What G&H does

G&H (株式会社g&h) is a privately held Japanese social marketing agency founded in 2009 and headquartered in Hiratsuka, Kanagawa Prefecture. The company operates a horizontal set of services spanning influencer marketing, creative production, web and application development and operation, creator/artist support programs, and an overseas-service agency-in-Japan business, with TikTok as its primary distribution channel. Its flagship proprietary product, getstage, was launched in 2012 and is positioned as Japan's first social marketing platform for artists and creators, intended to connect talent with their fan communities.

G&H's customer base is segmented across three groups: individual artists and creators seeking fan engagement and monetization tools, professional and amateur athletes building personal brands, and corporate brands running influencer campaigns on TikTok and adjacent social platforms. The company's monetization combines professional services (influencer and creative engagements) with recurring platform access through getstage, although pricing is not publicly disclosed and is structured on a per-engagement basis. Distribution is direct, B2B agency-style, with operations currently limited to the Kanto region of Japan.

Under Representative Director Hitoshi Matsuyama (松山 仁), G&H positions itself as an agency 'powered by a publisher,' combining entertainment industry roots from its 2009 event-production origin with a platform and community layer. The company is small (11-50 employees, ¥9.5M paid-in capital), bootstrapped with no disclosed funding rounds, and operates without public revenue disclosure, named customer logos, patents, awards, or formal partnerships in the available data.

Name

G&H

Legal name

株式会社g&h

Website

https://gandh.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

G&H is a Japanese social marketing agency based in Hiratsuka that runs the getstage creator platform and provides TikTok-focused influencer marketing, creative, and web/app services to artists, athletes, and brands.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Influencer marketing services
• Social marketing platform
• Creator support programs
• Event production services
• Creative content services

Headquarters

HQ city

Hiratsuka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: The company provides influencer marketing services, connecting brands and artists with influencers and their audiences on social platforms like TikTok.
2. Creative Services: Creative services including content creation, event production, and marketing campaign development for artists, athletes, and brands.
3. Platform Services (getstage): The getstage social marketing platform provides services for artists and creators to engage with their fan communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

G&H is a social marketing agency that provides influencer marketing services, creative content production, creator/athlete support programs, and web/app development and operation. Its core proprietary asset is getstage, Japan's first social marketing platform for artists (launched 2012), which connects artists, athletes, and creators with their fan communities for promotional and engagement purposes. The company also acts as the Japanese agency for overseas services.

Product overview

G&H operates as a social marketing agency primarily focused on TikTok and beyond. The company offers getstage, Japan's first artist-focused social marketing platform launched in 2012, alongside influencer marketing services, creative services, and web/app development and operation. The company positions itself as combining entertainment, community, and agency services, with a vision of providing opportunities for all talents to showcase their abilities.

Differentiator

Problem solved

Functional benefit

Products and services

• getstage Japan's first social marketing platform for artists, athletes, and creators, enabling them to connect with their passionate fan communities for promotional and engagement purposes.
• Influencer Marketing Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• UUUM: Japan's largest multi-channel network, primarily for YouTube creators, but increasingly expanding into TikTok and broader influencer marketing. Directly comparable to G&H in talent representation, brand-creator matching, and platform-enabled creator services in Japan.
• BitStar: Japanese creator economy company providing influencer marketing, talent management, and a creator support platform (BitStar Bank, E-DGE). Operates a hybrid platform-plus-agency model targeting the same Japanese artist/athlete/creator segments as G&H.
• VAZ: Japanese influencer marketing agency that runs creator development programs and brand-creator matching campaigns, with a strong TikTok and short-form video focus. Closely comparable to G&H's TikTok-first, artist-support service mix in the Japanese market.
• Find Model: Japanese influencer marketing platform that connects brands with a curated creator roster, primarily serving SMEs with self-service campaign tools. Comparable to G&H in Japanese market focus and influencer marketing-as-a-service delivery model.
• Studio Fifteen: Japanese creator economy agency operating TikTok-focused creator support programs and brand campaigns. Closely overlapping G&H's TikTok-first agency model and creator roster approach within Japan.

Broad incumbents

• AnyMind Group: Tokyo-headquartered, listed multi-country digital commerce and marketing company with CastingAsia (influencer marketing) and broader adtech offerings. Comparable to G&H on influencer marketing and platform services, but with significantly broader geographic and product reach.
• Geelee (GREE Holdings / REALITY): Japanese internet conglomerate with VTuber/creator economy initiatives (REALITY) and influencer marketing exposure. Comparable to G&H on creator economy platform ambition but with far broader business lines and capital.

Regional players

• Toranoana (Creators' Platform): Japanese media and creator platform company (operator of Toranoana) with growing influencer and creator marketing capabilities under its Digital Content division. Comparable to G&H on creator-support platform ambitions in Japan, though its core business is otaku retail/media.

Emerging players

• Aspire: Singapore-headquartered creator marketing platform with Japan/APAC presence, offering influencer discovery, campaign management, and analytics. Comparable to G&H's getstage in delivering platform tooling to brands and creators, with broader regional coverage.
• CreatorIQ: Global enterprise creator marketing platform with influencer discovery, CRM, and analytics used by brands and agencies. Comparable to G&H's getstage in providing SaaS tooling for creator campaign management, though at enterprise scale and primarily outside Japan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&H