What Keon Homes does

Keon Homes is a UK affordable housing developer and subsidiary of Tara Group, founded approximately 2017 and headquartered in Chasetown, Staffordshire. The company designs, funds, and builds residential housing across the Midlands, Shropshire, and Staffordshire, with a portfolio spanning affordable housing for Registered Providers, council housing for Local Authorities, Extra Care and retirement living schemes, Private Rental Sector (PRS) developments, and open market homes. Its core technical approach uses Modern Methods of Construction (MMC), including sustainable timber frame systems, off-site manufactured components, and traditional building techniques, integrated with zero-carbon-ready features such as electric heating, hot water heat pumps, solar panels, and EV charging infrastructure. A signature offering is the "Brownfield Reborn" free land assessment service that converts previously developed sites into development opportunities.

The company operates a partnership-driven, land-led business model with revenue generated primarily through project-by-project development fees and property sales/transfers to housing associations, local authorities, and institutional investors. Keon Homes is appointed to key procurement frameworks including the City of Wolverhampton Council £1bn housing framework and the Procurement for Housing Building Better framework, enabling direct appointment without open tender. Its customer base includes flagship housing associations (Midland Heart, Bromford, Citizen Housing, Stonewater, Walsall Housing Group, Aspire Housing, Sanctuary, The Wrekin Housing Group), local authorities (Wolverhampton, Birmingham), and PRS capital providers (Wise Living, PGIM). Pricing is not publicly disclosed and varies by project scope and partnership structure.

The company is differentiated by an integrated delivery model leveraging sister companies within Tara Group: Chasetown Civil Engineering (groundworks, infrastructure, earthworks, established 1974) and Cameron Homes (private housing expertise, established 1994). Keon Homes reported £60m revenue in 2025 with 376 homes delivered — a record year representing approximately 20% year-on-year growth — with 250+ units under construction as of mid-2026. The company ranked 2nd in UK's Best Workplaces in Construction, Engineering & Property 2025 (up from 73rd in 2021) and has won recognition at the Inside Housing Development Awards for the Blackberry Court Retirement Village.

Name

Keon Homes

Legal name

Keon Homes Ltd

Website

https://keonhomes.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Keon Homes is a UK Midlands-based affordable housing developer (part of Tara Group) that designs and builds affordable, council, Extra Care, and PRS housing for Registered Providers, Local Authorities, and institutional investors, primarily through brownfield regeneration and framework appointments.

Ownership category

akta.pro rank

Product category

Affordable Housing Development

NAICS

Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Affordable housing development
• Residential construction services
• Brownfield regeneration
• Extra care housing
• Estate regeneration projects

Headquarters

HQ city

Chasetown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Affordable Housing Development: Keon Homes develops affordable housing schemes for housing associations and local authorities, delivering homes at social rent and affordable rent levels. Revenue comes from development fees and property sales/transfers to registered providers.
2. Council/Public Sector Housing: Delivery of council homes and regeneration projects for local authorities under framework agreements, including estate regeneration programmes replacing outdated housing stock.
3. Extra Care and Specialist Housing: Development of Extra Care schemes and retirement villages for care providers and housing associations, featuring communal facilities and care-led design.
4. Private Rental Sector (PRS): Development of homes for private rental sector investors including schemes for Wise Living and institutional investors like PGIM, featuring modern specifications and energy-efficient designs.
5. Open Market Housing: Development of homes for open market sale including developments in Staffordshire villages such as Wheaton Aston and Lichfield.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Keon Homes is an affordable housing developer that designs and builds residential properties, including affordable homes for Registered Providers, council housing for Local Authorities, Extra Care/retirement schemes for care providers and housing associations, and Private Rental Sector (PRS) homes for institutional investors. The company operates a land-led, partnership-driven model focused on brownfield regeneration and estate regeneration across the Midlands, Shropshire, and Staffordshire, delivering projects through framework agreements and direct appointments with integrated in-house capabilities across land, planning, design, civils, and construction.

Product overview

Keon Homes is an affordable housing development company operating as part of the Tara Group. The company offers a portfolio of housing development services including Affordable Housing Development, Extra Care Schemes, and Private Rental Sector (PRS) housing, all delivered through a land-led partnership model. Their core offering centers on brownfield regeneration and estate regeneration projects across the Midlands, Shropshire, and Staffordshire. Key flagship projects include the £36m Port Loop Birmingham development and the £40m New Park Village regeneration in Wolverhampton. The company operates through established procurement frameworks and delivers projects in partnership with Registered Providers, Local Authorities, and housing associations. The company's service portfolio is supported by integrated in-house capabilities including land acquisition, planning, civil engineering (via sister company Chasetown Civil Engineering), construction delivery, and supply chain management. Their projects range from individual affordable housing schemes to large-scale multi-phase estate regenerations, with sustainability features including zero carbon ready specifications, solar panels, heat pumps, and electric vehicle charging points.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Housing Development Development of affordable homes for rent and shared ownership, working with Registered Providers and Local Authorities to deliver quality affordable housing across the Midlands.
• Extra Care Schemes Specialist care and extra care housing developments designed for older people, featuring communal facilities, accessibility features, and integrated support services.
• Private Rental Sector (PRS) Housing Private rental sector housing development for investors, delivering quality homes designed for long-term rental performance.
• Brownfield Regeneration (Brownfield Reborn) Redevelopment of previously developed land including contaminated sites, redundant buildings, and underutilised commercial plots into new housing, supported by the Brownfield Reborn free land report service delivering valuations within 7 working days.
• Estate Regeneration

Quantifiable outcome

• 376 homes delivered in 2025 with 250+ units under construction, including 124 properties at Port Loop Birmingham delivered ahead of schedule
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and supporting.

• City of Wolverhampton CouncilflagshipStrategic or Co-development Partner · 18 May 2026Keon Homes is appointed delivery partner on City of Wolverhampton Council's £1bn housing framework supporting estate regeneration across multiple sites. Major projects include Heath Town (£28m Duke of York scheme), New Park Village (£40m regeneration), Lincoln Green, and Longford Road. The partnership delivers new energy-efficient council homes replacing outdated non-traditional housing stock.
• Birmingham City CouncilcoreStrategic or Co-development Partner · 13 March 2026Keon Homes signed a deal with Birmingham City Council to redevelop the former Tower Ballroom site in Edgbaston, delivering 95 affordable homes through a mix of apartments and family homes for social rent and shared ownership. Construction expected to begin in early 2027 as part of Birmingham's 3,000-home programme.
• Midland HeartflagshipStrategic or Co-development PartnerMidland Heart is Keon Homes' flagship housing association partner on multiple major developments including the £36m Port Loop Birmingham (124 homes), Holyhead Road Coventry (87 homes), Rugby Road Bulkington (42 apartments), and ongoing works. This is Keon Homes' fifth scheme with Midland Heart. Midland Heart has delivered 4,000 new affordable homes over five years with a further 2,250 planned by 2030.
• Cameron HomescoreStrategic or Co-development PartnerSister company within Tara Group working jointly on flagship schemes including Port Loop Birmingham. Cameron Homes brings private housing expertise while Keon Homes focuses on affordable and specialist housing, enabling combined delivery capabilities on complex urban regeneration projects.
• Chasetown Civil EngineeringcoreStrategic or Co-development PartnerSister company within Tara Group delivering groundworks, infrastructure, roads, sewers, earthworks, and site preparation services. Established by Noel Sweeney in 1974 with over 50 years of industry experience, providing in-house civis capability that enables Keon Homes to control quality, speed, and technical delivery.
• Citizen HousingcoreStrategic or Co-development PartnerHousing association client for multiple affordable housing schemes including Deedmore Road Coventry (21 homes) and Grafton Lodge Oldbury (18 homes), supported by Sandwell Council and Homes England.
• BromfordcoreStrategic or Co-development PartnerHousing association partner for Senneleys Park Birmingham (65 homes) and Woods Lane Cradley (36 dwellings) developments, representing key relationships in the affordable housing sector.
• SanctuarycoreStrategic or Co-development PartnerPartnership with Sanctuary on Blackberry Court Retirement Village Streethay Lichfield - a 138-home Extra Care development awarded at Inside Housing Development Awards, featuring Restaurant 1085, wellness spaces, and landscaped grounds.
• StonewatercoreStrategic or Co-development PartnerHousing association client for The Firs Meriden development of 75 units comprising mix of 1 and 2 bed apartments and 2 and 3 bed houses on redundant land.
• Wise LivingcoreStrategic or Co-development PartnerPrivate rental sector developer client for Cambridge Street Wolverhampton (31 houses and 33 apartments) and Tile Hill Herbert House Coventry (40 apartments) developments, representing Keon Homes' PRS delivery capability.
• Green Square AccordsupportingStrategic or Co-development PartnerHousing association client for Canalside Close Walsall delivering 33 affordable rented dwellings with additional funding from Homes England, using modern method of construction through LoCal Homes.
• Aspire HousingsupportingStrategic or Co-development PartnerHousing association partner for Cross Street Newcastle-under-Lyme multi-phase residential development. Phase 2 delivered 43 homes (8 apartments and 35 houses), building on Phase 1's 9 bungalows.
• The Wrekin Housing GroupcoreStrategic or Co-development PartnerPartnership on William Farr House Shrewsbury Extra Care scheme (70 apartments and 8 bungalows) and Queenswood Newport Extra Care development in partnership with Bloor Homes.
• Black Country Housing GroupsupportingStrategic or Co-development PartnerHousing association client for Green Lanes Bilston development delivering 19 units of 1-bedroom maisonettes and 2 and 3-bedroom houses at 100% affordable rent.
• Walsall Housing GroupsupportingStrategic or Co-development PartnerHousing association client for Welsh Road East Southam development as part of Blenheim Heights providing 100% affordable housing across social rent, affordable rent, and shared ownership.
• Tara GroupflagshipStrategic or Co-development PartnerTara Group is the parent company of Keon Homes, Cameron Homes, and Chasetown Civil Engineering. Founded in 1974 by Noel Sweeney and owned by the Sweeney Family, the Group employs over 250 people across its companies with annual turnover of approximately £210m. The Group provides financial strength, governance, and shared resources enabling Keon Homes to pursue ambitious projects.

