Fresh Freight

What Fresh Freight does

Fresh Freight LLC is a privately held, family-owned, asset-backed freight brokerage specializing in temperature-controlled produce and perishable food logistics across the United States. Founded in 2016 and headquartered in Scottsdale, Arizona, with a second office in Plano, Texas, the company serves produce growers, foodservice distributors, grocery retailers, and food manufacturers. Its four core service lines are Food Transportation (cold chain freight for produce, perishables, and frozen goods in dry, refrigerated, and multi-temp configurations), Broker Network (brokerage capacity via a nationwide network of 10,000+ food-capable carriers pre-vetted through Highway), Fleet & Drivers (company-owned Freightliner Cascadia tractors equipped with Thermo King reefers, operated by produce-trained drivers with real-time temperature monitoring), and Solutions & Consolidation (custom freight strategies including multi-pick produce routes, scheduled LTL pooling, inbound consolidation, and outbound multi-drop distribution).

The company operates on an asset-backed brokerage model that combines owned equipment with a vetted carrier network, supported by a technology stack featuring real-time temperature monitoring, real-time FMCSA rating updates, full shipment visibility, and Highway-powered carrier verification for safety and compliance. Operations run 24/7, with reported metrics of 99% tender acceptance rate, 98% on-time deliveries, and under 1% claims ratio on all shipments. Supporting the core business, Fresh Freight runs a Carrier Partnership program ("Haul With Us") with quick-pay, factoring-friendly terms, and a Carrier Partner Program offering discounts on tires, parts, and maintenance, alongside a Reports & Insights platform publishing quarterly Reefer & Perishable Forecasts and industry analysis sourced from USDA AMS, DAT, EIA, and ACT Research.

Fresh Freight generates revenue through transaction fees on freight movements it arranges and from its owned asset operations, with quote-based pricing on multi-year contracts tailored to lane, equipment type, freight volume, and market conditions. The go-to-market is enterprise field sales targeting major shippers across four verticals, supplemented by thought-leadership content marketing and direct engagement via contact forms routed by customer type (Shipper, Carrier, Driver, Admin). The company has been recognized as US Foods Carrier of the Year for two consecutive years and received a Platinum Motor Carrier Safety Award from Great West Casualty Company in June 2026, while employing 51–100 staff under the leadership of Founder and President Matt Heroux.

Name

Fresh Freight

Legal name

Fresh Freight LLC

Website

https://freshfreight.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Freight is an asset-backed freight brokerage specializing in temperature-controlled produce and perishable logistics, serving produce, foodservice, grocery, and food manufacturing shippers across the United States via owned fleet plus a 10,000+ vetted carrier network.

Ownership category

akta.pro rank

Product category

Refrigerated Freight Brokerage

NAICS

Specialized Freight Trucking (4842), Freight Transportation Arrangement (488510)

akta.pro primary industry

Refrigerated / Temperature-Controlled Freight Brokerage (TLADAMAH)

akta.pro secondary industries

Chilled / Fresh Transport (Refrigerated) (TLADAHAG), Frozen Freight Forwarding (TLACAMAB)

Keywords

• Refrigerated freight brokerage
• Cold chain logistics
• Produce transportation
• Perishable freight services
• Asset-backed trucking

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Brokerage Fees: Fresh Freight operates as an asset-backed freight brokerage, earning revenue by arranging transportation of temperature-controlled freight (produce, perishables, frozen goods) for shippers. The company combines company-owned fleet assets with a nationwide network of vetted carrier partners to provide flexible capacity solutions. Revenue is generated through transaction fees on freight movements, with pricing based on lane, equipment type, and market conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fresh Freight is an asset-backed temperature-controlled freight brokerage that arranges transportation of produce, perishables, and frozen goods for food shippers. The company combines a company-owned fleet of Freightliner Cascadia tractors equipped with Thermo King refrigeration units with a nationwide network of 10,000+ pre-vetted food-capable carriers to deliver cold chain logistics services. Core offerings include Food Transportation, Broker Network capacity, owned Fleet & Drivers, and tailored Solutions & Consolidation programs for produce, foodservice, grocery, and manufacturing customers.

Product overview

Fresh Freight is an asset-backed freight brokerage specializing in temperature-controlled produce and perishables logistics. The company operates as a blended model combining company-owned assets (Fleet & Drivers — Freightliner Cascadia trucks with Thermo King reefers) with a nationwide broker network (10,000+ vetted carriers). Its core service portfolio spans four interconnected offerings: Food Transportation (cold chain freight for produce, frozen goods, and multi-temp loads), Broker Network (flexible brokerage with nationwide carrier coverage and smart technology integrations), Fleet & Drivers (owned equipment with produce-trained drivers and real-time temperature monitoring), and Solutions & Consolidation (custom freight strategies including multi-pick routes and LTL pooling). Supporting these are a Carrier Partnership program (Haul With Us) for carrier recruitment, a Carrier Support hub for 24/7 assistance, and a Reports & Insights knowledge resource publishing quarterly market forecasts and seasonal reefer analysis. The company holds US Foods Carrier of the Year (back-to-back) and a Platinum Motor Carrier Safety Award from Great West Casualty Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Transportation Temperature-controlled freight services for produce, perishables, and frozen goods, covering dry, refrigerated, and frozen shipments from local LTL runs to full truckload across the country, with expertise in food and multi-temp loads for retail, foodservice, produce, and manufacturer freight.
• Broker Network Brokerage solutions connecting shippers with a network of 10,000+ pre-vetted, food-capable carriers nationwide, offering custom freight playbooks, pop-up fleet and driver relief for seasonal surges, Highway-based carrier verification, and full shipment visibility through real-time tracking and smart integrations.
• Fleet & Drivers Company-owned fleet of Freightliner Cascadia tractors equipped with Thermo King refrigeration units, operated by produce-trained professional drivers, with real-time temperature monitoring, regular trailer sanitization and maintenance, and safety-first compliance standards.
• Solutions & Consolidation Customized freight consolidation programs including multi-pick produce routes, scheduled LTL pooling, inbound consolidation, and outbound multi-drop distribution, built around customer freight profiles and supply chain needs with discovery, solution design, execution, and ongoing performance review phases.
• Haul With Us (Carrier Partnership) Carrier partnership program offering consistent refrigerated lanes, fast flexible pay (including quick pay and factoring-friendly options), and access to exclusive discounts on tires, parts, and maintenance through the Carrier Partner Program; requires Highway verification, food-grade equipment, and ELD compliance.
• Carrier Support 24/7 carrier support hub providing onboarding assistance, load information sharing, weekly payment processing with direct deposit, and a Carrier Partner Program offering exclusive discounts on essential services, plus an extensive online FAQ.

Quantifiable outcome

• 99% Tender Acceptance Rate
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• HighwaycoreTechnology or IntegrationHighway is the carrier verification platform used by Fresh Freight to ensure safety, compliance, and reliability before loads are moved. Every carrier in Fresh Freight's network must complete Highway verification, which centralizes safety data, compliance documentation, and carrier details. This integration eliminates time spent tracking down carrier information and enables faster, more confident carrier onboarding.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• C.H. Robinson Worldwide: One of the largest North American 3PLs with a dedicated produce/perishable and temperature-controlled logistics practice. Overlaps with Fresh Freight in cold-chain food shipper brokerage and LTL/reefer capacity, but at vastly greater scale and breadth.
• J.B. Hunt Transport Services: Large multi-modal carrier and broker with truckload, intermodal, and dedicated reefer capability; competes broadly with Fresh Freight for enterprise produce and foodservice shippers via J.B. Hunt 360.
• DSV (DSV A/S): Global transport and logistics provider with substantial cold-chain and perishable forwarding capability post-Panalpina/Agility-GIL acquisitions; competes with Fresh Freight's brokerage capacity on larger enterprise RFPs.
• Hub Group: Asset-light logistics platform combining brokerage, dedicated, and intermodal with growing reefer focus — comparable transaction-fee revenue model and shipper mix to Fresh Freight at larger scale.

Direct peers

• Trinity Logistics: Specialty freight brokerage and 3PL with a strong reefer/temperature-controlled offering for shippers; similar asset-light-plus-asset-partner mix to Fresh Freight and competing for the same foodservice, grocery, and produce accounts.
• Coyote Logistics: Asset-light freight brokerage backed by UPS with significant reefer and food/cold chain capability. Competes head-to-head with Fresh Freight's Broker Network service for produce and foodservice shippers.
• Echo Global Logistics: Technology-driven freight brokerage with reefer/temperature-controlled capacity servicing shippers across food, beverage, and consumer verticals — directly comparable service mix and customer types to Fresh Freight.
• KLLM Transport Services: Asset-based temperature-controlled (reefer) trucking and logistics provider specializing in perishable food shipments. Closely mirrors Fresh Freight's owned-fleet and multi-temp reefer model, although with TL rather than brokerage emphasis.
• STG Logistics: Container and intermodal logistics provider with cold-chain and perishable capabilities serving food and produce importers — adjacent but comparable perishable freight logistics focus.

Emerging players

• Loadsmart: Digital freight brokerage leveraging automation and AI; overlaps with Fresh Freight's tech-enabled brokerage lane and increasingly moving into reefer, applying technology pressure to mid-sized brokers like Fresh Freight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreshFreight1
• Facebookfacebook.com/officialfreshfreight
• LinkedInlinkedin.com/company/fresh-freight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Freight