The Legacy

What The Legacy does

The Legacy Group is a privately held insurance advisory and brokerage firm headquartered in St. Louis, Missouri, with a secondary office at 7100 Oakland Avenue. Founded in 2012, the firm operates across Missouri, Arkansas, and Illinois, representing 21 insurance organizations with access to over 200 products. Its portfolio spans Medicare Supplements, Medicare Advantage, Hospital Indemnity Plans, prescription drug coverage, Dental-Vision-Hearing coverage, Life Insurance, Cancer Coverage, and Annuities, targeting primarily individuals approaching retirement or turning 65 who need guidance through Medicare enrollment and supplemental health coverage selection.

The firm runs a sales-led, consultative go-to-market model with no proprietary technology platform. Customer acquisition is driven by phone-based appointment booking (314-720-8470), an online contact form, organic social presence on Facebook, X, Google, and LinkedIn, and educational website content covering each product line. Revenue is generated via commissions earned from the 21 insurance carriers whose products the firm distributes, with no subscription or fee-for-service pricing model disclosed. The firm has no disclosed institutional ownership, no funding history, no management team listed in public sources, and no awards, patents, or regulatory actions on record.

The Legacy Group is a small regional brokerage with 11-50 employees, suggesting an annual revenue band in the low single-digit to low-double-digit million range based on typical commission yields per Medicare-focused advisor. Testimonials from named clients reference prescription savings and personalized plan matching. The firm's competitive position rests on multi-carrier product breadth and local trust rather than technology differentiation, and its expansion is dependent on advisor hiring, adding new product lines such as annuities, and potential geographic extension beyond the current three-state footprint.

Name

The Legacy

Legal name

The Legacy Group

Website

https://lg-3.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Legacy Group is a privately held insurance brokerage in St. Louis that represents 21 carriers and 200+ products, serving individuals approaching retirement across Missouri, Arkansas, and Illinois with Medicare, life, and supplemental health insurance solutions.

Ownership category

akta.pro rank

Product category

Insurance Advisory Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Group Term Life Insurance (FSAIAAAJ)

Keywords

• Insurance advisory services
• Medicare plan guidance
• Supplemental health insurance
• Life insurance brokerage
• Retirement insurance planning

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Advisory and Product Sales: The Legacy Group generates revenue by offering insurance and financial products including life insurance, Medicare supplements, Medicare Advantage plans, cancer coverage, hospital indemnity plans, dental-vision-hearing coverage, and prescriptions. As an insurance broker/advisory firm, they earn commissions from the insurance carriers they represent. They currently represent 21 organizations offering over 200 products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Legacy Group is an insurance advisory and brokerage firm that represents 21 insurance organizations offering over 200 products across Missouri, Arkansas, and Illinois. The firm provides consultative guidance and enrollment services for life insurance, cancer coverage, Medicare Supplements, Medicare Advantage, Hospital Indemnity Plans, prescription drug coverage, and Dental-Vision-Hearing plans, primarily targeting individuals turning 65 or approaching retirement.

Product overview

The Legacy Group is an insurance advisory firm offering a portfolio of health and life insurance products through partnerships with 21 organizations. The company provides Medicare-related coverage (Medicare Supplements, Medicare Advantage, Hospital Indemnity Plans) alongside traditional Life Insurance and specialized Cancer Coverage, plus ancillary benefits including Prescription drug coverage and Dental-Vision-Hearing coverage. They serve clients across Missouri, Arkansas, and Illinois, representing over 200 products in the St. Louis metro area. The product portfolio is designed to help individuals, particularly those approaching retirement or turning 65, find comprehensive insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Quantifiable outcome

• Customers report saving hundreds of dollars on prescriptions each month through enrolled plans

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Carrier Partners (21 Organizations)coreChannel Partner/ Reseller/ DistributorThe Legacy Group maintains partnerships with 21 insurance organizations, representing over 200 insurance products. These carrier partnerships enable the company to offer diverse coverage options including Medicare Advantage, Medicare Supplements, life insurance, cancer coverage, hospital indemnity plans, and dental-vision-hearing products to customers across Missouri, Arkansas, and Illinois.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mutual of Omaha: Mutual of Omaha is a major mutual insurance carrier offering Medicare Supplement, Medicare Advantage, and individual life products. As a carrier that partners with brokers like The Legacy Group, it is a broad incumbent whose products the firm distributes, and a comparable market participant in the same demographic.
• Bankers Life: Bankers Life, a CNO Financial company, is a long-established career-based insurance agency distributing life, Medicare, supplemental health, and retirement products through captive career agents. It targets the same 50+ demographic but operates a captive rather than multi-carrier model.
• Humana (Agent Channel): Humana is a top-three Medicare Advantage carrier with a substantial captive and independent agent channel selling Medicare Advantage, Medicare Supplement, and Part D plans. It is one of the carriers The Legacy Group likely represents and serves as a benchmark for the scale of carrier-side distribution.

Direct peers

• GoHealth: GoHealth is a leading Medicare-focused health insurance brokerage that enrolls consumers in Medicare Advantage, Medicare Supplement, and Part D plans via multi-carrier relationships. It is the most directly comparable scaled peer to The Legacy Group in terms of target demographic, carrier breadth, and commission-based revenue model.
• SelectQuote: SelectQuote is a multi-carrier direct-to-consumer insurance distributor focused heavily on Medicare and term life insurance, partnering with several major carriers. Its product mix and target demographic (seniors and life insurance shoppers) closely mirrors The Legacy Group's positioning.
• QuoteWizard: QuoteWizard (a LendingTree company) operates an insurance comparison platform covering auto, home, life, and health, including Medicare. It distributes via multi-carrier relationships and directly competes with regional agencies on lead flow and conversion efficiency.
• HealthMarkets: HealthMarkets is a multi-carrier insurance brokerage distributing health, Medicare, life, and supplemental products across the US. It serves a similar customer segment (individuals approaching retirement, small employers) using a similar multi-carrier agency model.
• eHealth: eHealth is an online health insurance marketplace operating eHealthMedicare and related brands, enabling comparison and enrollment in Medicare plans from multiple carriers. It is a direct peer in the multi-carrier Medicare distribution space, though with a heavier online orientation.

Emerging players

• SmartFinancial: SmartFinancial is an online insurance comparison platform enabling consumers to shop and enroll in health, life, auto, and home products from multiple carriers. It overlaps The Legacy Group's multi-carrier distribution thesis with a heavier digital emphasis.
• Chapter: Chapter is a technology-enabled Medicare advisory that helps seniors select Medicare Advantage, Medigap, and Part D plans. It overlaps The Legacy Group's target customer and consultative positioning but with a more modern, tech-forward delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheLegacyGroupAdvisoryFirm
• Xx.com/tlgadvisoryfirm
• LinkedInweb.archive.org/web/20230711122746/https://lg-3.org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Legacy