What Sparklo does

Sparklo is a UAE-headquartered recycling technology company that designs, manufactures, and operates AI-powered reverse vending machines branded as Sparklomats. The machines accept used plastic bottles and aluminum cans, using computer vision to identify and count containers with claimed 99.9% accuracy, and dispense Sparklo Points to users through an integrated mobile app available on iOS and Android. Sparklomats are deployed across high-traffic locations including retail chains, malls, government facilities, corporate offices, hotels, airports, and fuel stations, with hardware assembled at the company's manufacturing facility in the Ras Al Khaimah Economic Zone. The company serves two interlocking customer bases: enterprise partners (governments, retailers, FMCG brands, real estate developers, hotels) that deploy Sparklomats for ESG and customer engagement objectives, and individual consumers motivated by gamified recycling rewards, point accrual, and brand discounts. Revenue is generated through four streams: Sparklomat hardware sales and leasing, branded digital advertising on machine screens, API-based loyalty program integration with partner brands, and a Sparklo+ premium subscription offering enhanced point multipliers and digital features. The company's go-to-market combines a product-led consumer app with enterprise field sales targeting large corporate and government accounts across the MENA region, Southeast Asia, Central Asia, Caucasus, North Africa, and Latin America.

Name

Sparklo

Legal name

SPARKLO General Purpose Machinery Parts Manufacturing LLC

Website

https://sparklo.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Sparklo is a UAE-based recycling technology company that designs AI-powered reverse vending machines (Sparklomats) for collecting plastic bottles and aluminum cans, serving enterprises, governments, and consumers across MENA, Asia, and emerging markets through a gamified rewards app and loyalty integrations.

Ownership category

akta.pro rank

Product category

Reverse Vending Machines

NAICS

Vending Machine Operators (445132), Convenience Retailers and Vending Machine Operators (44513)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Reverse vending machines
• AI recycling technology
• Plastic bottle collection
• Aluminum can recycling
• Circular economy solutions

Headquarters

HQ city

Dubayy

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Sparklomat (RVM) Sales/Leasing: Revenue generated from manufacturing, selling, or leasing AI-powered reverse vending machines (Sparklomats) to enterprise clients, government entities, and venue operators. Machines come with customizable branding and digital advertising screens.
2. Subscription Services (Sparklo+): Premium subscription service (Sparklo+) offering enhanced digital functionality including 1.2x point multiplier, premium profile customization, virtual counters, and additional digital rewards mechanics. Distributed via Apple App Store and Google Play Store with automatic renewal billing.
3. Digital Advertising & Branding: Revenue from branded digital screens and advertising space on Sparklomats installed at partner locations. Partners gain access to thousands of eco-conscious consumers through the Sparklo platform.
4. Loyalty Program Integration API: Revenue from integrating partner brands into the Sparklo loyalty ecosystem via API. ADNOC loyalty program integration generated 195,000 conversions; Carrefour offer integration in app. Partners gain access to Sparklo's growing user base for their loyalty programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Sparklo designs, manufactures, and operates AI-powered Reverse Vending Machines (Sparklomats) that accept plastic bottles and aluminum cans for recycling. The offering pairs the hardware machines with a consumer-facing mobile app (Sparklo App) that issues reward points redeemable at partner brands, an enterprise loyalty API for brand integration, and a premium subscription tier (Sparklo+) for enhanced rewards. The company also sells advertising space on its RVMs and partners with enterprises, retailers, and governments to deploy Sparklomats at high-traffic locations.

Product overview

Sparklo is an ecology, technology, and lifestyle company that offers a suite of interconnected products centred on AI-powered Reverse Vending Machines (Sparklomats). The core offering consists of the Sparklomat hardware unit combined with the Sparklo mobile app for user engagement and loyalty management. The ecosystem is supported by the Sparklo+ premium subscription that enhances rewards mechanics, and the Sparklo Rewards Club bonus programme that incentivises recycling behaviour. Together these products form a vertically integrated recycling solution that collects plastic bottles and aluminium cans, processes them through AI-powered recognition and logistics, and motivates continued participation through gamification and partner rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Sparklomat: AI-powered Reverse Vending Machine (RVM) that accepts plastic bottles and aluminum cans, featuring 99.9% accuracy recognition, real-time data tracking, customizable branding, and digital rewards integration.
• Sparklo Rewards Club
• Sparklo+

Products and services

• Sparklomat AI-powered Reverse Vending Machine (RVM) that accepts plastic bottles and aluminum cans for recycling. Features 99.9% accuracy AI recognition system, anti-fraud detection, real-time CO2 data tracking, indoor and outdoor models, customizable branding and digital advertising screens, and smart capacity management. Compact 1-square-metre footprint with low maintenance. Sold, leased, or placed through partnerships with enterprises, retailers, governments, and venue operators.
• Sparklo App Mobile application for iOS and Android that enables users to locate nearby Sparklomats, track recycling activity, earn Sparklo Points (Bonuses) for each container submitted, and redeem discounts from partner brands. Features multi-language interface. Used by 700,000+ users growing 20% monthly.
• Sparklo+ Premium digital subscription offering enhanced rewards functionality including x1.2 (+20%) Sparklo Points multiplier on eligible recycling activities, five virtual sponsored bottles/cans per day, premium profile customization, badges, and additional digital rewards mechanics. Available through Apple App Store and Google Play Store with automatic renewal billing.
• Sparklo Rewards Club (Bonus Program) Incentive-based loyalty programme that credits participants with Sparklo Points (Bonuses) upon submission of empty containers via Sparklomat RVMs. Users earn 10 Bonuses per container submitted, redeemable for discounts from programme partners. Bonuses have no monetary value and cannot be exchanged for cash.
• Loyalty Program API Integration Enterprise API service enabling partner brands to integrate their loyalty programmes into the Sparklo app via full API or Fast Track mechanics (promocodes, barcodes, links). Partners gain access to Sparklo's user base for their loyalty programmes. Documented case study: ADNOC loyalty programme integration generated 195,000 conversions.

Quantifiable outcome

• 200 million bottles collected across MENA in just over 3.5 years
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

28 partnerships are on record, tiered strategic, minor and core.

• Satbayev UniversitystrategicStrategic or Co-development Partner · 7 May 2026Partnership signed at RES 2026 Kazakhstan to drive sustainability innovation. Sparklo had 22 Sparklomats at the Regional Ecological Summit. One of three MoUs signed with academic and innovation organizations.
• Institute of Digital Technologies and InnovationstrategicStrategic or Co-development Partner · 7 May 2026Partnership signed at RES 2026 Kazakhstan to drive sustainability innovation. One of three MoUs signed with academic and innovation organizations at the summit.
• Green Cup Coffee ShopminorStrategic or Co-development Partner · 7 May 2026Partnership signed at RES 2026 Kazakhstan to drive sustainability innovation. One of three MoUs signed with organizations committed to circular economy solutions.
• GreentechstrategicStrategic or Co-development Partner · 14 April 2026Sparklo and Greentech partnered to bring recycling to campuses across Vietnam. Greentech drives local implementation and infrastructure growth across Vietnam. Integration with local VNNetZero app links recycling activity with broad sustainability ecosystem. Initiative targets educational environments where long-term habits begin.
• Central Retail VietnamcoreStrategic or Co-development Partner · 3 June 2024Groundbreaking Agreement of Understanding signed June 2024 marking official launch of Sparklo in Vietnam. Pilot project began December 2023 with 12 Sparklomats at GO! malls. Plans to install over 86 RVMs by end of 2024 across Vietnam's malls. Strong public interest with impressive collection statistics.
• Nakheel & Dubai HoldingcoreStrategic or Co-development PartnerSparklo announced market entry into UAE in partnership with UAE's leading developers Nakheel & Dubai Holding. The partnership leverages expertise of both companies to bring modern waste management solutions to UAE's rapidly growing real estate sector. Represents a significant milestone for Sparklo in the region.
• Carrefour UAE & MoroccocoreStrategic or Co-development PartnerInnovative customer-engaging recycling solution for in-store. Driving traffic and loyalty of consumers. 69,000 users, 81% returning users, 8 million points converted, 47 RVMs. Carrefour loyalty program integrated with Sparklo app. Also operational in Morocco.
• ADNOCcoreStrategic or Co-development PartnerEmpowering sustainability agenda of top UAE energy player. Driving customer loyalty with ADNOC loyalty program directly integrated into Sparklo app via API. 40,000 users, 39 RVMs, 15 million bottles and cans collected, 195,000 API integration conversions.
• Coca-Cola Middle EastcoreStrategic or Co-development PartnerCollaboration with Coca-Cola co-locating top machines in Carrefour UAE. Driven by shared commitment to building eco-conscious customer community and contributing to circular economy. 5 branded RVMs, 700,000 bottles collected, 105,000 kg CO2 offset.
• Mai DubaistrategicStrategic or Co-development PartnerPartnership with leading UAE water manufacturer for circular economy contribution. 78 RVMs across key locations, 4 million plastic bottles and cans collected, 600,000 kg CO2 offset. Integration into Mai Dubai loyalty programme. Impactful media launch with 60+ organic publications.
• KPMG QatarstrategicStrategic or Co-development PartnerStrategic partnership bringing greener future to Qatar. Sparklomat installed at KPMG Doha office offering employees and visitors intuitive recycling. Aligns with KPMG Qatar commitment to drive positive change and embedding sustainability in MENA region.
• Lulu Hypermarket (UAE & Qatar)coreChannel Partner/ Reseller/ DistributorPartnership with Qatar's largest hypermarket chain and expansion into UAE. 14 RVMs in Dubai and Abu Dhabi as pilot project. Partnership emphasizes dedication to sustainability aligning with Sparklo mission to transform recycling practices.
• Accor Hotel GroupstrategicChannel Partner/ Reseller/ DistributorFirst two Sparklomats installed at Ibis Styles Deira and Aparthotel Adagio Deira in Dubai parking facilities. Joint steps toward zero waste future as part of global industry-wide sustainable transformation aim.
• Averda UAEstrategicImplementation/ SI/ Consulting PartnerStrategic partnership with leading UAE waste management company. Collaboration enhances plastic collection efforts by combining Sparklo RVM technology with Averda's waste management expertise for sustainable plastic recycling solution.
• Gulf (Georgia)strategicChannel Partner/ Reseller/ DistributorSparklo and Gulf launched Sparklomats at Gulf refueling stations in Georgia. RVMs located at Tbilisi, Batumi, and Kutaisi. First recycling solution for general public in Georgia providing new ecological approach. Goal to collect all plastic in Georgia nationwide.
• DgradestrategicStrategic or Co-development PartnerPartnership with leading sustainable clothing manufacturer. Sparklo RVMs collect plastic bottles recycled by Dgrade to create eco-friendly garments. Fostering circular economy and promoting environmental sustainability through clothing production from recycled plastic.
• FC KairatminorGTM or Marketing PartnerSparklomat installed at FC Kairat fan store. Partnership unites sustainability with football. Users could exchange points for match tickets. FC Kairat's switch to uniforms made from recycled plastic aligns with Sparklo mission.
• IFAT BrazilminorGTM or Marketing PartnerSparklo debuted in Brazil at IFAT Brazil exhibition at EXPO São Paulo. Showcased innovative solutions and sustainable practices. CEO Max Kaplevich shared insights on Sparklo's ambitious vision for the future.
• BMA Expo 2024 (Bangkok)minorGTM or Marketing PartnerSparklo presented cutting-edge recycling solutions at BMA Expo 2024 in Bangkok's 'Sustainable Cities' section. Engaged with Bangkok Governor, EU Ambassador to Thailand, and Mayor of Yokohama City. Fun lottery with Sparklo eco-kits and 100 welcome points for new users.
• Yango GCCstrategicStrategic or Co-development PartnerPartnership for deployment of Sparklomats in Abu Dhabi. Yango users receive premium ride experience at discounted rates while contributing to environmental conservation through recycling rewards.
• Gracia GroupstrategicStrategic or Co-development PartnerPartnership agreement signed March 2026 marking 10 years of impact together.
• GrandiosestrategicChannel Partner/ Reseller/ DistributorPartnership expanding retail recycling across the UAE. February 2026 collaboration.
• TabreedstrategicStrategic or Co-development PartnerPartnership to boost recycling infrastructure in UAE. December 2025 collaboration.
• Etihad EngineeringstrategicStrategic or Co-development PartnerPartnership advancing safety and sustainability. October 2024 collaboration.
• Recycling Services LLC (Oman)strategicChannel Partner/ Reseller/ DistributorSparklo expanded to Oman in collaboration with Recycling Services LLC, a leader in Oman's waste management sector. Five Sparklomats installed at launch in Muscat.
• DulscostrategicImplementation/ SI/ Consulting PartnerPartnership for recycling revolution at Expo City Dubai. Participation at COP28 climate conference with 97,000+ attendees. RVM at strategic location within Expo City Dubai championing greener future.
• Expo City DubaistrategicChannel Partner/ Reseller/ DistributorHost venue for Sparklomat installation and COP28 partnership. Partnership aims to make recycling effortless and integral part of everyday life at major sustainable city development.
• Lazada ThailandstrategicChannel Partner/ Reseller/ DistributorCorporate sustainability culture partnership with in-office RVM solution for leading e-retailer in Thailand. 70,000 bottles and cans collected, 4 RVMs in corporate offices. Carrefour Offer integration in app.

Scale indicators19 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• TOMRA: Norwegian global leader in reverse vending machines for beverage container recycling. Competes head-to-head with Sparklo in the same product category, serving similar enterprise, retail, and government customers with deposit-return schemes worldwide. Has decades of experience, established bottler relationships, and dominant market share in Europe.
• Envipco: US/Netherlands-based manufacturer of reverse vending machines for recycling plastic bottles and aluminum cans. Direct competitor with similar technology offering for retail and government deposit-return programs in North America, Europe, and select international markets.
• RVM Systems: Scandinavian reverse vending machine manufacturer offering RVMs with similar container recognition and sorting capabilities. Competes with Sparklo for European and emerging market deposit-return scheme contracts.
• ACI Reverse Vending: North American reverse vending machine manufacturer serving convenience retail, grocery, and beverage industry customers. Directly comparable product offering focused on incentivizing bottle and can returns.
• Sielaff: German manufacturer of vending and reverse vending machines with comparable mechanical and digital capabilities. Serves similar enterprise, retail, and public-sector recycling clients in Europe and internationally.
• Animo: Dutch manufacturer of beverage preparation equipment that also produces reverse vending machines. Directly comparable hardware offering for plastic and can collection in retail and public-space environments.

Emerging players

• Recycleye: UK-based AI waste recognition company applying computer vision to material recovery facilities. Adjacent technology layer overlapping with Sparklo's AI-powered container recognition; emerging player in the broader AI-for-recycling space.
• Greyparrot: UK-based AI waste analytics platform providing computer vision for sorting facilities. Comparable AI-for-recycling thesis with focus on waste intelligence rather than consumer-facing RVMs.

Others

• Winnow Solutions: UK food waste technology company using AI to track and reduce commercial kitchen waste. Adjacent sustainability-tech theme; shares the broader AI-driven circular economy narrative but does not compete in RVM hardware.
• Averda: UAE-based waste management company and Sparklo strategic partner. Adjacent waste management operator providing complementary collection and processing services; helps contextualize Sparklo within the broader regional waste ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Sparklo_world
• Facebookfacebook.com/sparkloworld
• LinkedInlinkedin.com/company/sparklo
• Instagraminstagram.com/sparkloworld?igshid=YmMyMTA2M2Y=
• TikToktiktok.com/@sparkloworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparklo