Keep Austin Beautiful

What Keep Austin Beautiful does

Keep Austin Beautiful is an independent 501(c)(3) nonprofit service organization founded in 1983 by then-Austin Mayor Ron Mullen and headquartered in Austin, Texas. It operates a portfolio of volunteer-driven environmental programs, including the annual Keep Austin Beautiful Day, Adopt-A-Street, Adopt-A-Creek, Clean Lady Bird Lake, Clean Streets Day, Community Cleanups, and Love Where You Live Day. The organization also runs K-12 environmental education initiatives (Generation Zero Waste, Clean Creek Campus, Summer Programming, Activity Kits, Self-Led Learning) delivered through a partnership with the City of Austin's Resource Recovery department, reaching 49 schools and more than 10,000 students. A workforce of 14 staff coordinates 9,000+ annual volunteers, removing roughly 70 tons of litter and operating across all 10 Austin City Council Districts with more than 100 active project locations. Revenue is generated from corporate sponsorships tiered from $3,000 (Bronze) to $40,000+ (Platinum), business memberships ($250-$1,500), individual donations, the Beautify Club monthly membership ($10/month), Adopt-A-Street adoption fees ($125-$1,500/year), and the Love Club. Major corporate sponsors include Samsung Austin Semiconductor, H-E-B, Coca-Cola Southwest Beverages, Oracle, Honda, Texas Roadhouse, Microsoft, and 3M. The organization is governed by a 16-member board of directors representing companies such as Frost Bank, Zoom, Samsung Semiconductor, Greystar, and WM, and holds Gold Star Affiliate status with Keep Texas Beautiful.

Name

Keep Austin Beautiful

Legal name

Keep Austin Beautiful

Website

https://keepaustinbeautiful.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Keep Austin Beautiful is an Austin-based 501(c)(3) nonprofit founded in 1983 that mobilizes 9,000+ annual volunteers and coordinates corporate sponsors, schools, and city departments to remove litter, restore waterways, and deliver K-12 environmental education programs across greater Austin.

Ownership category

akta.pro rank

Product category

Community Environmental Services

SIC

Refuse Systems (4953)

akta.pro primary industry

Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH)

akta.pro secondary industry

Water Stewardship Solutions (Conservation, Reuse, Wastewater Treatment) (THAAANAG)

Keywords

• Environmental volunteer programs
• Community cleanup services
• Environmental education programs
• Corporate sustainability sponsorships
• Nonprofit conservation services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Annual Sponsorships: Corporate sponsorships at multiple tiers (Bronze $3,000 through Platinum $40,000+) provide recognition, event naming rights, logo placement, social media posts, and volunteer event access. This represents a significant revenue stream from businesses seeking community engagement and environmental impact visibility.
2. Business Memberships: Tiered membership program with options from $250 Business Member through $1,500 Sustaining Business Member, offering website recognition, newsletter mentions, and reserved volunteer opportunities.
3. Beautify Club (Individual Membership): Monthly recurring donations of $10/month ($120 annually) providing litter grabber, reusable bin, annual report recognition, exclusive gear, and access to quarterly private cleanups and social events.
4. Individual Donations: One-time and recurring donations from individuals supporting the organization's mission to beautify Austin's green spaces and waterways.
5. Adopt-A-Street Program Fees: Adoption sponsorships from $125/year (community/nonprofit) to $1,500/year (large businesses 100+ employees) for 2-year minimum commitments to maintain street segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Keep Austin Beautiful is a 501(c)(3) nonprofit that mobilizes volunteers to clean and beautify Austin's public spaces, waterways, and green spaces through structured programs (Keep Austin Beautiful Day, Adopt-A-Street, Adopt-A-Creek, Clean Lady Bird Lake, Community Cleanups, Love Where You Live Day). It delivers free environmental education to K-12 students through Generation Zero Waste, Clean Creek Campus, Summer Programming, Activity Kits, and Self-Led Learning resources. The organization funds operations through Annual Corporate Sponsorships, Business Memberships, and individual recurring giving via The Beautify Club.

Product overview

Keep Austin Beautiful operates as a unified platform combining volunteer programs, educational initiatives, and funding mechanisms to advance environmental stewardship in Austin. The core consists of volunteer coordination programs including Keep Austin Beautiful Day (annual city-wide cleanup), Adopt-A-Street, Adopt-A-Creek, Clean Lady Bird Lake, Clean Streets Day, Community Cleanups, and Love Where You Live Day—each enabling different participation formats from individual kits to group adoptions. The education arm includes Generation Zero Waste (K-12 recycling curriculum), Clean Creek Campus (creek restoration field trips), Summer Programming, Activity Kits, and Self-Led Learning resources. A recycling education campaign called Love ATX engages the broader community, while funding comes through Annual Sponsorships, Business Memberships, and The Beautify Club individual giving program. All programs connect through a volunteer finder tool for opportunity discovery.

Differentiator

Problem solved

Functional benefit

Brands

• Love ATX: A recycling education campaign engaging all Austinites in recycling and keeping Austin beautiful every day.
• Generation Zero Waste
• Clean Creek Campus
• Love Where You Live Day

Products and services

• Keep Austin Beautiful Day

Quantifiable outcome

• 9,000+ volunteers engaged and 70 tons of litter removed annually
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

43 partnerships are on record, tiered core and minor.

• Samsung Austin SemiconductorcoreGTM or Marketing PartnerPresenting sponsor of Keep Austin Beautiful Day with Platinum-level sponsorship. Provides significant funding and visibility for flagship annual event mobilizing thousands of volunteers.
• NiagaracoreGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful programs and events.
• Coca-Cola Southwest BeveragescoreGTM or Marketing PartnerMajor annual sponsor and operational partner. Co-sponsors Love ATX campaign and provides volunteers for Keep Austin Beautiful Day events. Partnered for Recycle and Refresh program at Coca-Cola Sips and Sounds Festival.
• The Coca-Cola CompanycoreGTM or Marketing PartnerNational corporate partner supporting Love ATX recycling education campaign with visibility at music festivals and community events.
• OraclecoreGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful Day and organizational programs.
• H-E-BcoreGTM or Marketing PartnerMajor annual sponsor through Our Texas Our Future program and H-E-B Tournament of Champions. Also partner for Love Where You Live program.
• HondacoreGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful programs and Love ATX campaign.
• Tito's VodkaminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful events and programs.
• Wood Next FoundationminorGTM or Marketing PartnerFoundation sponsor supporting environmental programs and community engagement.
• PayPalminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful Day.
• Applied MaterialsminorGTM or Marketing PartnerAnnual sponsor supporting organizational programs.
• NXPminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful Day.
• AMDminorGTM or Marketing PartnerAnnual sponsor and Adopt-A-Creek program partner providing creek segment adoption and volunteer support.
• Austin FCminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful programs.
• 3MminorGTM or Marketing PartnerAnnual sponsor supporting organizational programs.
• Texas RoadhousecoreGTM or Marketing PartnerMajor event sponsor providing hundreds of employee volunteers for Keep Austin Beautiful Day and largest school campus beautification project in KAB history at LBJ Early College High School.
• Austin Rowing ClubminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing boat access and volunteer support for waterway cleanups.
• REIminorGTM or Marketing PartnerAnnual sponsor through REI Fund supporting outdoor recreation and conservation.
• Texas Disposal SystemsminorGTM or Marketing PartnerAnnual sponsor providing waste disposal support for cleanup events.
• WM (Waste Management)minorGTM or Marketing PartnerAnnual sponsor supporting waste management and recycling programs.
• MicrosoftminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful Day.
• StarbucksminorGTM or Marketing PartnerAnnual sponsor through The Starbucks Foundation supporting community programs.
• SXSWminorGTM or Marketing PartnerAnnual sponsor supporting organizational programs.
• SubaruminorGTM or Marketing PartnerAnnual sponsor supporting Keep Austin Beautiful programs.
• Austin Watershed ProtectioncoreTechnology or IntegrationCity department partner for Adopt-A-Creek and Clean Lady Bird Lake programs. Provides technical expertise, monitoring kits, and access to Watershed Protection staff for creek restoration guidance.
• Austin Parks and RecreationcoreTechnology or IntegrationCity department partner for Keep Austin Beautiful Day and green space restoration projects.
• Austin Resource RecoverycoreTechnology or IntegrationCity department partner for Generation Zero Waste education program and Adopt-A-Street program. Co-funds and co-develops recycling curriculum for K-12 students.
• Keep Texas BeautifulcoreTechnology or IntegrationState affiliate organization. KAB holds Gold Star Affiliate status requiring training, impact reporting, and participation in achievement awards.
• CapMetrominorGTM or Marketing PartnerTransit authority partner for Love ATX campaign providing visibility on buses and transit locations.
• Capital CruisesminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing boat access for volunteer cleanups on the water.
• Zilker Park Boat RentalsminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing watercraft access for cleanup volunteers.
• The Rowing Dock ATXminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing rowing boats and paddle boards for cleanup events.
• Epic SUPminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing stand-up paddle boards for volunteer cleanups.
• Lady Bird Lake RentalsminorGTM or Marketing PartnerClean Lady Bird Lake program partner providing boat rental support for cleanup activities.
• Galaxy CafeminorGTM or Marketing PartnerLove ATX partner with mural artwork displaying campaign messages in Austin.
• H-E-BcoreGTM or Marketing PartnerLove Where You Live program partner supporting cleanup kit distribution for community beautification projects.
• Austin Watershed ProtectioncoreTechnology or IntegrationClean Creek Campus program partner providing field trip instruction, creek restoration guidance, and technical expertise for water quality education.
• Q2 StadiumminorGTM or Marketing PartnerClean Creek Campus sponsor supporting youth environmental education programs.
• Seawell Elam FoundationminorGTM or Marketing PartnerClean Creek Campus program sponsor supporting creek education initiatives.
• Austin Resource RecoverycoreTechnology or IntegrationGeneration Zero Waste program co-creator and funder. City department provides curriculum development support and programmatic funding for K-12 recycling education.
• Austin Resource RecoverycoreTechnology or IntegrationActivity Kits program partner providing resources and materials for hands-on environmental education.
• Texas RoadhousecoreGTM or Marketing PartnerMajor service partner providing hundreds of employee volunteers for annual Keep Austin Beautiful Day. Funded largest school campus beautification in KAB history at LBJ Early College High School.
• LBJ Early College High SchoolcoreOthersSite of largest campus beautification project in KAB history, transformed with teacher lounge, landscaping, and campus improvements by Texas Roadhouse volunteers.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Idealist: National nonprofit jobs and volunteer matching platform serving over 100,000 organizations, including environmental causes. Functions as a broader incumbent that channe
• VolunteerMatch: National volunteer engagement platform connecting individuals and corporate groups with nonprofits including environmental cleanups; broadly incumbent infrastructure that could either compete with or distribute KAB's volunteer opportunities at scale.
• Keep America Beautiful: National umbrella organization that founded the affiliate model KAB operates within, providing the same litter abatement, beautification, and education programs at much larger geographic scope. Operates as the parent network and brand standard for all Keep [City] Beautiful affiliates.

Direct peers

• Keep Dallas Beautiful: Sister-city affiliate in Dallas running an identical affiliate program structure (community cleanups, adopt-a-spot programs, education, corporate partnerships) for the DFW metro, directly comparable on operating model and revenue mechanics.
• Austin Parks Foundation: Austin-based 501(c)(3) focused on parks stewardship, volunteer cleanups, and tree planting across the same geography. Overlaps directly on Keep Austin Beautiful's green space and waterway programs and competes for the same volunteers and corporate sponsorship dollars.
• Keep Texas Beautiful: State-level affiliate of which Keep Austin Beautiful is a Gold Star member. Runs parallel litter cleanup, education, and community beautification programs at state scale, sharing the same affiliate network, training requirements, and impact reporting framework.
• Keep Houston Beautiful: Direct sister-city affiliate in Houston operating the same Adopt-A-Street, beautification, and education program model in a comparable Texas metro; closest functional equivalent to KAB at similar organizational scale.

Regional players

• TreeFolks: Central Texas nonprofit that plants trees and organizes volunteer reforestation work, complementary to KAB's beautification programs. Competes for the same corporate volunteer days and sponsorships in the Austin market.
• Colorado River Alliance: Austin-headquartered nonprofit dedicated to protecting the Colorado River and its tributaries through education and cleanups; overlaps significantly with KAB's Clean Lady Bird Lake and Adopt-A-Creek programs as a regional waterway stewardship peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KeepAustinBeautiful
• LinkedInlinkedin.com/company/keep-austin-beautiful
• Instagraminstagram.com/keepaustinbeautiful
• Xx.com/kab_austin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Austin Beautiful