Scale indicators11 records

Recent moves10 records

Expansion highlights15 records

Direct peers

• Keepmoat Homes: Keepmoat Homes is a major UK housebuilder with a strong Partnerships division delivering affordable and social housing for housing associations and local authorities, with a significant Midlands regional presence. Comparable to Keon Homes on customer base (RPs and LAs), affordable housing focus, and regional operating model.
• Seddon Homes: Seddon Homes is a UK homebuilder with a growing partnerships business delivering affordable and mixed-tenure housing for housing associations and local authorities across the North and Midlands. Comparable to Keon Homes on customer base, family-owned heritage and regional affordable housing focus.
• Countryside Partnerships (Vistry Group): Countryside Partnerships, the affordable housing and partnerships division of Vistry Group, is one of the largest UK developers of affordable and mixed-tenure housing for housing associations and local authorities. Highly comparable to Keon Homes in business model — partnership-led affordable housing delivery for RPs and councils, with a Midlands presence and growing PRS exposure.
• Morgan Sindall Property Services: Morgan Sindall Property Services provides affordable housing development, refurbishment and regeneration services to housing associations and local authorities across the UK. Directly comparable to Keon Homes on customer base (RPs, LAs), affordable housing focus, and regional regeneration projects including Midlands.
• Bowmer + Kirkland: Bowmer + Kirkland is a UK contractor and developer with a growing residential and affordable housing division delivering new-build homes, student accommodation and retirement schemes for institutional clients. Comparable to Keon Homes on regional delivery model, partnership-led GTM and expanding presence in Extra Care/retirement development.
• Wates Living Space: Wates Living Space is the residential and affordable housing division of Wates Group, delivering new-build and refurbishment affordable housing for housing associations and local authorities across the UK. Directly comparable to Keon Homes in target customers (RPs, councils), public-sector-led GTM and mixed-tenure delivery including PRS and Extra Care.
• Engie Regeneration (Equans): Engie (now part of Equans) operates a UK regeneration and affordable housing business delivering new-build affordable homes, estate regeneration and PRS schemes for housing associations, local authorities and institutional investors. Comparable to Keon Homes on customer base, brownfield regeneration focus and sustainability-led specifications.
• United Living Group: United Living is a UK infrastructure and residential developer delivering affordable and new-build housing for housing associations and local authorities, with a particular focus on partnership-led regeneration and PRS. Comparable to Keon Homes on customer base, partnership GTM and growth in institutional PRS schemes.
• Willmott Dixon (Housing): Willmott Dixon's residential and housing division develops affordable and Extra Care housing for housing associations and local authorities across the UK, with a strong Midlands presence and partnership-led delivery model. Directly comparable to Keon Homes in customer base (RPs, LAs), partnership-led GTM, and brownfield/regeneration project type.
• Lovell Homes (Morgan Sindall Group): Lovell Homes, part of Morgan Sindall Group, is a UK homebuilder with a strong Partnerships business delivering affordable housing, regeneration and Extra Care schemes for housing associations and local authorities. Comparable to Keon Homes in target customer base, partnership-led GTM and growing presence in brownfield regeneration and PRS schemes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KeonHomes
• LinkedInlinkedin.com/company/keon-homes-limited
• Instagraminstagram.com/keonhomes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keon Homes