Email Vendor Selection
Email Vendor Selection is an independent review platform helping SMBs, agencies, and solopreneurs select email marketing, CRM, and marketing automation software. The WordPress-based site publishes 450+ expert articles in five languages and monetizes through affiliate partnerships with major ESPs.
- Company typePrivate
- Founded2009
- HeadquartersHouten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Email Vendor Selection does
Email Vendor Selection is an independent review and comparison platform founded in 2009 and headquartered in Houten, Netherlands, that helps businesses select email marketing software, CRM platforms, marketing automation tools, and email marketing agencies. The company publishes 450+ expert articles covering individual ESP reviews (ActiveCampaign, MailerLite, Brevo, Moosend, GetResponse, Omnisend, Klaviyo, AWeber, Mailmodo, and others), side-by-side comparisons, pricing guides, industry-specific content for eCommerce, Fashion, Financial Services, Restaurants, Travel, and Real Estate, and adjacent categories including CRM, SMS, SMTP/deliverability, email verification, ecommerce platforms, landing pages, and project management. The platform is localized into English, Dutch, Portuguese, Spanish, and French, and was originally founded by Jordie Rijn. Its content team includes Mor Mester (Head of Content Marketing, 6+ years, 100+ tools tested) and Phil Wild (Marketing Technology Expert, 10+ years in digital marketing), supported by contributors Paul Newham and Tom Uriel.
The technical foundation is a WordPress-based web platform with conventional content management, structured review systems, and affiliate tracking capabilities. A beta ESP Selection Tool extends the platform from pure editorial output into interactive software matching. The business model is freemium on the visitor side — all review content, comparisons, pricing guides, and the selection tool are free to access — and revenue is generated entirely through affiliate and referral commissions when visitors click through to partner ESPs and sign up for trials or paid plans. The company maintains tiered affiliate relationships with core partners (ActiveCampaign, MailerLite, Brevo, Moosend) and minor partners (HubSpot, GetResponse, Zapier), and has begun layering in paid professional services — a Software Selection Service and an Email Cost Reduction Service — to diversify monetization. The target audience is small and medium-sized businesses, marketing agencies and consultants, and startup founders and solopreneurs evaluating email marketing and CRM software on a budget, served globally with no stated geographic restrictions.
Email Vendor Selection firmographics
Firmographics- Name
- Email Vendor Selection
- Website
- https://emailvendorselection.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Email Vendor Selection is an independent review platform helping SMBs, agencies, and solopreneurs select email marketing, CRM, and marketing automation software. The WordPress-based site publishes 450+ expert articles in five languages and monetizes through affiliate partnerships with major ESPs.
- Ownership category
- akta.pro rank
Email Vendor Selection industry classification
Industry- Product category
- Software Comparison Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Directory and Mailing List Publishers (51314)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Email Vendor Selection is headquartered
LocationHeadquarters
- HQ city
- Houten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Email Vendor Selection business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Revenue: The platform earns commissions when visitors click through to email service providers (ActiveCampaign, MailerLite, Brevo, Moosend, GetResponse, HubSpot, etc.) and sign up for trials or paid plans. The site operates affiliate/referral relationships with multiple ESPs through affiliate links and sponsored placement in review pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access for all visitors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Email Vendor Selection product offering
Product offeringCore offering
Email Vendor Selection (EVS) is an independent review and comparison platform that helps businesses identify and select email marketing software, CRM platforms, marketing automation tools, and email marketing agencies. The platform publishes 450+ expert articles, structured directories, pricing guides, and industry-specific guidance, and monetizes through affiliate referrals when visitors sign up for partner ESPs.
Product overview
Email Vendor Selection is an independent review and comparison platform that helps businesses select the right email marketing software, CRM, and marketing automation tools. The platform offers comprehensive software reviews (including ActiveCampaign, MailerLite, Brevo, Moosend, and others), a CRM software directory, marketing automation tool guides, and an email marketing agency directory. Additional offerings include an ESP selection tool (currently in beta), professional software selection consulting services, and industry-specific guides for sectors including eCommerce, Fashion, Financial Services, Restaurants, Travel, and Real Estate. The platform also provides resources on SMTP servers, email verification tools, and various business software categories including landing pages, ecommerce platforms, and project management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Software Reviews Comprehensive expert reviews and side-by-side comparisons of email marketing software platforms, structured around 15+ rating categories including ease of use, pricing, automation, deliverability, and customer service, targeted at SMBs and agencies selecting an ESP.
- CRM Software Reviews Expert reviews and comparisons of CRM platforms including HubSpot, ActiveCampaign CRM, EngageBay, and BenchmarkONE, plus guides combining CRM with email marketing and project management, for SMBs and agencies selecting CRM software.
- Marketing Automation Tools Directory Directory and reviews of marketing automation software solutions to help businesses select the right automation platform for their needs.
- ESP Selection Tool (Beta) A beta-stage email service provider selection tool that helps users find and match with the right ESP for their business requirements based on inputs about their needs.
- Software Selection Service Professional consulting service that helps businesses select the right email software, CRM, or marketing automation platform, supporting structured RFP and vendor selection processes.
- Email Cost Reduction Service Service that helps businesses reduce their email marketing software costs by negotiating or restructuring vendor agreements during the RFP process.
- Email Marketing Agency Directory Directory of email marketing agencies for businesses seeking outsourced email marketing expertise and for agencies seeking partnership visibility.
- Industry-Specific Email Marketing Guides Vertical-specific email marketing guidance for eCommerce, Fashion & Apparel, Financial Services, Restaurants & Bars, Travel & Hospitality, and Real Estate sectors, tailored to the buying and messaging patterns of each industry.
- SMTP & Deliverability Resources Guides, directories, and reviews of SMTP servers and email deliverability tools, including free SMTP server options and CSA-certified senders, for businesses evaluating transactional email infrastructure.
Quantifiable outcome
- 450+ articles published covering email marketing software
- +1 more outcomes
Companies that use Email Vendor Selection
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Email Vendor Selection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Email Vendor Selection partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ActiveCampaigncoreAffiliate partnership with affiliate links throughout ActiveCampaign review pages. Site offers 20% discount for readers signing up through the platform. 180,000 customers served by ActiveCampaign.
- MailerLitecoreAffiliate partnership with affiliate links in MailerLite reviews. Platform promotes MailerLite's free plan and competitive pricing. MailerLite reports 1,000,000+ companies using their platform.
- BrevocoreAffiliate partnership with Brevo featured prominently. Offers 60% discount for 3 months for readers signing up via platform. Brevo has 600,000+ customers.
- MoosendcoreAffiliate partnership with Moosend reviews. Platform offers 30% annual discount plus extra 10% for trial signups through the site.
- HubSpotminorHubSpot reviews and alternatives pages included in affiliate network. HubSpot CRM reviewed as part of broader CRM coverage.
- GetResponseminorGetResponse reviews and pricing guides featured on platform with affiliate links for reader signups.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Email Vendor Selection competitors and assessment
Company assessmentDirect peers
- GetApp: GetApp, owned by Gartner, is a business software discovery and comparison site featuring user reviews, category listings, and buyer guides for email marketing, CRM, and marketing automation tools — directly overlapping with Email Vendor Selection's content.
- FinancesOnline: FinancesOnline is a B2B software review and comparison directory featuring reviews, pricing comparisons, and category rankings for email marketing, CRM, and marketing automation tools — overlapping directly with Email Vendor Selection's content focus.
- TrustRadius: TrustRadius is a B2B technology review platform with detailed, verified buyer reviews across marketing, sales, and CRM software, directly comparable to Email Vendor Selection's review-and-comparison model for martech buyers.
- EmailTooltester: EmailTooltester is the most direct competitor to Email Vendor Selection: an independent review site publishing in-depth, hands-on reviews and comparisons specifically of email marketing software, marketing automation, and transactional email tools, serving the same SMB and marketer audience.
- Crozdesk: Crozdesk is a B2B software comparison and review platform with category pages and buyer guides covering marketing, CRM, and email marketing software — a comparable niche peer to Email Vendor Selection.
- SaaSworthy: SaaSworthy is a SaaS comparison and review site with category listings, user reviews, and rankings for marketing automation, CRM, and email tools, comparable to Email Vendor Selection's directory and review format.
- Software Advice: Software Advice, a Gartner company, provides software reviews, comparisons, and advisor-led recommendations across CRM, marketing, and email tools, overlapping with Email Vendor Selection's advisory and selection-services positioning.
Broad incumbents
- G2: G2 is a large B2B software and services review marketplace with millions of verified user reviews across categories including email marketing, CRM, and marketing automation, competing for the same buyer-intent traffic as Email Vendor Selection but at vastly greater scale.
- Capterra: Capterra, owned by Gartner, is a leading B2B software comparison and review platform covering email marketing, CRM, and marketing automation categories — a broad incumbent operating in the same software-selection purchase journey as Email Vendor Selection.
- Gartner Peer Insights: Gartner Peer Insights is an enterprise-focused software review platform with verified buyer reviews across marketing technology and CRM, serving as a broad incumbent alternative for the same buyer-research intent that Email Vendor Selection addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Email Vendor Selection social profiles
Digital presenceEmail Vendor Selection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Email Vendor Selection leadership team
Management profileNumber of profiles
Profiles5 records
Email Vendor Selection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Email Vendor Selection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Email Vendor Selection
What does Email Vendor Selection do?
Email Vendor Selection (EVS) is an independent review and comparison platform that helps businesses identify and select email marketing software, CRM platforms, marketing automation tools, and email marketing agencies. The platform publishes 450+ expert articles, structured directories, pricing guides, and industry-specific guidance, and monetizes through affiliate referrals when visitors sign up for partner ESPs.
Is Email Vendor Selection a public or private company?
Email Vendor Selection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Email Vendor Selection founded?
Email Vendor Selection was founded in 2009. It employs 1 to 10 people.
Where is Email Vendor Selection based?
Email Vendor Selection is headquartered in Houten, Netherlands, in the Europe region.
How does Email Vendor Selection make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are Email Vendor Selection's main competitors?
Direct peers on record are GetApp, FinancesOnline, TrustRadius, EmailTooltester, Crozdesk, SaaSworthy and Software Advice. Broad incumbents are G2, Capterra and Gartner Peer Insights.
Does Email Vendor Selection have an API?
No public API is recorded for Email Vendor Selection.
What industry is Email Vendor Selection in?
Email Vendor Selection's product category is Software Comparison Platform. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541910 and its SIC code is 7310.