What Hub Box does

Hub Box, operating as South West Restaurants Limited, is a UK regional burger restaurant chain founded in 2003 in St Ives, Cornwall, and now headquartered in Truro. The company operates seven physical restaurant locations across South West England and Wales — Cardiff, Cheltenham, Exeter, Pentewan Sands (a beachside site at Pentewan Sands Holiday Park), St Ives, Taunton, and Truro — with co-branded sub-brands including Hub Restaurant, Hub St Ives, and Hub Falmouth. Its core offering centers on a smash-patty burger technique using coarsely ground beef with ~20% fat content, served on a proprietary potato bun developed with Hobbs House bakery using regenerative flour from Wild Farmed and Matthews Cotswold Flour. The menu also includes fried chicken, plant-based options, salads, and cocktails, with a build-your-own Kids Menu priced at £7.95 all-in. Founder Richard Boon remains actively involved in the business.

The business generates revenue through dine-in service, Click & Collect (own-site online ordering), Deliveroo third-party delivery, digital gift vouchers (£5–£250 via Square), physical gift cards (£1–£1,000), ticketed events and experiences (Boozy Bingo £8, Bottomless Brunch £38, Wreath Making £40, Christmas Party Nights £30, Lobster Suppers), branded merchandise via Teemill, and seasonal Christmas party bookings (£24.95 per person for groups of 4+). GTM is direct-to-consumer across physical locations with supporting digital channels; pricing is unit-based and includes discount programs for NHS/Blue Light, military, students (10% at selected sites), and Cornish Pard Card locals (10%). The company is privately held with no disclosed institutional investors or funding rounds, and has grown through reinvestment of operating cash flow at a measured cadence (e.g., Cheltenham opened ~2021, Cardiff added subsequently). It holds two UK registered trademarks (HUBBOX and DIRTY FRIES) and is not pursuing an app, API, or AI-driven capabilities based on available disclosures.

Name

Hub Box

Legal name

South West Restaurants Limited

Website

https://hubbox.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Hub Box is a UK regional burger restaurant chain founded in 2003, operating seven locations across South West England and Wales. It serves smash-patty burgers on a proprietary potato bun, with dine-in, Click & Collect, Deliveroo delivery, gift vouchers, events, and student-focused promotions targeting regional consumers and tourists.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Burger restaurant chain
• Casual dining
• Smash burgers
• Click and collect
• Food delivery service

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant sales: Revenue from customers dining in at Hub Box restaurant locations across 7 sites in the South West of England.
2. Click & Collect / Takeaway: Online ordering system for takeaway orders directly from restaurants.
3. Delivery (Deliveroo partnership): Third-party delivery through Deliveroo partnership.
4. Gift Vouchers & Gift Cards: Digital gift vouchers (£5-£250) and physical gift cards (£1-£1000) with 24-month expiry, sold in-restaurant and online.
5. Events & Experiences: Ticketed events including Boozy Bingo (£8), Bottomless Brunches (£38), Wreath Making (£40), and Christmas Party Nights (£30).
6. Merchandise: Merchandise sales through Teemill online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hub Box is a regional burger restaurant chain operating 7 dine-in locations across the South West of England and Wales, serving flame-grilled smashed patty burgers, fried chicken, sides, cocktails, and beverages using local Cornish suppliers and a proprietary Potato Bun. The company also operates Click & Collect online ordering for takeaway and partners with Deliveroo for home delivery, with supporting revenue from gift vouchers, branded merchandise, and ticketed events such as Boozy Bingo, Bottomless Brunches, and Christmas Party Nights.

