Embrace Autism
Embrace Autism is a private, autistic-led Ontario-based organization that provides paid autism screening and formal diagnostic assessments for adults, supplemented by free educational content, post-diagnostic support services, and published e-books for the autistic community worldwide.
- Company typePrivate
- Founded2018
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Embrace Autism does
Embrace Autism Inc. is a private, autistic-led clinical and educational services company headquartered in Ontario, Canada, founded in 2018 by Dr. Natalie Engelbrecht ND RP and Eva Silvertant. The company targets adults who suspect they may be autistic or who have already received a diagnosis, with a particular focus on late-identified individuals, masking, burnout, and co-occurring conditions. Its core offering is a two-step clinical pathway: an autism screening conducted by a licensed autistic psychologist for CA$625, followed by a comprehensive formal diagnostic assessment for autism and co-occurring conditions (ADHD, OCD, alexithymia, autistic burnout, executive functioning, anxiety, depression, PTSD) for CA$1,895, with an integrated diagnostic report.
The company's underlying intellectual property is a proprietary assessment methodology that combines standardized psychometrics, structured clinical interviews, and lived-experience frameworks developed and delivered by its licensed autistic clinicians. Practice operations are supported by the Cliniko practice management platform. Beyond clinical services, the company has built an extensive content library of more than 300 free articles, free self-assessment tests, a Podbean podcast, and a published e-book, 'The Ultimate Guide to Autistic Burnout,' distributed through a Shopify storefront.
Embrace Autism operates a direct-to-consumer, self-serve go-to-market model via embrace-autism.com, with services available internationally across Canada, the United States, New Zealand, and other countries. Revenue is generated primarily through one-time per-assessment fees plus ancillary post-diagnostic services (counselling, accommodation letters, disability forms, medication consultation, support groups) and digital book sales. The company is privately held by its founders with no disclosed institutional funding, and reports a headcount in the 11-50 range as a self-described 'small autistic-led team.'
Embrace Autism firmographics
Firmographics- Name
- Embrace Autism
- Legal name
- Embrace Autism Inc.
- Website
- https://embrace-autism.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Embrace Autism is a private, autistic-led Ontario-based organization that provides paid autism screening and formal diagnostic assessments for adults, supplemented by free educational content, post-diagnostic support services, and published e-books for the autistic community worldwide.
- Ownership category
- akta.pro rank
Embrace Autism industry classification
Industry- Product category
- Autism Assessment and Diagnostic Services
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Autism Diagnostic & Educational Assessment Services (EDAKAKAA)
- akta.pro secondary industry
- Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK)
Keywords
Where Embrace Autism is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Embrace Autism business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Autism Screening: Structured clinical screening conducted by licensed autistic psychologists evaluating whether traits align with an autistic profile. Includes standardized psychometrics, structured questions about lived experiences, and review of social communication patterns, sensory experiences, repetitive interests, and masking strategies.
- Formal Autism Assessment: Comprehensive diagnostic evaluation for autism and co-occurring conditions (ADHD, OCD, alexithymia, autistic burnout, executive functioning, anxiety, depression, PTSD). Includes integrated diagnostic report and documentation.
- Post-Diagnostic Services: Services including post-diagnosis orientation, functional assessment, accommodation letters, government and disability forms, counselling with autistic clinicians, medication consultation, and support groups.
- E-books and Books: Digital publications including The Ultimate Guide to Autistic Burnout (approximately 227 pages) available in PDF format with clinical and non-clinical versions. Available via Shopify store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Autism Screening |
| One time/ perpetual license | Pay-as-you-go | Autism Assessment (Formal Diagnosis) |
| Unit Pricing | Pay-as-you-go | Report Reissue Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Embrace Autism product offering
Product offeringCore offering
Embrace Autism is an autistic-led clinical organization that provides autism screening (CA$625) and comprehensive formal diagnostic assessments (CA$1,895) for adults, conducted by licensed autistic psychologists. It also offers post-diagnostic support services and an extensive library of free articles, self-assessment tools, and published e-books for autistic adults.
Product overview
Embrace Autism is an autistic-led organization offering clinical assessment services and educational resources for autistic adults. The core offerings include two paid pathways: (1) Autism Screening (CA$625) - a structured clinical screening to evaluate alignment with autistic profile; and (2) Autism Assessment (CA$1,895) - a comprehensive formal diagnostic assessment for autism and co-occurring conditions including ADHD, OCD, alexithymia, anxiety, depression, PTSD, and executive functioning. Post-diagnostic services complement the formal assessment with counselling, medication consultation, and support resources. The product portfolio also includes free self-assessment tools such as the Online Alexithymia Questionnaire and Autism Tests, an extensive blog with over 300 articles, and published books including The Ultimate Guide to Autistic Burnout (a comprehensive e-book available in clinical and non-clinical versions). The Autistic Burnout Hub serves as a centralized resource center. All services are conducted by licensed autistic psychologists with both professional and lived experience.
