EmailToolTester
EmailToolTester is a Barcelona-based, bootstrapped review platform that ranks and compares email marketing software, CRMs, and martech tools for SMBs and ecommerce operators, monetizing via affiliate referrals, newsletter sponsorships, consulting, and paid courses.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EmailToolTester does
EmailToolTester is a Barcelona-based, bootstrapped content platform that publishes comparative reviews, rankings, and educational resources for email marketing software, CRMs, landing page builders, transactional email services, and adjacent martech tools. Operating since 2011 under founder Robert Brandl, the site produces 385+ reviews and articles covering 19+ email service providers (including Brevo, Mailchimp, Klaviyo, ActiveCampaign, Omnisend, MailerLite, Kit, GetResponse, Beehiiv, and Constant Contact), built on a 10-step hands-on testing methodology and peer review process that the company explicitly positions as independent of vendor payment. A small in-house team of eight specialists supplements editorial content with a suite of free interactive tools (Email Deliverability Checker, Subject Line Previewer, Cost Calculator, ESP Comparison Template) and a Chrome extension (Email Detective, ~600 users) that identifies the ESP behind newsletters. Distribution is anchored by SEO-driven organic search, a bi-weekly newsletter to 4,100+ subscribers posting a 50% open rate, and a YouTube channel with 7.3 million cumulative views.
The company serves primarily small-to-medium businesses, ecommerce operators, marketing agencies, content creators, and SaaS companies that need help selecting and optimizing email marketing tools. Its customer base is long-tail and consumer/SMB in profile, with named examples spanning ecommerce (Brick Built), coworking (MeetBCN), and B2B SaaS (Feature Upvote); customers engage through self-serve content consumption rather than enterprise sales motions.
EmailToolTester monetizes primarily through affiliate commissions when readers sign up for reviewed ESPs via tracked links, with secondary revenue from newsletter sponsorships ($450+ per placement, one sponsor per issue, in a mid-newsletter slot), paid consulting calls, an email authentication service, a cost-analysis service, and paid courses (notably the Complete Brevo Course and an Email Marketing Course for SEOs). The company has explicitly stated it has never taken outside investment and remains founder-owned, generating an undisclosed but likely small-to-mid six-figure to low seven-figure annual revenue from a sub-50-person, fully distributed team based in Barcelona and serving a global audience concentrated in the US, UK, Germany, France, and Spain.
EmailToolTester firmographics
Firmographics- Name
- EmailToolTester
- Legal name
- EmailTooltester
- Website
- https://emailtooltester.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EmailToolTester is a Barcelona-based, bootstrapped review platform that ranks and compares email marketing software, CRMs, and martech tools for SMBs and ecommerce operators, monetizing via affiliate referrals, newsletter sponsorships, consulting, and paid courses.
- Ownership category
- akta.pro rank
EmailToolTester industry classification
Industry- Product category
- Email Marketing Software Reviews
- NAICS
- Other Services Related to Advertising (54189), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC)
Keywords
Where EmailToolTester is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
EmailToolTester business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Affiliate Commissions: EmailTooltester earns referral commissions when readers open accounts with email marketing tools using their affiliate links. This is the primary revenue stream.
- Newsletter Sponsorship: Sponsored placement in the EmailTooltester newsletter (4,100+ subscribers) starting at $450 per placement. Only one sponsor per issue allowed.
- Consulting Services: Paid consulting calls and email marketing strategy sessions. Also offers email authentication service and cost analysis services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free resources and reviews |
| Freemium | Pay-as-you-go | Brevo Free Mini Course |
| Subscription | Pay-as-you-go | Complete Brevo Course |
| Subscription | Pay-as-you-go | Newsletter Sponsorship |
| Other | Pay-as-you-go | Consulting Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
EmailToolTester product offering
Product offeringCore offering
EmailToolTester is an editorial review and comparison platform that helps businesses select email marketing services, CRM software, landing page builders, and related marketing tools. It combines hands-on, independently tested reviews of 19+ platforms with free diagnostic tools (deliverability checker, subject line tester, cost calculator, Chrome extension), a Smart Quiz recommendation engine, free educational resources, and paid consulting, authentication, and cost-analysis services. Revenue is generated primarily through affiliate referral commissions, newsletter sponsorships, and professional services.
Product overview
EmailToolTester is an email marketing comparison and review platform, not a traditional SaaS product. It operates as a content-led discovery service combining an editorial review platform, free tool suite, professional services, and educational offerings. The core offering consists of unbiased reviews and rankings of email marketing platforms (19+ services reviewed, including Brevo, Mailchimp, Klaviyo, ActiveCampaign, Omnisend, and MailerLite), paired with an interactive Smart Quiz to match users with suitable tools. The platform provides a suite of free tools (Email Deliverability Checker, Subject Line Tester, Email Marketing Cost Calculator, Email Detective Chrome Extension, and ESP Comparison Template) and free educational resources (guides, ebooks, and checklists). Paid offerings include email marketing consulting calls, an Email Authentication Service, a Cost Analysis service, Brevo and SEO email marketing courses, and a sponsored newsletter placement. All content is produced through a structured 10-step review methodology involving real-world testing, peer review, and regular updates.
Differentiator
Problem solved
Functional benefit
Products and services
- EmailToolTester Reviews & Rankings Unbiased reviews and comparative rankings of email marketing platforms (Brevo, Mailchimp, Klaviyo, ActiveCampaign, Omnisend, MailerLite, Kit, GetResponse, EmailOctopus, Beehiiv, Constant Contact, and more), CRMs, and marketing automation tools based on hands-on testing. Target audience: businesses evaluating email marketing software.
- Newsletter Service Smart Quiz Interactive quiz that matches users with suitable email marketing or newsletter platforms based on their business profile and requirements. Target audience: SMBs and individuals unsure which email marketing service to choose.
- Email Marketing Consulting Services Paid 30-minute expert consultation sessions covering newsletter service selection, email marketing strategy development, and tool recommendation. Target audience: SMBs and ecommerce businesses needing personalized guidance.
- Email Authentication Service Compliance and authentication service ensuring proper SPF, DKIM, and DMARC setup to avoid email deliverability penalization. Target audience: businesses experiencing deliverability issues with their current ESP.
- Email Marketing Cost Analysis Analysis service identifying whether businesses are overpaying for their email marketing services, with recommendations to reduce costs. Target audience: SMBs looking to optimize email marketing spend.
- Email Deliverability Checker Free interactive tool that allows users to check their email deliverability score and receive actionable improvement steps. Target audience: businesses and email marketers wanting to diagnose and fix deliverability problems.
- Subject Line Tester Free tool for previewing email subject lines, particularly optimized for mobile device display, to help optimize open rates. Target audience: email marketers testing copy effectiveness.
- Email Marketing Cost Calculator Pricing calculator that compares email marketing costs across different providers to help businesses find the most cost-effective solution. Target audience: SMBs evaluating email marketing software pricing.
- Email Detective Chrome Extension Free Chrome extension that identifies which email service provider (ESP) a given company uses, based on analysis of their sent emails. Approximately 600 users. Target audience: marketers and competitive intelligence researchers.
- EmailTooltester Newsletter Twice-monthly expert newsletter providing insider email marketing tips, tool recommendations, and deliverability insights to over 4,100 subscribers, with a 50% average open rate in 2025. Target audience: email marketers, business owners, and marketing professionals.
- Newsletter Sponsorship Sponsored ad placement within the EmailTooltester newsletter, reaching over 4,100 subscribers, with one sponsor per issue in a dedicated mid-newsletter section. Sponsorships start at $450. Target audience: B2B marketers and email marketing software vendors.
- Brevo Email Marketing Course Paid comprehensive course teaching Brevo (formerly Sendinblue) email marketing in approximately 3 hours, paired with a free starter mini-course. Target audience: SMBs and individuals wanting in-depth Brevo platform training.
- Email Marketing Course for SEOs 5-day email marketing course tailored for SEO professionals and niche site owners. Target audience: SEO professionals, niche site owners, and content marketers.