Product overview

Hub Box is a South West England-based burger restaurant chain operating 7 locations across the UK, offering dine-in and takeaway services. The core product is its restaurant business featuring flame-grilled burgers using smashed patty technique and quality ingredients including a signature Potato Bun. The portfolio includes supporting services: Click & Collect and Book a Table for ordering and reservations; Digital Gift Vouchers and Gift Cards for gifting; a Kids Menu for families; Events & Experiences hosting special evenings like Boozy Bingo and Lobster Suppers; and branded Merchandise. The business partners with Deliveroo for delivery, Square for gift voucher processing, and Termly for cookie compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub Box Restaurants Chain of 7 burger restaurants across South West England and Wales (Cardiff, Cheltenham, Exeter, Pentewan Sands, St Ives, Taunton, Truro) serving flame-grilled smash-burger patties, fried chicken, sides, cocktails, and beverages using local Cornish suppliers and a proprietary regenerative-flour Potato Bun. Targeted at local diners, families, students, and visitors.
• Click & Collect Online ordering service allowing customers to place orders through Hub Box's website for collection at their chosen restaurant location, with promotional offers available for this channel. Targeted at takeaway customers across all 7 locations.
• Book a Table

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Emma Jaynes GardenminorStrategic or Co-development Partner · 5 December 2025Local artisan florist from St Austell hosting Christmas Wreath Workshop at Hub Box Pentewan on 5th December 2025. Professional florist guidance included in event.
• Baker Tom'sminorGTM or Marketing Partner · 1 February 2024Baker Tom's partnered with Hub Box and Kocktail for Valentine's Giveaway competition in February 2024. Baker Tom's staff receive 10% discount at Hub Box locations.
• KocktailminorGTM or Marketing Partner · 1 February 2024Kocktail cocktail brand partnered with Hub Box and Baker Tom's for Valentine's Giveaway in February 2024.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo is Hub Box's third-party delivery partner, enabling home delivery of Hub Box menu items. Gift vouchers and gift cards cannot be redeemed on third-party delivery orders.
• Hobbs HousecoreTechnology or IntegrationLocal bakery partner developing Hub Box's proprietary potato bun using regenerative flour. Hobbs House worked with Hub Box to develop the bun with texture and sustainability at the forefront.
• Local South West Craft BreweriesminorOthersRotating selection of craft beer from South West breweries featured on tap at Hub St Ives and other locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honest Burgers: UK-born craft burger chain (~50+ sites) serving premium smashed-style burgers with a focus on quality British produce. Directly comparable to Hub Box on cuisine, dine-in casual format, and regional-to-national UK scaling playbook.
• Five Guys: US-founded premium burger chain with a sizeable UK footprint, offering customisable burgers and fries in a counter-service/fast-casual hybrid. Comparable to Hub Box on burger-centric menu, click-and-collect, and delivery via aggregators.
• Gourmet Burger Kitchen (GBK): UK heritage premium burger casual-dining chain offering gourmet burgers, sides, and shakes. Comparable in concept tier (sit-down casual burger restaurants) and target audience to Hub Box's dine-in sites.
• Patty & Bun: London-based independent burger group expanding across the UK with a sit-down burger/brunch/cocktails concept. Closely aligned with Hub Box on smashed-style burgers, cocktails, brunch, and events-led positioning.
• Burger & Beyond: London-born smash-burger specialist with street-food origins now expanding into bricks-and-mortar sites. Directly comparable on smashed-burger technique, premium positioning, and casual burger dining experience.
• Byron Burgers: Established UK casual-dining burger chain (~50+ sites) with table service, cocktails, and family dining. Direct rival to Hub Box in the burger fast-casual segment with overlapping customer base (families, students, casual diners).

Broad incumbents

• Smashburger: US-based international 'smashed' burger chain with UK franchises. Directly comparable to Hub Box's November 2024 smashed-patty technique and burger-led menu, with broader national and international footprint.
• Shake Shack: Global premium burger/casual-dining chain with an expanding UK presence, known for burgers, custards, and shakes. Operates in the same burger fast-casual category as Hub Box but with materially larger scale and brand reach.
• McDonald's UK: Dominant UK QSR chain operating over 1,400 restaurants nationwide. Not a direct premium competitor but the baseline fast-food burger reference point competing for the same mass-market burger-eating occasion in overlapping UK geographies.

Regional players

• Wagamama: UK casual-dining chain (200+ sites) with similar dine-in casual format, loyalty programmes, and event/group-bookings focus. Different cuisine (Asian) but highly comparable UK casual-dining operating model and customer demographic to Hub Box.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HubBoxTruro
• Instagraminstagram.com/hubbox_
• Xx.com/hubboxsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Box