Powerhouse Racing

What Powerhouse Racing does

Powerhouse Racing (PHR) is a privately held American automotive performance parts manufacturer and retailer founded in December 1994 by Jarrett Humphreys and headquartered in Fort Worth, Texas. The company specializes in high-performance components for the Toyota Supra (MKIII/A70 and MKIV/A80) and 2JZ-GTE/2JZ-GE and 1JZ-GTE engine platforms, with additional coverage of Lexus SC300/SC400/GS300/IS300, Nissan 240SX/Skyline, and Mitsubishi DSM/Evolution platforms. Core technology is precision CNC machining and fabrication, producing PHR-branded proprietary products including turbo manifolds (S1, S23, S23A, V23, V45 series), intercooler kits, dry sump oil systems, fuel systems, billet adjustable locking cam gears, titanium freeze plugs, timing support brackets, and engine dress hardware. The company has also developed the proprietary VH3/VH4/VH5/VH6 V-band turbine housing classification system that standardizes brand-specific flange dimensions across Precision, Garrett, TiAL, Turbosmart, and HPT turbos.

PHR operates a hybrid direct-to-consumer and channel-based business model. The primary revenue stream is one-time transactional sales of hardware parts through the powerhouseracing.com e-commerce storefront (with same-day shipping on orders placed before 12:00 PM Central), supplemented by a network of 16+ authorized resellers and distributors under the 'Our Friends' program including Real Street Performance, MVP Motorsports, Titan Motorsports, Vivid Racing, Garage Whifbitz (UK), and Goleby's Parts (Australia). Secondary revenue comes from in-house modification and fabrication services such as 2JZ oil pump modification ($75), cam gear refinishing/Cerakote ($99), wastegate recirculation ($235-$800), and welding services for BOV flanges, EGT bungs, and O2 sensor bungs. The company also distributes 50+ third-party performance brands (Garrett, TiAL, Injector Dynamics, Brian Crower, Manley, Haltech, etc.) and offers free technical resources including installation guides, an engineering blog, featured customer build showcases, and online calculators for wheel offset and fuel requirements.

The company is a category leader in the 2JZ/Supra niche, with racing heritage including the 1999 world record of 9.91 sec @ 145 MPH (first street-legal Supra to break the 9-second barrier on factory driveline/suspension) and the 2001 street-class world record of 8.98 sec @ 154 MPH set in partnership with MVP Motorsports, which stood for over 13 months. PHR functions as a 30+ year independent, founder-owned specialty retailer/manufacturer with no disclosed outside capital, parent company, or institutional investors.

Name

Powerhouse Racing

Legal name

Powerhouse Racing, Inc.

Website

https://powerhouseracing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerhouse Racing is a privately held, Fort Worth-based performance parts manufacturer and retailer founded in 1994, specializing in precision-engineered components for the Toyota Supra and 2JZ/1JZ engine platforms, sold direct-to-consumer via e-commerce and through a global network of authorized resellers.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive performance parts
• Turbo manifolds
• Fuel system components
• Engine dress parts
• Dry sump systems

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Parts Sales: One-time transactional sales of performance automotive parts and accessories through e-commerce platform. Products include engine components, turbo systems, fuel systems, suspension, braking, and fabrication components. No subscription or recurring revenue.
2. Services: Custom modification and fabrication services including oil pump modifications, welding services (BOV flanges, EGT bungs, O2 sensor bungs), cam gear refinishing/cerakote, wastegate recirculation, and dumptube recirculation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Powerhouse Racing designs, manufactures, and sells precision-engineered performance automotive parts primarily for Toyota Supra and Lexus 2JZ/1JZ engine platforms, including turbo manifolds, fuel systems, dry sump systems, intercoolers, engine dress components, cooling, electronics, and supporting fabrication parts. The company operates an e-commerce storefront supplemented by a global network of authorized resellers, and offers custom fabrication and modification services.

Product overview

Powerhouse Racing (PHR) is an e-commerce-based performance automotive parts company specializing in high-performance components for Toyota, Lexus, and Nissan platforms, with particular expertise in the Toyota Supra and 2JZ/1JZ engine families. The company operates a multi-category catalog architecture comprising: (1) PHR-branded proprietary products — turbo manifolds (S1, S23, S23A, V23, V45 series), intercooler kits, fuel systems (pumps, rails, hangers), dry sump oil systems, cooling components, electronics, engine dress/titanium fasteners, engine upgrades, intake systems, exhaust components, transmission/clutch/driveline, suspension, and brakes; (2) Universal performance parts covering engine performance, engine internals, electronics, couplers/clamps, cooling, blow-off valves, turbochargers, turbo accessories, fuel systems, fittings/adapters, air filters, wastegates, and hardware fasteners; (3) Fabrication components including flanges, V-band clamps, mandrel bends, collectors, throttle body adapters, and weld bungs; (4) Apparel and promotional merchandise; and (5) Vehicle-specific and engine-specific part packages for Toyota Supra MKIII/MKIV, Lexus SC300/SC400/GS300/IS300, Nissan 240SX/Skyline, and Mitsubishi DSM/Evolution. The company also offers modification services (oil pump modification, cam gear refinishing, wastegate recirculation, welding services) and free technical calculators (wheel offset, fuel requirement). PHR functions primarily as an online catalog and does not offer a public API or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PHR SPAL 15.2" Brushless Fan Kit Cooling system upgrade kit designed for MKIV Supra applications supporting 800+ horsepower builds, providing high-capacity brushless fan cooling.
• PHR Full Send Timing Support Bracket Timing support bracket engineered as an essential component for the highest horsepower producing 2JZ engines in high-RPM applications.
• PHR Titanium Freeze Plug Set Titanium freeze plug set providing the ultimate 2JZ block upgrade for durability, reliability, and performance.
• PHR S23A Turbo Manifold for 2JZ Turbo manifold for 2JZ engines evolved from PHR's billet collector designs, featuring an innovative cast collector engineered to deliver maximum performance.
• PHR Billet Fuel Cell Cap Precision machined billet fuel cell cap for high-performance vehicle builds.
• PHR Subframe Reinforcement Braces Subframe reinforcement braces for MKIV Supra rear underbody, completing the rear cradle reinforcement.
• PHR Billet High-Flow Dual-Passage Flex Fuel Adapter Billet flex fuel adapter with dual-passage design that allows higher volume fuel flow by providing a secondary route around the flex fuel sensor.
• PHR Modification and Fabrication Services Pay-for-service custom fabrication and modification services including 2JZ oil pump modification ($75), cam gear refinishing with Cerakote ($99), wastegate recirculation ($335-$800), BOV flange welding, EGT bung welding, O2 sensor bung installation, and dual seal clamp welding.

Quantifiable outcome

• First company to break 9-second quarter mile barrier with full street legal, factory driveline/suspension Toyota Supra (9.91 seconds @ 145 MPH in 1999)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Real Street PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network of performance parts distributors.
• MVP MotorsportscoreStrategic or Co-development PartnerJoint venture partner with PHR since June 2000. Combined resources to set street-class Supra world record of 8.98 seconds @ 154 MPH in May 2001. Deep strategic collaboration in racing program.
• Induction PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Future MotorsportsminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Buck PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Drift MotionminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Titan MotorsportsminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• SupraStoreminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• WAR AutoracingminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• AutobanhminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Cody Phillips RacingminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Sound PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• DewladezignminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Goleby's PartsminorChannel Partner/ Reseller/ DistributorAustralian authorized reseller of PHR products. Part of the 'Our Friends' network.
• Vivid RacingminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Dynosaur PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized reseller of PHR products. Part of the 'Our Friends' network.
• Garage Whifbitz (UK)minorChannel Partner/ Reseller/ DistributorUK-based authorized reseller of PHR products. Part of the 'Our Friends' network.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Turbosmart: Turbosmart is a global performance component maker specializing in external wastegates, BOVs, and boost controllers—products explicitly named in PHR's V-band compatibility documentation. Comparable as an aftermarket performance parts incumbent serving overlapping builder customers.
• Vivid Racing: Vivid Racing is a large-scale online performance and styling retailer selling across multiple domestic and import platforms. It carries PHR products but also competes on breadth with broader catalogs, making it an established incumbent rather than a specialty peer.
• AMS Performance: AMS Performance is an established performance parts manufacturer and tuner best known for the Mitsubishi/Evo and Nissan GT-R platforms. It is comparable to PHR as a platform-specialist engineering house moving into adjacent JDM tuning markets.
• Tial Sport: TiAL Sport (TiAL) designs and manufactures premium wastegates, blow-off valves, and turbo accessories that PHR actively integrates and cross-references in its V-band sizing guides. Comparable as an aftermarket forced-induction component incumbent sharing PHR's buyer base.
• Precision Turbo & Engine: Precision Turbo & Engine is one of the dominant aftermarket turbocharger manufacturers whose turbos PHR explicitly references via its proprietary VH3–VH6 classification. Comparable as a supplier-and-partial-competitor in the forced induction ecosystem PHR serves.
• HKS (USA): HKS is one of the largest Japanese aftermarket performance brands with broad coverage of Supra and other JDM platforms, and is resold through Powerhouse Racing's catalog. Comparable as a broad incumbent that competes with PHR-supplied SKUs on the same shelves and tuners' builds.

Direct peers

• Induction Performance: Induction Performance is an authorized PHR reseller and a separately branded Supra/2JZ performance specialist focused on turbo, fueling, and engine internals for JDM platforms. Direct overlap with PHR on product categories and end-customers.
• Titan Motorsports: Titan Motorsports is a Florida-based performance parts retailer and engine builder deeply focused on the Toyota Supra and 2JZ platform. It overlaps with Powerhouse Racing on the same Supra/2JZ enthusiast customer and even appears in PHR's authorized reseller list, making it the closest like-for-like competition.
• MVP Motorsports: MVP Motorsports has been Powerhouse Racing's joint-venture partner since 2000 and operates in the same Supra/2JZ performance aftermarket. The two share heritage (the 8.98s world-record Supra) and target the same enthusiast buyer with engine and drivetrain components.

Regional players

• Real Street Performance: Real Street Performance is an authorized PHR reseller and an importer/distributor of JDM and performance parts for the Supra and other platforms. Comparable as a Toyota/Lexus aftermarket channel competitor with shared catalog and overlapping end-customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Powerhouseracin
• Facebookfacebook.com/PowerhousePHR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhouse Racing