Trac Rite
Trac-Rite, founded 1981 and headquartered in Sun Prairie, Wisconsin, manufactures steel roll-up doors, hallway systems, partitions, smart locking solutions, and aftermarket restoration services for self-storage, residential, commercial, industrial, and agricultural customers across North America, distributed through a dealer network.
- Company typePrivate
- Founded1981
- HeadquartersSun Prairie, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trac Rite does
Trac-Rite, founded in 1981 and headquartered in Sun Prairie, Wisconsin, manufactures steel roll-up doors and complementary storage infrastructure for the self-storage, residential, commercial, industrial, agricultural, and counter-shutter markets across North America. Its core product line is organized around three primary door models (944 residential/light self-storage, 977 light commercial, and 988 heavy-duty commercial) plus the recently introduced Security Guard variants (944SG/977SG). The portfolio extends beyond doors to include the Nuspace hallway/partition system for converting existing buildings into storage space, the Rack Lock system, Passport Smart Lock and broader smart-locking ecosystem, the Renew-Rite facility restoration program, and a direct-order parts catalog. Proprietary technology centers on the Spaceguard locking system, durable steel roll-up engineering, and integrated access-control bundles formed through partnerships with PTI Security Systems (ASSA ABLOY) and OpenTech Alliance.
The business is monetized through one-time hardware sales of doors, replacement parts, and accessories, with quote-based pricing varying by model, size, and finish. Trac-Rite is a 100% employee-owned subsidiary of TBS (Trachte Building Systems), a 1901-founded holding company that unifies Fire Facilities, MakoRabco, Trac-Rite, and Trachte. Distribution is anchored by an authorized dealer and installer network spanning the United States and Canada (with new LATAM sales coverage), supplemented by direct sales for replacement parts via an e-commerce storefront and enterprise-level regional sales managers. Customers include SMB facility owners, developers, and contractors—named case studies include The Storage Corner Group and Southern Metal Builders—across the self-storage and metal-building verticals.
Go-to-market combines trade-show presence (ISS, MetalCon, NFBA, state SSA conferences), content marketing, social media, and partner-led lead generation through the dealer locator. The company is privately held, employee-owned, and does not disclose revenue; given 251-500 employees and a leading market position in steel roll-up doors, it operates as a mature, cash-generative manufacturer rather than a venture-backed growth entity.
Trac Rite firmographics
Firmographics- Name
- Trac Rite
- Legal name
- Trac-Rite
- Website
- https://tracrite.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trac-Rite, founded 1981 and headquartered in Sun Prairie, Wisconsin, manufactures steel roll-up doors, hallway systems, partitions, smart locking solutions, and aftermarket restoration services for self-storage, residential, commercial, industrial, and agricultural customers across North America, distributed through a dealer network.
- Ownership category
- akta.pro rank
Trac Rite industry classification
Industry- Product category
- Steel Roll-Up Doors
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
Keywords
Where Trac Rite is headquartered
LocationHeadquarters
- HQ city
- Sun Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trac Rite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Steel Roll-Up Door Sales: One-time hardware sales of steel roll-up doors in various models (944, 977, 988, SG) for self-storage, residential, commercial, and industrial applications. Doors are sold through dealers and directly to customers.
- Replacement Parts Sales: Extensive catalog of replacement parts including springs, guides, locks, chains, handles, motors, and other components. Parts are available for direct ordering through the website.
- Accessories and Add-ons: Sale of door accessories including motor operators, chain hoists, insulation, hoods, brush seals, and locking mechanisms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roll-up doors sold via dealer network or direct with pricing based on model and specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trac Rite product offering
Product offeringCore offering
Trac-Rite designs, manufactures, and sells steel roll-up doors (Models 944, 977, 988, and Security Guard variants) for self-storage, residential, commercial, and industrial buildings. The portfolio is supplemented by the Nuspace Door/Hallway/Partition System for storage conversions, the Rack Lock storage security system, Smart Locking Solutions, the Renew-Rite door restoration program, and a comprehensive catalog of replacement parts and accessories. Distribution flows through an authorized dealer network across North America and direct sales channels for parts and large project inquiries.
Product overview
Trac-Rite is North America's leading manufacturer of steel roll-up doors, hallway systems, partitions, and locker solutions for self-storage and commercial industrial buildings. The company operates as a subsidiary of TBS (Trachte Building Systems) and offers a unified product portfolio centered on five core door models (944, 977, 988, and Security Guard variants) supplemented by storage solutions (Nuspace Hallway System, Rack Lock), smart locking technology, and facility restoration services. The product ecosystem includes comprehensive parts and accessories coverage, enabling complete lifecycle support from new installation through restoration and replacement.
Differentiator
Problem solved
Functional benefit
Brands
- Renew-Rite: Roll-up door safety and restoration services for existing doors
- Nuspace
- Rack Lock
- Passport Smart Lock
Products and services
- Model 944 Roll Up Door Steel roll-up door ideal for residential use and self-storage applications, featuring durable steel construction, smooth operation, and secure closure for low-traffic storage buildings.
- Model 977 Roll Up Door Steel roll-up door designed for light commercial use, offering larger opening capacity than residential models while maintaining durability and security.
- Model 988 Roll Up Door Heavy-duty steel roll-up door engineered for large openings in commercial and industrial applications, designed for high-traffic use and maximum durability.
- Security Guard Door (944SG and 977SG) Enhanced security roll-up door models 944SG and 977SG designed for self-storage facilities with rising security needs, featuring additional security measures to address increasing break-in concerns.
