Alchemy Advisors

What Alchemy Advisors does

The Alchemy Advisors is a founder-led coaching, consulting, and speaking practice established by Steve Rodgers in 2020, operating from the United States with a globally distributed client base. Rodgers is a former Warren Buffett CEO who led Prudential California Realty to approximately $25 billion in annual sales under Berkshire Hathaway's HomeServices of America, and the practice monetizes that executive credibility through one-on-one leadership coaching, corporate speaking engagements, business consulting, and startup advisory. Core services are sold via direct booking (bookme.name) and custom-quote inquiry forms, while a secondary revenue stream comes from low-priced digital products ($4.99–$14.99) including ebooks, workbooks, and the IGI 30 Day Journal, plus a free Self Clarity & Action Guide Sheet used as a lead magnet.

The underlying intellectual property is methodology-based rather than technology-based: the proprietary Lead-to-Gold Formula walks clients through Transition (self-assessment), Transformation (identifying blockers and opportunities), and Evolution (sustaining success), while the IGI Principles framework integrates spiritual intelligence with business performance. Rodgers has published two books (Lead to Gold and IGI Principles, the latter an Amazon #1 bestseller) and hosts The Alchemy of Business Show podcast with 41+ episodes. The go-to-market motion is sales-led and founder-brand-driven, leveraging Steve Rodgers' personal network, endorsements from Marshall Goldsmith, Brian Tracy, and Mark Thompson, speaking appearances at 40+ venues, and active social media presence across LinkedIn, Instagram, Facebook, TikTok, and X to attract clients. Customer segments span business leaders and executives, entrepreneurs and startup founders, corporate organizations seeking keynote speakers, and boards seeking advisory services.

Name

Alchemy Advisors

Legal name

The Alchemy Advisors

Website

https://thealchemyadvisors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alchemy Advisors is a founder-led coaching, consulting, and speaking practice run by Steve Rodgers, a former Warren Buffett CEO, serving business leaders, entrepreneurs, corporate conferences, and boards through one-on-one coaching, keynote speaking, consulting engagements, and low-priced digital products built around the proprietary Lead-to-Gold Formula methodology.

Ownership category

akta.pro rank

Product category

Executive Coaching & Business Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Executive coaching services
• Business consulting
• Keynote speaking
• Leadership development
• Entrepreneur advisory

Headquarters

HQ city

Rancho Santa Fe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership Coaching & Advisory Services: One-on-one and group coaching engagements for business leaders and executives. Steve Rodgers works with clients on personal and professional transformation, helping them achieve goals in business growth, leadership development, and life purpose. Sessions are booked via bookme.name platform.
2. Speaking Engagements: Keynote speaking services for corporate events, conferences, and masterminds. Steve Rodgers speaks on topics including leadership, sales team energizing, and doing well by doing good. Booking is done through the website contact form.
3. Digital Products: Ebooks, workbooks, and journals sold through the website. Products include the How to Build a Multi-million Dollar Business guide ($14.99), Warren Buffett lessons ($12.99), startup criteria guide ($4.99), and IGI 30 Day Journal ($5.99). A free Self Clarity guide is also offered for lead generation.
4. Book Sales: Physical and digital book sales including 'Lead to Gold' and 'IGI Principles' books. These serve both as standalone revenue streams and as marketing tools for coaching and speaking services.
5. Podcast - The Alchemy of Business Show: A weekly podcast featuring interviews with purpose-driven leaders. While the podcast itself is free, it serves as a content marketing channel to attract potential coaching and consulting clients, and may generate revenue through sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Alchemy Advisors is a coaching, consulting, and speaking practice founded by Steve Rodgers that helps business leaders, executives, and entrepreneurs achieve increased productivity, greater profits, and higher purpose through its proprietary Lead-to-Gold Formula methodology. The firm sells one-on-one leadership coaching, business and startup consulting, keynote speaking engagements, and advisory roles, supported by a content ecosystem including a weekly podcast, published books, and downloadable digital products (ebooks, workbooks, journals).

Product overview

Alchemy Advisors is a coaching and consulting practice led by Steve Rodgers, a former Warren Buffett CEO. The company offers a portfolio of digital products and services designed to help business leaders achieve increased productivity, greater profits, and higher purpose. Digital products include e-books, workbooks, journals, and guides such as the How to Build a Multi-million Dollar Business Ebook plus Workbook, IGI 30 Day Journal, Self Clarity & Action Guide Sheet, Top Things I Learned from Warren Buffett, and Top 10 Essential Criteria for a Smart and Successful Start-Up. The company also produces The Alchemy of Business Show podcast featuring interviews with purpose-driven leaders. Services include one-on-one Leadership Coaching using the Lead-to-Gold Formula, Speaking engagements, Business Consulting, and Startups Consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Coaching One-on-one leadership coaching engagements delivered by founder Steve Rodgers using the proprietary Lead-to-Gold Formula to help business leaders and executives achieve goals, discover purpose, and create lasting transformation across productivity, profits, and personal purpose.
• Speaking Services Keynote speaking engagements covering topics including the Lead to Gold Formula for Maximizing Leadership, Energizing Sales Teams, and Creating Raving Fans Through Doing Well By Doing Good, delivered at corporate events, conferences, and masterminds.
• Business Consulting Strategic business consulting services to help companies optimize operations, increase profits, and align business objectives with purpose, leveraging Steve Rodgers' experience leading large-scale real estate organizations.
• Startups Consulting Consulting services for entrepreneurs and early-stage founders starting from scratch, covering business building guidance, money-making strategies, organizational clarity, and foundational startup criteria.
• The Alchemy of Business Show Podcast A weekly podcast hosted by Steve Rodgers featuring purpose-driven leaders sharing failures and triumphs, covering entrepreneurship, leadership, spiritual intelligence, and business growth. Distributed on Apple Podcasts, Spotify, YouTube, Libsyn, iHeart Radio, and Roku.
• How to Build a Multi-million Dollar Business Ebook plus Workbook A step-by-step blueprint combining an ebook and printable workbook for building a profitable, purpose-driven business, with leadership strategies and 30+ pages of expert insight. Sold for $14.99.
• Top Things I Learned from Warren Buffett A digital guide distilling Warren Buffett's wisdom on money, investing, time, and purpose-driven business leadership into practical applications. Sold for $12.99.
• IGI 30 Day Journal A guided 30-day journaling companion for entrepreneurs with daily prompts for reflection, planning, mindset shifts, clarity, confidence, and consistency. Sold for $5.99.
• Top 10 Essential Criteria for a Smart and Successful Start-Up A guide for aspiring entrepreneurs and early-stage founders covering the essential criteria for launching and growing a business correctly. Sold for $4.99.

