Autohaus Sirch

What Autohaus Sirch does

Autohaus Sirch is a privately held automotive dealership group headquartered in Memmingen, Bavaria, operating five authorized retail locations across the Allgäu region of southern Germany (Memmingen, Kempten, Leutkirch, Kaufbeuren, and Rammingen). Founded in 1988, the company holds official dealer authorizations for five OEM brands — Renault, Dacia, Mitsubishi, MG, and Alpine — and maintains an inventory of approximately 306 vehicles spanning passenger cars, SUVs, commercial vehicles, and electric/hybrid powertrains. The business serves both private retail customers (primary segment) and business/fleet customers with dedicated commercial vehicle programs including the Sirch Rundum Service, Azubi Auto apprentice financing, and Sonderkonditionen for Renault commercial vehicles.

The company operates a multi-revenue-stream model: new and used vehicle sales (including Tageszulassung day registrations and Vorführwagen demonstrators), financing and leasing intermediation with disclosed monthly rates (e.g., EUR 717.67/month at 5.83% nominal APR for the Renault Rafale), workshop service and parts, vehicle trade-in purchases, and a recurring CarSharing subscription service under the Sirch Mobility sub-brand. Distribution combines five physical showrooms with a digital storefront enabling online configuration, online purchase, and nationwide delivery across Germany. The technology layer is a Dealerk-powered CMS supporting vehicle configurators, comparison tools, and lead capture — no proprietary technology or AI capabilities are evidenced.

The legal structure comprises two entities: Autohaus Sirch GmbH (covering four locations) and Autohaus Sirch GmbH & Co. KG (Rammingen). Headcount is stated at 51-100 employees. Revenue is not disclosed in available data. Marketing relies on the company website, SEO, regional partnership with the Allgäu tourism association, and newsletter/email communications. The company has no external investment, parent company, or M&A activity identified.

Name

Autohaus Sirch

Legal name

Autohaus Sirch GmbH

Website

https://autohaus-sirch.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Autohaus Sirch is a privately held German multi-brand car dealership group operating five authorized Renault, Dacia, Mitsubishi, MG, and Alpine retail locations across the Allgäu region of Bavaria, serving private customers and business fleets with new and used vehicle sales, financing, service, and car-sharing.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automobile Dealers (4411), Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New vehicle sales
• Used car sales
• Commercial vehicle fleet
• Vehicle service repair

Headquarters

HQ city

Memmingen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales - New Cars: Sales of new vehicles from multiple brands (Renault, Dacia, Mitsubishi, MG, Alpine) including passenger cars, SUVs, and commercial vehicles. Revenue from direct vehicle purchases by private and business customers.
2. Vehicle Sales - Used Cars: Sales of pre-owned vehicles including certified used electric vehicles and trade-ins. Includes Tageszulassung (day registrations) and Vorführwagen (demonstration vehicles).
3. Financing and Leasing: Vehicle financing and leasing services offered to customers, including monthly payment options with APR rates (e.g., 5.83% nominal, 5.99% effective annual rate).
4. Service and Maintenance: Workshop services, maintenance, repair, accident recovery (Unfall- und Pannenservice), and parts sales for vehicles.
5. Vehicle Trade-in: Purchase of customer vehicles as trade-ins (Fahrzeugankauf/Inzahlungnahme).
6. CarSharing Services: Car sharing services through sirch-mobility.de for mobility-as-a-service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autohaus Sirch is a multi-location authorized automotive dealership selling new vehicles from Renault, Dacia, Mitsubishi, MG, and Alpine, alongside certified used vehicles and commercial vehicles. The dealership complements sales with vehicle financing and leasing, workshop maintenance and repair services, accident and breakdown assistance, vehicle trade-in purchases, and B2B fleet solutions for business customers. It also operates Sirch Mobility, a car-sharing service, and supports digital sales through online configurators and nationwide delivery.

Product overview

Autohaus Sirch is an official dealership for Renault, Dacia, Mitsubishi, MG, and Alpine brands operating multiple locations in the Allgäu region of Germany (Memmingen, Kempten, Leutkirch, Kaufbeuren, Rammingen). The company offers a comprehensive automotive portfolio centered on new and used vehicle sales across multiple brands, complemented by financial services (financing/leasing), vehicle service/repair, and specialized E-mobility support. The product lineup spans from affordable compact vehicles (Renault Twingo, Dacia Spring) to electric vehicles (Renault Scenic E-Tech, Mégane E-Tech), hybrid models (Renault Rafale, Austral, Espace), and performance cars (Alpine A110). Additional offerings include online vehicle purchasing, car sharing via Sirch Mobility, and B2B fleet solutions for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Sirch Mobility: Car sharing services offered by the company

