Name

Gulf Georgia

Legal name

Sun Petroleum Georgia LLC

Website

https://gulf.ge

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fuel Retail and Petroleum Products

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel retail
• Petroleum products
• Convenience retail
• Corporate fleet services
• Lubricants and oils

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of petroleum products (gasoline and diesel) through owned and operated gas stations across Georgia, including self-service and full-service options
2. Convenience Store Sales: Sale of convenience items, snacks, beverages, and car care products through Gulf Store network
3. Lubricants and Engine Oils: Sale of Gulf-branded and partner-brand engine oils, motorcycle oils, and industrial lubricants through Gulf Service centers
4. Corporate Fleet Services: Gulf Card and voucher systems for corporate customers, providing fuel and services with volume-based pricing and consolidated billing
5. Wholesale Fuel Supply: Bulk fuel supply to commercial and industrial customers
6. Commercial Property Rental: Rental of commercial properties at fuel station locations to third-party businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Gulf Georgia operates a nationwide network of company-owned fuel stations selling G-Force premium fuels and Euro-grade gasoline/diesel, complemented by Gulf Store convenience retail, Gulf Service automotive centers (engine oils and lubricants), and the Gulf Club loyalty program with QR-based self-service payments. Corporate customers access Gulf Card fleet management with Ecofleet GPS tracking, consolidated tender pricing, and wholesale fuel supply. The business operates as Sun Petroleum Georgia LLC under the licensed Gulf Oil International brand.

Product overview

Gulf Georgia operates as an integrated fuel retail and convenience store network under Sun Petroleum Georgia LLC. The core offering centers on G-Force premium fuels (Super 98, Premium 95, Euro Regular 92, and Euro Diesel grades) alongside standard Euro fuels, sold through company-owned and operated station network. The business model bundles fuel sales with complementary services: Gulf Store convenience retail, Gulf Service automotive maintenance (engine oils, motorcycle care), and Gulf Club loyalty program. Corporate customers access dedicated Gulf Card fleet management and annual Consolidated Tender pricing. Recent additions include QR Self-Service expanding across the network and the Gulf Store Concept format as a premium retail destination.

Differentiator

Problem solved

Functional benefit

Brands

• G-Force: Premium fuel product line including G-Force Super, G-Force Premium, G-Force Euro Regular, and G-Force Euro Diesel
• Gulf Club
• Gulf Card / Gulf Business Card
• Gulf Store
• Gulf Service

Products and services

• G-Force Fuel Premium fuel line marketed as the most powerful fuel offering, available in G-Force Super (98 octane), G-Force Premium (95 octane), G-Force Euro Regular (92 octane), and G-Force Euro Diesel grades; designed for individual drivers and corporate fleet customers seeking premium fuel quality meeting EN 228 European standards.
• Euro Regular and Euro Diesel Standard-grade gasoline and diesel meeting European quality standards, sold alongside the premium G-Force range for individual drivers and fleet customers.
• Gulf Card Corporate Fuel Card Corporate fuel card system allowing businesses to manage fleet fuel purchases with point accumulation (1 point per 1 liter), consolidated billing, volume pricing, and tender access; designed for companies with vehicle fleets.
• Gulf Club Loyalty Program Mobile loyalty program with points accumulation, promotions, fuel price lookup, station locator, and QR payment integration; designed for retail consumers who purchase fuel and convenience items at Gulf stations.
• Gulf Store Convenience Network Chain of 75+ convenience stores located within Gulf station sites offering food, beverages (including Meama coffee), car care products, and daily member discounts; aimed at retail consumers visiting Gulf stations.
• Gulf Service Automotive Centers Automotive service centers offering engine oil changes, motorcycle oils, and industrial lubricants (Gulf Formula ULE 5w30, Formula GX 5w40, TEC PLUS 10w40, Superfleet 15w40) plus third-party brands (AdBlue by BASF, Autoland, Bosch, Wurth); targeted at drivers and vehicle owners needing lubrication and car care.
• Ecofleet GPS Fleet Tracking GPS fleet tracking technology service for corporate customers enabling fuel consumption monitoring and fleet management.
• Commercial Property Rental Commercial spaces available for rent at Gulf station locations for third-party business operations.
• Consolidated Tender Program Annual consolidated tender program for corporate and government fuel supply contracts, offering volume pricing and contract templates for large-volume buyers.
• AdBlue by BASF Diesel exhaust fluid (AUS 32) supplied by BASF and sold at Gulf stations for use in modern diesel engines with selective catalytic reduction systems.