Differentiator
Problem solved
Functional benefit
Brands
- Embrace Autism Store: The company's e-commerce platform for books and resources, hosted at embrace-autism-store.myshopify.com
Products and services
- Autism Screening
- Autism Assessment (Formal Diagnosis) A comprehensive formal diagnostic assessment for autism and co-occurring conditions including ADHD, OCD, alexithymia, autistic burnout, executive functioning, anxiety, depression, and PTSD. Conducted by licensed autistic psychologists and delivered as an integrated diagnostic report and documentation. Priced at CA$1,895.
- Post-Diagnostic Services Support services for autistic adults after diagnosis, including post-diagnosis orientation, functional assessment, accommodation letters, government and disability forms, counselling with autistic clinicians, medication consultation, and support groups.
- The Ultimate Guide to Autistic Burnout (E-book) A 227-page digital e-book in PDF format that summarizes current research on autistic burnout and provides tools to identify and recover from it. Available in clinical and non-clinical versions with supplementary materials including symptom forms, energy inventories, and patient handouts. Sold through the Embrace Autism Shopify store.
Companies that use Embrace Autism
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Embrace Autism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Embrace Autism partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClinikocoreCliniko practice management system is used as the website accessible for managing patient appointments, records, and clinical workflows. Cliniko is a practice management system for healthcare providers.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Embrace Autism competitors and assessment
Company assessmentEmerging players
- AnswersNow: Virtual autism support platform connecting families with BCBAs and autism specialists. Comparable as a digitally-delivered autism support service, though primarily serves caregivers of children rather than adults seeking their own diagnosis.
- Elemy: US-based autism therapy company offering ABA and mental health services for children with autism. Comparable in digital-first clinical delivery and brand-led approach to autism care, though focused on pediatric populations rather than adults.
Direct peers
- ICareBetter: Online platform that connects adults seeking autism and ADHD evaluations with vetted diagnosticians. Comparable as a digital-first adult autism assessment marketplace with standardized testing protocols and self-pay pricing.
- Clinical Partners: UK-based private clinic offering adult autism and ADHD diagnostic assessments, closely mirroring Embrace Autism's model of paid self-referred adult evaluations conducted by licensed clinicians. Comparable in target demographic (adults seeking late diagnosis), service format, and self-pay pricing structure.
- Psychiatry UK: UK-based provider specializing in adult ADHD and autism assessments via remote consultations. Comparable as a direct-to-consumer adult autism diagnostic service with self-pay pathways, similar self-serve booking model, and overlapping clinical assessment framework.
Broad incumbents
- Hopebridge: US autism therapy provider operating centers across multiple states, offering diagnostic evaluations alongside Applied Behavior Analysis (ABA) services. Comparable in providing formal autism assessments, though focused predominantly on pediatric populations.
- Cortica: Multi-specialty autism care provider offering diagnostic services alongside therapy and medical care. Comparable in providing formal autism assessments as part of a broader care continuum, though primarily focused on pediatric populations and operating with substantially larger clinical infrastructure.
- Centria Healthcare: US-based autism services company providing diagnostic assessments and ABA therapy. Comparable as a scaled clinical provider offering formal autism evaluations as a core service line.
- Lifestance Health: Large US-based mental health platform providing psychiatry, psychology, and autism evaluation services across a national network. Comparable in offering adult autism diagnostic assessments, but operates at vastly greater scale with insurance billing as a core revenue mechanism.
Others
- Talkiatry: US-based telepsychiatry practice providing psychiatric evaluations and medication management. Comparable as a self-pay-friendly virtual mental health provider with insurance compatibility, though services are broader than autism-specific diagnostics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Embrace Autism social profiles
Digital presenceEmbrace Autism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embrace Autism leadership team
Management profileNumber of profiles
Profiles5 records
Embrace Autism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embrace Autism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embrace Autism
What does Embrace Autism do?
Embrace Autism is an autistic-led clinical organization that provides autism screening (CA$625) and comprehensive formal diagnostic assessments (CA$1,895) for adults, conducted by licensed autistic psychologists. It also offers post-diagnostic support services and an extensive library of free articles, self-assessment tools, and published e-books for autistic adults.
Is Embrace Autism a public or private company?
Embrace Autism is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embrace Autism founded?
Embrace Autism was founded in 2018. It employs 11 to 50 people.
Where is Embrace Autism based?
Embrace Autism is headquartered in Oakville, Canada, in the North America region.
How does Embrace Autism make money?
Four revenue lines are on record. Autism Screening is the primary driver. The others are formal Autism Assessment, post-Diagnostic Services and E-books and Books.
Who are Embrace Autism's main competitors?
Emerging players on record are AnswersNow and Elemy. Direct peers are ICareBetter, Clinical Partners and Psychiatry UK. Broad incumbents are Hopebridge, Cortica, Centria Healthcare and Lifestance Health. Talkiatry is listed as an others.
Does Embrace Autism have an API?
No public API is recorded for Embrace Autism.
What industry is Embrace Autism in?
Embrace Autism's product category is Autism Assessment and Diagnostic Services. Its primary akta.pro industry code is EDAKAKAA, Autism Diagnostic & Educational Assessment Services, with a secondary code of EDAGAMAK, Autism Support Instructional Materials (Structured Teaching, Visual Supports). Its NAICS code is 611 and its SIC code is 8200.