Detalytics

What Detalytics does

Detalytics Pte Ltd is a Singapore-headquartered digital health company that develops "42," an AI-powered performance coaching application available globally on iOS and Android. The product combines circadian science, biostatistics, and machine learning to generate personalized, context-driven action plans across use cases including lifestyle risks management, fatigue risks management, jet lag/travel wellbeing, and a three-stage Motherhood suite (fertility, prenatal, postnatal). 42 integrates data from wearables and health apps to deliver daily optimizations, fatigue predictions, and conversational coaching through the IKI AI Agent. The company differentiates on a holistic body-mind optimization framing versus siloed wellness apps, positioning itself as addressing root-cause determinants rather than surface symptoms.

Name

Detalytics

Legal name

Detalytics Pte Ltd

Website

https://detalytics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Detalytics builds "42," an AI-powered circadian-science-based digital performance coaching app for consumers, enterprises, and clinical-adjacent use cases like fatigue, jet lag, and maternal health.

Ownership category

akta.pro rank

Product category

Digital Health & Wellness Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAD

Stress Management & Burnout Prevention Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHLACAEAM

Employer/Member Engagement Platforms for Provider-Sponsored Plans

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

SECONDARYHLALAFAF

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs)

Healthcare & Life Sciences/Telehealth Platforms/Chronic Care & Remote Patient Monitoring (RPM) Platforms

Keywords

• Digital health coaching
• Workforce wellness software
• Fatigue management software
• Circadian health analytics
• AI performance coaching

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Subscriptions: Monthly subscription tiers for individual consumers: Free (limited features), Travel ($2/month), Life ($9/month), Work ($12/month), Motherhood plans ($9/month each for Fertility, Pregnancy, Postnatal). All billed monthly.
2. Freemium Model: Free tier provides self-care baseline assessments, daily lifestyle impacts, score interpretations, limited IKI AI Agent questions, and 1 free use each of Jet Lag Management and Fatigue Risks Management. Premium features unlock with paid subscriptions.
3. Enterprise/B2B Licensing: B2B enterprise licensing to insurers, employers, healthcare providers, and industry clients (aviation, hospitality, military, higher education). Enterprise inquiries handled via Book a Demo form.
4. In-App Purchases: Additional products, services, or subscriptions available through in-app purchases within the mobile application.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Detalytics develops "42," a science-based AI digital performance coaching mobile application that delivers context-driven, personalized action plans for health management and work performance optimization. The platform integrates wearable data, user questionnaires, and biostatistics to provide holistic body-mind recommendations covering fatigue management, jet lag, lifestyle optimization, and maternal health, and is offered to both individual consumers via mobile-app subscriptions and to enterprise clients (insurers, employers, healthcare providers, aviation, hospitality, military, higher education) via B2B licensing.

Product overview

Detalytics offers 42, a science-based AI digital performance coaching app available on iOS and Android. The core product combines a holistic approach targeting body and mind optimization through personalized action plans. The product architecture includes multiple subscription tiers (Free, Travel at USD 2/mo, Quality of Life at USD 9/mo, Mental Sharpness at USD 9/mo, and a Motherhood bundle at USD 9/mo each for Fertility, Prenatal, and Postnatal health). The IKI AI Agent provides conversational guidance, while modules for Travel Wellbeing (jet lag management), Fatigue Risks Management, and various maternal health features extend the core coaching capabilities. Users can access baseline assessments, daily optimizations, and personalized recommendations based on data from wearables and health questionnaires.

Differentiator

Problem solved

Functional benefit

Products and services

• 42 by Detalytics 42 is Detalytics's flagship science-based AI digital performance coaching mobile app, available on iOS and Android. It delivers context-driven personalized action plans for health management and work performance optimization by integrating data from wearables and user questionnaires with circadian science, biostatistics, and AI/ML to produce daily recommendations, fatigue management, jet lag management, lifestyle optimization, and maternal health guidance for individual consumers.
• Enterprise Wellness & Fatigue Management Solution (42 B2B) B2B enterprise licensing of the 42 AI performance coaching platform to insurers, employers, healthcare providers, aviation companies, hospitality groups, military organizations, and higher education institutions. The enterprise offering delivers the same holistic body-mind optimization, fatigue risks management, jet lag management, and lifestyle personalization at workforce scale, with the stated objectives of reducing healthcare costs, absenteeism, and burnout while improving employee or member performance.

Quantifiable outcome

• Extends health span and saves costs while achieving business KPIs
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace Health: Headspace Health (Headspace + Ginger) is a large digital mental health and wellness platform offering B2C subscriptions and B2B enterprise mental health benefits. Directly comparable to Detalytics in pursuing a science-based wellness pitch with both consumer subscriptions and enterprise sales to employers and insurers.
• Virgin Pulse: Virgin Pulse is a large corporate wellness and employee engagement platform selling to employers and health plans globally. It is a comparable peer on the B2B employer/insurer GTM motion Detalytics targets, though its offering is broader and not circadian-science focused.
• Omada Health: Omada Health is a digital therapeutics company selling chronic disease prevention and management programs to employers, health plans, and providers. It is comparable to Detalytics' chronic illness prevention and reversal positioning, though at significantly larger scale and with more clinical validation.
• Limeade: Limeade is an employee experience and corporate wellness platform serving mid-market and enterprise employers. It is comparable on the B2B employer wellness GTM motion Detalytics targets, though it focuses on engagement, well-being, and inclusion rather than circadian science.

Direct peers

• Calm: Calm is a leading consumer meditation, sleep, and mental wellness subscription app available globally on iOS and Android. It competes directly with Detalytics' B2C app for the same discretionary wellness subscription dollars and shares a freemium-to-paid mobile distribution model.
• Noom: Noom is a subscription-based digital health coaching platform combining psychology, AI, and human coaching for weight management and chronic disease prevention. It is a direct peer in the science-based AI health coaching category and also serves B2B employer/insurer channels.
• Whoop: Whoop is a wearable and subscription platform focused on recovery, sleep, strain, and performance optimization. It overlaps directly with Detalytics' fatigue, circadian, and performance modules, and uses a similar consumer subscription model with growing B2B presence in sports, military, and enterprise.
• Oura: Oura makes a smart ring and subscription app focused on sleep, readiness, and circadian health. Its science-based approach to sleep and recovery closely mirrors Detalytics' circadian science and fatigue management positioning, and it serves consumer plus enterprise wellness buyers.

Emerging players

• Timeshifter: Timeshifter is a consumer and enterprise app specifically for jet lag management using circadian science. It is the most direct competitor to Detalytics' Travel Wellbeing module and is sold to aviation crews and frequent business travelers.
• Maven Clinic: Maven Clinic is a digital women's and family health platform covering fertility, pregnancy, and postnatal care, sold to employers and health plans. It is a direct peer to Detalytics' three Motherhood subscription modules and shares the B2B employer GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/detalytics
• LinkedInlinkedin.com/company/detalytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detalytics