Quantifiable outcome

• Fuel meeting EN 228 European standards with sulfur content well below regulatory limits
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• E100coreChannel Partner/ Reseller/ Distributor · 15 January 2015In 2015, Gulf Georgia became a partner of E100, allowing international vehicles with E100 fuel cards to receive 24/7 service at 10 Gulf stations throughout Georgia. E100 is a European company offering fuel card services in 26 countries.
• ExxonMobilcoreTechnology or IntegrationExxonMobil supplies fuel to Gulf Georgia, with first shipment of 30,000 tons arriving from Antwerp, Belgium refinery - marking first time Georgia received fuel from ExxonMobil facility.
• E100 International NetworkcoreChannel Partner/ Reseller/ DistributorE100 is a European company offering wide variety of services to international transport companies on CIS and UN Member States territory. E100 fuel cards accepted at Gulf stations enable international carriers to get fuel and pay for road services.
• Meama CoffeeminorStrategic or Co-development PartnerMeama, Georgian coffee capsule producer, partners with Gulf to offer 6 types of coffee drinks at 66 Gulf Store locations.
• Merab DvalishviliminorGTM or Marketing PartnerGulf sponsors Georgian UFC fighter Merab Dvalishvili, who ranks third in UFC fighters in his weight category.
• Zaza PachuliaminorGTM or Marketing PartnerJoint project with Georgian basketball player Zaza Pachulia for basketball court construction. Fifth court opened in Ozurgeti.
• Ministry of Education and Science of GeorgiacoreStrategic or Co-development PartnerMOU signed for Gulf Scholarship Program supporting 100 top-performing freshmen with 300 GEL monthly scholarships based on national exam results.
• Arveladze FoundationminorStrategic or Co-development PartnerPartnership initiative supporting 12 top-performing students with additional rewards, including trips to international sporting events.
• Tbilisi State UniversityminorStrategic or Co-development PartnerPartnership for 'Autumn Legend' student literary competition project.
• Black Sea International UniversityminorStrategic or Co-development PartnerMOU signed for cooperation in educational sphere including joint activities for student employment and professional development.
• Re:School (Tech School)minorStrategic or Co-development PartnerPartnership to fund free web programming and AI courses for youth in regions, starting in Guria region (Ozurgeti) from January.
• Solidarity FundminorStrategic or Co-development PartnerMOU for social responsibility initiatives supporting oncological patients, primarily children.
• First Step GeorgiaminorStrategic or Co-development PartnerOngoing support for disabled children organization through donations and facility improvements.
• US Embassy (Georgia)minorStrategic or Co-development PartnerUS Ambassador Kelly Degnan attended Gulf scholarship program presentation. Deputy Chief of Mission Alan S. Purcell attended subsequent events.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Shell plc: Shell is a global integrated energy major with extensive downstream retail fuel, convenience, and loyalty platforms. As a broad incumbent, it competes with Gulf Georgia for premium fuel positioning, fleet cards, and lubricant distribution in regional markets.
• BP (Azeri-Chirag-Guneshli): BP is a global integrated oil major with downstream fuel retail and convenience operations in Georgia through partnerships. While not a station-network operator of comparable scale in Georgia, BP competes on wholesale supply, lubricants, and corporate fleet segments.
• TotalEnergies: TotalEnergies operates one of the largest global fuel retail and convenience networks with loyalty/payment platforms similar in scope to Gulf Club. As a broad incumbent, it is comparable on downstream retail economics, branded fuel quality, and fleet services.

Others

• E100 (fuel card network): E100 is a European fuel card and road services network operating in 26 countries and partnering with Gulf Georgia. As a fleet/payments ecosystem enabler, it is comparable on commercial fleet fuel distribution and digital payment innovation in adjacent markets.
• Gulf Oil International: Gulf Oil International is the global licensor of the Gulf brand used by Gulf Georgia. While not a direct competitor, its licensed network model and downstream operations across 100+ countries make it a directly comparable peer for branded downstream fuel retail.
• Petrocas Energy Group: Petrocas Energy Group is the parent and managing partner of Gulf Georgia (Sun Petroleum Georgia LLC). It is a diversified energy holding whose Georgian fuel retail business is operated through Gulf Georgia, making it a directly comparable entity in terms of operating model.

Direct peers

• Rompetrol Georgia: Rompetrol Georgia operates a branded fuel station and convenience retail network in direct competition with Gulf Georgia, serving both individual motorists and corporate fleet customers under the KazMunayGas-affiliated brand.
• SOCAR Georgia: SOCAR Georgia is the direct competitor of Gulf Georgia, operating an extensive network of branded fuel stations, convenience retail, and lubricant services across the country under the Azerbaijan state oil company. Both compete head-to-head for Georgian retail fuel and corporate fleet customers.
• Wissol Group: Wissol is one of Georgia's largest domestic fuel retailers and convenience operators with a comparable station network to Gulf Georgia, competing for retail consumer fuel share and corporate fleet contracts.

Regional players

• Lukoil Georgia: Lukoil operates a branded fuel station and convenience retail presence across CIS markets including Georgia. While primarily Russian/CIS focused, it competes for cross-border commercial fleet and retail consumers in overlapping Georgian regions.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gulfgeorgia4665/videos
• Facebookfacebook.com/gulfge
• Instagraminstagram.com/gulf_georgia
• LinkedInlinkedin.com/company/gulfgeorgia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf Georgia