- Nuspace Hallway System Door, hallway, and partition system for converting existing buildings into storage space, enabling facility owners to maximize storage capacity in non-purpose-built structures.
- Rack Lock System Storage security solution designed to protect stored items in rack storage configurations, providing a reliable locking mechanism for commercial storage applications.
- Smart Locking Solutions Ecosystem of smart locking products that integrate with roll-up doors for enhanced security and access control in modern self-storage facilities.
- Renew-Rite Roll-Up Door Restoration Program Facility restoration program for roll-up door safety that provides inspection, repair, and restoration services to extend the operational life of existing doors.
- Door Parts and Accessories Comprehensive range of replacement parts and accessories for all door models, including springs, guides, locks, handles, chains, motors, hardware packages, hoods, insulation, and sill plates.
Quantifiable outcome
- 8-time Gold Key Award winner in rural construction for roll-up door solutions
Companies that use Trac Rite
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Trac Rite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Trac Rite partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PTI Security SystemscorePartnership bundles ProEdge™ access control solutions from PTI Security Systems (a division of ASSA ABLOY and global leader in self-storage access control) with Trac-Rite doors. This collaboration enhances smart locking solutions for self-storage facilities, making it easier for developers and owners to integrate security technology.
- OpenTech AlliancecorePartnership with OpenTech Alliance, a recognized innovator in self-storage technology. The collaboration integrates their technology solutions with Trac-Rite products, making it easier for developers and owners to implement comprehensive self-storage solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Trac Rite competitors and assessment
Company assessmentBroad incumbents
- Trachte: Sister company under TBS specializing in self-storage building construction, including steel building systems. Comparable end customer (self-storage operators/developers) and complementary product offering, providing a view into the parent portfolio's broader self-storage play.
- ASSA ABLOY: Global leader in access solutions and parent of PTI Security Systems, which is a Trac-Rite partner. While not a direct door manufacturer, ASSA ABLOY's access control portfolio increasingly overlaps with Trac-Rite's smart-locking strategy.
Direct peers
- Janus International Group: Publicly traded supplier of self-storage doors, portable storage buildings, and facility automation/technology. A direct competitor in self-storage roll-up doors and an emerging competitor in smart-locking and Nokē access control integrations.
- Cornell Iron Works: Long-established manufacturer of rolling steel doors, fire doors, and counter shutters for commercial and industrial applications. Directly competes with Trac-Rite's Model 988 and counter shutter lines, particularly in commercial and industrial accounts.
- Overhead Door Corporation: One of the largest U.S. manufacturers of residential and commercial garage doors, rolling steel doors, and sectional doors. Directly competes with Trac-Rite across commercial/industrial and self-storage roll-up door categories, with broader product depth and a larger national dealer footprint.
- Wayne Dalton: Manufacturer of residential garage doors, commercial sectional and rolling steel doors, and commercial operators. Competes with Trac-Rite in the commercial and self-storage door categories with a wider product catalog.
- MakoRabco: Sister company under TBS (Trachte Building Systems) and direct manufacturer of self-storage roll-up doors and hallway systems. Closely comparable product portfolio and customer base, making it the most structurally similar peer despite being a corporate sibling.
- DBCI: Manufacturer of metal building components including self-storage doors, roll-up doors, and steel buildings. Directly competes with Trac-Rite in the self-storage and light commercial roll-up door segments.
Emerging players
- OpenTech Alliance: Self-storage technology company offering the INSOMNIA kiosks, Nokē smart locks, and facility management software. Partner of Trac-Rite and a meaningful adjacent competitor in the smart-locking and access-control layer that increasingly defines self-storage door value.
Regional players
- Cookson Door: Manufacturer of rolling steel doors, grilles, and counter shutters with strong presence in the western U.S. market. Comparable product offering to Trac-Rite's commercial and counter shutter lines but with more regional geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Trac Rite social profiles
Digital presenceTrac Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trac Rite leadership team
Management profileNumber of profiles
Profiles2 records
Trac Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trac Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trac Rite
What does Trac Rite do?
Trac-Rite designs, manufactures, and sells steel roll-up doors (Models 944, 977, 988, and Security Guard variants) for self-storage, residential, commercial, and industrial buildings. The portfolio is supplemented by the Nuspace Door/Hallway/Partition System for storage conversions, the Rack Lock storage security system, Smart Locking Solutions, the Renew-Rite door restoration program, and a comprehensive catalog of replacement parts and accessories. Distribution flows through an authorized dealer network across North America and direct sales channels for parts and large project inquiries.
Is Trac Rite a public or private company?
Trac Rite is a private company. It is classified as management employee owned and is currently operating.
When was Trac Rite founded?
Trac Rite was founded in 1981. It employs 251 to 500 people.
Where is Trac Rite based?
Trac Rite is headquartered in Sun Prairie, United States, in the North America region.
How does Trac Rite make money?
Three revenue lines are on record. Steel Roll-Up Door Sales are the primary driver. The others are replacement Parts Sales and accessories and Add-ons.
Who are Trac Rite's main competitors?
Broad incumbents on record are Trachte and ASSA ABLOY. Direct peers are Janus International Group, Cornell Iron Works, Overhead Door Corporation, Wayne Dalton, MakoRabco and DBCI. OpenTech Alliance is listed as an emerging player. Cookson Door is listed as a regional player.
Does Trac Rite have an API?
No public API is recorded for Trac Rite.
What industry is Trac Rite in?
Trac Rite's product category is Steel Roll-Up Doors. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters. Its SIC code is 3442.