What Vegas City does

Vegas City, operating as Vegas City Limited, is a London-based metaverse production studio and virtual real estate operator focused exclusively on the Decentraland ecosystem. The company owns and develops one of the largest LAND districts in Decentraland, comprising more than 5,000 parcels (each 16m x 16m) organized into four themed quarters — Casino, Entertainment, Experience, and Sports — and leases parcels to enterprise tenants for commercial and residential metaverse developments.

Its core product is structured around two interrelated lines. The first is LAND leasing, released in phases, with Phase 1 covering the MVP area and premium parcels around the Welcome Plaza; marquee tenants include La Liga (LaLigaLand), the Australian Open, Decentral Games, MetaSkins, The Voice Studios, Dillon Francis, Teleperformance, Boson Protocol, and Philip Colbert. The second is a full-stack services offering — metaverse consultancy, 3D modelling, game development, web3 development (smart contracts, NFTs, blockchain protocols), and server/backend development — sold to brands and organizations building experiences inside Vegas City and, per the company, other decentralised metaverses.

Vegas City generates revenue through recurring LAND leases and professional services engagements, sold via direct sales and website enquiry forms rather than published pricing. The firm is privately held, employs 1–10 people, has not disclosed institutional funding, and is operationally active as of 2025. Its strategic positioning depends on continued demand within Decentraland and the ability to attract recurring enterprise activations to its district.

Name

Vegas City

Legal name

Vegas City Limited

Website

https://vegascity.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegas City is a London-based metaverse production studio and one of Decentraland's largest LAND owners, leasing 5,000+ parcels across four themed quarters and providing 3D, game, web3, and server development services to enterprise brands building metaverse experiences.

Ownership category

akta.pro rank

Product category

Metaverse Real Estate and Production Services

NAICS

Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Metaverse & Virtual Land NFT Marketplaces (FSADANAG)

Keywords

• Metaverse real estate
• Virtual land leasing
• Decentraland development
• 3d metaverse experiences
• Web3 production studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. LAND Leasing: LEASE of LAND parcels released in phases. Phase 1 consists of MVP area with premium LANDs on or around Welcome Plaza. LAND available for commercial and residential developments.
2. Metaverse Consultancy Services: Expert consultancy services for metaverse projects drawing from 5+ years of Decentraland ecosystem experience
3. 3D Modelling Services: 3D artistic and animation services for metaverse activations
4. Game Development Services: Game development from simple quests to complex games like metaverse golf, including rebranding existing games or creating new concepts
5. Web3 Development Services: Smart contract, NFT, and blockchain protocol development for Decentraland and other decentralised metaverses
6. Server Development Services: Backend functionality, web2 integrations, API consumers, and secure server creation for metaverse projects

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vegas City leases virtual LAND parcels within one of the largest districts in Decentraland (over 5,000 parcels of 16m x 16m each) organized into four themed quarters (Casino, Entertainment, Experience, and Sports). Beyond LAND leasing, the company operates a metaverse production studio offering consultancy, 3D modelling, game development, web3 development, and server development services to enable clients to build and operate experiences within the Vegas City district.

Product overview

Vegas City is a LAND owner and metaverse district developer within Decentraland, operating as both a real estate provider and a full-service metaverse production studio. The company offers LAND parcels for lease (commercial and residential developments) organized into four themed quarters: Casino Quarter, Sports Quarter, Entertainment Quarter, and Experience Quarter. Alongside real estate, Vegas City provides a suite of professional services including Metaverse Consultancy, 3D Modelling, Game Development, Web3 Development, and Server Development, enabling clients to build and deploy experiences within the Vegas City district.

Differentiator

Problem solved

Functional benefit

Brands

• Casino Quarter: Quarter of Vegas City district featuring casinos run by operators including Decentral Games and MetaSkins, including MGA Licensed Casinos by DG, ICE Poker at Poker Strong Hold, The Aquarium, and The Holy Ones.
• Entertainment Quarter
• Sports Quarter
• Experience Quarter

Products and services

• Vegas City LAND Leasing Virtual LAND parcels within one of the largest districts in Decentraland (5,000+ parcels of 16m x 16m each), offered for lease to enterprises and developers for commercial and residential metaverse developments. LAND is released in phases, with Phase 1 covering the MVP area and premium LANDs around the Welcome Plaza.
• Metaverse Consultancy Services Expert advisory services drawing from over 5 years of working in the Decentraland ecosystem, with practical knowledge from creating and operating large-scale projects including LaLigaLand, the Australian Open, and the Metaverse Music Festival. Targeted at brands and organizations entering the metaverse.
• 3D Modelling Services 3D artist and animator services to create the design of metaverse activations and bring them to life with animations. Provided to brands and project owners building experiences within the Vegas City district and Decentraland ecosystem.
• Game Development Services Game development ranging from simple quest mechanics to complex games such as the metaverse golf game, including capability to rebrand existing developed games or create entirely new game concepts. Targeted at brands seeking interactive metaverse experiences.
• Web3 Development Services Expert blockchain development services including smart contracts, NFTs, and blockchain protocols designed to work with Decentraland and other decentralised metaverses. Delivered by developers well-versed in smart contract and protocol design.
• Server Development Services Middleware and standalone server creation for backend functionality, web2 integrations, API consumers, and secure server infrastructure supporting projects in the Decentraland ecosystem.

Quantifiable outcome

• 5+ years of experience in Decentraland ecosystem
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Decentraland FoundationcoreStrategic or Co-development Partner · 1 January 2021Collaborated with Decentraland Foundation on major events including Metaverse Music Festival 2021 & 2022 and Metaverse Beauty Week 2023. Foundation partnership enables delivery of large-scale district activations.
• Decentral GamescoreStrategic or Co-development PartnerCasino operators running MGA Licensed Casinos in the Casino Quarter, including ICE Poker at Poker Strong Hold. Active presence in Vegas City's casino district.
• La LigacoreStrategic or Co-development PartnerSpanish soccer league with stadium and soccer village in Sports Quarter featuring exclusive LaLiga content. One of the flagship 100+ parcel activations.
• Australian OpencoreStrategic or Co-development PartnerMelbourne Park brought into the Metaverse in Sports Quarter. One of the flagship 100+ parcel activations showcasing major sporting event in Vegas City.
• Philip ColbertminorStrategic or Co-development PartnerArtist featuring Lobsteropolis activation in Experience Quarter, bringing contemporary art into the metaverse.
• TeleperformanceminorStrategic or Co-development PartnerBusiness services company with HQ presence in Experience Quarter, demonstrating enterprise adoption of metaverse spaces.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Decentraland Foundation: The Decentraland Foundation governs the underlying platform on which all of Vegas City's 5,000+ parcels sit. Functions as a critical infrastructure / ecosystem partner rather than a direct competitor, but controls platform policy, MANA economics, and feature roadmap that materially shape Vegas City's business outcomes.
• Boson Protocol: Boson Protocol is a web3 commerce infrastructure protocol with an activation in Vegas City's Experience Quarter. Functions as a partner/tenant and adjacent web3 infrastructure provider rather than a direct competitor, but competes for the same enterprise metaverse and NFT commerce budget as Vegas City.

Broad incumbents

• The Sandbox: The Sandbox is the leading competing open metaverse, operating a LAND NFT economy with a much larger brand and Animoca Brands backing. Directly comparable to Vegas City as a metaverse LAND marketplace and district operator, but at significantly greater scale and with multi-chain / multi-IP exposure.
• Otherside (Yuga Labs): Otherside is Yuga Labs' interoperable web3 metaverse built around the Otherdeed NFT land collection. A broad incumbent in metaverse real estate with vastly greater funding and IP portfolio (BAYC, etc.), competing for the same enterprise and gaming tenants as Vegas City.

Emerging players

• Spatial: Spatial is a metaverse / 3D event platform with NFT-gated spaces and brand activation capabilities. Comparable to Vegas City as a destination for enterprise metaverse experiences, but with a different technical model (browser-based 3D rooms rather than LAND-anchored districts).
• NFT Worlds: NFT Worlds is a Minecraft-based open metaverse with a LAND NFT economy and game-development tooling. Comparable as a metaverse LAND marketplace and game-friendly district operator, though it targets a different (Minecraft mod) underlying platform than Vegas City's Decentraland base.

Direct peers

• Metaverse Group: Metaverse Group is a subsidiary of Tokens.com that acquires, develops, and leases virtual LAND across multiple metaverse platforms. Closely comparable to Vegas City as a virtual real estate dealer and lessor focused on prime district positioning and enterprise tenants.
• Voxels (formerly CryptoVoxels): Voxels is a competing browser-based metaverse with a LAND NFT economy and active creator/brand community. Comparable to Vegas City as a Decentraland alternative with a parcel-based real estate market, though smaller in scale and lacking Vegas City's themed-quarter enterprise district structure.
• Decentral Games: Decentral Games is a web3 gaming operator that runs MGA-licensed casinos and ICE Poker inside Vegas City's Casino Quarter. Functions as both Vegas City's anchor tenant and a direct peer in the metaverse casino operations space, with overlapping game development and gambling content capabilities.
• Republic Realm: Republic Realm is one of the largest institutional investors in metaverse real estate, holding LAND portfolios across Decentraland, The Sandbox, and other platforms. Directly comparable as a principal LAND holder and developer of metaverse districts, with a similar leasing/development business model to Vegas City.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VegasCityDCL
• Facebookfacebook.com/vegascityvr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegas City