Vivadour

What Vivadour does

Groupe Coopératif Vivadour is a multi-pole French agricultural cooperative (Société Coopérative Agricole) headquartered in Riscle, Gers, France, owned by its farmer-members and operating six business poles: Pôle Végétal (cereals, oilseeds, industrial vegetables, agro-supplies), Pôle Semences Potagères (vegetable seed multiplication via GSN Semences), Pôle Animal & Agroalimentaire (poultry, fattened waterfowl, cattle, eggs, apiculture — over 40% of group activity), Pôle Viti-Vinicole (Côtes de Gascogne wines, Armagnac, and the new Le Chai Sober dealcoholization service), Pôle Distribution Spécialisée (15 Gamm Vert garden stores, Frais d'Ici), and Pôle Transition Agricole (precision agriculture digital tools, solar water pumping, biomass/composting via Vivanat). In FY2024-2025 the group reported revenue of EUR 558 million on volumes including 304,000 tonnes of cereals/oilseeds collected, 1.5 million palmipedes, 35,000+ bovines, and 1,300 hectares of industrial vegetables. The cooperative runs wholly-owned subsidiaries (Maison Jucla, Vignasse & Donney, Oenopole de Gascogne, Juviveau Productions, Servadour, Vectéo, Sobiotech) and long-term industrial partnerships with Bonduelle, D'Aucy, Corteva, Semences de France, Cocorette, and Holding MVVH (Delpeyrat).

Revenue is generated predominantly through transaction-fee collection, processing, and resale of member agricultural output (cereals, oilseeds, livestock, wine, seeds, vegetables), supplemented by retail sales through Gamm Vert stores and contract services such as wine analysis (Oenopole de Gascogne, the only COFRAC-accredited lab in Gers) and the Le Chai Sober dealcoholization service. The cooperative operates a sales-led GTM anchored by agronomic field advisors and technician networks, with direct farm collection, Direct Ferme delivery, retail storefronts, and B2B contracts to food processors and retailers (GMS). Pricing is quote-based and not publicly disclosed.

Vivadour is undergoing a transformational merger with Terres du Sud, unconditionally cleared by France's Autorité de la concurrence on January 15, 2026, to form Auraïa by June 30, 2026, projected at 9,000 farmer-members, 2,100 employees, and EUR 1 billion revenue. New growth initiatives include the TEXIPRO plant-protein facility (autumn 2026), expansion of dealcoholized wine capacity, and Sobiotech's coriander-derived natural actives for cosmetics and nutraceuticals through partnership with Seppic.

Name

Vivadour

Legal name

S.C.A. VIVADOUR

Website

https://vivadour.coop

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Coopératif Vivadour is a French agricultural cooperative (Société Coopérative Agricole) headquartered in Riscle, Gers, operating six business poles — vegetal crops, vegetable seeds, animal/agro-food, viticulture/spirits, specialized retail, and agricultural transition — serving its farmer-members across Southwest France with collection, processing, and distribution of cereals, livestock, wine, seeds, and vegetables, reporting FY2024-2025 revenue of EUR 558 million and pending a merger with Terres du Sud to form Auraïa.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative / Diversified Agribusiness

NAICS

Oilseed and Grain Farming (1111), Animal Production and Aquaculture (112), Oilseed (except Soybean) Farming (11112), Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200), Beverages (2080), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Agricultural cooperative services
• Crop collection and supply
• Livestock and agrifood production
• Viticulture and spirits
• Vegetable seed multiplication

Headquarters

HQ city

Riscle

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cereals and Crop Sales: Collection and sale of cereals, oilseeds, and pulses. In 2024, Vivadour collected 304,000 tonnes of cereals and oilseeds. Prices and volumes fluctuate with agricultural markets.
2. Livestock and Poultry Products: Production and sale of poultry (Poulet d'Ici, Label Rouge Poulet du Gers), ducks, foie gras, eggs, beef cattle, and veal. The animal and agro-food pole represents over 40% of group activity.
3. Seeds Multiplication: Seed multiplication for major crops (maize, rapeseed, soybean, wheat, barley) under partnerships with Corteva and Semences de France. Includes two industrial facilities at Riscle and Vic-Fezensac.
4. Viticulture and Spirits: Production and sale of wines, Armagnac, and spirits. Includes the new Le Chai Sobre dealcoholization services. The group manages wine production through Club des Marques.
5. Retail Distribution (Gamm Vert): Operation of 15 Gamm Vert garden and agricultural supply stores selling to consumers and professionals. Network recorded 4% revenue decline in recent period.
6. Solar Pumping Services: Design, installation, and service of solar water pumping systems for agricultural and other uses. Projects ranging from small-scale to large industrial applications.
7. Agricultural Supplies: Sale of agro-supplies including fertilizers, seeds, crop protection products through Direct Ferme and local stores. The Vigne pole serves 350 winegrowers across 12,000 hectares.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels4 records

Core offering

Groupe Coopératif Vivadour is a French agricultural cooperative operating an integrated agro-chain spanning cereals and oilseeds collection, vegetable and seed production, livestock (poultry, waterfowl, cattle, eggs, honey), wine and Armagnac production, and specialized agricultural retail. It collects, processes, and commercializes agricultural output from its farmer-members, sells agro-supplies and crop protection products, and operates an industrial vegetable seed multiplication arm (GSN Semences), a wine dealcoholization service (Le Chai Sobre), a COFRAC-accredited wine analysis laboratory (Oenopole de Gascogne), a composting/biomass subsidiary (Vivanat), and a network of 15 Gamm Vert garden and farm-supply stores.

Product overview

Vivadour is a multi-branch French agricultural cooperative offering a diversified portfolio of products and services across six main business segments: Plant/vegetal production (cereals, oilseeds, industrial vegetables, field crop seeds, agro-supplies), Vegetable seeds (GSN Semences brand), Animal & agrofood (poultry including Poulet d'Ici and Label Rouge Poulet du Gers, fattened waterfowl, cattle including premium veal and Blonde d'Aquitaine beef, eggs from the Oeuf du Gers brand, and honey from Miel du Gers brand), Viticulture & spirits (wines including Côtes de Gascogne, Armagnac, and the innovative Le Chai Sobre dealcoholization service), Specialized distribution (Gamm Vert garden centers, Frais d'ici fresh outlets), and Agricultural transition services (solar water pumping, precision agriculture digital tools including be Api, Opti suite decision support tools, Smag Farmer, biomass/composting via Vivanat). The group also operates TEXIPRO, a forthcoming texturized vegetable protein facility, and provides wine analysis services through Oenopole de Gascogne. The cooperative is undergoing a major merger with Terres du Sud to form Auraïa by June 2026.

Differentiator

Problem solved

Functional benefit

Brands

• L'Authentique: Brand for veau sur paille (straw-fed veal) products, sold through Maison Jucla
• Miel du Gers et c'est tout !
• CVG - Poulet du Gers
• Canard du Gers
• Fleurons Samatan
• Maison Jucla
• Armagnac Sempé
• Jean Cavé - Clés des ducs
• Monluc
• GSN Semences
• Le Chai Sobre
• Gamm vert
• Frais d'ici
• Oeuf du Gers

Products and services

• Le Chai Sobre Wine dealcoholization service center offering contract manufacturing of dealcoholized and partially dealcoholized wines for third parties. Combines micro-distillation under vacuum at Gondrin and industrial-scale production at Vic-Fezensac with annual capacity of 80,000 hectoliters.
• TEXIPRO Texturized vegetable protein manufacturing plant producing pea and soy texturized proteins for human food applications. Expected to create a new plant-protein agro-chain anchored by over 600 hectares of added-value crops for member farmers when it opens.
• Miel du Gers et c'est tout ! Honey brand from Vivadour's apiculture division. Produced from 150 hives managed by 16 member farmers in the Gers region and commercialized through GMS and Gamm Vert stores.
• Poulet d'Ici / Poulet du Gers Label Rouge Standard and Label Rouge poultry products raised by Vivadour member farmers with locally produced feed, processed in Gers and commercialized via Les Fermiers du Gers under the Poulet d'Ici and Poulet du Gers brands, with IGP designation.
• L'Authentique (Veau sur paille) Premium veal product line from straw-fed calves raised in liberty on straw and fed whole milk, commercialized through Maison Jucla. Associated high-quality hides are supplied to the French luxury leather industry.
• Œuf du Gers Egg brand produced by 20 farmers under a 100% Gers agro-chain with local feed, local farms and local packing, structured through a partnership with Cocorette since 2017. Packaged in the Gers-based conditioning centre and distributed through Grandes Surfaces (GMS).
• GSN Semences (vegetable seeds) Vegetable seed multiplication and brand operating internationally, part of the Semences Potagères pole of Vivadour. Includes partnerships with Corteva (maize, rapeseed) and Semences de France / In Vivo group at the Vic-Fezensac seed factory.
• Gamm Vert retail network Network of 15 garden centers and farm-supply stores selling plants, garden products, agricultural inputs and local terroir products (including Frais d'Ici outlets) to gardeners, hobby farmers, professionals and local consumers.
• Oenopole de Gascogne (COFRAC-accredited wine/spirit laboratory) Wine and spirit analysis laboratory and oenological consultancy holding COFRAC accreditation n°1-1802, the only COFRAC-accredited laboratory in Gers for official wine and spirit analyses. Also retails oenological products and packaging materials through two store locations.
• Vivanat (composting and organic amendments) Biomass and composting subsidiary operating a 2.5-hectare industrial site at Riscle, producing organic amendments adapted to regional crops and soils, alongside biomass-energy production.
• Sobiotech (natural actives from coriander seed) Producer of natural actives extracted from coriander seed for cosmetics and nutraceutical markets. Coriander is grown by Vivadour farmers and processed locally in Auterive, Gers, with US market access supported by a Seppic partnership.
• Solar water pumping systems 100% solar-powered water pumping systems offered for agricultural, domestic and industrial applications. Design, installation and service capabilities, with project sizes spanning 10 to 350,000 m³/year and elevation lifts from 1 to 400 metres.
• Smag Farmer (farm management software) Traceability and farm management software deployed across Vivadour member farms, supporting regulatory compliance, economic analysis and farm optimization through the SMAG partnership.
• be Api (precision agriculture) Precision agriculture tool providing variable rate application of inputs within plots, launched in 2023 via partnership with SMAG/be Api. Optimizes input application according to within-field variability.
• Opti Tools Suite (Opti'eau, Opti'azote, Opti'fongi, Opti'herbi) Decision-support suite of four tools - Opti'eau (irrigation), Opti'azote (nitrogen), Opti'fongi (fungicide), Opti'herbi (herbicide) - delivering right dose, right timing and right location recommendations for precision crop management across Vivadour member farms.

