OrthoSC
OrthoSC is a private multi-site orthopedic practice in the Grand Strand region of South Carolina, formed from the merger of three predecessor groups. It delivers surgical and nonsurgical musculoskeletal care across 18 specialties through six offices, two affiliated outpatient surgery centers, telehealth, and urgent care.
- Company typePrivate
- Founded1999
- HeadquartersConway, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OrthoSC does
OrthoSC is a private, multi-site orthopedic practice serving the Grand Strand region of South Carolina, formed from the merger of Coastal Orthopedics, Carolina Orthopaedics, and Strand Orthopaedics. It delivers comprehensive surgical and nonsurgical musculoskeletal care across 18 specialties — including spine, sports medicine, joint replacement and revision, pain management, physical medicine and rehabilitation, podiatry, hand therapy, and primary care sports medicine — through six office locations (Conway, two in Myrtle Beach, North Myrtle Beach, Murrells Inlet, Pawleys Island), affiliated outpatient surgery centers (Carolina Bone & Joint Surgery Center, Carolina Coast Surgery Center), and a telehealth channel. Supporting clinical infrastructure includes MRI with extended weekday hours, digital X-ray, EMG/nerve conduction studies, DXA bone density scanning, on-site physical and hand therapy, cash-pay pharmacy, and CareSense remote patient engagement for joint replacement and spinal fusion patients.
The underlying technology stack combines standard diagnostic imaging modalities with third-party digital health tools — athenahealth for patient portal and billing, Radix Health for scheduling, CareSense for automated post-surgical engagement, and the HURT! app for after-hours virtual triage — rather than proprietary systems. OrthoSC's revenue is generated primarily through fee-for-service clinical visits, imaging, therapy, urgent care, and outpatient surgery, supplemented by transparent bundled direct-pay packages for self-pay, out-of-network, self-insured employer, and health-sharing ministry patients at approximately 65% below hospital surgery pricing. Additional revenue streams include student-athlete physicals ($25), TPI Golf Performance Assessments ($75), on-site pharmacy transactions, durable medical equipment via Amazon, and a partnership with Corganics for clinical-grade CBD products. The practice actively markets through community sponsorships of local high schools and sports leagues, educational seminars, SEO-optimized content, and social media, and has earned regional recognition including 2026 Best of the Grand Strand and Horry Independent Readers' Choice Awards across urgent care, pain management, therapy, and orthopedic surgeon categories.
OrthoSC firmographics
Firmographics- Name
- OrthoSC
- Legal name
- OrthoSC
- Website
- https://orthosc.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrthoSC is a private multi-site orthopedic practice in the Grand Strand region of South Carolina, formed from the merger of three predecessor groups. It delivers surgical and nonsurgical musculoskeletal care across 18 specialties through six offices, two affiliated outpatient surgery centers, telehealth, and urgent care.
- Ownership category
- akta.pro rank
OrthoSC industry classification
Industry- Product category
- Orthopedic Healthcare Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Freestanding Ambulatory Surgical and Emergency Centers (621493)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- General Orthopedics (HLAKALAA)
- akta.pro secondary industries
- Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
Keywords
Where OrthoSC is headquartered
LocationHeadquarters
- HQ city
- Conway
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
OrthoSC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Clinical Services Revenue: Revenue generated from orthopedic office visits, procedures, imaging services, physical therapy, urgent care visits, and surgeries. Services are billed through insurance, direct pay, and transparent bundled payment options.
- Direct Pay / Self-Pay Packages: Transparent bundled payment options for patients without insurance, self-insured employers, out-of-network patients, and health sharing ministry plans. Includes office visits, procedures, imaging, physical therapy, and surgery packages.
- Pharmacy Services: Cash-pay pharmacy service at urgent care locations offering prescription medications including NSAIDs, steroids, gabapentin, and Corganics Clinical CBD products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Student-Athlete Physicals: $25 per athlete |
| Unit Pricing | Pay-as-you-go | TPI Golf Performance Assessments: $75 per session |
| Hybrid | Pay-as-you-go | Office Visit Bundles |
| One time/ perpetual license | Multi-year contract | Surgery Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OrthoSC product offering
Product offeringCore offering
OrthoSC is a comprehensive orthopedic practice providing surgical and nonsurgical treatment for bone, joint, and muscle conditions across 18 orthopedic specialties, operating six office locations and two affiliated outpatient surgery centers in the Grand Strand region of South Carolina. Core offerings include orthopedic urgent care (seven days a week), outpatient joint replacement with same-day discharge, MRI and digital X-ray imaging, EMG and nerve conduction velocity diagnostic testing, physical and hand therapy, telehealth consultations, pain management, sports medicine, and spine care. Direct-pay bundled pricing is offered for self-pay patients, self-insured employers, out-of-network insured patients, and health sharing ministry plans at approximately 65% less than hospital surgery costs.