Quantifiable outcome

• Led company to $25 billion in annual sales with 36,000+ transactions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, past and minor.

• TruvaracoreOthersSteve Rodgers serves as Global Chairman & President of Truvara, a global real asset strategy firm. In this role, he applies his expertise in governance-driven innovation and real-world execution to guide the company's strategic direction.
• HomeServices of America (Berkshire Hathaway)pastOthersFormer employer where Steve Rodgers served as CEO of Prudential California Realty. At peak, the company generated approximately $25 billion in annual sales and managed 36,000+ real estate transactions. This relationship established Steve Rodgers' credibility as a Warren Buffett executive.
• GhostDriveminorOthersListed as a startup client on the Startups page, representing one of the businesses Steve Rodgers has consulted with through The Alchemy Advisors.
• AgentologyminorOthersDavid Tal's company where Steve Rodgers served as consultant, business mentor, and coach for over a year, providing marketplace strategy and business guidance.
• 1031 Exchange AdvantageminorOthersDavid Greenberger's company where Steve Rodgers worked as a consultant and business advisor. David describes Steve as 'tireless as he is resourceful.'
• Fulcrum Venture AcceleratorminorOthersWill Sacks' company featured on the podcast. Steve Rodgers interviewed Will Sacks about his venture acceleration work and helping startups raise over $40 million in funding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brian Tracy: Sales and leadership trainer with 70+ books, audio programs, and corporate speaking. Directly comparable to Alchemy Advisors in targeting business leaders with leadership and sales content via books, audio products, and speaking engagements. Brian Tracy is even listed as an endorser of Steve Rodgers' work.
• Patrick Bet-David: Founder of PHP Agency and Valuetainment, offering entrepreneurship coaching via YouTube, podcasts, books, and live events. Comparable content-marketing-driven coaching business targeting founders and sales professionals.
• Marshall Goldsmith: Globally ranked #1 executive coach offering one-on-one leadership coaching and stakeholder-centered coaching methodology to senior executives. Directly comparable to Alchemy Advisors in target audience (C-suite executives), service format (executive coaching), and positioning (premium, content-driven thought leader).
• Jay Abraham: Legendary business strategist and founder of The Abraham Group, offering consulting, coaching, and masterminds to entrepreneurs on growth strategy. Comparable in offering strategic business advisory, premium pricing, and event-driven acquisition to Alchemy Advisors.
• Brendon Burchard: High-performance coach, bestselling author, and founder of the High Performance Academy. Comparable to Alchemy Advisors in combining bestselling books, paid digital courses, paid coaching programs, and a personal-brand-driven speaking business targeting entrepreneurs and leaders.
• Hal Elrod: Author of The Miracle Morning and personal development speaker/coach offering books, courses, and speaking engagements. Directly comparable in leveraging a bestselling book and personal brand to drive coaching and speaking revenue.
• Ramit Sethi: Personal finance and business educator with bestselling books (I Will Teach You To Be Rich), premium online courses (Growth Lab), and a podcast. Comparable in monetizing a personal brand through premium digital education products aimed at ambitious professionals.
• Marie Forleo: Entrepreneurship coach and host of MarieTV, combining online courses (B-School), books, and coaching programs targeting entrepreneurs. Comparable model of combining content, courses, and 1:1 coaching into a personal brand business.
• Dean Graziosi: Entrepreneurship coach, bestselling author, and co-founder of Mindvalley and Mastermind.com. Directly comparable in combining paid courses, books, live events, and mastermind-style coaching targeted at entrepreneurs and small business owners.

Broad incumbents

• Tony Robbins: The largest personal development and business coaching brand globally, offering events, seminars, coaching, and books. While far larger, it competes for the same entrepreneurial and executive coaching dollars that Alchemy Advisors targets and represents the scale ceiling for personal-brand coaching businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/srodgerstoday
• YouTubeyoutube.com/@SteveRodgers
• Facebookfacebook.com/thealchemyadvisors
• LinkedInlinkedin.com/in/steverodgers
• Instagraminstagram.com/steverodgerstoday
• TikToktiktok.com/@srodgerstoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemy Advisors