What MyPlanet does

MyPlanet is a Danish retail travel agency operating as MyPlanet Denmark A/S (CVR 15635290), founded in 1963 and headquartered at Knabrostræde 4 in Copenhagen with a secondary office in Aarhus. The company designs and sells tailor-made international travel packages to Danish outbound travelers, with a portfolio spanning safari trips, self-drive holidays, round trips, train journeys, beach holidays, campervan rentals, and expedition cruises. Each customer is matched with a personal travel advisor who has on-the-ground destination experience, and trips are composed from flights, accommodation, ground transport, activities, and equipment rentals sourced through standard industry channels (GDS, bedbanks, airlines, hotels, tour operators). Per-trip pricing in the supplied sample ranges from 14,898 DKK for a short Croatian cruise to 79,998 DKK for an 18-day Marquesas expedition, with a deposit of at least 40% required at booking.

The business model is principally a package-holiday sales agency earning the margin between negotiated supplier costs and retail prices under Danish package travel law (pakkerejseloven). Secondary revenue streams include affiliate commissions on travel insurance (Gouda Rejseforsikring) and cancellation insurance (Europæiske ERV), and pass-through climate compensation payments to myclimate from which MyPlanet does not retain margin. The MyPlanet offering is wrapped in two structural trust mechanisms: registration with Rejsegarantifonden (registration number 0795) and a Tryghedsgaranti add-on that fixes price against fuel surcharges and provides re-protection in disruption scenarios.

Go-to-market is sales-led and human-advisory rather than platform-based. Customers enter the funnel through organic SEO, an extensive destination and travel-type blog, a weekly email newsletter, and free in-person or virtual travel presentations (rejseforedrag), then convert via phone, email, online quote form, or walk-in consultations at the Copenhagen office. MyPlanet holds no proprietary consumer-facing technology platform, no app, and no public API surface; technology integration is limited to standard industry partner systems for transaction processing. The company is a wholly-owned subsidiary of KILROY International A/S, the head of a European group active in travel, educational counselling, and student benefits, and employs 11-50 people. Membership in Danmarks Rejsebureau Forening and GDPR compliance round out the disclosed compliance posture.

Name

MyPlanet

Legal name

MyPlanet Denmark A/S

Website

https://myplanet.dk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPlanet is a Danish travel agency founded in 1963, wholly owned by KILROY International A/S, that designs and sells tailor-made international travel packages to Danish outbound leisure travelers via personal travel advisors, supplemented by insurance, climate compensation, and content-driven demand generation.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Customized travel packages
• Safari holidays
• Self-drive tours
• Round trip vacations
• Tailor-made travel

Headquarters

HQ city

Åbyhøj

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holiday Sales: MyPlanet acts as a travel agency arranging package holidays (pakkerejser) in collaboration with local partners. The company sells complete travel packages including flights, accommodations, and experiences, operating under Danish package travel law (pakkerejseloven). Revenue is generated through the margin between negotiated supplier costs and retail prices charged to customers.
2. Travel Insurance Distribution: MyPlanet offers travel insurance and cancellation insurance through partnerships with Gouda Rejseforsikring and Europæiske ERV. The company earns commission on insurance products sold alongside travel packages.
3. Climate Compensation: Through partnership with myclimate, MyPlanet offers customers the option to CO2-neutralize their flights. Payments go directly to myclimate, with no profit retained by MyPlanet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyPlanet is a Danish travel agency that sells personalized, tailor-made (skræddersyede) international travel packages, including flights, accommodation, ground transport, excursions, and tours to destinations worldwide. Each customer is matched with a personal travel advisor who designs a custom itinerary, complemented by add-on services such as travel insurance, cancellation insurance, climate compensation, and 24/7 in-trip support.

