Midland Memorial Hospital

What Midland Memorial Hospital does

Midland Memorial Hospital is a public hospital district established on July 11, 1950, in Midland, Texas, and operated by the Midland County Hospital District, a government state entity. The organization operates as an integrated healthcare delivery system under the "Midland Health" brand, comprising a main acute-care campus at 400 Rosalind Redfern Grover Pkwy, the F. Marie Hall Outpatient Center (West Campus) at 4214 Andrews Hwy, the Legends Park Medical Office Building at 5615 Deauville Blvd, the Midland Health Podiatry office at 2002 W. Ohio, and several primary-care and specialty satellites serving Midland County and the surrounding Permian Basin region. The system employs 1,001–5,000 staff and delivers a full continuum of services spanning emergency care, surgery, diagnostic imaging, cardiology, pulmonology, neurology, orthopedics, podiatry, rehabilitation, and total joint care, with sub-brands such as the Lifestyle Medicine Center, Food FARMacy, and Midland Quality Alliance supporting community and quality-improvement programs.

The underlying technology stack centers on vendor-provided healthcare IT: electronic medical records and an athenahealth-powered patient portal for online records access, scheduling, and provider communication, supplemented by a partnership with PocketHealth (announced April 2024, in production 2025) that replaces physical CD-based image distribution with a digital patient-facing platform. Patient-facing digital channels include the portal, a mobile app, online bill payment (mmh.mysecurebill.com), and active social profiles; operational channels include the MYR online bill payment portal, Healthcare Bluebook for price transparency, and internal workforce platforms for nurse internship and residency management. The system operates with a wholly owned Midland County Hospital District Police Department, a Midland Memorial Foundation for philanthropy, and a Foundation-supported endowment structure.

Midland Memorial Hospital is not a privately-held or investor-owned business; it is a tax-supported public hospital district governed by an elected/appointed Board of Directors. Revenue is generated through patient care services billed to insurance providers and self-pay patients under a fee-for-service model with documented price transparency. Go-to-market is direct-to-consumer community healthcare delivery, layered with community health outreach (Wellness Tour, Community Garden, Medical Explorers, Food FARMacy), nursing education partnerships with Midland College and the University of Texas Permian Basin, and a 12th-annual Wellness Tour in 2026 that combines brand-building with population-health outreach.

Name

Midland Memorial Hospital

Legal name

Midland Memorial Hospital

Website

https://midlandhealth.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Public hospital district operating as Midland Health since 1950, delivering acute care, outpatient, and specialty medicine across multiple facilities in Midland County, Texas, supported by nursing education and community outreach programs.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Acute care hospital
• Emergency medical services
• Diagnostic imaging services
• Outpatient healthcare services
• Community health outreach

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Acute care hospital services including emergency care, surgery, diagnostic imaging, and various medical specialties. Revenue generated through patient services billed to insurance providers and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Midland Memorial Hospital, operating under the Midland Health umbrella, is a community-owned acute care hospital and integrated healthcare delivery network serving Midland County, Texas. It provides inpatient acute care, emergency services, surgical care, diagnostic imaging, and a broad set of medical specialties through a main hospital campus, an outpatient center, multi-specialty medical office buildings, and affiliated primary and specialty care clinics across Midland County. The organization also delivers patient-facing digital services through its Patient Portal and the PocketHealth medical image sharing platform, and operates community health outreach and nursing workforce development programs.

Product overview

Midland Health is a healthcare system composed of Midland Memorial Hospital and multiple affiliated facilities offering a comprehensive range of medical services. The system operates the Main Campus hospital and West Campus outpatient center, along with specialty centers including the Total Joint Center, Diagnostic Imaging Services, and various medical office buildings housing specialty practices such as cardiology, pulmonology, orthopedics, and podiatry. Patient-facing digital offerings include the Patient Portal for medical records access and PocketHealth for medical imaging record sharing. The organization also operates workforce development programs including Nurse Internship and Residency Programs, and the Midland Quality Alliance for care improvement initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• PocketHealth: A secure online medical image sharing platform partnership enabling patients to access, store, and share their medical imaging records.
• Midland Quality Alliance
• Lifestyle Medicine Center
• Food FARMacy

Products and services

• Midland Memorial Hospital - Main Campus Primary hospital facility at 400 Rosalind Redfern Grover Pkwy, Midland, Texas, providing acute care, emergency services, surgical care, and specialized medical services for patients in Midland County and surrounding communities. Houses affiliate practices including Basin Cardiothoracic Surgical Associates, Diagnostic Imaging Associates, Hope Chest, Neurology Center, Permian Cardiology, Pulmonology Center, Total Joint Center, and Weigh to Success.
• F. Marie Hall Outpatient Center Outpatient center located at 4214 Andrews Hwy, Midland, Texas (formerly West Campus), offering outpatient medical services including ear, nose, throat and allergy care, Lifestyle Medicine, Diagnostic Imaging Associates, and The Lung Center for community patients needing non-hospital-based specialty services.
• Legends Park Medical Office Building Multi-specialty medical office building at 5615 Deauville Blvd, Midland, Texas, housing the Breast Center, Physical Medicine & Rehabilitation, Rheumatology Center, West Texas Orthopedics, West Texas Therapy, and Diagnostic Imaging Associates for specialty and diagnostic care.
• Total Joint Center Specialty center providing comprehensive joint and spine care with expert physicians and advanced technology for orthopedic care, delivering award-winning service for patients needing total joint procedures and related orthopedic treatment.
• Diagnostic Imaging Services Comprehensive imaging services including CT, diagnostic imaging, interventional radiology, mammography, MRI, nuclear medicine, ultrasound, bone densitometry, and PET-CT scans, delivered through Diagnostic Imaging Associates at Midland Health facilities for patients needing diagnostic and image-guided procedures.
• PocketHealth Medical Image Sharing Secure online platform enabling Midland Health patients to access, store, and share their medical imaging records anytime on any device, with real-time uploads and patient-initiated sharing to care providers, eliminating the need for physical CDs.
• Midland Health Podiatry Podiatric medicine and surgery service at 2002 W. Ohio, Midland, Texas, providing comprehensive foot and ankle care including diabetic foot care, wound care management, and foot surgery for community patients needing lower extremity care.
• Nurse Internship Program Workforce development program helping nursing students build the foundation for their professional nursing journey through simulation-based learning experiences and clinical rotations in acute care environments at Midland Memorial Hospital, with scholarship support from Midland College.
• Nurse Residency Program One-year RN residency program consisting of 25% classroom instruction and 75% hands-on bedside training, featuring ANCC accredited curriculum with instructor-led courses, clinical preceptors, and mentors, supported by The University of Texas Permian Basin Falcon Free scholarships for new graduate RNs transitioning into practice.
• Patient Portal Online patient portal (athenahealth) enabling Midland Health patients to access medical records, communicate with healthcare providers, view test results, schedule appointments, and manage their healthcare information across the Midland Health network.
• Midland Quality Alliance Quality improvement and care coordination program focused on enhancing patient outcomes and healthcare quality across Midland Health services, supporting coordinated care delivery throughout the network.
• Lifestyle Medicine Center Community wellness resource providing physical, mental, spiritual, and financial education, including the Complete Health Improvement Program (CHIP), Diabetes Education, and Nutrition Education for community members seeking preventive health and chronic disease self-management support.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PocketHealthcoreTechnology or Integration · 1 April 2024PocketHealth is a secure online medical image sharing platform. Through this partnership, Midland Health patients can now access, store, and share their medical imaging records anytime on any device. The partnership enables the hospital to transition away from CDs for image sharing, with records seamlessly uploaded in real-time for quick access and sharing with care providers.
• Midland CollegeminorOthersLocal community college providing nursing program scholarships for students who may later work at Midland Memorial Hospital through the Nurse Internship Program.
• The University of Texas Permian BasinminorOthersUniversity partnership providing Falcon Free program scholarships for nursing students, supporting the pipeline of future nurses for Midland Memorial Hospital.
• Healthcare BluebookminorOthersHealthcare Bluebook is a price transparency tool that allows patients to compare costs for procedures and services at Midland Memorial Hospital.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Medical Center Hospital (Odessa, TX): The closest regional peer to Midland Memorial, Medical Center Hospital is another community-owned acute care hospital serving the Permian Basin from Odessa. Both compete head-to-head for inpatient, emergency, and specialty volume across adjacent counties in West Texas.
• Odessa Regional Medical Center (HCA Healthcare): An HCA-affiliated acute care hospital in Odessa that directly competes with Midland Memorial for Permian Basin patients, offering overlapping services including emergency care, surgery, and women's health under a national for-profit operator.
• Hendrick Health (Abilene, TX): A non-profit regional referral center serving West Central Texas, comparable in mission (community hospital with multiple specialty service lines) and scale. Competes for tertiary referrals out of smaller West Texas communities.
• Shannon Medical Center (San Angelo, TX): A non-profit community health system serving the Concho Valley/West Texas region with a comparable acute-care-plus-specialty offering; comparable in scale, governance (community-owned), and service breadth.

Broad incumbents

• Covenant Health (Lubbock, TX): A larger regional health system affiliated with Providence St. Joseph Health, Covenant Health in Lubbock acts as a tertiary referral hub for West Texas including Midland, directly competing with Midland Memorial for complex cases across cardiology, oncology, and trauma.
• Texas Health Resources: A large non-profit Texas health system operating acute care hospitals and outpatient networks. While geographically concentrated in North Texas, it competes broadly for clinical talent and benchmarks operational performance against community systems like Midland Memorial.
• HCA Healthcare: The largest for-profit hospital operator in the U.S., HCA owns Odessa Regional Medical Center in Midland Memorial's immediate market and competes on operational scale, capital availability, and physician recruiting for the Permian Basin.
• Community Health Systems (CHS): A large non-urban and community hospital operator with facilities across the U.S., CHS provides a comparable operating template for community-scale, multi-service-line hospitals competing on outpatient growth and physician alignment.
• Tenet Healthcare: A diversified hospital and outpatient operator whose USPI ambulatory surgery business overlaps with Midland Memorial's outpatient surgery and specialty clinic strategy, and whose hospitals compete for regional talent and capital across the southern U.S.

Emerging players

• Encompass Health Rehabilitation Hospitals: The largest owner of inpatient rehabilitation hospitals in the U.S., Encompass competes directly with portions of Midland Health's rehabilitation and therapy offering (West Texas Therapy, Physical Medicine & Rehabilitation) and is a candidate partner or competitor for post-acute rehabilitation services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MidlandMemorial
• YouTubeyoutube.com/user/MidlandMemorial
• Facebookfacebook.com/MidlandMemorialHospital
• LinkedInlinkedin.com/company/midland-memorial-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Memorial Hospital