Quantifiable outcome

• Revenue of 558 million euros in FY2024-2025
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Terres du SudcoreStrategic or Co-development Partner · 15 January 2026Merger partner in the creation of Auraïa, a new unified cooperative. Both cooperatives approved the merger unanimously in December 2025 assemblies. Merger expected to be effective by June 30, 2026. Combined entity will have 9,000 farmer members, 2,100 employees, and projected revenue of 1 billion euros.
• GreenyardcoreStrategic or Co-development Partner · 15 January 2026Belgian company partnering with Eureden in a joint venture for frozen vegetable production and marketing, also cleared by ADLC in January 2026 alongside Vivadour-Terres du Sud merger.
• EuredencoreStrategic or Co-development Partner · 15 January 2026French cooperative group partnering with Greenyard in a joint venture for frozen vegetable production, cleared by ADLC January 2026.
• CortevacoreStrategic or Co-development PartnerHistorical long-term partnership for seed multiplication. Vivadour is one of Corteva's main European partners. Partnership covers maize seed (primary) and rapeseed production through contracted farmer-multipliers.
• Semences de France (In Vivo group)majorStrategic or Co-development PartnerPrimary partner for the Vic-Fezensac seed factory, specializing in self-fertilizing seeds (wheat, barley, triticale) and rapeseed multiplication.
• BonduellemajorChannel Partner/ Reseller/ DistributorIndustrial partner for sweet corn and vegetable processing. One of two main industrial partners for Vivadour's 68 vegetable producers across 1,300 hectares.
• D'AucymajorChannel Partner/ Reseller/ DistributorIndustrial partner for vegetable processing alongside Bonduelle. Contracts with Vivadour producers for sweet corn and green bean production.
• TEXIPRO (project)majorStrategic or Co-development PartnerTextured vegetable protein production facility planned for Vic-Fezensac opening autumn 2026. Will produce textured pea and soybean proteins for human consumption. Over 600 hectares of added-value crops for farmer suppliers at cruising speed.
• Holding MVVH (Maïsadour, Vivadour, Val de Sèvre)coreChannel Partner/ Reseller/ DistributorJoint holding for palmipedes gras (fatty ducks) with Delpeyrat brand. Vivadour is one of three founding cooperatives in this strategic partnership.
• Gers DistributioncoreChannel Partner/ Reseller/ DistributorCommercialization partner for palmipedes products (Fleurons de Samatan), Miel du Gers, and other consumer products. Handles GMS and food service distribution.
• Les Fermiers du GerscoreChannel Partner/ Reseller/ DistributorAbattoir, cutting, processing, and commercialization partner for all Vivadour poultry on sites at Condom and Saramon. Handles brands including Poulet d'Ici, Label Rouge, and IGP.
• Maison JuclacoreChannel Partner/ Reseller/ DistributorChevillard (slaughterhouse) in Toulouse region, primary outlet for all Vivadour fat cattle and veal. Weekly average of 180 premium fat calves marketed.
• Juviveau ProductionscoreChannel Partner/ Reseller/ DistributorSubsidiary ensuring technical support and fixed remuneration for approximately 30 veal calf producers. Organizes veal production for Maison Jucla sale.
• Vignasse & DonneycoreChannel Partner/ Reseller/ DistributorSpecialist in Blonde d'Aquitaine beef sales to artisan butchers and large retailers. Also distributes Label Rouge Bœuf Blond and Bœuf de Chalosse. Subsidiary since 2017.
• CocorettemajorChannel Partner/ Reseller/ DistributorPartnership since 2017 for structuring the egg-laying sector. Contract for Bio and free-range eggs with 100% Gers identity: local feed, local farms, local packing. Products sold under Œuf du Gers brand.
• SOAL (Sud-Ouest Aliment)majorStrategic or Co-development PartnerPartnership in Graines d'Alliance soybean crushing plant. Provides Vivadour with self-sufficiency in soybean meal for animal feed, strengthening the local feed supply chain.
• La PérigourdineminorChannel Partner/ Reseller/ DistributorPartnership in Dordogne for goose breeding reproduction, maintaining goose production within the palmipedes operation.
• SMAG / be ApimajorTechnology or IntegrationDigital agriculture technology partner providing Smag Farmer traceability software and be Api precision farming tools for variable rate applications.
• Groupement d'Employeurs 4 SaisonsminorImplementation/ SI/ Consulting PartnerMulti-sector employer group for seasonal workers. Vivadour is a founding member. Handles recruitment and management of seasonal staff for corn castration, vine pruning, cereal and seed collection.
• ARVALISminorGTM or Marketing PartnerAgricultural research institute co-organizing Mécaculturales trade fair with CUMA du bassin de l'Adour. Vivadour participates as exhibitor.
• CUMA du bassin de l'AdourminorGTM or Marketing PartnerAgricultural machinery cooperative co-organizing Mécaculturales with ARVALIS. Vivadour participates as exhibitor at this field-based innovation event.
• Boulin-MichelmajorChannel Partner/ Reseller/ DistributorCattle trading business integrated into Vivadour's beef operation, securing market outlets for regional cattle breeders.
• ServadourmajorChannel Partner/ Reseller/ DistributorSubsidiary dedicated to eight-day-old calf production, part of the integrated veal calf supply chain.
• TerralysminorStrategic or Co-development PartnerPartner with GDF Suez in Vivanat subsidiary producing organic amendments and compost from biomass at Riscle site.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Agrial: Agrial is a major French agricultural cooperative with operations in crops, livestock, beverages, and retail distribution. Directly comparable to Vivadour as a multi-pole cooperative with both production and distribution activities, though Agrial operates at a larger national scale.
• Eureden: Eureden is a French agricultural cooperative group with vegetable production, frozen foods, and animal feed operations. Directly comparable to Vivadour through its partnership with Greenyard (same ADLC ruling as the Vivadour-Terres du Sud merger) and its Bonduelle-style industrial vegetable supply chain.
• Axereal: Axereal is one of France's largest grain-collecting agricultural cooperatives, comparable to Vivadour's pole vegetal. Operates in the same cereal/oilseed value chain with similar member-cooperative structure and downstream processing.
• Vivescia: Vivescia is a French cooperative group specializing in grains, malting barley, and flour. Comparable to Vivadour's seed multiplication and cereals collection activities, with similar cooperative governance and downstream food-industry partnerships.
• Terrena: Terrena is a French agricultural cooperative with diversified activities across animal production, crops, and retail (including Gamm Vert and LaMaison.fr). Closely comparable to Vivadour's multi-pole structure, including overlapping retail and poultry operations in western France.
• Soufflet Agriculture: Soufflet (now part of InVivo) operates grain collection, storage, and agricultural supply services across France. Comparable to Vivadour's cereals pole, with overlapping farmer-member relationships and similar industrial customer mix.

Broad incumbents

• InVivo: InVivo is a leading French agricultural cooperative union that owns Semences de France (a Vivadour partner). Provides broad ag-input, grain trading, and retail (Gamm Vert franchisor) services to cooperatives including Vivadour itself, making it both a partner and a structural benchmark.
• Corteva: Corteva is a global seed and crop protection major with Vivadour as one of its main European seed-multiplication partners. Comparable as the upstream counterparty in Vivadour's seed multiplication business, and a benchmark for seed-industry economics and royalty structures.

Others

• Bonduelle: Bonduelle is a Vivadour industrial partner for sweet corn and green bean processing, but also a directly comparable downstream player in canned/frozen vegetables. Sourcing 1,300 ha from Vivadour producers makes it a key customer whose strategies and pricing directly shape Vivadour's vegetable pole economics.

Regional players

• Sodiaal: Sodiaal is a major French dairy cooperative. While focused on dairy rather than Vivadour's mixed crop/livestock model, it shares the S.C.A. cooperative structure, multi-pole organization, and member-supplier governance model relevant to benchmarking cooperative governance and capital allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivadour
• LinkedInlinkedin.com/company/vivadour

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivadour