Infogram
Infogram is a Prezi-owned, cloud-based data visualization platform that lets users create interactive infographics, charts, maps, reports, and dashboards without coding, serving media, marketing, government, nonprofit, and enterprise teams.
- Company typePrivate
- Founded2012
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Infogram does
Infogram is a cloud-based data visualization SaaS platform operated as a service of Prezi, Inc., originally founded in 2012 in Riga, Latvia and now marketed worldwide with a US corporate presence in Concord, California. The platform lets non-technical users produce interactive infographics, charts, maps, reports, dashboards, slides, posters, and social media graphics through a no-code browser-based editor, augmented by an AI Infographic Maker, AI Chart & Graph Generator, and AI Chart Recommendations, and extensible via a REST API with a TypeScript SDK. The product spans 35+ chart types and 800+ maps, supports real-time team collaboration, brand kit management, and embeds, and maintains SOC 2 Type 2 and WCAG 2.2 Level Accessibility certifications for enterprise and institutional buyers.
Infogram firmographics
Firmographics- Name
- Infogram
- Legal name
- Prezi, Inc.
- Website
- https://infogram.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infogram is a Prezi-owned, cloud-based data visualization platform that lets users create interactive infographics, charts, maps, reports, and dashboards without coding, serving media, marketing, government, nonprofit, and enterprise teams.
- Ownership category
- akta.pro rank
Infogram industry classification
Industry- Product category
- Data Visualization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Infogram is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Infogram business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Infogram generates revenue through tiered subscription plans including a free/basic tier for individual non-commercial use, and paid plans for teams and enterprises with premium features. Billing is available on monthly, annual, and multi-year (24-month) contract terms. The Free/Basic plan is for personal, non-commercial purposes only, while Team and Enterprise plans support business use with features like privacy controls, team collaboration, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free/Basic Plan - Individual non-commercial use |
| Subscription | Monthly | Team and Enterprise Plans - Business use with collaboration features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Infogram product offering
Product offeringCore offering
Infogram is a cloud-based data visualization SaaS platform that enables users to create interactive infographics, charts, maps, dashboards, reports, slides, and posters without coding, featuring AI-powered content generation (AI Infographic Maker, AI Chart & Graph Generator, AI Chart Recommendations), real-time team collaboration, brand kit management, content engagement analytics, and a REST API for programmatic project automation and integration with platforms such as Slack and Salesforce.
Product overview
Infogram is a data visualization platform offered by Prezi Inc. that provides a unified suite of tools for creating interactive infographics, reports, dashboards, maps, charts, tables, slides, and posters. The platform is built around a core visualization engine complemented by AI-powered features including an AI Infographic Maker, AI Chart & Graph Generator, and AI Chart Recommendations that automate content creation. Additional capabilities include brand management tools, website embedding, content engagement analytics, a developer API, and accessibility features. The platform serves various industries including media, marketing, government, nonprofit, education, and enterprise teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Infogram Data Visualization Platform Cloud-based SaaS data visualization platform for creating interactive infographics, reports, dashboards, maps, charts, tables, slides, posters, and social media graphics, with AI-powered content generation, real-time team collaboration, brand kit management, content engagement analytics, WCAG 2.2 accessibility, SOC 2 Type 2 security, and embed-anywhere distribution for individual, team, and enterprise customers.
- Infogram API RESTful developer API that lets enterprises programmatically create, update, publish, and download Infogram visualizations, integrate with Slack and Salesforce, and automate periodic data-driven reporting without building in-house visualization tooling.
Quantifiable outcome
- B Lab Global achieved 14.6% increase in views for 2023 Annual Report compared to 2022 Annual Report by strategically incorporating more interactive elements informed by engagement analytics
- +1 more outcomes
Companies that use Infogram
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Infogram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature12 records
Infogram partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Infogram competitors and assessment
Company assessmentDirect peers
- Venngage: Venngage is a direct peer focused on infographics, reports, and data-driven designs for marketers, HR, and education. It targets several of Infogram's primary segments with a similar subscription-based, template-driven model.
- Datawrapper: Datawrapper is a direct competitor in chart and map creation, particularly dominant among news organizations for fast, accessible visualizations. It competes head-on with Infogram for the journalism and publishing primary segment.
- Piktochart: Piktochart is a direct competitor focused on no-code infographics, reports, and dashboards for marketers, educators, and nonprofits. It targets many of the same primary segments as Infogram (nonprofit, education, marketing) with a similar subscription model.
- Visme: Visme is a direct peer offering interactive infographics, presentations, and data visualization tools aimed at marketers and enterprise teams. It overlaps with Infogram's interactive content, branded templates, and team collaboration features.
- Flourish: Flourish is a direct peer specializing in interactive, embeddable data storytelling and charts for newsrooms and brands (acquired by Canva). Many of its media and editorial workflows — election coverage, data journalism, live-updating visuals — directly mirror Infogram's media-segment use cases.
Broad incumbents
- Google Looker Studio: Looker Studio (formerly Google Data Studio) is a free, widely adopted BI and reporting tool tightly integrated with Google Workspace and marketing platforms. It competes with Infogram's free tier and SMB/enterprise reporting workflows.
- Canva: Canva is a broad design platform that has expanded into data visualization with charts, infographics, and interactive presentations. It directly overlaps with Infogram's infographic, social-media-graphics, and poster use cases across prosumer and SMB buyers.
- Tableau (Salesforce): Tableau is an enterprise BI incumbent offering dashboards, charts, and interactive analytics, now part of Salesforce. It overlaps with Infogram on the Reporting & Business Intelligence and enterprise Teams segments, especially for paid enterprise customers.
- Microsoft Power BI: Power BI is Microsoft's enterprise BI suite covering dashboards, reports, and embedded analytics. Bundled with the broader Microsoft ecosystem, it competes with Infogram's reporting and dashboard offerings for mid-market and enterprise customers.
Emerging players
- Plotly: Plotly offers interactive charting libraries, Dash for analytics apps, and a no-code chart studio. It overlaps with Infogram's interactive and embedded chart capabilities, especially with technically-oriented enterprise and data science buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infogram social profiles
Digital presenceInfogram compliance and trust
Trust signalCompliance2 records
Infogram financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infogram leadership team
Management profileNumber of profiles
Profiles3 records
Infogram funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infogram M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infogram
What does Infogram do?
Infogram is a cloud-based data visualization SaaS platform that enables users to create interactive infographics, charts, maps, dashboards, reports, slides, and posters without coding, featuring AI-powered content generation (AI Infographic Maker, AI Chart & Graph Generator, AI Chart Recommendations), real-time team collaboration, brand kit management, content engagement analytics, and a REST API for programmatic project automation and integration with platforms such as Slack and Salesforce.
Is Infogram a public or private company?
Infogram is a private company. It is classified as corporate owned and is currently operating.
When was Infogram founded?
Infogram was founded in 2012. It employs 11 to 50 people.
Where is Infogram based?
Infogram is headquartered in Riga, Latvia, in the Europe region.
How does Infogram make money?
One revenue line is on record: subscription Plans.
Who are Infogram's main competitors?
Direct peers on record are Venngage, Datawrapper, Piktochart, Visme and Flourish. Broad incumbents are Google Looker Studio, Canva, Tableau (Salesforce) and Microsoft Power BI. Plotly is listed as an emerging player.
Does Infogram have an API?
Yes. Infogram provides a REST API that allows developers to programmatically manage projects, including listing projects, copying projects, getting/updating project data, uploading images, publishing/unpublishing projects, downloading projects as PNG/JPG/PDF, and exporting projects as HTML. Authentication uses Bearer token. The API supports Server Sent Events for long-running tasks. Code examples are provided in Node.js and TypeScript. Developer documentation is at api.infogram.com/docs.
What industry is Infogram in?
Infogram's product category is Data Visualization Software. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 51821 and its SIC code is 7370.