Cocard Marketing Group LLC

Name

Cocard Marketing Group LLC

Legal name

CoCard

Website

https://cocard.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Payment Processing Services

akta.pro primary industry

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH), Cards Operations (Issuing/Acquiring Support, Disputes & Chargebacks) (FSABALAC), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Payment processing services
• Merchant services
• Point-of-sale software
• ISO agent network
• PCI compliance programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Revenue: COCARD generates revenue through payment processing fees charged to merchants. Members (ISOs) receive 90% revenue split while COCARD retains 10%. The company leverages collective bargaining power with multiple processors to offer competitive rates.
2. POS and Hardware Sales: Revenue from sale and service of POS terminals, payment gateways, and point-of-sale systems including Revonu branded solutions. Hardware includes freestanding/wireless terminals, mobile, contactless, virtual terminals, POS systems, online ordering, text-to-pay, and QR code payment solutions.
3. Gift and Loyalty Card Programs: Revenue from gift card and loyalty program activation, reload fees, and transaction tracking services.
4. Value-Added Services: Additional revenue from merchant services including flexible merchant loan programs, cash discount programs, non-cash adjustment solutions, back office check conversion, and ancillary vendor services.
5. PCI Compliance Services: Revenue from PCI compliance services including SAQ submissions, external scanning, security policies, and data breach coverage programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

COCARD is a member-owned network of Independent Sales Offices (ISOs) that delivers credit and debit card payment processing services to merchants across retail, restaurant, hospitality, healthcare, eCommerce, petroleum, non-profit, government, and other verticals. The company sells proprietary point-of-sale (POS) software under the Revonu brand (Revonu and RevonuMax) and offers supporting services including PCI compliance, gift and loyalty card programs, the Empower cash discount/surcharging program, Data Breach Security coverage, and flexible merchant loans.

Product overview

COCARD is a payment processing and merchant services company founded in 1999, organized as a member-owned network of Independent Sales Offices (ISOs). Its product portfolio centers on the Revonu line of point-of-sale (POS) solutions — the core Revonu product for tablet/Windows, and the premium RevonuMax with integrated CRM and customer interface. Supporting these are a suite of security and compliance tools including the TrustVault Certificate ($100k data breach guarantee), PCI compliance tools (SAQ, external scanning, security policies, training), and the proprietary Diamond Model sales methodology. COCARD also offers hardware terminals, mobile payment options, gift and loyalty card programs, and flexible merchant loan programs, all accessible across multiple processing platforms (First Data, TSYS, WorldPay, Fiserv, and others). The company allocates 50% of its staffing resources to R&D for continuous product improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Revonu: POS solution brand offering point-of-sale technology solutions

Products and services

• Revonu POS Proprietary point-of-sale software for merchants that runs on tablet, Windows, iOS, and Android devices with bring-your-own-tablet support; provides seamless secure payment processing, customized reporting, cloud-based transaction management, full PCI compliance, customer interface, CRM suite, and inventory management.
• RevonuMax POS Premium POS offering that converts an iPad or Android device into a full counter-top register or mobile POS with integrated customer interface and CRM suite on a single platform, including inventory management, custom reports, calendar and attendance functionality, and customizable menus and designs.
• Credit and Debit Card Payment Processing Merchant credit and debit card acceptance services across multiple processing platforms with blended Qualified, Mid Qualified, and Non Qualified discount rate structures, providing competitive rates and Level III data support for enterprise and government merchants.
• PCI Compliance Program Subscription-based PCI DSS compliance program for merchants that includes an online Self-Assessment Questionnaire with picture-driven qualification, external network vulnerability scanning, custom security policies powered by the Unified Compliance Framework, on-demand security awareness training, and access to a Data Breach Security Program.
• Data Breach Security Program A security program that helps merchants cover expenses from a suspected or actual payment card data breach, including forensic audits, PCI DSS fines and assessments, and issuer-related expenses such as card replacement and credit monitoring costs.
• Gift and Loyalty Card Programs Gift card and customer loyalty program services for merchants, including card activation, reload fees, and transaction tracking to drive repeat purchases and retention.
• Empower Program (Cash Discount / Surcharging) Cash discount and surcharging program that helps merchants offset processing costs by passing card fees to customers or providing cash-based discounts, with average $9,500 annual savings reported among participating customers.
• Flexible Merchant Loan Programs Flexible merchant loan programs that provide working capital and financing options to merchants as part of the merchant services portfolio.