Quantifiable outcome
- 50+ average newsletter open rate (2025), significantly above industry benchmarks
- +1 more outcomes
Companies that use EmailToolTester
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
EmailToolTester technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EmailToolTester partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brevo (Sendinblue)minorEmailTooltester has developed educational courses for Brevo email marketing platform, including a Free Brevo Starter Course and a Complete Brevo Course. This partnership helps drive referrals to Brevo while providing educational value to readers wanting to learn the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EmailToolTester competitors and assessment
Company assessmentBroad incumbents
- G2: G2 is the largest B2B software review and comparison marketplace. It shares EmailTooltester's core comparison-plus-affiliate model but operates across all SaaS categories at much greater scale, with deeper vendor relationships and richer profile data.
- Capterra: Capterra is a long-standing software comparison and reviews platform owned by Gartner. It runs the same review-and-lead-generation model as EmailTooltester but across the full software landscape, including email marketing tools, making it a direct business-model analog at significantly larger scale.
- TrustRadius: TrustRadius is a B2B software review platform that helps buyers make software decisions through verified user reviews and comparisons. Like EmailTooltester, it monetizes by connecting buyers with software vendors, though it covers all categories rather than specializing in email marketing.
- GetApp: GetApp is a software comparison and recommendation platform owned by Gartner that uses reviews, categories, and lead generation to connect SMBs with software vendors. It uses the same comparison-plus-affiliate business model as EmailTooltester across a much broader category footprint.
- Software Advice: Software Advice is a Gartner-owned software selection platform offering reviews, comparisons, and advisor calls. Its comparison-driven buyer-journey model closely mirrors EmailTooltester's review-and-consulting approach, though it serves all software categories.
- Wirecutter: Wirecutter is the New York Times product review site that monetizes through affiliate links. While it focuses on consumer products, its editorial-review-plus-affiliate model is structurally very similar to EmailTooltester's approach to software tools.
Direct peers
- SaaSworthy: SaaSworthy is a SaaS comparison and review platform that helps buyers compare software products across pricing, features, and reviews. It is a closer-scale analog to EmailTooltester, operating a similar affiliate-driven comparison model focused on SaaS rather than consumer products.
- EmailVendorSelection: EmailVendorSelection is an email marketing platform comparison site that helps buyers evaluate and compare email marketing vendors, including reviews and feature comparisons. It is one of the few sites operating the same email-marketing-specific comparison model as EmailTooltester.
Others
- Tooltester Network: The Tooltester Network is the broader content umbrella under which EmailTooltester operates. It produces reviews across related software categories using the same comparison methodology, representing both a parent entity and a content strategy that EmailTooltester can leverage or expand into.
Emerging players
- Litmus: Litmus is an email marketing platform focused on email testing, analytics, and personalization. It overlaps with EmailTooltester's deliverability and testing content, and serves a similar audience of email marketers and ESP evaluators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EmailToolTester social profiles
Digital presenceEmailToolTester financial estimates
Financial estimateRevenue estimate
Valuation estimate
EmailToolTester leadership team
Management profileNumber of profiles
Profiles8 records
EmailToolTester funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EmailToolTester M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EmailToolTester
What does EmailToolTester do?
EmailToolTester is an editorial review and comparison platform that helps businesses select email marketing services, CRM software, landing page builders, and related marketing tools. It combines hands-on, independently tested reviews of 19+ platforms with free diagnostic tools (deliverability checker, subject line tester, cost calculator, Chrome extension), a Smart Quiz recommendation engine, free educational resources, and paid consulting, authentication, and cost-analysis services. Revenue is generated primarily through affiliate referral commissions, newsletter sponsorships, and professional services.
Is EmailToolTester a public or private company?
EmailToolTester is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EmailToolTester founded?
EmailToolTester was founded in 2011. It employs 11 to 50 people.
Where is EmailToolTester based?
EmailToolTester is headquartered in Barcelona, Spain, in the Europe region.
How does EmailToolTester make money?
Three revenue lines are on record. Affiliate Commissions are the primary driver. The others are newsletter Sponsorship and consulting Services.
Who are EmailToolTester's main competitors?
Broad incumbents on record are G2, Capterra, TrustRadius, GetApp, Software Advice and Wirecutter. Direct peers are SaaSworthy and EmailVendorSelection. Tooltester Network is listed as an others. Litmus is listed as an emerging player.
Does EmailToolTester have an API?
No public API is recorded for EmailToolTester.
What industry is EmailToolTester in?
EmailToolTester's product category is Email Marketing Software Reviews. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 54189 and its SIC code is 7310.