Product overview
OrthoSC is a comprehensive orthopedic practice serving the Grand Strand region of South Carolina, formerly operating as Coastal Orthopedics, Carolina Orthopaedics, and Strand Orthopaedics. The practice offers a unified portfolio of orthopedic services including surgical care (outpatient joint replacement, spine surgery) and nonsurgical treatment across 18 specialties (ankle, back, elbow, foot, hand, hip, knee, neck, shoulder, spine, wrist, plus interventional pain management, joint replacement, pediatric orthopedics, physical medicine & rehabilitation, podiatry, primary care sports medicine, and sports medicine). Supporting clinical services include physical/hand therapy, diagnostic imaging (MRI, X-ray, EMG, NCV, bone density), urgent care, telehealth, pharmacy, and durable medical equipment. The practice operates affiliated surgery centers (Carolina Bone & Joint, Carolina Coast) and offers digital health tools including CareSense patient engagement and Prescribe FIT wellness coaching. Additional services include TPI golf performance assessments, student-athlete physicals, MLS laser therapy, and Corganics Clinical CBD products.
Differentiator
Problem solved
Functional benefit
Products and services
- Orthopedic Care Services Comprehensive orthopedic care for bone, joint, and muscle conditions including surgical and nonsurgical treatment across ankle, back, elbow, foot, hand, hip, knee, neck, shoulder, spine, and wrist. For residents of the Grand Strand region of South Carolina.
- Orthopedic Urgent Care Same-day orthopedic urgent care for bone, joint, and muscle pain and injuries available seven days a week at multiple OrthoSC locations including Conway, Market Common, and North Myrtle Beach offices. For Grand Strand area residents with acute orthopedic needs.
- Outpatient Total Joint Replacement Joint replacement surgery performed as outpatient procedure at Carolina Bone & Joint Surgery Center and Carolina Coast Surgery Center with same-day discharge and recovery at home. For patients requiring knee, hip, or other joint replacement.
- Physical Therapy On-site physical therapy services including balance training, dry needling, Graston technique, McKenzie technique, manual therapy, and sports medicine rehabilitation at multiple OrthoSC locations. For orthopedic patients requiring rehabilitation and recovery.
- Hand Therapy Specialized hand and occupational therapy for upper extremity conditions including carpal tunnel syndrome, fractures, tendon injuries, and post-surgical rehabilitation provided by certified hand therapists (CHTs). For patients with hand and upper extremity conditions.
- MRI and Imaging Services Magnetic resonance imaging (MRI) with extended weekday hours available in Conway until 7:00 p.m., plus digital X-ray services for diagnosing orthopedic conditions. For orthopedic patients requiring diagnostic imaging.
- Digital X-Ray Digital radiology using digital X-ray sensors to capture images for diagnosing conditions by taking pictures of the inside of the body. For orthopedic patients requiring X-ray diagnostic imaging.
- Electromyography (EMG) Electrodiagnostic testing to evaluate nerve and muscle function, including comprehensive neuromusculoskeletal exams that test how well signals travel along nerves. For patients with suspected nerve or muscle disorders.
- Nerve Conduction Velocity (NCV) Diagnostic procedure measuring the speed of electrical impulses through nerves to detect nerve injury or damage caused by various injuries and conditions. For patients with suspected peripheral nerve disorders.
- Bone Density Scan Safe and painless 10-20 minute test that measures bone mineral density to determine risk for osteoporosis and detect bone loss. For patients at risk of osteoporosis.
- Cash-Pay Pharmacy Service On-site pharmacy service at urgent care locations providing prescription medications including NSAIDs, steroids, gabapentin, and Corganics Clinical CBD products for immediate treatment without additional pharmacy trips. For orthopedic urgent care patients.
- Durable Medical Equipment (DME) Direct-order medical equipment including knee braces, ankle braces, foot braces, carpal tunnel supports, back supports, cervical collars, and tennis elbow straps available through OrthoSC's Amazon storefront. For orthopedic patients requiring bracing and support.
- Carolina Bone & Joint Surgery Center State-of-the-art outpatient orthopedic surgery center with over 25 local participating physicians, specializing in hand surgery, knee replacement, hip replacement, and AAAHC-accredited surgical care. For patients requiring outpatient orthopedic surgery.
