New Frontier

What New Frontier does

New Frontier Services, Inc. is a privately held, founder-owned web development and programming firm headquartered in Foley, Minnesota, serving small and medium-sized businesses, local service companies, and municipal organizations across Central Minnesota with a smaller footprint in Superior, Wisconsin. Since founding in 2007, the company has operated with a small in-house technical team of approximately five people under owner Brian Lorenz, delivering custom digital solutions rather than packaged software products.

Its core offering is custom web application development built primarily on the Microsoft stack (ASP.NET, C#, VB.NET, MS-SQL, with Microsoft Azure for cloud/identity and WordPress for content sites), supplemented by HTML/CSS/JavaScript front-ends. The product surface spans five primary service lines: web application development (CRM systems, e-commerce, intranet applications, QuickBooks integration), SQL database programming (including Azure SQL migration), website design and customization, search engine optimization, and content and social media management. Notable technical components include QuickBooks data-entry integration that pushes information directly into QuickBooks, Azure AD Connect for identity, and responsive multi-device website design.

The business model is professional services revenue: projects are scoped individually and priced on a quote basis, with multi-year contracts implied by ongoing maintenance/SEO retainers. Go-to-market is consultative direct sales targeting Central Minnesota SMBs, supported by a local SEO strategy of more than 20 city-specific landing pages, a blog, portfolio case studies, and organic social presence. The firm is bootstrapped with no external investors, has no disclosed revenue, no patents, and no AI/ML capabilities, and is concurrently hiring a Sales Representative and ASP.NET Programmer plus interns to expand delivery and outbound capacity.

Name

New Frontier

Legal name

New Frontier Services, Inc.

Website

https://newfrontierservices.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

New Frontier Services, Inc. is a privately held, founder-owned web development and programming firm in Foley, Minnesota, delivering custom ASP.NET, MS-SQL, WordPress, and Azure solutions to SMBs and municipalities across Central Minnesota since 2007.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Web application development
• Website design services
• Search engine optimization
• SQL database programming
• Content management services

Headquarters

HQ city

Foley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Web Development Services: Custom web application development services for unique business needs. Projects include CRM systems, e-commerce, intranets, and custom software. Revenue is generated through project-based professional services.
2. Website Design and Programming: Professional website design, customization, and ongoing programming services including SQL database programming and content management.
3. Search Engine Optimization: SEO services to improve website visibility and search engine rankings for clients.
4. SQL Database Services: Microsoft SQL Server database design, programming, and migration services including Azure SQL solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

New Frontier Services provides custom web application development, SQL database programming, website design and customization, search engine optimization, content management, and social media management services to small and medium-sized businesses in Central Minnesota. Engagements are delivered as bespoke projects using ASP.NET, MS-SQL, Microsoft Azure, and WordPress, with no packaged software product—each solution is built to fit the client's specific business processes.

Product overview

New Frontier Services is a website development and programming company serving Central Minnesota businesses since 2007. Their core offerings consist of web application development (including custom CRM systems, e-commerce, intranet solutions, and QuickBooks integration), SQL database programming, website design, website customization, search engine optimization, content management, and social media management. The company operates as a services firm providing custom digital solutions rather than a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Application Development Custom web application development service for Central Minnesota SMBs that need CRM systems, e-commerce platforms, intranet applications, or other tailored programming built to their specific business processes rather than off-the-shelf software.
• SQL Database Programming SQL Server database design, programming, data migration, performance optimization, and Azure SQL environment setup service for organizations that need to build or modernize their database infrastructure.
• Website Design Professional custom website design service for new websites, existing website refreshes, and responsive design that displays properly on desktop, laptop, tablet, and smartphone devices.
• Website Customization Customization of websites with practical features such as product/service catalogs with purchase, contact forms, work tickets, quote requests, employment applications, event calendars, video integration, downloadable documents, and maps.
• Search Engine Optimization Search engine optimization service that analyzes client websites, identifies improvement areas, and develops plans to improve search rankings and online visibility.
• Content Management Ongoing content management service that creates and uploads fresh, relevant content to keep client websites current and customer engagement high.
• Social Media Management Social media marketing service that leverages Facebook, Twitter, Instagram, and LinkedIn to maintain customer relationships and reach new audiences for Central Minnesota businesses.

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Digital Silk: Digital agency providing custom web design, e-commerce development, and branding services. Comparable custom-build service model with similar SMB and mid-market targeting.
• Lounge Lizard: Web design and development agency offering custom websites, branding, and digital marketing. Matches New Frontier's custom website and web application development focus.
• Ruckus Marketing: Digital agency providing web design, branding, SEO, and social media to small and mid-sized businesses. Comparable custom-build, SMB-focused service model.
• SmartSites: Mid-sized web design and SEO agency serving SMB clients across the U.S. Closely matches New Frontier's core offering of website design, SEO, and content management for small businesses.
• TheeDigital: Web design and digital marketing agency offering custom website development, SEO, and social media to SMBs. Closely aligned service mix and target customer profile.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, social media, and content marketing to SMBs. Direct overlap with New Frontier's service portfolio including social media management and SEO.

Broad incumbents

• WebFX: Large full-service digital marketing and web development agency offering SEO, custom web design, and content marketing to SMB and mid-market clients. Comparable service mix (web design + SEO + content) but far greater scale and national reach versus New Frontier's local Minnesota focus.
• Blue Fountain Media: Larger digital agency offering web design, development, and marketing services. Similar custom web and digital marketing capabilities but with broader enterprise and brand clientele.

Regional players

• Idea Marketing Group: Mid-size web design, development, and digital marketing agency based in the Midwest. Comparable full-service offering and similar SMB customer base to New Frontier's Central Minnesota focus.

Emerging players

• Sagapixel: Smaller web design and SEO agency with similar custom website, SEO, and digital marketing offerings for SMB clients. Comparable in size and customization focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-frontier-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Frontier