What JOUBERT Group does

JOUBERT Group is a French privately-held industrial group founded in 1928 and headquartered in Ambert, France, specializing in technical textile manufacturing and automotive components. The company operates through three primary divisions: Joubert Technical Textile (bungee cords, straps, nets, expandable braided sleeving, shoe laces, electric fencing for DIY, transport, marine, agriculture, sport, and fashion markets), Joubert Automotive OEM (customized textile, plastic injection, and metal stamped components for vehicle interiors including doors, consoles, seats, dashboards, and trunks, plus optical fiber integration for interior lighting), and Polaire Auto Equipment (consumer automotive accessories including snow chains, roof bars and racks, hubcaps, bike carriers, and protective equipment). The group also operates Joubert Lacour (cutting, stamping, welding, and assembly) and ACPS Automotive France (roof racks and bars), both acquired in 2021.

The company serves customers through two distinct go-to-market motions: B2B direct field sales to automotive constructors and tier-1 equipment manufacturers on multi-year enterprise contracts, and B2C distribution through retail networks under the Polaire brand. Notable proprietary innovations include Easy Grip composite snow chains co-developed with Michelin since 2005 (covering 80%+ of the European car fleet), the Smart Bungee modular stowage system, optical fiber-integrated automotive carpets (co-developed with Eurostyle), and patented quick-fix systems for commercial vehicle snow chains. The group holds ISO 9001:2015, IATF 16949, and OEKO-TEX Standard 100 certifications across its facilities.

JOUBERT manufactures in five countries (France, Tunisia, Morocco, Malaysia, and the United States) with 1,001-5,000 employees, and pursues active expansion through both organic investment (€5M Morocco facility in 2019) and acquisitions. Leadership comprises family ownership under Chairman Xavier Joubert and CEO Thomas Paillard. The company is privately held with no institutional or private equity ownership disclosed.

Name

JOUBERT Group

Legal name

Joubert Productions

Website

https://joubert.fr

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JOUBERT Group is a 1928-founded French industrial manufacturer producing technical textiles (bungee cords, straps, nets), automotive OEM interior components, and consumer auto accessories (snow chains, roof bars) under the Polaire brand, serving automotive constructors and DIY retailers across five countries.

Ownership category

akta.pro rank

Product category

Technical Textiles and Automotive Components

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Technical textile manufacturing
• Automotive OEM components
• Snow chain production
• Roof rack systems
• Bungee cord products

Headquarters

HQ city

Ambert

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Automotive OEM Components: Sale of customized textile products, plastic parts, and assemblies to automotive constructors and equipment manufacturers for vehicle interiors and components
2. Technical Textile Products: Sale of technical textile products including bungee cords, straps, nets, and cables to DIY, transport, agriculture, marine, and sports markets
3. Polaire Auto Equipment Consumer Products: Sale of branded automotive accessories including snow chains, roof racks, hubcaps, bike carriers directly to consumers through retail networks

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

JOUBERT Group designs and manufactures technical textile products (bungee cords, straps, nets, expandable braided sleeving, shoe laces, elastic cables, electric fencing) for DIY, transport, agriculture, marine, sport, fashion and industrial markets. It produces customized automotive interior components for vehicle OEMs including wrapped and confectioned parts, injected plastic parts, textile sleeves, cut and stamped metal parts, and optical fiber-integrated fabrics. Through its Polaire brand it sells consumer automotive accessories including snow chains, roof bars and modular roof racks, hubcaps, anti-theft bolts, bike carriers and reusable protective masks.

Product overview

JOUBERT Group is a French technical textile manufacturer with over 90 years of experience, operating through three main divisions: Joubert Technical Textile (sandows/bungee cords, elastic cables, straps, nets, expandable braided sleeving, shoe laces, electric fencing, and accessories for DIY, transport, marine, agriculture, sport, and fashion), Joubert Automotive OEM (automotive interior solutions including wrapped parts, straps, nets, injected plastics, textile sleeves, cut/stamped metal parts, and fiber optic integration for vehicles), and Polaire Auto Equipment (automotive accessories including snow chains like Steel Truck, Steel Sock, Easy Grip, Premium e9; roof bars and modular racks; wheel equipment; and protective equipment like HV PROTECT reusable masks). The group also acquired Joubert Lacour (cutting/stamping) in 2021 and ACPS Automotive France (roof racks/bars) in 2021. Recent innovations include recyclable packaging, optical fiber integration for car carpets, and modular Smart Bungee systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Bungee System Revolutionary modular stowage system allowing users to choose and create custom bungee cords with interchangeable lengths and connections. Pack of 15 components or 2-component accessory packs with laminated hooks and weather-proof tensioners, suitable for DIY, transport, marine and recreational applications.
• Polaire Steel Truck Snow Chain Front-mounted snow chain for lorries and buses with double wheels. Features automatic tensioning and centering, quick 3-minute assembly, X-shaped lattice design for maximum grip on snow and ice. Conforms to Ö-Norm V 5119 standard.
• Polaire Steel Sock Snow Chain Hybrid snow chain combining metallic chain performance with textile snow sock mounting ease. Metal surround suitable for vehicles with 7mm special chaining requirements. Features automatic mounting, tensioning, and removal with Ö-Norm V 5117 compliance.
• Easy Grip Composite Snow Chain Composite snow chain developed with Michelin, covering more than 80% of the European car fleet. Easy Grip EVO version launched in 2017 with simplified installation. First composite snow chain recognized in France as a removable anti-skid device.
• Polaire Premium e9 Snow Chain Traditional 9mm auto-tensioning snow chain with X-profile double longitudinal segment for enhanced weight capacity and good tread coverage. Features auto-tension system with robust cable winder and high-strength 3mm zinc-plated steel links. Compatible with electric vehicles.
• Polaire Inspiration Roof Bars Roof bars made in France, easy to install with 4 types of fixation systems. Complete system including bars, feet, and fixations.
• Galerie Ezy Rack Modular Roof Rack Modular roof gallery made in France with high-resistance aluminum structure. Aerodynamic design reduces noise and fuel consumption. Quick and easy installation, lockable, with 3-year warranty.
• Hubcaps and Anti-theft Bolts Wide range of hubcaps combining simplicity and aesthetics, plus Polaire locks in two ranges covering 95% of vehicles on the market for theft protection.
• POLAIRE HV PROTECT Reusable Mask Reusable filter mask developed during COVID-19 with 2CA/Rexiaa Group and BASF. Features washable hypoallergenic plastic shells with clip-in filter, minimizing waste while offering superior air tightness. Available in 3 sizes (S-M-L), suitable for professionals wearing goggles, visor, or protective helmet all day.
• Sandows (Bungee Cords) Elastic bungee cords available in various configurations including Smart Bungee modular system, Premium tensioner, Standard tensioner, and specialized versions for cycling, camping, marine, swimming pool, and orchard use.
• Câbles élastiques (Elastic Cables) Elastic cables for various applications including marine use, cycling and camping, with weather-resistant properties.
• Sangles (Straps/Tie-downs) Tie-down straps for cargo securing, light stowage, and industrial applications with high durability and mechanical resistance.
• Filets (Nets) Technical nets for various applications including cargo securing, transport, and industrial use.
• Gaines GPE (Expandable Braided Sleeving) Expandable braided sleeving for wire protection and bundling in automotive and industrial applications.
• Lacets/Rubans/Cordes/Cordons (Laces, Ribbons, Cords) Shoe laces, cords, braids, and ribbons for footwear, fashion, and technical applications.
• Clôture électrique (Electric Fencing) Electric fencing products for agricultural and livestock management applications.
• Wrapped and Confectioned Parts Automotive textile components for vehicle interiors including sheathing and confection services for door, console, seat, dashboard, trunk, engine compartment, and technical compartment applications.
• Injected Plastic Parts Plastic injection molded parts for automotive interior applications including consoles, dashboards, and technical compartments.
• Textile Sleeves GPE and Self-closing Textile sleeves including expandable braided sleeving (GPE) and self-closing variants for wire protection and bundling in automotive applications.
• Cut and Stamped Metal Parts Metal parts produced through cutting and stamping processes for automotive applications, leveraging Joubert Lacour capabilities.
• Optical Fiber Integrated Car Carpets Innovation integrating optical fiber inside fabrics for automotive carpets and interior components, creating various lighting patterns for design customization. Developed in partnership with Eurostyle for first-tier automotive integration.
• Cotton Textile Cable for Cirque du Soleil Technical cable with cotton sheath developed by Joubert Group for Cirque du Soleil aerial performances since 2004, enabling spectacular suspended performances.
• Recyclable Customizable Packaging 100% recyclable packaging for sandows and straps range, manufactured in-house and fully customizable. Features paper recycled banding with practicality, aesthetics, and environmental respect.

