Hooray Agency

What Hooray Agency does

Hooray Agency is a privately held, full-service creative marketing agency founded in 1994 and headquartered in Irvine, California. The firm specializes in luxury hospitality, real estate, healthcare, and lifestyle brands, providing integrated brand strategy, creative production, media planning and buying, digital marketing, web and mobile development, and content production. Its enterprise client base includes Salamander Collection, Resorts World Las Vegas, Alila Ventana Big Sur, Mauna Kea Resort, Beyond Green, Preferred Hotels & Resorts, Pebblebrook Hotel Trust, Balboa Bay Resort, Curator Hotel Collection, St. Regis, Providence Healthcare, and Pfizer, alongside celebrity chef brands such as Chef Kwame Onwuachi's Tatiana, Dogon, and Miri. Multiple of these relationships are multi-year agency-of-record engagements, including nearly two decades with Alila Ventana Big Sur.

The firm operates a hybrid services-and-proprietary-technology model. Its two named technology products are Catalyst, a first-party data platform that identifies anonymous hotel site visitors and converts them into actionable guest profiles for retargeting, email, and CRM activation, and Momentum AiQ, an AI visibility and optimization platform that tracks and scores brand presence across ChatGPT, Gemini, and Google AI Overviews. Supporting infrastructure includes SchemaCDN (structured-data deployment), a Dynamic Map Framework, Personalized AI Brand Agents, AI Automated Schema, and a custom hospitality CMS platform.

Commercially, Hooray uses a quote-based engagement model, generating revenue from project fees, retainers, and ongoing service contracts with no public pricing. It goes to market through direct enterprise field sales targeting brand and marketing decision-makers at luxury hospitality and lifestyle companies. The senior leadership team carries substantial prior in-house luxury hospitality experience across Hilton, Hyatt, Marriott, Starwood, Montage, Broadmoor, and Preferred Hotels & Resorts. The company describes a worldwide reach while operating from a single Irvine, California headquarters at 1124 Main St., Suite A.

Name

Hooray Agency

Legal name

Hooray Agency

Website

https://hooray.agency

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooray Agency is a full-service creative marketing agency founded in 1994 and based in Irvine, California. It serves luxury hospitality, real estate, healthcare, and lifestyle brands with brand strategy, creative production, media, and proprietary data and AI-visibility platforms.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Hospitality marketing services
• Creative agency services
• Luxury brand marketing
• Digital marketing agency
• Brand strategy services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Full-service creative marketing agency providing strategy, technology, and creative services to hospitality, real estate, healthcare, and lifestyle brands. Revenue is generated through project fees, retainer arrangements, and ongoing service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hooray Agency is a full-service creative marketing agency providing brand strategy, creative production, digital marketing, media planning, and proprietary technology platforms to luxury hospitality, real estate, healthcare, and lifestyle brands. The agency delivers integrated marketing solutions spanning brand architecture, visual identity design, web/mobile development, photography and video production, paid media, and AI search visibility optimization through its proprietary platforms Catalyst and Momentum AiQ.

Product overview

Hooray Agency is a full-service creative marketing agency operating on a platform-plus-services model. The company offers two proprietary technology products—Catalyst (first-party data platform for visitor identification and audience activation) and Momentum AiQ (AI visibility optimization for hotels)—alongside integrated service offerings spanning creative and content production, data and digital marketing, media planning and execution, and technology development including web/mobile and AI-powered solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: First-party data platform that identifies anonymous website visitors and turns them into actionable guest profiles for hotel marketing performance.
• Momentum AiQ

Products and services

• Catalyst Proprietary first-party data platform that identifies anonymous website visitors and turns them into actionable guest profiles in real time. Enables retargeting, personalized email and CRM campaigns, lookalike audience development, and real-time sales outreach to convert anonymous traffic into direct bookings for hospitality brands.
• Momentum AiQ AI visibility and optimization platform for hotels and resorts that tracks brand presence in AI-generated answers across ChatGPT, Gemini, and Google AI Overviews. Measures visibility, prominence, sentiment, and citations to help improve AI recommendation rankings and connect AI discovery directly to bookings.
• Creative & Content Services Full-service creative capabilities including graphic design, logo and visual identity systems, in-house photography and video production, post-production and editorial services, editorial and creative copywriting, brand architecture and positioning strategy, and multi-media advertising campaigns for hospitality, real estate, healthcare, and lifestyle brands.
• Data & Digital Services Digital marketing services including go-to-market media planning, strategy and development, KPI and competitive analyses, digital media strategy, social media campaign ideation and creation, and optimization consulting, with access to the Catalyst data platform for hospitality and lifestyle clients.
• Technology & Performance Services Technology solutions including Level AAA web/mobile design and development, custom content management, KPI analysis and performance measurement, proprietary CMS platform, personalized AI brand agents, automated schema, customizable AI platform, and AEO/GEO/SXO search visibility services for enterprise hospitality and lifestyle brands.
• Media Services Media planning, placement, and optimization with in-house buying capabilities. Includes strategy and audience targeting, paid social and digital media management, photography and videography, ad creative and asset development, cross-channel campaign execution, and ongoing optimization for hospitality clients.

Quantifiable outcome

• Mauna Kea Resort achieved 90% occupancy and best-ever revenue after brand reimagining
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mekanism: Independent full-service creative agency producing brand, content, and integrated campaigns for consumer and lifestyle brands. Comparable in integrated creative/services model and boutique-agency positioning.
• Milestone Inc. Digital marketing agency focused exclusively on the hospitality and travel vertical, offering SEO, website, AI, and direct-booking services comparable to Hooray's hospitality stack. Direct competitor for the same luxury hotel and resort clients.
• HeBS Digital (legacy brand): Hospitality-only digital agency known for hotel website design, CRS/booking engine, and digital marketing services for hotel chains. Comparable in vertical specialization and productized offerings to Hooray's Catalyst and web services.
• FIG (Folio.Ideas Group): Creative agency serving real estate, hospitality, and lifestyle brands with brand strategy, content, and digital services. Directly overlaps Hooray's real-estate and hospitality verticals.
• Sparks: Experience and marketing agency working with hospitality, travel, and consumer brands on brand activations, content, and digital campaigns. Overlaps Hooray on hospitality and lifestyle clients and integrated delivery model.

Emerging players

• Codeword: Tech-forward creative and content agency with AI and developer-driven production capabilities. Comparable to Hooray's Momentum AiQ and AI-engineering positioning within a smaller, emerging agency footprint.

Broad incumbents

• R/GA: Large global digital and brand experience agency offering creative, consulting, and technology services across industries. Comparable in full-service integrated model but at significantly larger scale than Hooray.
• Huge: Digital experience agency delivering brand, design, and technology services to enterprise clients across verticals. Comparable on integrated design + technology model, competing for similar enterprise brand budgets.
• Deloitte Digital: Global consultancy creative arm offering strategy, creative, technology, and media at enterprise scale. Competes with Hooray for large hospitality and healthcare brand transformation mandates.
• Wpromote: Full-service digital marketing agency offering media, SEO, creative, and analytics. Comparable on integrated paid/owned media model; broader vertical mix but overlapping service lines on digital performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoorayAgency
• LinkedInlinkedin.com/company/hooray-agency
• Instagraminstagram.com/hoorayagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooray Agency