum Service.
• Acumera MG3 Network Security Firewall PCI-DSS compliant firewall providing network security, proactive monitoring, and remote connectivity compliant with Verifone MNSP and EMV standards. Offered, installed, and supported by Minnesota Petroleum Service.
• ZCL Xerxes Fiberglass Underground Storage Tanks Fiberglass double-wall and triple-wall underground storage tanks resistant to corrosion from ethanol-blended fuels, biodiesel, and ultra-low sulfur diesel. Distributed and installed by Minnesota Petroleum Service.
• Rotary Heavy-Duty Vehicle Lifts Commercial vehicle lifts and automotive lubrication equipment, including Rotary heavy-duty truck lifts with maintenance programs and ALI certified inspection services. Distributed and serviced by Minnesota Petroleum Service with factory certified technicians.
• Retail & Commercial Fueling System Construction Design, installation, and construction services for new and upgraded fueling systems, including underground storage tank installation, dispenser setup, and complete forecourt construction for retail petroleum and commercial/industrial customers.
• Commercial & Industrial Fueling Project Services Project management and installation services for commercial and industrial fueling projects including data center backup fueling, engine test cells, generator fueling, fuel polishing, hydrant systems, and aviation fueling systems.
• Vac Truck & Environmental Services Fully licensed facility for product recycling and energy recovery from fuel-impacted waste streams, recovering hundreds of thousands of gallons annually. Operates vac truck services for fuel recovery and cleanup operations.
• Testing & Compliance Services Full system integrity testing including line leak detection, tank tightness, cathodic protection, vapor recovery, helium leak testing, and EPA compliance verification for petroleum fueling systems.
• In-House Helpdesk & Remote Support Remote access service for dispensing, compliance monitoring, and POS systems with phone support, dial-up support, remote training, and equipment support contracts, available 24/7/365.
• Customer & Technician Training Factory certified technician training on Verifone POS products (Ruby, Sapphire, Topaz, Commander) and customized customer training sessions delivered in-house or on-site. Customer training has been offered since 1975 and technician training since 1995.
• DX Monitor Forecourt Management Platform Centralized monitoring and management platform for fuel dispensers and payment modules across enterprise forecourts, with remote software and firmware update capabilities. Distributed and supported by Minnesota Petroleum Service.

Quantifiable outcome

• Hundreds of thousands of gallons recovered annually and turned back into usable energy and products
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• MN Petroleum Marketers Association (MPMA)minorOthersIndustry association membership providing networking and advocacy for petroleum marketers in Minnesota
• AvettaminorOthersSupplier compliance and contractor management platform membership
• BROWZminorOthersSupplier compliance and contractor management platform membership
• ISNetminorOthersSupplier compliance and contractor management platform membership
• MSSA (Minnesota Site Safety Association)minorOthersMinnesota Site Safety Association membership for workplace safety standards
• National Safety CouncilminorOthersNational Safety Council membership for safety best practices and standards
• NORAminorOthersNORA - National Oil Recyclers Association membership
• PEI (Petroleum Equipment Institute)minorOthersPetroleum Equipment Institute membership for industry standards and networking
• Service ChannelminorChannel Partner/ Reseller/ DistributorFacility management and maintenance platform partnership
• VIXXOminorChannel Partner/ Reseller/ DistributorFacility management and maintenance services partnership
• AGC (Associated General Contractors)minorOthersAssociated General Contractors of America membership
• AribaminorChannel Partner/ Reseller/ DistributorSAP Ariba network for procurement and supply chain management
• Wayne Fueling SolutionscoreTechnology or IntegrationEquipment manufacturer for fuel dispensers including Anthem and Ovation dispensers. SwanSys distributes, installs, and services Wayne equipment.
• Franklin Fueling SystemscoreTechnology or IntegrationEquipment manufacturer for fueling systems including EVO tank monitors. SwanSys distributes and services their products.
• OPW GlobalcoreTechnology or IntegrationEquipment manufacturer for fuel management and tank monitoring including SiteSentinel Nano and OPW FMS. SwanSys distributes and services their products.
• Veeder-RootcoreTechnology or IntegrationEquipment manufacturer for automatic tank gauging products including TLS-450 PLUS. SwanSys distributes and services their products.
• AcumeracoreTechnology or IntegrationNetwork security and firewall solutions provider. SwanSys offers Acumera MG3 firewall solutions for PCI compliance and network protection. SwanSys is a partner offering sales, installation, and support.
• VerifonecoreTechnology or IntegrationPoint of Sale systems manufacturer. SwanSys is a proud trainer for Verifone POS systems and offers sales, installation, and support for C18 terminals and Commander products.
• PinnaclecoreTechnology or IntegrationPoint of Sale systems provider for retail petroleum. SwanSys installs and services Pinnacle POS systems for convenience stores.
• Xerxes (ZCL|Xerxes)coreTechnology or IntegrationFiberglass tank manufacturer for underground storage. SwanSys distributes and installs Xerxes fiberglass tanks.
• Rotary LiftcoreTechnology or IntegrationVehicle lift manufacturer including truck lifts. SwanSys distributes and services Rotary Lift products with factory certified technicians.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Petroleum Equipment & Services (PES): Independent petroleum equipment distributor and field service organization serving retail and commercial fuel sites with construction, service, and environmental offerings comparable to MN Petro's portfolio.
• D&H United Fueling Solutions: Multi-state petroleum equipment distributor and service contractor offering dispensers, tanks, POS, construction, and compliance — directly comparable to Minnesota Petroleum Service's distribution/installation/service model, only at larger geographic scale.
• F.E. Bennett Company: Long-established petroleum equipment distributor and service company serving retail and commercial fueling customers in the Northeast with a comparable multi-vendor distribution and field-service model.
• Tomlinson-Brown Company: Regional petroleum equipment distributor and service provider in the Southeast, offering fuel dispensers, tanks, POS, and construction — closely mirrors the SwanSys/MN Petro role within its geography.

Emerging players

• Tanknology: Nationwide tank testing, compliance, and environmental services company that overlaps with Minnesota Petroleum Service's testing & compliance and vac truck/recycling offerings rather than full equipment distribution.

Regional players

• Heritage Petroleum: Mid-Atlantic petroleum equipment distributor and service contractor offering fuel system installation, maintenance, and compliance work to independent retailers — directly comparable in business model.
• Kleenco Services: Regional petroleum equipment maintenance, installation, and compliance provider serving the Western US with a similar multi-OEM service technician model.
• Service Pump & Supply: Regional petroleum equipment distributor and service company covering parts of the Midwest/Southeast with fuel system design, installation, and service — similar profile to Minnesota Petroleum Service at a slightly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minnesota-petroleum-service-inc-
• Facebookfacebook.com/minnesotapetroleum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Petroleum Service