What Cameron Homes does

Cameron Homes Limited is a privately held housebuilder incorporated in England and Wales, founded in 1993 and headquartered in Chasetown, Staffordshire. It operates as the residential development arm of diversified parent group Tara Group, alongside Chasetown Civil Engineering (groundworks) and Keon Homes (affordable housing). The company builds and sells new homes across multiple named developments in the Midlands region of England — specifically Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire, Worcestershire, Rutland, East Staffordshire and Birmingham — with housing types ranging from 2-bedroom bungalows to 5-bedroom detached family houses priced from £210,000 to £950,000.

Its product offering centres on traditional new-build housing with a sustainability overlay: timber frame construction, zero-carbon-ready specifications, electric heating, heat pumps, PV solar panels and EV chargers come as standard on most plots, alongside premium finishes (Quartz worktops, AEG/Electrolux/Bosch appliances, Porcelanosa tiles). The company combines direct-to-consumer sales through on-site show homes with sales-led distribution and employs purchase-assistance mechanisms (Own New scheme, Part Exchange, Home Buy, Home Sell and £10k–£30k deposit contribution incentives).

Revenue is generated through one-time home sales with no recurring software or service stream. The company reports a 12-strong sales team managing seven current developments and has publicly targeted over £100m turnover in 2026 with 200+ completions — implying Cameron Homes is the single largest contributor to parent Tara Group's roughly £210m turnover. Customers are primarily individual home buyers (first-time buyers, families, upsizers and downsizers), supplemented by housing association partners (notably Midland Heart) for the 8–40% affordable housing component embedded in many developments. Brand credentials include HBF 5-star home builder status, NHBC 10-year warranty, New Homes Quality Code compliance, and over 90% customer recommendation with 92–97% build quality scores.

Name

Cameron Homes

Legal name

Cameron Homes Limited

Website

https://cameronhomes.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cameron Homes is a Midlands-focused private housebuilder founded in 1993 and operated as a subsidiary of Tara Group. The company constructs and sells new-build homes across named developments in Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire, Worcestershire and Birmingham, serving individual home buyers from first-time purchasers through premium family segments.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA), Spec/Tract Builder Construction Financing (FSALAHAC)

Keywords

• New home construction
• Residential property development
• Sustainable housebuilding
• Housing developments
• Midlands homebuilder

Headquarters

HQ city

Chasetown

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Home Sales: Revenue generated from the sale of new build homes across multiple developments in the Midlands region. Homes range from 2-bedroom bungalows to 5-bedroom detached houses with prices from £210,000 to £950,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cameron Homes is a Staffordshire-based housebuilder that designs, constructs, and sells new-build residential homes across the Midlands region of England. The company delivers named housing developments featuring 2-bedroom bungalows through 5-bedroom detached family homes, with sustainable construction methods including timber frame, heat pumps, solar panels and EV chargers as standard. It also offers buyer assistance schemes such as Own New, Part Exchange, Home Sell, Home Buy, and Discounted Open Market Scheme, supported by NHBC 10-year warranties.

Product overview

Cameron Homes is a Staffordshire-based housebuilder and part of the Tara Group. The company operates as a residential property developer offering new build homes across the Midlands region of England, including Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire, and Worcestershire. Cameron Homes' product portfolio consists of multiple named housing developments (communities) across different locations, each offering various house types ranging from 2-bedroom bungalows to 5-bedroom family homes. The company focuses on sustainable building practices including energy-saving features, solar panels, heat pumps, and EV chargers. Key customer offerings include Own New scheme, Home Sell service, Home Buy service, and deposit contribution programs. All homes come with NHBC 10-year warranty and are built to New Homes Quality Code standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Poppy Court, Melbourne An exclusive collection of five 3- and 4-bedroom heritage-style family homes in the Melbourne Conservation Area, Derbyshire, targeted at buyers seeking bespoke, character properties.
• Scholars Court, Malvern A thoughtfully designed collection of sixteen 2, 3 and 4-bedroom homes set on the edge of the charming town of Malvern, Worcestershire, with homes priced from £327,500 to £565,000.
• Sylvan, Ruddington A collection of 36 stunning 3, 4 and 5-bedroom homes set within two and a half hectares of mature, tree-lined grounds in Ruddington, Nottinghamshire, with prices from £210,000 to £950,000 and Discounted Open Market Scheme availability.
• Mapperley Meadows, Mapperley A new neighbourhood of 57 beautifully designed 3, 4 and 5-bedroom homes positioned on the edge of the countryside near Nottingham, with prices from £450,000 to £740,000.
• Lawnswood, Branston A virtually complete development of 308 homes in Burton-on-Trent as part of the wider Branston Locks regeneration scheme, identified as Cameron Homes' best-selling site.
• Willow Rise, Bomere Heath A development offering 2-4 bedroom homes in Bomere Heath, Shropshire, with prices ranging from £370,000 to £550,000 and deposit contribution offers.
• Octara Court, Yoxall A development of 3-4 bedroom homes in Yoxall, Staffordshire, with premium pricing from £750,000 to £1,050,000.
• Bramley Fields, Southwell A development offering up to 5-bedroom homes in Southwell, Nottinghamshire, with prices ranging from £275,000 to £925,000.
• Hawksley Rise, Redhill A 144-home development on Mansfield Road in Redhill, Nottinghamshire, valued at £40m and representing Cameron Homes' largest ever land acquisition.
• Bamford Works, Uttoxeter A £39m partnership with JCB to build 119 homes on the former Bamford Works factory site in Uttoxeter town centre.
• Port Loop, Birmingham A £36m urban development scheme in Birmingham featuring sustainable timber frame construction with zero carbon ready specifications, with Phase 3 delivering 124 properties.
• Audley Court, Newport A £13m residential redevelopment project converting historic Audley Court building into 11 affordable apartments and 32 family houses in Newport, Shropshire.

Quantifiable outcome

• Over 90% of customers would recommend Cameron Homes
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• JCBflagshipStrategic or Co-development Partner · 14 May 2026Strategic partnership for £39m Bamford Works development in Uttoxeter town centre. JCB chairman Lord Bamford involved in the project on the former factory site vacant since 2008. Cameron Homes appointed as developer for the brownfield regeneration.
• Chasetown Civil EngineeringcoreStrategic or Co-development Partner · 30 April 2026Sister company providing groundworks services for Cameron Homes developments. Groundworks commenced immediately at Hawksley Rise, Redhill Nottinghamshire site. Both companies are business units within Tara Group.
• Midland HeartcoreStrategic or Co-development Partner · 10 March 2026Housing association partner for the £36m Port Loop urban development in Birmingham. Keon Homes (sister company) and Cameron Homes partnered with Midland Heart to deliver Phase 3 - 30 homes handed over with total of 124 properties planned.
• Allison HomesminorOthers · 3 March 2026Allison Homes sold the final two parcels of land (three acres) to Cameron Homes for the last phase of Barleythorpe Sustainable Urban Extension in Oakham, Rutland. Allison Homes had previously constructed the access road for the scheme.
• Nurton DevelopmentsminorOthersLandowner from whom Cameron Homes purchased four land parcels totalling 35 acres as part of the Lawnswood development in Burton-on-Trent. The land purchase enabled delivery of 308 homes.
• Own NewcoreGTM or Marketing PartnerFinancial initiative enabling buyers to move into new homes with reduced costs, whether they are first-time buyers or existing homeowners. Cameron Homes participates in this scheme across its developments.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keepmoat: Regional UK housebuilder with a strong Midlands and East Midlands presence, building a similar mix of family homes and partnering with housing associations on affordable-led schemes. Comparable on product range, target buyer, and reliance on housing association partners.
• Bloor Homes: Midlands-headquartered family-owned housebuilder with overlapping operations in the same counties as Cameron Homes (Derbyshire, Leicestershire, Nottinghamshire, Staffordshire, Warwickshire). Closely comparable on product, geography, and family-led positioning.
• Allison Homes: East Midlands-based housebuilder explicitly named in Cameron Homes' pipeline as a land seller at Barleythorpe SUE. Comparable on product (new family homes), target buyer, and regional East Midlands territory.
• Avant Homes: Private equity-backed regional housebuilder with operations across the Midlands and North of England, offering a comparable range of 2-5 bedroom family homes to similar buyer segments. Comparable on product, geographic overlap, and private-backed growth ambitions.
• Hayfield: Boutique Midlands-focused housebuilder where newly appointed Cameron Sales Director Sarah Sargeant previously worked. Highly comparable on premium product positioning and Midlands geography.

Broad incumbents

• Barratt Developments: The UK's largest housebuilder by volume, delivering tens of thousands of homes per year across the country. Cameron Homes competes for buyers in the Midlands but at a far smaller, regionally focused scale; comparable on product (new build homes for sale) and customer base (individual home buyers).
• Countryside Partnerships: UK housebuilder specializing in partnerships with local authorities and housing associations to deliver mixed-tenure and affordable-led developments — directly comparable to Cameron's Port Loop and Audley Court partnership schemes.
• Bellway: Major UK housebuilder with significant Midlands operations, building a broad range of homes from 1-bedroom apartments to 5-bedroom family homes. Direct overlap with Cameron Homes' customer segments, geographic territory, and product range.

Others

• Chasetown Civil Engineering: Sister company within Tara Group providing groundworks services for Cameron Homes developments. Internal group comparable as a strategic supplier and operational integration benchmark.
• Keon Homes: Sister company within Tara Group delivering affordable housing and partnering with housing associations, including alongside Cameron Homes at Port Loop Birmingham. Internal group comparable on affordable housing delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CameronHomesLtd
• YouTubevimeo.com/cameronhomesltd
• Facebookfacebook.com/galliershomes
• LinkedInlinkedin.com/company/cameron-homes-limited
• Instagraminstagram.com/cameronhomesltd
• Pinterestpinterest.co.uk/cameronhomesltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameron Homes