Products and services

• Renault Vehicles New Renault passenger cars, SUVs, and commercial vehicles including Clio, Captur, Austral, Espace, Rafale, Scenic, Mégane, Kangoo, Twingo, and Master models, sold to private and business customers with financing and service support.
• Dacia Vehicles New Dacia vehicles offering affordable mobility including the Duster SUV, Sandero, Jogger multi-seat vehicle, and Spring electric city car, targeted at budget-conscious private buyers.
• Mitsubishi Vehicles New Mitsubishi vehicles including Eclipse Cross, Outlander PHEV, ASX, and Pajero, with a focus on SUVs and plug-in hybrid drivetrains for private and commercial buyers.
• MG Electric Vehicles MG electric vehicles including MG4 and other EV models offered through a dedicated MG Allgäu partnership, targeted at electric-mobility customers.
• Alpine Performance Vehicles Renault Group's performance brand Alpine, including the A110 sports car and new electric performance models A290 and A390, targeted at enthusiast buyers.
• Used Vehicles (Gebrauchtwagen) Sales of pre-owned vehicles from multiple brands including certified used electric vehicles, trade-in vehicles, day registrations, and demonstration cars for budget-conscious and value-seeking buyers.
• Online Car Purchase (Online Autokauf) Digital purchasing channel allowing customers to browse, configure, and buy vehicles online through the dealership website with delivery throughout Germany.
• Sirch Mobility CarSharing Subscription-based car-sharing service operated via sirch-mobility.de offering flexible short-term vehicle access for customers who prefer mobility without ownership.
• Vehicle Financing and Leasing Vehicle financing and leasing services offered in partnership with financial institutions, providing monthly payment options with competitive APR rates for new and used vehicle buyers.
• Vehicle Trade-In (Fahrzeugankauf) Purchase of customer-owned vehicles as trade-ins, with valuation applied towards the purchase of a new or used vehicle from the dealership.
• Workshop Service and Maintenance Authorized workshop providing scheduled maintenance, repairs, accident recovery (Unfall- und Pannenservice), breakdown assistance, and OEM parts sales for vehicles from carried brands.
• Business and Fleet Solutions (Geschäftskunden) B2B services for fleet operators, businesses, and tradespeople including fleet vehicle procurement, commercial vehicle upfits and conversions, special Renault commercial vehicle pricing, and the Azubi Auto apprentice program.
• Electric Vehicle Service Competence Specialized EV service competence providing maintenance, repair, and high-voltage system support for electric vehicle owners across all carried EV models.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer (Offizieller Händler) for Renault brand vehicles including passenger cars, electric vehicles (E-Tech), hybrids, and commercial vehicles. Offers full range of Renault models with financing, service, and warranty support.
• DaciacoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Dacia brand vehicles including Duster, Sandero, Jogger, and Spring electric models. Provides sales, financing, and service for the value-oriented brand.
• MitsubishicoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Mitsubishi vehicles including Eclipse Cross, Outlander PHEV, ASX, and commercial vans. Offers the full Mitsubishi range with service support.
• MG (MG Allgäu)minorChannel Partner/ Reseller/ DistributorMG electric vehicle dealer for the Allgäu region. Offers MG electric vehicles including MG4 and MG Cyberster through the MG-Allgäu subdomain.
• AlpineminorChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Alpine performance vehicles including A110, A290, and A390 models. High-performance sports car brand under Renault Group.
• Allgäu (Regional Tourism Association)minorStrategic or Co-development PartnerRegional partnership with the Allgäu branding initiative, utilizing the Allgäu logo on marketing materials and potentially benefiting from regional tourism and business association visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auto Bader GmbH & Co. KG: Multi-brand authorized car dealer group based in Bavaria (Chiemgau). Operates multiple dealership locations serving Southern Bavaria with similar brand breadth and service offerings, directly comparable to Autohaus Sirch's regional multi-location authorized model.
• AVAG Holding GmbH: Large Augsburg-based multi-brand authorized dealer group serving Bavaria and beyond. Comparable structure of multiple franchised locations with similar brand portfolios; one of the largest multi-OEM dealer groups in the region overlapping with Sirch's home geography.
• Auto Eder GmbH: Bavarian multi-brand authorized car dealer with comparable retail/service footprint. Direct competitor in Southern Bavaria operating similar full-service dealership locations across multiple OEM brands.
• Senger Group: Multi-brand authorized dealer group headquartered in Munich area with multiple locations across Bavaria. Comparable scale, similar mix of brands including Renault Group, and overlapping service/sales offerings.
• Hahn Gruppe: German multi-brand authorized dealer group with locations across multiple states. Broader geographic scale than Sirch but operates the same multi-brand new/used vehicle retail + service model across franchised locations.
• LUEG AG: Western Germany multi-brand authorized dealer group. Operates franchised dealer locations for multiple OEM brands with full sales, service, and financing offerings, structurally comparable to Autohaus Sirch's business model.
• Emil Frey Group: Swiss-headquartered multi-brand authorized dealer group with German operations. Same multi-brand franchised dealer business model with sales, financing, service, and mobility offerings — a comparable template at a larger geographic scale.
• Dello Gruppe: Northern German multi-brand authorized dealer group with locations across multiple states. Operates the same full-service dealership model for multiple OEM brands including service, financing, and used vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sirch.Autohaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Sirch