Paragon Honda
Paragon Honda is a privately-held, single-rooftop Honda franchise dealership in Woodside, Queens, NY, selling new, Certified Pre-Owned, and used vehicles alongside financing, leasing, and service to retail consumers across the greater New York City area.
- Company typePrivate
- Founded1999
- HeadquartersWoodside, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Paragon Honda does
Paragon Honda is a privately-held, single-rooftop Honda franchise dealership headquartered at 57-02 Northern Blvd, Woodside, Queens, NY, founded in 1999 and operating with 251-500 employees. The dealership sells new Honda vehicles across the full OEM lineup (Civic, Accord, CR-V, HR-V, Pilot, Odyssey, Passport, Prologue, Ridgeline), Honda Certified Pre-Owned vehicles, and used vehicles from various manufacturers, with new vehicle pricing ranging from approximately $24,000 to $52,000. It operates an integrated service center staffed by factory-trained technicians using genuine OEM parts, supported by a 24/7 pickup and delivery service and online service scheduling.
The business generates revenue through three primary streams: one-time new and used vehicle sales at MSRP-based pricing with manufacturer discounts; transaction-based financing and leasing arranged through Honda Financial Services and other lenders; and recurring service and parts revenue from the on-site Queens service center. Customer acquisition relies on a direct-to-consumer hybrid model combining the physical dealership with online inventory browsing, online financing applications, trade-in valuation tools, and a direct vehicle acquisition portal ("Sell Us Your Car"). Customers are individual retail consumers and families in Queens, Brooklyn, and the greater New York City area.
Paragon Honda operates under a franchise agreement with American Honda Motor Corporation, the domestic Honda distributor. The dealership has been recognized by American Honda as the #1 Honda dealer for new car sales every year since 2017 and the #1 Honda Certified Pre-Owned Dealer in the World for 16 consecutive years (2008-2024). It has earned the Honda President's Award nine times and the President's Award Elite six times, with the finance team honored by the Honda Financial Services Council of Excellence for 23 consecutive years. No revenue, headcount trend, ownership structure, or M&A data is disclosed in the available source material.
Paragon Honda firmographics
Firmographics- Name
- Paragon Honda
- Legal name
- Paragon Honda
- Website
- https://paragonhonda.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Paragon Honda is a privately-held, single-rooftop Honda franchise dealership in Woodside, Queens, NY, selling new, Certified Pre-Owned, and used vehicles alongside financing, leasing, and service to retail consumers across the greater New York City area.
- Ownership category
- akta.pro rank
Where Paragon Honda is headquartered
LocationHeadquarters
- HQ city
- Woodside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paragon Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Revenue generated from selling new Honda vehicles, Certified Pre-Owned Honda vehicles, and used vehicles from various manufacturers. Dealership operates on manufacturerSuggested Retail Price (MSRP) with competitive pricing, discounts, and special offers.
- Financing and Leasing: Revenue from facilitating vehicle financing and leasing arrangements through partnerships with Honda Financial Services and other lenders.
- Service and Parts: Ongoing revenue from vehicle maintenance, repairs, and genuine OEM parts sales at their Queens service center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Honda vehicles with MSRP-based pricing ranging from approximately $24,000 to $52,000 depending on model and trim |
| One time/ perpetual license | Pay-as-you-go | Certified Pre-Owned Honda vehicles with inspected and Honda-backed warranties |
| One time/ perpetual license | Pay-as-you-go | Used vehicles from various manufacturers at different price points |
| Subscription | Monthly | Vehicle financing and leasing through Honda Financial Services and other lenders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Paragon Honda product offering
Product offeringCore offering
Paragon Honda is an authorized Honda dealership selling new Honda vehicles, Honda Certified Pre-Owned vehicles, and used cars. The dealership also provides vehicle financing and leasing through Honda Financial Services, operates a service center staffed by Honda-certified technicians using genuine OEM parts, and offers a 24/7 pickup and delivery service for sales and maintenance.
Product overview
Paragon Honda is a Honda car dealership in Woodside, Queens, NY, offering a unified set of vehicle sales and service products. The core offering includes new Honda vehicle sales (sedans, SUVs, trucks, minivans), Honda Certified Pre-Owned vehicles, and used vehicles from multiple manufacturers. These are complemented by financing services, vehicle trade-in valuation tools, and full-service maintenance with 24/7 pickup and delivery. The dealership has been recognized as #1 Honda dealer for new car sales since 2017 and #1 Honda CPO Dealer in the World for 16 consecutive years (2008-2024).
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda Vehicles Brand-new Honda vehicles from the current model lineup, sold to individual consumers and families. Pricing is MSRP-based with available promotional offers.
- Honda Certified Pre-Owned Vehicles Honda Certified Pre-Owned (CPO) vehicles that have passed Honda's multi-point inspection and certification standards, offered to retail buyers with manufacturer-backed warranty coverage.
- Used Vehicles Pre-owned vehicles from various makes and models sold to individual consumers, supplementing the Honda CPO inventory.
- Vehicle Financing and Leasing Auto financing and lease arrangements facilitated through Honda Financial Services for retail vehicle buyers.
- Service and Parts Maintenance, repair, and parts services performed by Honda-certified technicians using genuine OEM Honda parts, with 24/7 pickup and delivery offered.
- Sell Us Your Car Direct-purchase service in which the dealership buys vehicles outright from individual owners, separate from new or used vehicle sales to retail buyers.
Companies that use Paragon Honda
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Paragon Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paragon Honda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Honda Motor CorporationcoreParagon Honda is an authorized Honda dealership representing American Honda Motor Corporation. They sell new Honda vehicles, Certified Pre-Owned Honda vehicles, and provide service using genuine Honda parts.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Paragon Honda competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest franchised auto retailer in the U.S. with ~250+ stores across multiple brands; comparable as a franchised dealer group competing in new and used vehicle sales, F&I, and service, though far more diversified than Paragon Honda.
- Penske Automotive Group: Global premier automotive retailer representing multiple OEM franchises including Honda; comparable business model in new and used vehicle sales, F&I, and service across a multi-brand, multi-region footprint.
- Lithia Motors (Driveway): One of the largest U.S. dealer groups with hundreds of franchises; directly comparable franchised auto retail model with growing digital channel (Driveway) that mirrors Paragon Honda's online inventory and home delivery motion.
- Group 1 Automotive: Multi-brand U.S./U.K. franchised dealer group operating new vehicle sales, used vehicles, F&I, and service — directly comparable to Paragon Honda's diversified dealership revenue model at greater scale and geographic breadth.
- Sonic Automotive: U.S. franchised dealer group operating both traditional dealerships and EchoPark used-vehicle stores; comparable business model with new, used, F&I, and service revenue streams, including a digital used-car channel.
- Asbury Automotive Group: Multi-OEM franchised dealer group with new and used vehicle sales, F&I, parts, and service across the U.S.; similar revenue mix to Paragon Honda with a broader brand and geographic footprint.
Direct peers
- DCH Auto Group: Multi-brand dealership group operating several Honda stores in the greater New York/New Jersey metro; direct Honda franchised peer in overlapping geography with comparable new, CPO, used, and service offerings.
- Bay Ridge Honda: Honda franchised dealer in Brooklyn, NY directly overlapping Paragon Honda's service territory; competes head-to-head for new Honda, CPO, and service business in the same NYC boroughs.
- Planet Honda: High-volume Honda dealership in New Jersey serving the greater NYC metro; directly comparable single-brand Honda franchise with similar new, CPO, and service revenue mix.
- Curry Honda: Large-volume Honda dealer in the New York metro area (Westchester); competes with Paragon Honda for new vehicle, CPO, and service customers from the same regional buyer pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paragon Honda social profiles
Digital presenceParagon Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paragon Honda leadership team
Management profileNumber of profiles
Paragon Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paragon Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paragon Honda
What does Paragon Honda do?
Paragon Honda is an authorized Honda dealership selling new Honda vehicles, Honda Certified Pre-Owned vehicles, and used cars. The dealership also provides vehicle financing and leasing through Honda Financial Services, operates a service center staffed by Honda-certified technicians using genuine OEM parts, and offers a 24/7 pickup and delivery service for sales and maintenance.
Is Paragon Honda a public or private company?
Paragon Honda is a private company. It is classified as unknown and is currently operating.
When was Paragon Honda founded?
Paragon Honda was founded in 1999. It employs 251 to 500 people.
Where is Paragon Honda based?
Paragon Honda is headquartered in Woodside, United States, in the North America region.
How does Paragon Honda make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing and Leasing and service and Parts.
Who are Paragon Honda's main competitors?
Broad incumbents on record are AutoNation, Penske Automotive Group, Lithia Motors (Driveway), Group 1 Automotive, Sonic Automotive and Asbury Automotive Group. Direct peers are DCH Auto Group, Bay Ridge Honda, Planet Honda and Curry Honda.
Does Paragon Honda have an API?
No public API is recorded for Paragon Honda.