Nottinghamshire County Cricket Club

What Nottinghamshire County Cricket Club does

Nottinghamshire County Cricket Club is a member-owned, Industrial and Provident Society registered in England (IPS 28978R), founded in 1841 and based at Trent Bridge in West Bridgford, Nottingham — the world's third oldest Test Match venue. The club operates professional men's (Notts Outlaws), women's (The Blaze), and The Hundred franchise (Trent Rockets) cricket teams, and hosts England internationals and touring sides such as New Zealand. Beyond cricket, the venue functions as a year-round events and hospitality business, offering weddings, conferences, Christmas parties, and celebrations across multiple halls and 19 corporate boxes, with the elevated Restaurant Six as a premium dining anchor.

The club's product surface spans matchday ticketing, annual membership (adult and junior), guided historic tours of the ground, the Trent Bridge retail shop, and the Trent Bridge Community Trust's outreach programs covering disability cricket, women and girls pathways, and health-focused initiatives. Distribution runs through a proprietary ticketing platform, an on-site ticket office, direct corporate sales (e.g., Commercial lead Mark Worrall), and dedicated event enquiry channels. Marketing leverages a 150,000+ marketable email database and ~200,000 combined social followers.

The revenue model is multi-stream and largely transactional or subscription-based: one-time ticket sales, recurring membership and hospitality contracts, recurring commercial partnerships (anchored by main sponsor Acrisure), venue hire fees, retail hardware sales, and tour fees. Ownership is exercised through club membership with no disclosed external institutional investors, and key governance sits with Chairman Richard Tennant and Chief Executive Lisa Pursehouse.

Name

Nottinghamshire County Cricket Club

Legal name

Nottinghamshire County Cricket Club

Website

https://trentbridge.co.uk

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

101–250 employees

Short description

Nottinghamshire County Cricket Club is a member-owned English cricket club founded in 1841 and based at Trent Bridge, the world's third oldest Test venue. It runs men's, women's, and Hundred cricket teams and operates the venue as a year-round hospitality, events, and community hub.

Ownership category

akta.pro rank

Product category

Professional Sports Club & Venue

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Cricket club operations
• Sports venue management
• Matchday hospitality services
• Cricket membership programs
• Event venue hire

Headquarters

HQ city

West Bridgford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets for domestic cricket matches (County Championship, T20 Blast, Vitality Blast), international matches, and The Hundred games.
2. Membership: Annual and seasonal membership programs providing access to home matches, priority booking, and member perks.
3. Hospitality: Matchday hospitality including fine dining, executive boxes, and premium seating experiences.
4. Events and Venue Hire: Hosting non-cricket events including weddings, Christmas parties, conferences, celebrations of life, and corporate meetings in event spaces.
5. Commercial Partnerships and Sponsorship: Business partnerships including shirt branding, in-ground advertising, community project partnerships, and media exposure.
6. Retail and Shop: Sale of replica kits, training wear, and gifts through the Trent Bridge Shop.
7. Guided Tours: Charging for guided tours of the historic ground including access to press boxes, pitch, and memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nottinghamshire County Cricket Club operates the historic Trent Bridge cricket ground in Nottingham, hosting professional men's, women's and The Hundred cricket matches, running membership and ticketing programs, delivering matchday hospitality and restaurant dining, hiring event spaces for corporate meetings, conferences, weddings and celebrations, operating a retail merchandise shop, and running guided tours of the venue.

Product overview

Nottinghamshire County Cricket Club operates as a multifaceted sports and entertainment organization centered at Trent Bridge venue. The club manages three professional cricket teams: Notts Outlaws (men's), The Blaze (women's), and Trent Rockets (The Hundred). Beyond cricket, the club operates a diverse events business offering venue hire for meetings, conferences, weddings, and celebrations across multiple event spaces. Supporting services include membership programs, matchday hospitality through Restaurant Six and corporate boxes, guided tours of the historic ground, a retail shop, and community trust initiatives focused on health and social programs.

Differentiator

Problem solved

Functional benefit

Brands

• Trent Bridge: The cricket ground and venue name under which events, hospitality, and venue hire are operated.

Products and services

• Adult Membership Annual subscription membership providing individual supporters access to home cricket matches, priority booking, and member-only perks at Trent Bridge.
• Junior Membership Annual subscription membership for children providing access to junior cricket experiences including the Junior Outlaws Zone with coaching, videos and games.
• Matchday Hospitality Premium matchday experiences at Trent Bridge including fine dining, executive boxes in the Radcliffe Road Stand, and premium seating for cricket matches.
• Restaurant Six Elevated restaurant at Trent Bridge with panoramic views over Nottingham, offering private dining for up to 45 guests and cricket hospitality for up to 60 guests.
• Trent Bridge Guided Tours Behind-the-scenes guided tours of the historic Trent Bridge ground providing access to the Wynne-Thomas Library, pitch and turf, media facilities, and Radcliffe Road Stand.
• Meetings and Corporate Events Corporate venue hire at Trent Bridge across multiple event spaces including the Derek Randall Suite, Boundary's Edge, Radcliffe Road Stand boxes, The Scoreboard Suite, and Sobers and Hadlee Halls.
• Weddings Wedding venue hire at Trent Bridge with multiple rooms and catering options for couples seeking a distinctive event setting.
• Trent Bridge Shop Official retail merchandise store offering replica cricket kits, training wear, and gifts for cricket fans.

Quantifiable outcome

• T20 Blast Winners 2017, 2020
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AcrisurecoreGTM or Marketing PartnerAcrisure is the main team sponsor for Nottinghamshire County Cricket Club, with branding on team shirts.
• John Pye AuctionsminorGTM or Marketing PartnerJohn Pye Auctions is listed as a sponsor on the Trent Bridge website.
• Trent Bridge Community TrustcoreStrategic or Co-development PartnerThe club's official charity and community arm, running programs including Positive Futures, Forget Me Notts, Notts in Mind, and Healthy Hearts.
• Restaurant SixminorStrategic or Co-development PartnerSix, Radcliffe Road Stand, Trent Bridge - an elevated dining partner with stunning views, suitable for up to 45 guests for private dining and 60 for cricket hospitality.
• Business PartnerscoreGTM or Marketing PartnerSponsors enjoy regular access to professional players, best seats for major matches, and media exposure values running into hundreds of thousands of pounds. Options include shirt branding, in-ground advertising, and community project partnerships.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lancashire Cricket: First-class county cricket club and Test venue operating Emirates Old Trafford in Manchester. Mirrors Nottinghamshire's business model: men's team in County Championship and Vitality Blast, international fixtures, membership/hospitality, venue hire and retail.
• Yorkshire County Cricket Club: First-class county cricket club and Test venue at Headingley, Leeds. Direct comparable across all formats (County Championship, T20, internationals), membership programmes, hospitality, retail and community trust.
• Surrey County Cricket Club: First-class county cricket club and Test venue at the Kia Oval, London. Operates the same multi-format men's team and hosts international cricket, hospitality, venue events and a large membership base — the structurally largest peer by catchment.
• Warwickshire County Cricket Club: First-class county cricket club and Test venue at Edgbaston, Birmingham. Competes in the same County Championship and T20 formats and runs an extensive conference, banqueting and community programme through Edgbaston Foundation.
• Somerset County Cricket Club: First-class county cricket club at the Cooper Associates County Ground, Taunton. Competes in identical ECB formats, runs membership, hospitality and venue hire operations, and is a like-for-like revenue-base comparison outside the largest population centres.
• Glamorgan County Cricket Club: Welsh first-class county cricket club at Sophia Gardens, Cardiff. Operates men's and women's teams, Vitality Blast participation, hospitality and a community trust — providing a regional peer for non-London/midlands performance benchmarks.
• Worcestershire County Cricket Club: First-class county cricket club at Visit Worcestershire New Road, competing in identical ECB formats with comparable membership, hospitality and community trust operations. Useful smaller-scale benchmark for non-flagship revenues.

Broad incumbents

• Marylebone Cricket Club (Lord's): The Home of Cricket and most prestigious Test venue globally; private members' club with extensive museum, library and event-hire operations. Notts is benchmarked against MCC/Lord's for heritage value, library assets and premium hospitality economics.

Others

• England and Wales Cricket Board (ECB): Governing body that controls County Championship, Vitality Blast, The Hundred and women's regional structure, and distributes central revenues. Not a competitor but the principal counterpart shaping NCCC's commercial framework and fixture allocation.

Regional players

• Derbyshire County Cricket Club: Neighbouring first-class county cricket club at the County Ground, Derby. Operates the same ECB competition set and is a regional comparator for memberships, ticket pricing and East Midlands sponsorship dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trentbridge
• YouTubeyoutube.com/user/TrentBridge
• Facebookfacebook.com/TrentBridge
• LinkedInlinkedin.com/company/nottinghamshire-county-cricket-club
• Instagraminstagram.com/trentbridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nottinghamshire County Cricket Club