Callooh Callay

What Callooh Callay does

Callooh Callay is an independent, privately held cocktail bar operating from 65 Rivington Street in Shoreditch, London since 2008. The venue serves award-winning cocktails built around annually rotating themed menus (most recently 'Calloohopoly', inspired by The Flavour Thesaurus, with prior menus presented as cassette tapes and comic books) alongside a food menu, and features a hidden secondary bar called the JubJub Bar inspired by Lewis Carroll's Jabberwocky. The bar has appeared in the World's 50 Best Bars ranking and sits in the Top 500 global bars list, providing third-party-validated brand authority in the premium cocktail segment. There is no proprietary technology platform; the offering is built on craft mixology, creative menu design and physical hospitality rather than software or data products.

The business generates revenue from four streams: (i) on-premise cocktail and beverage sales, (ii) food sales to accompany drinks, (iii) hands-on cocktail masterclasses priced at £45 per person for groups of 2-8 lasting 90 minutes, and (iv) private hire and events including birthdays, corporate gatherings, weddings and international bar takeovers (with named partners including Hey Baby Rome, Terronir Naples, Baba Au Rum Athens and Schweppes during London Cocktail Week 2025). Gift voucher sales provide a secondary post-sale channel. The go-to-market is direct-to-consumer via the physical venue, walk-ins, reservations, masterclass bookings and private hire enquiries, supported by an active organic social presence on Facebook, Instagram, X and Spotify.

The company is part of a small ownership group operating an 'extended family' of three London venues: Callooh Callay (Shoreditch), Little Bat (Islington) and The March Hare (Chelsea), each sharing brand DNA and operational approach but targeting distinct neighbourhood occasions. No funding rounds, acquisitions, leadership changes or institutional investors are disclosed; growth has been organic and incremental since 2008.

Name

Callooh Callay

Legal name

Callooh Callay

Website

https://calloohcallaybar.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Callooh Callay is an award-winning independent cocktail bar in Shoreditch, London, serving themed cocktails, food, bookable masterclasses and private hire events, and is part of a three-venue London group that includes Little Bat and The March Hare.

Ownership category

akta.pro rank

Product category

Cocktail Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Speakeasies (THAFAEAE)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Craft cocktail bar
• Bar hospitality services
• Cocktail masterclasses
• Private venue hire
• Themed cocktail menus

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cocktail and beverage sales: Primary revenue from selling cocktails and drinks at the physical bar. Known for inventive themed menus that change annually, previously taking forms like cassette tapes and comic books.
2. Food sales: Additional revenue from food menu offered alongside cocktails.
3. Cocktail masterclasses: Hands-on cocktail masterclasses for groups of 2-8 guests at £45 per person, including welcome cocktail and making two cocktails.
4. Private hire and events: Revenue from hosting private events including birthdays, work events, and weddings in their various spaces including the JubJub Bar hidden room.
5. Gift vouchers: Sale of gift vouchers for experiences at the bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Callooh Callay operates a physical cocktail bar in Shoreditch, London, serving award-winning cocktails from annually changing themed menus alongside a food menu. The bar also offers bookable cocktail masterclasses for small groups and private hire of multiple spaces including the hidden JubJub Bar for birthdays, corporate events, and weddings.

Product overview

Callooh Callay is an award-winning cocktail bar in Shoreditch, London, operating since 2008. The bar offers a unified hospitality experience centered on inventive cocktails served with theatrical presentations and themed menus that rotate annually. The core products include cocktails (with the annual Calloohopoly themed menu), cocktail masterclasses, food service, and private event hire. The bar features hidden experiences such as the JubJub Bar and has expanded to include sister venues Little Bat (Islington) and The March Hare (Chelsea).

Differentiator

Problem solved

Functional benefit

Brands

• JubJub Bar: A hidden room within Callooh Callay featuring secret experiences inspired by Lewis Carroll's Jabberwocky.

Products and services

• Callooh Callay Cocktails Award-winning cocktails served at the Shoreditch bar, featuring themed menus that change annually including past themes inspired by cassette tapes and comic books. Targeted at individual consumers and groups seeking creative cocktail experiences.
• Calloohopoly Menu Current themed cocktail menu inspired by The Flavour Thesaurus by Niki Segnit, exploring flavour pairing through cocktail families including Martinis, Sours, and Spritzes. Targeted at bar guests seeking inventive, flavour-driven cocktails.
• Cocktail Masterclasses Private 90-minute cocktail masterclasses where participants learn shaking, stirring, muddling and garnishing techniques while making two cocktails. Priced at £45 per person for groups of 2-8 guests, with a 25% discount on food offered to masterclass guests who pre-order. Targeted at small groups, friends, and corporate team-building participants.
• Private Hire & Events Private hire of several spaces for birthdays, work events, weddings and other occasions, including dedicated event spaces and the hidden JubJub Bar. Targeted at groups hosting special occasions and corporate clients needing distinctive event venues.
• Food Menu Food menu available at the bar, with a 25% discount offered to masterclass guests who pre-order. Targeted at bar guests looking to complement cocktails with food.
• Gift Vouchers Sale of gift vouchers for experiences at the bar, allowing customers to gift cocktails, food, or other experiences. Targeted at consumers looking for gift options.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and extended family.

• Baba Au Rum (Athens)minorStrategic or Co-development Partner · 19 October 2025Greek bar from Athens participating in a 'Greek Madness' takeover event at Callooh Callay on 19th October 2025.
• SchweppesminorGTM or Marketing Partner · 19 October 2025Partnership with Schweppes for London Cocktail Week closing party 'Clocking In & Popping Off' featuring an interactive bottle-popping competition.
• Hey Baby (Rome)minorStrategic or Co-development Partner · 9 October 2025Italian bar from Rome participating in a one-night-only LCW (London Cocktail Week) takeover at Callooh Callay Shoreditch on 9th October 2025.
• Terronir (Naples)minorStrategic or Co-development Partner · 9 October 2025Italian bar from Acerra, Naples joining Hey Baby for the Italian Chaos takeover event at Callooh Callay.
• Little Batextended familyOthersPart of the extended bar family; Little Bat is Islington's local bar serving cocktails and food to the neighbourhood. Same ownership group as Callooh Callay.
• The March Hareextended familyOthersChelsea's contemporary British pub serving elevated pub snacks and classic cocktails with a twist. Same ownership group as Callooh Callay.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mr Fogg's: Multi-venue London cocktail bar group themed around Jules Verne's Phileas Fogg with theatrical, immersive decor. Comparable in concept and brand-extension strategy, with multiple themed locations across the capital.
• Nightjar: Long-established Shoreditch cocktail bar known for live jazz, vintage cocktails, and immersive speakeasy-style experience. Closest direct peer in concept (themed cocktail experience in the same neighbourhood) and consistent fixture on World's 50 Best Bars lists.
• Happiness Forgets: Small, award-winning Shoreditch cocktail bar known for creative, technique-driven drinks. Comparable as an independent cocktail bar in the same Shoreditch neighbourhood with similar price point and audience.
• Cahoots London: 1940s post-war themed cocktail bar in Soho with theatrical presentation and immersive storytelling. Highly comparable given the shared emphasis on themed experience design, hidden elements, and theatrical hospitality in London.
• Swift London: Award-winning cocktail bar in Soho/Borough with strong food pairing and consistently ranked on World's 50 Best Bars. Comparable as a premium London cocktail bar with similar price point, audience, and awards trajectory.
• Connaught Bar: Iconic hotel cocktail bar at The Connaught, consistently ranked on World's 50 Best Bars. Comparable as a globally recognised London cocktail bar competing for the same premium consumer and awards prestige.
• Lyaness (formerly Dandelyan): High-profile cocktail bar at Sea Containers London led by Ryan Chetiyawardana. Comparable as an award-winning London cocktail bar frequently listed on World's 50 Best Bars with strong brand and creative menu positioning.

Broad incumbents

• American Bar at The Savoy: Historic cocktail bar at The Savoy hotel, frequently topping World's 50 Best Bars. Comparable as a globally recognised London cocktail bar; operates as part of a broader luxury hospitality portfolio rather than an independent concept.
• Soho House & Co. Global hospitality and members' club operator with extensive bar, restaurant, and hotel portfolio. Comparable as a broader incumbent operating multiple bars and venues under a unified brand, relevant for benchmarking multi-venue bar economics and private-event revenue.

Emerging players

• The Dead Rabbit: World-renowned NYC cocktail bar with Irish pub theme, multiple World's 50 Best Bars #1 rankings. Comparable as a thematic, award-winning cocktail bar concept that has expanded into a broader beverage group; relevant international benchmark for brand-led cocktail venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Callooh_callay
• YouTubeopen.spotify.com/user/calloohcallaybar
• Facebookfacebook.com/CalloohCallayLondon
• Instagraminstagram.com/calloohcallaybar
• LinkedInlinkedin.com/company/callooh-callay-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Callooh Callay