Global Moxie

What Global Moxie does

Global Moxie, LLC operates a boutique professional-services design practice under the brand Big Medium. Founded in 2003 and led by UX principal Josh Clark with co-author/team member Veronika Kindred, the firm provides interface and experience design, "Sentient Design" AI advisory, digital strategy, design systems development, production, coaching, and workshops to large enterprises. The firm's client roster is concentrated entirely among Fortune 500 companies (Caterpillar, United Airlines, Cigna, UPS, Pfizer, Nasdaq, Comcast, Target, Marriott, Petsmart and others), and engagements are sold directly via the "Hire Us" page through principal-led outreach.

The practice's core intellectual asset is the Sentient Design methodology for designing AI-mediated user experiences, formalized in the published book "Sentient Design: Crafting Intelligent Interfaces with AI" and propagated through blog content, podcast appearances, GitHub open-source activity, and conference speaking (including SXSW). Technology-wise, the firm builds no products, ships no APIs, and sells no AI models; "AI capability" is the consultative framework itself, applied in client engagements rather than embedded in software. Distribution relies exclusively on thought-leadership-driven inbound and direct sales, with no partner channels, marketplace presence, or geographic restrictions stated.

The commercial model is project-based professional services with rates that are not publicly disclosed. Operating costs are constrained by an indicated headcount of 1-10, with no external funding, no M&A history, and no institutional investors identified; the legal entity is a privately held U.S. LLC. Cash generation and growth, if any, are tightly correlated with the billable utilization of the founding principal.

Name

Global Moxie

Legal name

Global Moxie, LLC

Website

https://globalmoxie.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Moxie, LLC operates Big Medium, a boutique design consultancy founded in 2003 that helps Fortune 500 enterprises design AI-mediated interfaces, modern design systems, and digital strategy, led by UX principal Josh Clark.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Specialized Design Services (5414), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Design consulting services
• UX design agency
• Interface design services
• AI experience design
• Design system consulting

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Design Services: Consulting and professional services revenue model providing design and strategy services to enterprise clients. Services include interface and experience design, sentient design and AI integration, digital strategy and process, design systems development, production and co-creation, coaching, and workshops and talks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Global Moxie, operating as Big Medium, is a boutique design agency that delivers interface and experience design, Sentient Design and AI integration, digital strategy, design systems development, production, and coaching/workshops to large enterprise clients. The firm sells its expertise through professional services engagements rather than software products, with proprietary frameworks like Sentient Design guiding AI-mediated interface creation. It also produces thought-leadership content, including the book 'Sentient Design: Crafting Intelligent Interfaces with AI.'

Product overview

Big Medium is a design agency, not a software product company. It provides professional services including interface and experience design, Sentient Design consulting, digital strategy and process, design systems, production and co-creation, coaching, workshops, and talks. The company has authored the book "Sentient Design: Crafting Intelligent Interfaces with AI" by Josh Clark and Veronika Kindred, available through Amazon and Rosenfeld Media. Services are tailored for big companies seeking design for emerging technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Interface and Experience Design Professional design service that creates future-friendly interfaces and digital experiences for large enterprise clients, including product design and user experience work.
• Sentient Design and AI Integration Consulting service applying the firm's proprietary Sentient Design framework to design intelligent, adaptive, AI-mediated interfaces for enterprise products, including patterns such as continuous copilot and radically adaptive experiences.
• Digital Strategy and Process Advisory service that helps enterprises define digital strategy, processes, and organizational change programs to support design-driven transformation.
• Design Systems Development Service that designs, builds, and modernizes enterprise design systems to enable consistent, scalable digital product development.
• Production and Co-Creation Hands-on production and co-creation service that partners with enterprise teams to ship designed digital products.
• Workshops and Talks Educational workshops and speaking engagements that teach enterprise teams the Sentient Design approach and related design and AI topics.
• Coaching Coaching service that supports enterprise design and product leaders in adopting modern design and AI-experience practices.
• Sentient Design Book Published book authored by Josh Clark and Veronika Kindred that articulates the firm's Sentient Design framework for AI-mediated interface design, sold through Amazon and Rosenfeld Media.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• frog design: frog is a global design and engineering consultancy (now part of Capgemini Engineering) that designs digital products, services, and brand experiences for large enterprises. Comparable to Big Medium on customer type, AI-driven experience design, and design-system work, though frog operates at meaningfully larger scale.
• Pentagram: Pentagram is a partner-led design firm specializing in brand identity, digital design, and strategy for major organizations. Comparable to Big Medium on enterprise client caliber and design-leadership positioning, though Pentagram is broader across brand rather than focused on AI-UX.
• Cooper: Cooper is a UX and product design consultancy known for pioneering interaction design and design strategy work for enterprise clients. Comparable to Big Medium on UX-led consulting, methodology-based positioning (Goal-Directed Design vs. Sentient Design), and enterprise customer base.
• Work & Co: Work & Co is a digital product agency building websites, apps, and digital experiences for global brands. Comparable to Big Medium on enterprise client roster, integrated strategy-plus-product-design model, and selective project-based engagements.
• Smart Design: Smart Design is a product design consultancy that helps enterprises develop digital products, design systems, and innovation strategy. Comparable to Big Medium on enterprise product design, systems work, and emerging technology experience design.
• Huge: Huge is a digital experience agency that designs products, platforms, and brand experiences for large enterprise clients across financial services, retail, and travel. Comparable to Big Medium in enterprise focus, digital product design depth, and design-system practices.
• IDEO: IDEO is one of the world's most recognized design consultancies, serving large enterprises on digital product design, design strategy, and emerging-technology experience work. Directly comparable to Big Medium in customer base (Fortune 500), service mix (strategy, design systems, product design), and AI/emerging-tech positioning.
• Ustwo: Ustwo is a global digital product studio known for design-led app, web, and emerging-technology experiences. Comparable to Big Medium on AI-adjacent digital experience work, book/framework thought leadership, and Fortune 500 client engagements.
• Punchcut: Punchcut is a product design agency specializing in connected device, mobile, and AI-driven interface design for enterprise and consumer brands. Comparable to Big Medium on the AI-mediated interface design focus, enterprise customer profile, and product-design-led engagements.

Broad incumbents

• R/GA: R/GA is a large, full-service digital agency and consultancy operating across advertising, design, and technology for global brands. Overlaps with Big Medium on enterprise product/UX design but operates as a broader incumbent spanning brand, advertising, and engineering at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/globalmoxie
• GitHubgithub.com/bigmedium
• Instagraminstagram.com/joshclark
• LinkedInlinkedin.com/company/global-moxie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Moxie