Product overview

MyPlanet is a Danish travel agency offering customized travel packages (skræddersyede rejser) as its core product, providing personalized travel advisory services since 1963. The company combines expert destination knowledge with tailored trip planning, offering various travel types including safari trips, self-drive holidays, round trips, train journeys, beach holidays, and campervan rentals. The portfolio includes add-on services such as travel insurance partnerships (Gouda Rejseforsikring), cancellation insurance (Europæiske ERV), and climate compensation via myclimate. Additional services include a travel blog with destination guides and free travel presentations. The company operates as part of the KILROY Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Travel Packages (Skræddersyede Rejser) Personalized, end-to-end travel packages tailored by a matched personal travel advisor to the customer's preferences, combining flights, accommodation, transfers, and activities. Sold per trip at unit prices such as 26,500 DKK to 79,998 DKK per person depending on destination and duration.
• Safari Trips (Safarirejser) Curated safari packages to wildlife destinations including South Africa and Tanzania, with expert guidance and arranged accommodations and game activities.
• Self-Drive Holidays (Kør Selv-Ferie) Self-drive vacation packages including vehicle rental and planned routes for independent exploration of a destination.
• Round Trips (Rundrejser) Multi-destination tour packages covering multiple locations within one trip, including transportation, accommodation, and guided experiences across countries such as Australia, New Zealand, Japan, Canada, and Vietnam.
• Train Journeys (Togrejser) Rail-based travel packages, including luxury train journeys such as Rocky Mountain rail tours and combined luxury train plus all-inclusive Alaska cruise itineraries.
• Beach Holidays and Adventures (Strandferie og Eventyr) Beach vacation and adventure travel packages that combine relaxation with active experiences.
• Campervan Holidays (Autocamperferie) Campervan rental holiday packages for flexible, independent travel using a motorhome or camper as mobile accommodation.
• Tryghedsgaranti (Security Guarantee) Travel security guarantee covering customers under Danish package travel law, including price stability (no fuel surcharges), help with travel changes, alternatives, or full refunds if the trip cannot proceed as planned.
• Travel Insurance (Rejseforsikring) via Gouda Rejseforsikring Travel insurance bundled with MyPlanet bookings through Gouda Rejseforsikring, covering illness treatment, entry to orange zones, crisis assistance, home transport, 24-hour medical hotline, Danish-speaking doctors via video consultation, delayed arrival, delayed luggage, dental treatment, physiotherapy, rental vehicle deductible, and search and rescue.
• Cancellation Insurance (Afbestillingsforsikring) via Europæiske ERV Cancellation insurance offered through Europæiske ERV, covering acute illness, accident or death of traveler or fellow traveler, serious illness or death in immediate family, fire/burglary/serious home damage, separation, divorce or dissolution of cohabitation, unexpected job loss, mandatory start of a new job close to departure date, and business stoppage or fraud requiring immediate presence.
• Climate Compensation (Klimakompensation) via myclimate Optional CO2 compensation add-on for flights, calculated via the Flight Emission Calculator and routed directly to myclimate projects in Myanmar (mangrove restoration) and Madagascar (energy-efficient cookstoves and solar ovens).
• Free Travel Presentations (Rejseforedrag) Free destination presentations run by MyPlanet travel experts, sharing personal stories and tips about destinations worldwide, available as inspiration and demand-generation events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Six partnerships are on record, tiered core and minor.

• myclimatecoreStrategic or Co-development Partnermyclimate is a Swiss climate organization and a leader in voluntary climate compensation. MyPlanet partners with myclimate to offer customers CO2-neutral flight options through their Flight Emission Calculator. Payments go directly to myclimate and support two specific projects in Myanmar (mangrove ecosystem restoration) and Madagascar (energy-efficient cookstoves and solar ovens). MyPlanet does not profit from these payments.
• Gouda RejseforsikringcoreChannel Partner/ Reseller/ DistributorMyPlanet partners with Gouda Rejseforsikring to offer travel insurance to customers. Insurance can only be purchased if customer has booked a trip through MyPlanet. Coverage includes medical treatment, evacuation, crisis assistance, 24/7 doctor hotline, and more.
• Europæiske ERVminorChannel Partner/ Reseller/ DistributorMyPlanet offers cancellation insurance through Europæiske ERV. Insurance must be purchased at booking time or when the deposit is paid. Covers cancellation due to illness, accident, death, home damage, job loss, and other unforeseen events.
• Danske Lægers Vaccinations ServiceminorGTM or Marketing PartnerMyPlanet customers receive 15% discount on vaccinations services upon presenting their travel confirmation from MyPlanet. MyPlanet recommends this service for travel health advice and required vaccinations.
• ISIC AssociationminorOthersMyPlanet processes student, teacher, and youth card applications. Personal data is shared with ISIC Association (CVR 26746760) located at Nytorv 5, 1450 Copenhagen for card issuance and validity verification globally.
• KILROY International A/ScoreOthersMyPlanet is a subsidiary of KILROY International A/S, part of a European group of companies operating within travel, educational counseling, and student benefits. The KILROY Group head office is located at Nytorv 5, 1450 Copenhagen K, Denmark.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with sustainability positioning; broader scale and B-Corp status set the benchmark for the experiential, sustainability-aligned portion of MyPlanet's offering.

Direct peers

• KILROY International: Direct corporate sibling and parent brand within KILROY Group; also operates outbound Nordic travel and student/youth benefits for the same Danish customer base that MyPlanet targets.
• TourCompass: Copenhagen-based tour operator specializing in multi-day guided and bespoke tours to destinations like Vietnam and Australia, competing head-on with MyPlanet for the same Scandinavian outbound traveler.
• MarcoPolo Rejser: Long-standing Danish travel agency offering tailor-made, round-trip, and cruise itineraries via personal consultation, serving the same premium Danish outbound segment.
• Check Point Travel: Danish premium tailor-made travel agency providing custom itineraries to destinations including Asia, Africa, and the Americas, directly overlapping MyPlanet's customer offering.
• Vitus Rejser: Danish tour operator offering adventure, safari, and expedition-style trips with personal travel advisors; highly comparable product mix and Danish GTM.
• Andes Rejser: Danish bespoke tour operator focused on adventure, wildlife, and experiential travel with personal advisor-led booking model similar to MyPlanet's.

Emerging players

• Exodus Travels: UK-based adventure and small-group expedition operator offering guided safaris, treks, and discovery tours; overlaps with MyPlanet's multi-day adventure and expedition cruise portfolio.
• STA Travel / StudentUniverse: Global student/youth-focused travel booking platform; partially overlaps MyPlanet's ISIC partnership and student-traveller offering, though without the bespoke advisory layer.

Regional players

• Berg-Hansen: Largest Nordic travel agency group, offering both bespoke and corporate travel across Scandinavia; comparable product and scale even though core geography is Norway rather than Denmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myplanet.dk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPlanet