Drivers Ed Solutions

Name

Drivers Ed Solutions

Legal name

Drivers Ed Solutions, LLC

Website

https://driversedsolutions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription & Per-Student Fees: Subscription-based model with per-student registration fees. Packages range from $600-$1,200 with $150 down payment, plus $6.25 per student registration fee. Invoices sent monthly with transparent billing reports showing exactly which students are being billed.
2. Transaction Fees: 2.5% transaction fee on services sold under $250 (e.g., $50 road test = $1.25 fee). Standard payment processing through Shift4 merchant account with competitive rates.
3. Marketing & Design Services: Additional fee-based services including logo design, Facebook/Instagram setup, printed materials, ad placements, postcard mailings, and custom website design beyond package inclusions.
4. Merchant Account Integration: $275 one-time setup fee for credit card payment processing integration on the website, charged after application approval and payment gateway activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Drivers Ed Solutions sells a web-based SaaS scheduling and management platform built on proprietary in-house code for the driver education industry. The platform enables online student registration, classroom and behind-the-wheel lesson scheduling, instructor schedule management, automatic text/email reminders, waitlist handling, late-cancellation fee assessment, state form pre-fill, payroll and accounting reporting, and integrated credit card payment processing via Shift4. The company also bundles professional website design, hosting, and marketing support services with its software subscriptions.

Product overview

Drivers Ed Solutions offers a unified driver education scheduling and management platform centered on its DES Scheduling Software, with three pricing tiers (Registration Link at $600, Standard Package at $750, and Preferred Package at $1,200). The core platform provides online student registration, class scheduling, behind-the-wheel lesson booking, instructor management, automated reminders, fee collection, and state form generation. Additional offerings include website design and development services, state association websites integrated with ADTSEA's Member & Conference Manager, and optional marketing/graphic design support. The software is entirely web-based with all data hosted on secure USA-based servers, integrating with Shift4/NMI for payment processing and Google Analytics for website tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• DES Scheduling Software Web-based driver education scheduling and management software providing online student registration, class and behind-the-wheel scheduling, instructor management, automated text and email reminders, waitlist management, automatic fee assessment, state form generation, and reporting. Built on proprietary in-house code with no per-feature restrictions, unlimited admin/instructor/student accounts, no limits on areas served or fleet size, and free lifetime software upgrades.
• Registration Link Package Entry-level offering for driving schools that want to keep their existing website but add a customized DES registration page linked to the scheduling software. Includes full access to DES Scheduling Software and staff training. Priced at $600 ($150 down then $150/month for 4 months).
• Standard Package
• Website Design and Development Custom website creation with dynamic templates, responsive design, hosting, domain registration, email setup, search engine optimization, and Google Analytics integration. Front-end websites pull data directly from the scheduling database to display real-time class availability and seat counts.
• State Association Websites Free website development and hosting for state and regional driver education associations under the ADTSEA umbrella, with ADTSEA Member Manager and Conference Manager integration. Includes automated membership renewal workflows, conference registration, credit-hour certificate generation, and mass email capabilities. Each site is estimated at $8,000 of donated value.
• Marketing and Graphic Design Support Fee-based marketing services for driving schools including logo design, flyer and brochure design, direct mail postcard campaigns, social media posts and ad management, Google Ads setup, and brand identity development beyond what is included in subscription packages.
• Merchant Account Integration $275 one-time setup service integrating Shift4 (PCI DSS Level 1 certified) payment processing into the client's website via a three-step redirect method, with optional pass-through of transaction fees to students making the software itself free to use for clients.
• Preferred Package Top-tier bundle that includes everything in the Standard Package plus Facebook and Google Business profile setup, additional website pages, business cards, and a postcard mailer. Includes full DES Scheduling Software access, training, and tech support. Priced at $1,200 ($150 down then $150/month for 8 months).

Quantifiable outcome

• Reduced no-show rates through automatic text and email reminders
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• ADTSEA (American Driver and Traffic Safety Education Association)coreStrategic or Co-development Partner · 1 January 2014Corporate sponsor for over 10 years with Executive Board representation. Partnered to produce Member and Conference Manager website. Provides free state association websites ($8,000 value each) to associations under ADTSEA umbrella. DES is the only provider that can integrate state association websites with ADTSEA's Member & Conference Manager.
• First Net Impressions (FNI)coreStrategic or Co-development Partner · 1 January 1997Sister company providing graphic design, marketing, and hosting services since 1997. FNI maintains the hosting facility and all equipment, allowing immediate access when needed. All equipment built, maintained, administered, and secured by FNI. DES was formed from FNI in 2007.
• Shift4coreTechnology or IntegrationExclusive payment processing partner and industry leader in payment security. PCI DSS Level 1 certified processor. Uses three-step redirect method reducing merchant PCI footprint. Required for online credit card payment processing on client websites.
• AAA (American Automobile Association)majorGTM or Marketing PartnerDES is proud to support AAA as a corporate sponsor. Links to AAA's online, self-paced driver training classes available on DES Resources page. AAA Driver Improvement Program websites built by DES.
• DSAA (Driving School Association of America)majorGTM or Marketing PartnerDES proudly supports DSAA. Organization comprised of driving school owners promoting professionalism and ethical business practices.
• State Driver Education AssociationsmajorChannel Partner/ Reseller/ DistributorFree websites provided to state associations including Florida ADTSEA, IASE, MDTSEA, MODTSEA, NETSEA, NYSDTSEA, PAPDS, SCDTSEA, SDDEA, SERADTSEA, UDTSEA, VDTSEA, WDTSEA, WTSEA, and MNDTSEA. Referrals flow from these partnerships.
• ADED (Association for Driver Rehabilitation)minorGTM or Marketing PartnerListed as educational organization partner on Resources page. World's largest provider of driver rehabilitation education and standard-bearer for best practices.
• NHTSA (National Highway Traffic Safety Administration)minorGTM or Marketing PartnerListed as educational organization partner. NHTSA's mission is to save lives, prevent injuries, and reduce costs due to road traffic crashes through education, research, and safety standards.
• National Safety CouncilminorGTM or Marketing PartnerListed as educational organization partner. Focuses on eliminating leading causes of preventable death and injury, including workplace and roadway safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aceable: Austin-based online driver education provider that delivers state-approved driver ed courses directly to consumers. Operates in the same driver education vertical as DES, though it competes as a content/education provider rather than a SaaS platform for schools.
• DriversEd.com: Long-standing online driver education company offering state-approved courses. Directly comparable to DES in serving the US driver education ecosystem and overlapping with DES's school customers on parent/student demand.
• I Drive Safely: Online driver education and traffic school provider serving multiple states. Comparable to DES in serving the same end-consumer demand for driver education services that DES's school customers monetize.
• Zutobi: Sweden-founded online driver education platform with US operations offering gamified state-approved courses. Operates in the same driver education vertical and competes for the same student mindshare that flows through DES's school customers.

Broad incumbents

• ServiceTitan: Large vertical SaaS platform serving trades (HVAC, plumbing, electrical) with comprehensive scheduling, dispatch, and back-office tools. Useful as a scaled benchmark for what vertical SMB SaaS can become, even though it serves a different trade vertical.
• 360training: Large online training provider offering driver education among many other regulated training verticals (OSHA, HR, real estate). Provides broader competition for the same training budgets but is not specialized in the driving school niche DES serves.
• Mindbody: Long-established vertical SaaS for fitness, wellness, and beauty businesses with scheduling, payments, and marketing tools. Represents a mature analog to DES's model, showing how a niche SMB-focused booking/payments SaaS can scale over time.

Emerging players

• Housecall Pro: Vertical SaaS for home service businesses offering scheduling, dispatch, invoicing, and payment processing to SMBs. Comparable business model and feature surface to DES, illustrating how a vertical SaaS player in a similarly fragmented SMB market operates and scales.
• Boulevard: Vertical SaaS for salons, spas, and medspas offering online booking, payment, and client management. Comparable as a SMB-focused, niche-vertical SaaS with similar front-end scheduling + back-end management design as DES.
• Jobber: Vertical SaaS for home service businesses (HVAC, plumbing, landscaping) with similar SMB subscription model, per-job pricing, and all-in-one dispatching/billing approach. Comparable as a vertical SaaS archetype rather than direct driver education competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driversedsolut1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivers Ed Solutions