Quantifiable outcome

• Members receive 90% revenue split - highest in the industry
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• MiCamp SolutionsflagshipStrategic or Co-development Partner · 4 December 2023MiCamp Solutions, a full-service provider of Fiserv and Repay, announced a landmark strategic alliance with COCARD in December 2023. MiCamp also increased its investment and involvement in COCARD, marking a significant milestone. This was COCARD's first full year of strategic integration with MiCamp, resulting in positive transformations and continued growth.
• KeyBank, N.A.coreChannel Partner/ Reseller/ DistributorCoCard is a registered Independent Sales Organization of KeyBank, N.A., Cleveland, OH. KeyBank provides banking infrastructure for payment processing services.
• Citizens Bank, N.A.coreChannel Partner/ Reseller/ DistributorCoCard is a registered Independent Sales Organization of Citizens Bank, N.A., Providence, RI. Citizens Bank provides banking infrastructure for payment processing services.
• Wells Fargo Bank, N.A.coreChannel Partner/ Reseller/ DistributorCoCard® is a registered Independent Sales Organization of Wells Fargo Bank, NA, Concord, CA. Wells Fargo provides banking infrastructure for payment processing services.
• Fifth Third Bank, N.A.coreChannel Partner/ Reseller/ DistributorCoCard® is a registered ISO of Fifth Third Bank, N.A., 38 Fountain Square Plaza, Cincinnati, OH 45263. Fifth Third Bank provides banking infrastructure for payment processing services.
• PNC Bank, N.A.coreChannel Partner/ Reseller/ DistributorCoCard® is a registered ISO of PNC Bank, NA, Pittsburgh, PA. PNC Bank provides banking infrastructure for payment processing services.
• First Data OmahacoreTechnology or IntegrationFirst Data Omaha is one of the processing platforms supported by COCARD's network.
• First Data NorthcoreTechnology or IntegrationFirst Data North is one of the processing platforms supported by COCARD's network.
• First Data Buypass/ConcordcoreTechnology or IntegrationFirst Data Buypass/Concord is one of the processing platforms supported by COCARD's network.
• TSYScoreTechnology or IntegrationTSYS is one of the processing platforms supported by COCARD's network for payment processing.
• Global PaymentscoreTechnology or IntegrationGlobal Payments is one of the processing platforms supported by COCARD's network for payment processing.
• eProcessing NetworkcoreTechnology or IntegrationeProcessing Network is one of the processing platforms supported by COCARD's network.
• WorldPaycoreTechnology or IntegrationWorldPay is one of the processing platforms supported by COCARD's network.
• VisacoreTechnology or IntegrationVisa is a supported card network. COCARD merchants accept Visa payments. COCARD is a registered ISO of Visa-affiliated banks.
• MasterCardcoreTechnology or IntegrationMasterCard is a supported card network. COCARD merchants accept MasterCard payments.
• DiscovercoreTechnology or IntegrationDiscover is a supported card network. COCARD merchants accept Discover payments.
• American ExpresscoreTechnology or IntegrationAmerican Express is a supported card network. COCARD merchants accept American Express payments.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North American Bancard: One of the largest independent sales organizations (ISOs) in the US, providing merchant services, payment processing, and POS solutions to SMBs. Closely comparable to COCARD in core acquiring and ISO-reseller business model, though structured as a traditional ISO rather than a member cooperative.
• Electronic Payments: Independent ISO and merchant acquirer offering processing, POS, and cash discount programs across multiple verticals. Directly competes with COCARD in the SMB merchant acquiring space with a similar multi-processor strategy.
• Priority Payment Systems: US-based ISO providing payment processing, POS, and merchant services to SMBs across multiple verticals. Comparable in size, product breadth, and channel-partner go-to-market to COCARD.
• Total Merchant Services: Independent merchant services provider offering credit card processing, POS, and gift/loyalty programs to SMBs. Direct ISO competitor with overlapping vertical coverage and similar value-added services.

Broad incumbents

• Square (Block): Public payments and POS incumbent (Block, Inc.) with full-stack hardware, software, and processing. Competes with COCARD for SMB merchants across retail and restaurants via Square POS and flat-rate processing, though at much larger scale and with proprietary (non-ISO) rails.
• Clover (Fiserv): Fiserv's SMB POS and payments platform, distributed primarily through bank and ISO channels—including sponsorships overlapping with COCARD's bank relationships. A broad incumbent competing for the same merchant POS slot COCARD's Revonu targets.
• Toast: Vertical POS and payments platform for restaurants with integrated payment processing. Competes with COCARD's Revonu in the restaurant vertical via a software-led, higher-priced bundle, and is rapidly expanding into adjacent verticals COCARD serves.
• Stripe: Global payments infrastructure incumbent with deep eCommerce and integrated commerce offerings. Most directly comparable to COCARD on the eCommerce/online merchant side and increasingly on unified POS + payments, though at vastly different scale and product breadth.

Emerging players

• Helcim: Direct merchant acquirer and POS provider focused on transparent interchange-plus pricing for SMBs. Emerging challenger in the same merchant-acquiring space as COCARD, with a different (non-ISO) go-to-market and a strong technology narrative.
• Stax by Fattmerchant: Subscription-based payment processor offering flat-rate pricing and integrated software to SMBs. Competes with COCARD's low-rate, transparent-value proposition in the same SMB acquiring market with a tech-forward delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/COCARDCorp
• Facebookfacebook.com/cocardcorporate
• LinkedInlinkedin.com/company/3301813

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocard Marketing Group LLC