Quantifiable outcome

• Easy Grip snow chain covers more than 80% of European car fleet
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ESC ClermontcoreStrategic or Co-development Partner · 1 November 2017Partnership agreement signed between ESC Clermont Business School and Joubert Group. Includes joint recruitment procedures matching internships and job offers to student profiles, co-construction of educational activities and projects, and Joubert Group's presence on the School Board and Foundation.
• MichelincoreStrategic or Co-development PartnerCo-development partnership with Michelin since 2005 resulting in Easy Grip composite snow chain. Product launched in 2007 by Impex, covering 80%+ of European car fleet. Also includes collaboration on materials and standards testing.
• Les Copains-CyfacminorGTM or Marketing PartnerSponsorship of Les Copains-Cyfac cycling event, one of the 50 most beautiful cyclosportive events in the world and No.1 event in Auvergne with average 2,200 participants. Joubert Group participates with a team in team colors.
• Le Rallye des GazellesminorGTM or Marketing PartnerPolaire division sponsors Team 238 (Team Roses 38) in the Rallye des Gazelles. Team finished first in 2018 after second place finishes in 2016 and 2017. Competing in Expert category.
• Sigma ClermontminorStrategic or Co-development PartnerPartnership with Sigma Clermont engineering school for training future executives and potential recruitment.
• 2CA - Rexiaa GroupcoreStrategic or Co-development PartnerCo-development of POLAIRE HV PROTECT reusable filter mask during COVID-19 crisis. Developed innovative filter mask solution with filter-holder suitable for all approved filters in less than two weeks.
• BASFcoreTechnology or IntegrationPartnership for materials development in the POLAIRE HV PROTECT mask project. BASF contributed expertise for development of filtering media materials.
• ACPS Automotive FrancecoreOEM/ Whitelabel/ Licensing PartnerAcquired by Joubert Group in April 2021. European player in design and manufacture of roof racks and bars, strengthening automotive accessories portfolio.
• LacourcoreOEM/ Whitelabel/ Licensing PartnerAcquired by Joubert Group in October 2021. Company specialized in cutting, stamping, welding and assembly of sub-assemblies. Site at Peschadoires with 40 employees.
• EurostyleminorStrategic or Co-development PartnerCollaboration for integration of optical fiber in automotive interiors. Eurostyle specializes in interior trim solutions and together with Joubert created innovative interior design solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thule Group: Sweden-based global leader in roof racks, bike carriers, roof boxes, and snow chains (via the König brand). Directly comparable to Joubert's Polaire Auto Equipment division across the consumer automotive accessory value chain.
• Pewag: Austrian manufacturer of snow chains, traction aids, and industrial chains. Directly comparable to Joubert's snow chain portfolio including Easy Grip and Polaire Steel product lines, serving similar European OEM and aftermarket customers.
• Veriga: Slovenian manufacturer of snow chains and traction devices. Closely comparable to Joubert's Polaire snow chain range, competing on similar Ö-Norm certified products across European winter markets.
• Spanset: Swiss-based specialist in load securing equipment, lifting gear, and technical straps. Directly comparable to Joubert's technical textile division (sangles, sandows, elastic cables) serving industrial, transport, and lifting applications.
• Bridon-Bekaert: Global leader in steel wire rope, synthetic rope, and advanced cords. Comparable to Joubert on cordage and braided textile products (elastic cables, expandable braided sleeving), serving overlapping industrial and automotive markets.
• Konig: Italian snow chain brand owned by Thule Group, specializing in textile and metal snow chains for passenger cars. Direct competitor in the same European snow chain category where Joubert's Easy Grip and Polaire Premium e9 compete.
• Yakima: US-based designer and manufacturer of roof racks, bike carriers, and cargo solutions. Comparable to Joubert's Polaire roof bar and bike carrier product lines, particularly in cross-Atlantic automotive aftermarket categories.
• Novabraid: North American manufacturer of synthetic rope, cordage, and braided products. Comparable to Joubert's technical textile division in elastic cables, bungee cords, and braided sleeving for marine, industrial, and consumer applications.

Broad incumbents

• Faurecia: French global tier-one automotive supplier specializing in interior systems, seating, and clean mobility. Comparable to Joubert Automotive OEM as a much larger incumbent serving the same European OEM customers with broader interior component portfolios.
• Trelleborg AB: Swedish industrial group with engineered textiles, polymer solutions, and automotive-related components. Broadly comparable to Joubert's combination of technical textiles and automotive components, but at much larger scale across diversified industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCObcdMb7xvY6a30POgYsoCA
• LinkedInlinkedin.com/company/joubert
• Xx.com/JoubertGroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOUBERT Group