Hospice Alliance

What Hospice Alliance does

Hospice Alliance Inc. is a 501(c)(3) community-based, non-profit hospice provider founded in 1981 and headquartered at 10220 Prairie Ridge Blvd., Pleasant Prairie, Wisconsin. It serves Kenosha, Racine, Eastern Walworth, and Southeastern Milwaukee Counties with an interdisciplinary clinical team of hospice professionals, medical directors, chaplains, social workers, music therapists, and trained volunteers. Core services are Hospice Care delivered in patients' homes and communities, a dedicated Hospice House residential facility providing 24/7 care, and Supportive Care Management focused on adding quality of life to remaining days. Supporting offerings include Advance Care Planning, Services for Veterans under the We Honor Veterans program, Complementary Therapies (music, massage, pet therapy, VR experiences), Grief Support (individual and group counseling, memorial events, a resources library), Volunteer Programs, free Continuing Education for healthcare professionals, and the Until Next Time virtual activities and video series.

The business is operated by 101-250 employees and generates revenue through a managed-services model reimbursed by the Medicare Hospice Benefit, state Medicaid programs, and private insurance. A meaningful portion of operating support comes from charitable donations, planned giving (bequests, charitable gift annuities, life insurance and stock gifts), memorial contributions, and a Patient Sponsorship program that covers Hospice House room and board not reimbursable by Medicare. Go-to-market is sales-led via physician referral networks (with recent surveys indicating 100% of referring physicians rate care as outstanding or excellent), supplemented by community education events, CE programming for clinicians, and recurring fundraising events such as the Evening of Wishes gala and Poker Run. The organization holds The Joint Commission's Gold Seal of Approval, HIPAA Seal of Compliance, and We Honor Veterans Five Star recognition, and is a member of NPHI, the Wisconsin Hospice and Palliative Care Collaborative, and Alliance for Care at Home.

Name

Hospice Alliance

Legal name

Hospice Alliance Inc.

Website

https://hospicealliance.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospice Alliance is a 501(c)(3) community-based non-profit hospice provider founded in 1981, serving Kenosha, Racine, Eastern Walworth, and SE Milwaukee Counties with home-based hospice care, a residential Hospice House, and complementary therapies for patients with life-limiting illness.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Grief support services
• Supportive care management

Headquarters

HQ city

Pleasant Prairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medicare Hospice Benefit: Primary reimbursement source covering hospice care services for eligible patients
2. Medicaid Hospice Benefit: State Medicaid program coverage for hospice services
3. Private Insurance: Private insurance reimbursement for hospice care services
4. Donations and Planned Giving: Charitable donations, memorial gifts, bequests, charitable gift annuities, life insurance gifts, stock gifts, and endowment funds support the organization's mission and patient sponsorship programs
5. Patient Sponsorships: Financial aid program for patients and families who cannot afford Hospice House room and board (which Medicare does not cover)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hospice Alliance is a community-based, non-profit hospice provider delivering compassionate physical, emotional, and spiritual end-of-life care through an interdisciplinary team of nurses, medical directors, chaplains, social workers, music therapists, and trained volunteers. Core offerings include Hospice Care (delivered in patients' homes), the Hospice House (a 24/7 residential facility), and Supportive Care Management, complemented by Advance Care Planning, Veterans services, Complementary Therapies, Grief Support, and Educational Opportunities for healthcare professionals.

Product overview

Hospice Alliance is a community-based, non-profit hospice care provider offering a unified suite of healthcare services centered on hospice care and supportive care management. The core offerings include Hospice Care (delivered by hospice professionals in patients' homes and communities), the Hospice House (a residential facility for 24/7 care), and Supportive Care Management. These core services are supported by specialized programs including Advance Care Planning, Services for Veterans (with Five Star We Honor Veterans recognition), Complementary Therapies (including music therapy), and Educational Opportunities for healthcare professionals. Grief Support services encompass individual counseling, group support, memorial events, and a resources library. The organization also offers Volunteer Programs with diverse opportunities from companionship to pet therapy, and the Until Next Time Program providing virtual activities and video content for patients and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care

Quantifiable outcome

• 100% of referring physicians rated Hospice Alliance care as 'outstanding' or 'excellent'
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Joint CommissioncoreOthersHealthcare accreditation organization that awarded Hospice Alliance the Gold Seal of Approval, recognizing compliance with national standards for healthcare quality and safety. Re-awarded on multiple occasions.
• National Hospice and Palliative Care Organization (NHPCO)coreOthersNHPCO collaborated with the Department of Veteran Affairs to develop the We Honor Veterans program, in which Hospice Alliance maintains Five Star recognition.
• Department of Veterans Affairs (VA)coreOthersCollaboration with NHPCO to develop the We Honor Veterans program for specialized veteran hospice care. Hospice Alliance holds Five Star recognition in this program.
• Wisconsin Hospice and Palliative Care Collaborative (WHPC)coreOthersProud member of the Wisconsin Hospice and Palliative Care Collaborative, a state-level organization supporting hospice and palliative care providers in Wisconsin.
• National Partnership for Hospice Innovation (NPHI)coreOthersProud member of the National Partnership for Hospice Innovation, an organization of innovative hospice providers.
• Alliance for Care at HomeminorOthersProud member of Alliance for Care at Home organization.
• Kenosha County THRIVEminorOthersPartner with Kenosha County THRIVE initiative.
• Good Value PharmacyminorOthersCommunity supporter of Hospice Alliance recognized for going above and beyond in helping the organization succeed.
• Kwik TripminorOthersCommunity supporter of Hospice Alliance recognized for going above and beyond in helping the organization succeed.
• Partners In Design ArchitectsminorOthersCommunity supporter of Hospice Alliance recognized for going above and beyond in helping the organization succeed.
• Panera BreadminorOthersCommunity supporter of Hospice Alliance recognized for going above and beyond in helping the organization succeed.
• Compliancy Group (HIPAA Compliance)minorOthersHIPAA Seal of Compliance verified through Compliancy Group.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ProMedica Hospice (formerly Heartland Hospice): Large multi-state hospice and palliative care provider (formerly Heartland Hospice) — comparable hospice service model with overlapping physician-referral GTM and standards of care to Hospice Alliance's.
• Amedisys: National home health and hospice operator with significant hospice census — comparable home-based hospice and palliative services; represents the type of large incumbent that could expand into Hospice Alliance's regional footprint.
• VITAS Healthcare: Largest hospice provider in the United States, operating across multiple states — comparable hospice service offerings but at vastly greater scale and as a for-profit chain; competes with Hospice Alliance for hospital referrals and clinician talent.
• Compassus: National hospice, palliative, and home health operator with nonprofit and facility partnerships — directly comparable hospice service lines, complementing Hospice Alliance's mix of home-based and facility-based care at a national scale.
• LHC Group: National home health and hospice provider (now part of UnitedHealth Group/Optum) — comparable home health and hospice service offerings with much broader geographic reach and capital backing through Optum.
• Gentiva Hospice: National hospice and palliative care provider (formerly Kindred at Hospice) — comparable hospice care delivery model across routine home care, continuous home care, and general inpatient levels, but operating at much larger scale.

Direct peers

• Unity Hospice & Palliative Care: Regional nonprofit hospice operating in Wisconsin and Illinois with home-based and facility hospice services — closely comparable service mix, mission-driven funding model, and geographic proximity to Hospice Alliance's footprint.
• Agrace HospiceCare: Wisconsin-based nonprofit community hospice serving south-central Wisconsin — directly comparable regional, non-profit, community-funded hospice model with residential facilities and grief support programs similar to Hospice Alliance.
• Sharon S. Richardson Community Hospice: Wisconsin-based nonprofit community hospice with a residential hospice house — directly comparable in combining home hospice, a residential hospice facility, and donor-supported service model similar to Hospice Alliance.

Others

• National Hospice and Palliative Care Organization (NHPCO): National trade association that defines industry standards, training, and advocacy for hospices — not a competitor, but the industry body whose programs (We Honor Veterans, etc.) Hospice Alliance participates in and which shapes regulatory and reimbursement frameworks for all peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=jYjmvYALK84
• Facebookfacebook.com/hospicealliance
• LinkedInlinkedin.com/company/hospice-alliance
• Instagraminstagram.com/hospice.alliance
• Xx.com/hospicealliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice Alliance