- Carolina Coast Surgery Center Surgical center providing quality care, specialized equipment, and advanced technology in a safe, family-friendly environment with AAAHC accreditation. APEX Quality Award recipient for patient satisfaction. For patients requiring outpatient surgical procedures.
- Orthopedic Telehealth Video conference appointments using smartphone or tablet technology for patients unable to travel or living out of the area to connect with OrthoSC doctors remotely. For Grand Strand orthopedic patients and those outside the region.
- Student-Athlete Physicals Comprehensive sports physicals for student-athletes at $25 per athlete to ensure health and safety for the coming season, available by appointment at all OrthoSC office locations. For student-athletes and parents/guardians.
- TPI Golf Performance Assessments Titleist Performance Institute (TPI) certified one-on-one golf performance sessions including 15-point movement screen, personalized TPI golf fitness handicap, and customized workouts via MyTPI app at $75 per session. Self-pay only, insurance not accepted. For golfers in the Grand Strand area.
- MLS Laser Therapy Laser therapy service for pain management and tissue healing. For orthopedic patients seeking non-invasive pain and tissue treatment.
- Nalu Neurostimulation Neurostimulation technology using a tiny comfortable device to deliver gentle nerve stimulation for long-term pain relief. For patients with chronic pain conditions.
- Spine Surgery Program Comprehensive spine care program including cervical disc replacement, shoulder replacement, and surgical procedures with preoperative and postoperative guidance resources. For patients requiring spine or shoulder surgery.
- Transparent Bundled Payment Options Transparent bundled payment options for self-pay patients, self-insured employers, out-of-network insured patients, and health sharing ministry plans, with surgery pricing approximately 65% less than hospital surgery. Includes office visits, procedures, imaging, physical therapy, urgent care, surgery, Prescribe FIT, and TPI Golf Performance Assessments. For cost-conscious patients and employers.
Quantifiable outcome
- Surgery pricing approximately 65% less than hospital surgery costs
- +2 more outcomes
Companies that use OrthoSC
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
OrthoSC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OrthoSC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Carolina Bone & Joint Surgery CentercoreState-of-the-art outpatient orthopedic surgery center with over 25 local participating physicians and surgeons. Specializes in hand surgery, knee replacement, hip replacement, and comprehensive bone and joint surgical needs. Accredited by AAAHC and ranked among the best orthopedic surgical centers in South Carolina. Located at 101 Surgeons Dr, Myrtle Beach, SC 29579.
- Carolina Coast Surgery CentercoreSurgical center providing quality care, specialized equipment, and advanced technology in a safe, family-friendly environment. Winner of the APEX Quality Award for patient satisfaction. Accredited by AAAHC. Located at 3545 Hwy 17 Bypass, Suite 100, Murrells Inlet, SC 29576.
- Conway Medical CenterminorHospital affiliation for patient care coordination
- Grand Strand Medical CenterminorHospital affiliation for patient care coordination
- McLeod Seacoast Hospital & ERminorHospital affiliation for patient care coordination
- Tidelands Waccamaw Community HospitalminorHospital affiliation for patient care coordination
- The OrthoForumminorOrthoSC is a member of The OrthoForum, a professional organization of orthopedic practices
- CorganicsminorPartnership with Corganics to provide patients with access to clinical-grade CBD products (softgels, drops, topical cream) for pain management and recovery. Patients can order using access code ORTHOSC at Corganics.com.
- Local High Schools (Aynor, Conway, Green Sea Floyds, Loris, Myrtle Beach, North Myrtle Beach, Socastee, St. James)coreTeam physician and medical support services for local high school athletic programs including student-athlete physicals and sports medicine care.
- Myrtle Beach Pickleball Club, Myrtle Beach Sports Center, Myrtle Beach Senior Softball LeagueminorSports medicine and injury care services for recreational sports organizations in the Grand Strand area.
- Various Community OrganizationsminorSupport for Smith Medical Clinic, Pawleys Island Lions Club, Miss Ruby's Kids, Teach My People, Grand Strand Miracle Leagues, Knights of Columbus, Club Coastal Volleyball, Fellowship of Christian Athletes, Disabled American Veterans Grand Strand Chapter 30, and local schools.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
OrthoSC competitors and assessment
Company assessmentDirect peers
- OrthoCarolina: Largest independent orthopedic specialty group in the Carolinas, formed through multi-practice consolidation with multiple locations, on-site MRI, PT, and affiliated surgery centers. Closest comparable to OrthoSC in scale, multi-specialty breadth, and Carolinas regional footprint.
- Rothman Orthopaedic Institute: Large multi-specialty orthopedic group with extensive locations, orthopedic urgent care, on-site imaging, physical therapy, and a national reputation for joint replacement and sports medicine. Directly comparable service-line breadth and integrated care model.
- Resurgens Orthopaedics: Regional orthopedic specialty group in Georgia with multiple locations, imaging, physical therapy, and joint replacement focus. Comparable multi-site, multi-specialty orthopedic practice model with similar revenue mix.
- Twin Cities Orthopedics: Large Minnesota-based orthopedic group with comprehensive orthopedic services including urgent care, imaging, PT, and outpatient surgery. Directly comparable integrated orthopedic care delivery model and scale.
- OrthoVirginia: Multi-location orthopedic specialty practice in Virginia offering surgical and nonsurgical care, physical therapy, and imaging. Comparable multi-site specialty group structure with similar patient mix.
Broad incumbents
- Midwest Orthopaedics at Rush: Established academic-affiliated orthopedic group with deep sub-specialty expertise, research reputation, and broad referral base. Comparable in sub-specialty breadth, but operates within a much larger hospital system and academic footprint.
- HCA Healthcare: Largest U.S. for-profit hospital system with significant orthopedic service lines and ASC operations. Competes for orthopedic volume in the Grand Strand via Grand Strand Medical Center and is acquiring physician practices across the country.
- Tenet Healthcare: Major U.S. hospital operator with a large ASC business (USPI) that competes directly for outpatient orthopedic surgical volume. Relevant peer given OrthoSC's ASC joint-replacement model and Tenet's national orthopedic consolidation activity.
Others
- ATI Physical Therapy: National outpatient physical therapy provider. Adjacent peer to OrthoSC's in-house PT and hand therapy service line; could compete for post-surgical rehab referrals or be a potential partnership/divestiture target.
Emerging players
- U.S. Orthopaedic Partners (USOP): PE-backed orthopedic practice management company actively consolidating regional orthopedic groups across the Southeast. Highly relevant emerging consolidator that could approach OrthoSC as an acquirer or partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OrthoSC social profiles
Digital presenceOrthoSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrthoSC leadership team
Management profileNumber of profiles
Profiles2 records
OrthoSC subsidiaries and ownership
Company hierarchySubsidiaries2 records
OrthoSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrthoSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrthoSC
What does OrthoSC do?
OrthoSC is a comprehensive orthopedic practice providing surgical and nonsurgical treatment for bone, joint, and muscle conditions across 18 orthopedic specialties, operating six office locations and two affiliated outpatient surgery centers in the Grand Strand region of South Carolina. Core offerings include orthopedic urgent care (seven days a week), outpatient joint replacement with same-day discharge, MRI and digital X-ray imaging, EMG and nerve conduction velocity diagnostic testing, physical and hand therapy, telehealth consultations, pain management, sports medicine, and spine care. Direct-pay bundled pricing is offered for self-pay patients, self-insured employers, out-of-network insured patients, and health sharing ministry plans at approximately 65% less than hospital surgery costs.
Is OrthoSC a public or private company?
OrthoSC is a private company. It is classified as management employee owned and is currently operating.
When was OrthoSC founded?
OrthoSC was founded in 1999. It employs 11 to 50 people.
Where is OrthoSC based?
OrthoSC is headquartered in Conway, United States, in the North America region.
How does OrthoSC make money?
Three revenue lines are on record. Clinical Services Revenue is the primary driver. The others are direct Pay / Self-Pay Packages and pharmacy Services.
Who are OrthoSC's main competitors?
Direct peers on record are OrthoCarolina, Rothman Orthopaedic Institute, Resurgens Orthopaedics, Twin Cities Orthopedics and OrthoVirginia. Broad incumbents are Midwest Orthopaedics at Rush, HCA Healthcare and Tenet Healthcare. ATI Physical Therapy is listed as an others. U.S. Orthopaedic Partners (USOP) is listed as an emerging player.
Does OrthoSC have an API?
No public API is recorded for OrthoSC.
What industry is OrthoSC in?
OrthoSC's product category is Orthopedic Healthcare Services. Its primary akta.pro industry code is HLAKALAA, General Orthopedics, with a secondary code of HLAKALAC, Orthopedic Surgery (Operative Orthopedics). Its NAICS code is 62111 and its SIC code is 8011.